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LOGO

VNPTCuc sng ch thc

Nhm 4

Lp chuyn ngnh: Marketing 53ALp hc phn: Vn ho kinh doanh 9

C gio: Dng Th Liu

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Quan nim chung

Trch nhim x hiGii thiu chung

Cc gi tr hu hnh

Cc gi trcchia s

nh hng ca VHDN

Ni Dung

Chnh

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I. Gii thiu chung

Tn y :Tp on Bu chnh Vin thng Vit Nam

Tn giao dch quc t:Vietnam Posts andTelecommunications Group (VNPT)

a ch lin h: Tr s chnh: Ta nh VNPT, s 57 Hunh Thc Khng, Q.

ng a, TP. H Ni

Vn phng: 84-4 3 774 1091- Fax: 84-4 3 774 1093

Website: www.vnpt.com.vn

Email: vanphong@vnpt.vn

http://www.vnpt.com.vn/mailto:vanphong@vnpt.vnmailto:vanphong@vnpt.vnhttp://www.vnpt.com.vn/

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Qu trnh hnh thnh& Cc mc pht trin lch s

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Qu trnh hnh thnh& Cc mc pht trin lch s

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Lnh vcKD

Dch v v sn phm vin thng,truyn thng, cng ngh thng tin

Sn xut, kinh doanh xut nhpkhu, cung ng vt t, thit bvin thng, cng ngh thng tin

v truyn thng

Kho st, t vn, thit k,xy dng, lp t, bodng cc cng trnhvin thng, cng ngh

thng tin v truyn thng

Dch v ti chnh, tndng, ngn hng

Kinh doanh btng sn, cho thu

vn phng

Dch v qung co, tchc s kin

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II. Cc cp vn ho

Quannimchung

Cc gi trc chia

s Cc gi tr

hu hnh

Cccp vn ho

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1. Cc gi tr hu hnh

Phn hnh (graphic logo) l cch iu ca vt qu o v tinh xoay quanhqu a cu v ln ch V, biu hin s pht trin theo mch vn ng khng

ngng.Phn ch (text) : VNPT (vit tt ca Vietnam Posts & Telecommunications)

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i mt th hin s quan tm, chia s, minh ha cho gi tr nhn vn caVNPT. Cm ha VNPT - cnh sng cch iu - i mt: th hin VNPT lun v

khch hng, quan tm chm sc khch hng.

S dng hnh nh i mt nam, n th hin s cn bng tnhin, s a dng ca khch hng trong nc v quc t ca

VNPT, to s thun tin v tnh i xng vi mi hng mc thitk.

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>> y l 3 biu tng tng trng cho 3 lnh vcchnh ca Tp on Bu chnh Vin thng Vit Nam

Bu

chnh Vin thng

Internet

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2003: Ni lin mi khong cch

2005: Cuc sng ch thc

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ngphcGiaodch

vin

ng phcin thoi vin

ngphcVnphng

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2. Cc gi tr c chia s

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3Mang mt nim tin,tin ra bin ln: Hasng vo i dng,chng ti vng bccng bn b nm chu,nui ln c m vthc hin nhng hoibo

2Vn xa ta rng,ha c nim vui: Nhdng sng mang nngph sa, chng tichuyn ch thng ipca nim vui, s trph n mi ngi trnmi min t nc

1Vt thc ghnh,cng mnh m: Vtkh khn. Qua thngtrm. Khng ngng lnmnh, vn cao, vnxa. Chng ti khngnh bn lnh tinphong v ni lc hngcng

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VNPT lun n lctrong vic ng

dng c hiu qucng ngh BC-VT-CNTT tin tin mang n chongi tiu dng,nhn dn vitnam nhng g tt

p cho cucsng

Smnh VNPT lun l tp

on gi v tr s1 ti VNv phttrin Bu chnhvin thng

C kh nngvn ra thtrngth gii, sc cnhtranhvi tp

on vin thngln

Tmnhn

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Xy dng h tng tp trung; qun l v iu hnhthng nht; nng quyn t ch v trch nhim cacc n v trong cung cp dch v, kinh doanh; bom cht lng v hiu qu

Hng ti mc tiu tr thnh 1 trong 10 nh khaithc vin thng ln nht chu , a Vit Nam trthnh quc gia mnh v CNTT

Cuc sng ch thc cu Slogan cng chnh lmc tiu xuyn sut v tm nhn ca VNPT trong

vic hoch nh chin lc pht trin mang tnh nhnbn, hng n cng ng, v li ch ca cng ng

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CC GI TRCT LI

CC QUANNIM CHUNG

TRUYN THNGLCH S CANGNH BU

IN

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Gi tr mang tnh Vit Nam

Gi tr mang tnh nhn vn

Gi tr mang tnh kt ni

CC GI TRCT LI

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Ngha

tnh

Trungthnh Dng

cm

Tntu

Sng

to

TRUYN THNG LCHS CA NGNH BU

IN

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5 li ha ca ngnh Bu in

V T quc Vit Nam X Hi Ch Ngha, ng v Bc H v i !V s nghip v truyn thng v vang ca ngnh Bu in !

Chng ti xin ha:1. Trung thnh vi ng, vi T quc, vi nhn dn v vi s pht trin ca

ngnh Bu in.2. Dng cm vt mi kh khn, th thch, quyt gi vng thng tin lin lc trongmi tnh hung3. Tn tu vi cng vic, pht huy tinh thn on kt hon thnh mi nhim v vicht lng v hiu qu cao.4. Sng to trong lao ng, tun th php lut, xy dng phong cch vn minh,lch s v cng nghip.5. Ngha tnh vi ng ch, ng nghip v nhng ngi khut.

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3. Trch nhim x hi

NGY

HINHN

TIN

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tun l VNPT

VNPT vcng ng

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Thanh nin VNPTxung kchv khch hng

L trao giiNhn tit Vit

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TC NG CA VN HA DNI VI S PHT TRIN CA DN

To mi trng lm vic thn thin hiu qu - lnh mnh

To phong cch & bn sc ring

To phong cch lm vic chuynnghip ch ng t tin

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To phong cch & bn sc ring

Mt mu sc ring bit khng pha trnc hnh thnh, duy tr v pht trinbn vng

VHDN chnh l b geneca DN

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To mi trng lm vic thn thin hiu qu - lnh mnh

L mi nh nui dng v pht trin cc thnh vinTo c s v nn tng vng chc cc thnh vinpht huy ti a nng lc bn thn

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To phong cch lm vic chuynnghip ch ng t tin

Mang li hiu qu cng vic cao

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To dng mt nn VHDN mnh tc ngtch cc n s pht trin ca VNPT mangli nhiu li ch cho cng ty.

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