van + lg case study
TRANSCRIPT
![Page 1: VAN + LG Case Study](https://reader030.vdocuments.net/reader030/viewer/2022020307/55a65bb91a28ab37798b46b3/html5/thumbnails/1.jpg)
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How VAN Helped An Agencyget 1000ʼs of views of their online PR videos
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The challenge
Cosmic Station enlisted VAN to help them gain exposure, buzz, conversation and views for their viral videos as a part of the multi-platform ʻLG Crystalʼ launch campaign...
The agency
The campaign
The distributor
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VAN magic
We distributed the viral videos across our multi-channel publisher network using YouTube embeds and links where possible to ensure that sharing, commenting, rating and discovery was amplified on the netsʼs largest video consumption platform....
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The Results
VANʼs promotion of the video assets ensured a large amount of views and genuine engagement with our audience. All of which were accumulated and displayed into our insightful tracking dashboard tool.
Views
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The Results
Our publisher placement activity helped this campaign to benefit from the viral effect, causing natural sharing and extra coverage. Cosmic Station have received almost 200,000 free views to date as a result of this.
Coverage
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The Results
Viewers commented, wrote about and rated the content, giving Cosmic Station insight into the views of their audience in real time. Thatʼs the beauty of social media and a successful viral campaign!
Conversatio
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