VancouverJune 5, 2012

104/19/23

TAP CVB Clients

Western Zone

• Albuquerque*• Denver• Hawaii*• Los Angeles• Palm Springs• Phoenix• Portland• Reno• Sacramento• Salt Lake*• San Diego• San Francisco• San Jose • Seattle• Spokane• Vancouver

Central Zone

• Arlington• Austin• Chicago• Dallas• Des Moines• Fort Worth• Houston• Kansas City• Madison• Memphis• Milwaukee• Minneapolis• Mobile• Nashville• New Orleans• Oklahoma City• Omaha• Overland Park• San Antonio• St. Louis

Eastern Zone

• Atlanta• Baltimore• Birmingham• Charlotte• Cincinnati• Cleveland• Detroit*• Fort Lauderdale• Grand Rapids• Indianapolis• Jacksonville• Lexington• Louisville• Northern Kentucky• Vancouver• Orlando• Philadelphia• Pittsburgh• Providence• Quebec City*• Puerto Rico*• Richmond• Tampa• Toronto• Virginia Beach• Washington DC

* Cities in start up phase

Vancouver

• Vancouver Room Night/Event Metrics• Infrastructure Improvement Benchmarks• Vancouver Yearly/Monthly Peer Set Reports• Strategic Planning Calendar• Current Industry Trends• National/Regional Pace/Market Share Reports• CVB/CC/Hotels Strategic Alignment/Conversion

304/19/23

Vancouver Room Night/Event Metrics

04/19/23 4

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Vancouver Eight Year Pace Report(4/30/12)

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Vancouver Eight Year Pace Report(4/30/12)

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Vancouver Eight Year Pace Report(4/30/12)

Definite Room Nights Include Verbal Definite Room Nights

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Vancouver Eight Year Pace Report(4/30/12)

Definite Room Nights Include Verbal Definite Room Nights

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Report City: VancouverPeriod Ending: April 30, 2012

3 Yr. Avg. Benchmark 2012 2013 2014 2015 2016 2017 2018 2019 TotalDefinite Room Nights 229,504 173,648 134,493 195,966 110,981 11,850 46,917 33,515 936,874

Pace Targets 254,882 206,565 153,471 99,729 58,764 35,744 19,121 8,792 837,068

Variance (25,378) (32,917) (18,978) 96,237 52,217 (23,894) 27,796 24,723 99,806

Consumption Benchmark 264,416 264,416 264,416 264,416 264,416 264,416 264,416 264,416 2,115,328Pace Percentage 90% 84% 88% 196% 189% 33% 245% 381% 112%

Total Demand R/N 1,011,546 758,393 537,265 686,952 342,501 154,758 176,503 46,489 3,714,407

Lost Room Nights 782,042 584,745 402,772 490,986 231,520 142,908 129,586 12,974 2,777,533Conversion Percentage 23% 23% 25% 29% 32% 8% 27% 72% 25%

Tentative R/N 13,006 38,665 58,659 39,047 95,833 99,133 63,095 10,000 417,438

Vancouver II BenchmarkDefinite Room Nights 229,504 173,648 134,493 195,966 110,981 11,850 46,917 33,515 936,874

Pace Targets 319,255 258,737 192,234 138,797 81,787 49,745 26,611 12,235 1,079,401

Variance (89,751) (85,089) (57,741) 57,169 29,194 (37,895) 20,306 21,280 (142,527)

Consumption Benchmark 331,200 331,200 331,200 368,000 368,000 368,000 368,000 368,000 2,833,600

Pace Percentage 72% 67% 70% 141% 136% 24% 176% 274% 87%Total Demand R/N 1,011,546 758,393 537,265 686,952 342,501 154,758 176,503 46,489 3,714,407

Lost Events 782,042 584,745 402,772 490,986 231,520 142,908 129,586 12,974 2,777,533

Conversion Percentage 23% 23% 25% 29% 32% 8% 27% 72% 25%

Tentative Events 13,006 38,665 58,659 39,047 95,833 99,133 63,095 10,000 417,438

04/19/23

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Report City: Vancouver Period Ending: April 30, 2012

Vancouver R/N 2012 2013 2014 2015 2016 2017 2018 2019 TotalDefinite R/N 229,504 173,648 134,493 195,966 110,981 11,850 46,917 33,515 936,874

Pace Targets 319,255 258,737 192,234 138,797 81,787 49,745 26,611 12,235 1,079,401

Variance (89,751) (85,089) (57,741) 57,169 29,194 (37,895) 20,306 21,280 (142,527)

Consumption Benchmark 331,200 331,200 331,200 368,000 368,000 368,000 368,000 368,000 2,833,600

Pace Percentage 72% 67% 70% 141% 136% 24% 176% 274% 87%Total Demand 1,011,546 758,393 537,265 686,952 342,501 154,758 176,503 46,489 3,714,407

Lost R/N 782,042 584,745 402,772 490,986 231,520 142,908 129,586 12,974 2,777,533Conversion Percentage 23% 23% 25% 29% 32% 8% 27% 72% 25%

Tentative R/N 13,006 38,665 58,659 39,047 95,833 99,133 63,095 10,000 417,438

Vancouver EventsDefinite Events 172 82 38 19 16 2 7 3 339 Pace Targets 148 67 30 16 8 0 0 0 269 Variance 24 15 (8) 3 8 2 7 3 70

Consumption Benchmark 182 182 182 182 182 182 182 182 1,456

Pace Percentage 116% 122% 127% 119% 200% 200% 700% 300% 126%

Total Demand Events 419 229 121 73 45 14 18 4 923

Lost Events 247 147 83 54 29 12 11 1 584Conversion Percentage 41% 36% 31% 26% 36% 14% 39% 75% 37%

Tentative Events 28 40 41 18 23 16 8 1 175

04/19/23

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Report City: Vancouver Period Ending: April 30, 2012

Vancouver Data 2012 2013 2014 2015 2016 2017 2018 2019 Total

Definite R/N 229,504 173,648 134,493 195,966 110,981 11,850 46,917 33,515 936,874

Pace Targets 319,255 258,737 192,234 138,797 81,787 49,745 26,611 12,235 1,079,401

Consumption Benchmark 331,200 331,200 331,200 368,000 368,000 368,000 368,000 368,000 2,833,600

Pace Percentage 72% 67% 70% 141% 136% 24% 176% 274% 87%

Total Demand R/N 1,011,546 758,393 537,265 686,952 342,501 154,758 176,503 46,489 3,714,407

Lost R/N 782,042 584,745 402,772 490,986 231,520 142,908 129,586 12,974 2,777,533

Conversion Percentage 23% 23% 25% 29% 32% 8% 27% 72% 25%

Tentative R/N 13,006 38,665 58,659 39,047 95,833 99,133 63,095 10,000 417,438

Peer Set Data: Vancouver, Montreal, Toronto

Definite R/N 765,362 540,466 497,518 549,122 231,174 273,586 124,699 78,475 3,060,402

Pace Targets 1,041,944 776,318 586,967 459,452 336,077 243,577 155,164 111,400 3,710,899

Consumption Benchmark 1,115,048 1,115,048 1,115,048 1,151,846 1,151,846 1,151,846 1,151,846 1,151,846 9,104,374

Pace Percentage 73% 70% 85% 120% 69% 112% 80% 70% 82%

Total Demand R/N 3,220,439 2,425,431 1,856,007 2,094,186 1,032,581 799,287 509,795 250,485 12,188,211

Lost R/N 2,455,077 1,884,965 1,358,489 1,545,064 801,407 525,701 385,096 172,010 9,127,809

Conversion Percentage 24% 22% 27% 26% 22% 34% 24% 31% 25%

Tentative R/N 89,054 223,575 262,864 136,116 555,582 236,541 329,902 163,865 1,997,499

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Report City: Vancouver Period Ending: April 30, 2012

Vancouver Data 2012 2013 2014 2015 2016 2017 2018 2019 Total

Definite Events 172 82 38 19 16 2 7 3 339

Pace Targets 148 67 30 16 8 0 0 0 269

Consumption Benchmark 182 182 182 182 182 182 182 182 1,456

Pace Percentage 116% 122% 127% 119% 200% 200% 700% 300% 126%

Total Demand Events 419 229 121 73 45 14 18 4 923

Lost Events 247 147 83 54 29 12 11 1 584

Conversion Percentage 41% 36% 31% 26% 36% 14% 39% 75% 37%

Tentative Events 28 40 41 18 23 16 8 1 175

Peer Set Data: Vancouver, Montreal, Toronto

Definite Events 789 265 126 76 44 23 13 8 1,344

Pace Targets 766 281 138 80 47 25 15 11 1,363

Consumption Benchmark 1,033 1,033 1,033 1,033 1,033 1,033 1,033 1,033 8,264

Pace Percentage 103% 94% 91% 95% 94% 92% 87% 73% 99%

Total Demand Events 1,585 722 385 241 138 70 44 19 3,204

Lost Events 796 457 259 165 94 47 31 11 1,860

Conversion Percentage 50% 37% 33% 32% 32% 33% 30% 42% 42%

Tentative Events 256 214 155 73 89 34 27 12 860

04/19/23

Vancouver Sample Strategic Planning Calendar

RED – Clearly Need MonthGreen – Clearly Strong Month

Blue – Case By Case Basis

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2012 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2013 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2014 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2015 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

2016 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Vancouver Sample Strategic Planning Calendar Summary

RED – Clearly Need MonthGreen – Clearly Strong Month

Blue – Case By Case Basis

Vancouver 2012 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Definite Room Nights 4,153 10,670 19,534 51,593 37,975 10,794 31,644 8,841 15,111 35,829 3,335 25

Pace Targets 5,575 7,375 16,173 48,137 43,402 46,546 42,187 28,758 25,158 36,756 17,366 1,822

Consumption Benchmark 5,575 7,375 16,173 48,137 44,191 47,826 43,773 30,268 26,861 39,903 19,094 2,025

Pace Percentage 74% 145% 121% 107% 87% 23% 75% 31% 60% 97% 19% 1%

Total Demand Room Nights 74,660 50,229 44,391 109,264 106,852 89,432 177,453 82,742 101,454 109,347 65,697 25

Lost Room Nights 70,507 39,559 24,857 57,671 68,877 78,638 145,809 73,901 86,343 73,518 62,362 0

Conversion Percentage 6% 21% 44% 47% 36% 12% 18% 11% 15% 33% 5% 100%

Tentative Room Nights 0 0 0 0 200 179 1,401 750 1,962 1,591 1,500 5,423

Peer Set R/N: Vancouver, Montreal, Toronto

Definite Room Nights 24,610 32,555 43,653 93,136 110,116 95,221 122,053 54,579 64,356 81,774 39,751 3,558

Pace Targets 28,142 28,024 62,258 111,385 147,464 176,085 152,172 86,213 85,421 112,317 46,642 5,821

Consumption Benchmark 28,142 28,024 62,258 111,385 151,125 184,736 163,085 94,992 97,366 131,499 55,333 7,103

Pace Percentage 87% 116% 70% 84% 75% 54% 80% 63% 75% 73% 85% 61%

Total Demand Room Nights 122,060 106,375 177,899 315,371 339,467 554,790 428,027 212,501 289,444 452,173 197,935 24,397

Lost Room Nights 97,450 73,820 134,246 222,235 229,351 459,569 305,974 157,922 225,088 370,399 158,184 20,839

Conversion Percentage 20% 31% 25% 30% 32% 17% 29% 26% 22% 18% 20% 15%

Tentative Room Nights 0 0 0 0 12,202 9,129 6,763 7,280 19,844 16,467 10,796 6,573

Vancouver 2012 Events

Definite Events 6 8 18 16 24 20 16 9 20 30 4 1

Pace Targets 5 9 13 21 20 19 13 8 16 15 7 2

Consumption Benchmark 5 9 13 21 22 23 17 11 23 24 11 3

Pace Percentage 120% 89% 138% 76% 120% 105% 123% 112% 125% 200% 57% 50%

Total Demand Events 25 22 26 41 49 51 34 29 60 58 23 1

Lost Events 19 14 8 25 25 31 18 20 40 28 19 0

Conversion Percentage 24% 36% 69% 39% 49% 39% 47% 31% 33% 52% 17% 100%

Tentative Events 0 0 0 0 1 2 4 2 6 9 1 3

Peer Set Events: Vancouver, Montreal, Toronto

Definite Events 47 58 64 83 121 96 60 39 87 86 39 9

Pace Targets 44 53 68 103 116 103 58 36 67 69 40 9

Consumption Benchmark 44 53 68 103 135 136 84 58 116 131 85 20

Pace Percentage 107% 109% 94% 81% 104% 93% 103% 108% 130% 125% 98% 100%

Total Demand Events 94 98 102 173 219 203 127 86 197 191 84 11

Lost Events 47 40 38 90 98 107 67 47 110 105 45 2

Conversion Percentage 50% 59% 63% 48% 55% 47% 47% 45% 44% 45% 46% 82%

Tentative Events 0 0 0 0 44 46 29 21 44 41 24 7

Vancouver 2013 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Definite Room Nights 1,989 1,380 894 13,136 19,237 43,927 28,330 5,448 33,245 19,968 5,684 410

Pace Targets 4,879 6,346 13,630 39,708 35,548 37,668 34,022 23,066 20,128 28,893 13,467 1,382

Consumption Benchmark 5,575 7,375 16,173 48,137 44,191 47,826 43,773 30,268 26,861 39,903 19,094 2,025

Pace Percentage 41% 22% 7% 33% 54% 117% 83% 24% 165% 69% 42% 30%

Total Demand Room Nights 31,301 41,349 45,315 96,416 86,292 105,404 103,238 50,189 64,100 101,995 24,264 8,530

Lost Room Nights 29,312 39,969 44,421 83,280 67,055 61,477 74,908 44,741 30,855 82,027 18,580 8,120

Conversion Percentage 6% 3% 2% 14% 22% 42% 27% 11% 52% 20% 23% 5%

Tentative Room Nights 425 7,877 625 2,500 6,038 1,496 470 1,304 5,166 11,119 1,260 385

Peer Set R/N: Vancouver, Montreal, Toronto

Definite Room Nights 9,484 12,456 33,866 43,699 71,169 84,052 105,346 22,979 70,882 63,537 22,586 410

Pace Targets 22,255 21,590 47,365 84,256 109,161 129,588 112,251 63,650 63,387 83,740 34,759 4,316

Consumption Benchmark 28,142 28,024 62,258 111,385 151,125 184,736 163,085 94,992 97,366 131,499 55,333 7,103

Pace Percentage 43% 58% 72% 52% 65% 65% 94% 36% 112% 76% 65% 9%

Total Demand Room Nights 107,900 132,286 119,145 269,852 253,476 341,061 337,848 172,480 215,077 344,279 114,462 17,565

Lost Room Nights 98,416 119,830 85,279 226,153 182,307 257,009 232,502 149,501 144,195 280,742 91,876 17,155

Conversion Percentage 9% 9% 28% 16% 28% 25% 31% 13% 33% 18% 20% 2%

Tentative Room Nights 17,509 22,296 6,636 16,376 29,943 25,246 11,593 6,411 25,686 27,728 30,056 4,095

Vancouver 2013 Events

Definite Events 3 3 3 10 10 14 10 3 12 10 3 1

Pace Targets 3 4 6 9 9 8 6 4 7 7 3 1

Consumption Benchmark 5 9 13 21 22 23 17 11 23 24 11 3

Pace Percentage 100% 75% 50% 111% 111% 175% 167% 75% 171% 143% 100% 100%

Total Demand Events 9 9 15 37 32 31 21 15 20 31 7 2

Lost Events 6 6 12 27 22 17 11 12 8 21 4 1

Conversion Percentage 33% 33% 20% 27% 31% 45% 48% 20% 60% 32% 43% 50%

Tentative Events 1 3 2 5 4 5 1 2 10 3 2 2

Peer Set Events: Vancouver, Montreal, Toronto

Definite Events 11 12 12 30 37 38 28 12 32 35 17 1

Pace Targets 17 19 23 33 40 37 22 15 27 28 16 4

Consumption Benchmark 44 53 68 103 135 136 84 58 116 131 85 20

Pace Percentage 65% 63% 52% 91% 92% 103% 127% 80% 119% 125% 106% 25%

Total Demand Events 31 32 40 106 88 96 71 49 65 98 40 6

Lost Events 20 20 28 76 51 58 43 37 33 63 23 5

Conversion Percentage 35% 38% 30% 28% 42% 40% 39% 24% 49% 36% 42% 17%

Tentative Events 16 22 12 25 28 23 12 8 31 18 13 6

Vancouver 2014 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Definite Room Nights 0 1,830 1,295 10,335 19,932 26,800 12,927 25,546 7,866 17,275 10,609 78

Pace Targets 3,749 4,777 9,953 29,063 26,411 28,118 25,422 17,056 14,975 21,766 9,922 1,022

Consumption Benchmark 5,575 7,375 16,173 48,137 44,191 47,826 43,773 30,268 26,861 39,903 19,094 2,025

Pace Percentage 0% 38% 13% 36% 75% 95% 51% 150% 53% 79% 107% 8%

Total Demand Room Nights 26,810 56,012 43,740 43,105 35,117 43,669 48,617 77,628 39,344 84,845 38,300 78

Lost Room Nights 26,810 54,182 42,445 32,770 15,185 16,869 35,690 52,082 31,478 67,570 27,691 0

Conversion Percentage 0% 3% 3% 24% 57% 61% 27% 33% 20% 20% 28% 100%

Tentative Room Nights 5,940 2,255 1,146 3,975 2,479 4,495 17,128 5,910 3,617 7,539 4,175 0

Peer Set R/N: Vancouver, Montreal, Toronto

Definite Room Nights 7,438 4,430 50,800 46,641 53,932 100,907 60,849 63,621 61,864 30,199 16,759 78

Pace Targets 16,734 15,948 35,617 62,235 81,680 98,590 84,682 48,601 48,530 63,923 26,979 3,448

Consumption Benchmark 28,142 28,024 62,258 111,385 151,125 184,736 163,085 94,992 97,366 131,499 55,333 7,103

Pace Percentage 44% 28% 143% 75% 66% 102% 72% 131% 127% 47% 62% 2%

Total Demand Room Nights 44,674 73,024 120,156 201,211 178,023 229,743 276,042 206,543 197,193 202,427 126,893 78

Lost Room Nights 37,236 68,594 69,356 154,570 124,091 128,836 215,193 142,922 135,329 172,228 110,134 0

Conversion Percentage 17% 6% 42% 23% 30% 44% 22% 31% 31% 15% 13% 100%

Tentative Room Nights 12,250 9,709 45,117 10,460 20,733 31,413 41,035 30,299 30,016 16,347 14,685 800

Vancouver 2014 Events

Definite Events 0 1 2 6 4 3 2 6 6 4 3 1

Pace Targets 1 2 3 4 4 4 3 2 3 3 1 0

Consumption Benchmark 5 9 13 21 22 23 17 11 23 24 11 3

Pace Percentage 0% 50% 67% 150% 100% 75% 67% 300% 200% 133% 300% 100%

Total Demand Events 2 5 9 18 10 13 7 15 15 19 7 1

Lost Events 2 4 7 12 6 10 5 9 9 15 4 0

Conversion Percentage 0% 20% 22% 33% 40% 23% 29% 40% 40% 21% 43% 100%

Tentative Events 1 2 2 5 5 3 5 3 6 5 4 0

Peer Set Events: Vancouver, Montreal, Toronto

Definite Events 3 2 11 17 18 18 10 14 14 8 10 1

Pace Targets 7 9 11 15 20 18 11 8 14 15 9 1

Consumption Benchmark 44 53 68 103 135 136 84 58 116 131 85 20

Pace Percentage 43% 22% 100% 113% 90% 100% 91% 175% 100% 53% 111% 100%

Total Demand Events 7 10 28 52 42 49 36 38 47 39 36 1

Lost Events 4 8 17 35 24 31 26 24 33 31 26 0

Conversion Percentage 43% 20% 39% 33% 43% 37% 28% 37% 30% 21% 28% 100%

Tentative Events 5 6 16 13 16 20 14 16 21 14 13 1

Vancouver 2015 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Definite Room Nights 0 5,760 7,379 9,150 0 64,250 21,040 19,680 0 19,795 48,912 0

Pace Targets 2,981 3,793 8,033 23,091 21,082 22,336 19,464 10,945 8,445 12,210 5,807 610

Consumption Benchmark 6,194 8,194 17,970 53,486 49,101 53,140 48,636 33,631 29,845 44,336 21,216 2,250

Pace Percentage 0% 152% 92% 40% 0% 288% 108% 180% 0% 162% 842% 0%

Total Demand Room Nights 0 19,160 57,415 34,190 53,223 87,879 213,125 31,675 14,492 97,296 78,497 0

Lost Room Nights 0 13,400 50,036 25,040 53,223 23,629 192,085 11,995 14,492 77,501 29,585 0

Conversion Percentage 0% 30% 13% 27% 0% 73% 10% 62% 0% 20% 62% 0%

Tentative Room Nights 0 36 1,449 3,385 4,135 15,282 920 7,250 3,850 625 2,115 0

Peer Set R/N: Vancouver, Montreal, Toronto

Definite Room Nights 0 6,200 53,803 33,982 100,635 78,628 125,743 34,880 7,786 55,262 52,203 0

Pace Targets 13,806 12,858 29,269 50,141 65,828 80,482 67,931 36,457 35,258 45,429 19,427 2,566

Consumption Benchmark 28,761 28,843 64,055 116,734 156,035 190,050 167,948 98,355 100,350 135,932 57,455 7,328

Pace Percentage 0% 48% 184% 68% 153% 98% 185% 96% 22% 122% 269% 0%

Total Demand Room Nights 4,000 89,504 147,768 165,678 231,677 410,710 491,848 105,479 91,600 255,619 100,303 0

Lost Room Nights 4,000 83,304 93,965 131,696 131,042 332,082 366,105 70,599 83,814 200,357 48,100 0

Conversion Percentage 0% 7% 36% 21% 43% 19% 26% 33% 8% 22% 52% 0%

Tentative Room Nights 1,315 36 28,405 6,924 11,553 32,319 5,920 13,504 13,162 11,632 11,346 0

Vancouver 2015 Events

Definite Events 0 2 3 2 0 3 4 1 0 2 2 0

Pace Targets 1 1 1 2 2 2 1 1 2 2 1 0

Consumption Benchmark 5 9 13 21 22 23 17 11 23 24 11 3

Pace Percentage 0% 200% 300% 100% 0% 150% 400% 100% 0% 100% 200% 0%

Total Demand Events 0 4 7 6 9 9 14 4 3 10 7 0

Lost Events 0 2 4 4 9 6 10 3 3 8 5 0

Conversion Percentage 0% 50% 43% 33% 0% 33% 29% 25% 0% 20% 29% 0%

Tentative Events 0 1 1 2 2 4 1 4 1 1 1 0

Peer Set Events: Vancouver, Montreal, Toronto

Definite Events 0 3 9 8 12 12 11 3 2 10 6 0

Pace Targets 5 5 5 9 11 11 6 4 8 9 6 1

Consumption Benchmark 44 53 68 103 135 136 84 58 116 131 85 20

Pace Percentage 0% 60% 180% 89% 109% 109% 183% 75% 25% 111% 100% 0%

Total Demand Events 1 13 19 32 32 36 35 11 17 29 16 0

Lost Events 1 10 10 24 20 24 24 8 15 19 10 0

Conversion Percentage 0% 23% 47% 25% 38% 33% 31% 27% 12% 34% 38% 0%

Tentative Events 2 1 7 5 7 11 5 7 9 11 8 0

Vancouver 2016 R/N JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Definite Room Nights 0 0 22,583 28,186 0 4,438 4,751 22,250 3,660 13,735 3,670 7,708

Pace Targets 1,611 2,089 4,546 13,236 11,386 11,885 10,738 7,078 6,245 8,589 3,972 412

Consumption Benchmark 6,194 8,194 17,970 53,486 49,101 53,140 48,636 33,631 29,845 44,336 21,216 2,250

Pace Percentage 0% 0% 497% 213% 0% 37% 44% 314% 59% 160% 92% 1871%

Total Demand Room Nights 0 2,475 44,142 89,048 26,575 25,084 38,765 30,060 45,974 25,450 7,220 7,708

Lost Room Nights 0 2,475 21,559 60,862 26,575 20,646 34,014 7,810 42,314 11,715 3,550 0

Conversion Percentage 0% 0% 51% 32% 0% 18% 12% 74% 8% 54% 51% 100%

Tentative Room Nights 12,773 1,085 0 592 15,580 24,910 12,995 3,325 14,440 7,153 2,980 0

Peer Set R/N: Vancouver, Montreal, Toronto

Definite Room Nights 0 3,150 26,233 36,101 27,959 25,403 14,061 23,550 10,171 50,776 6,062 7,708

Pace Targets 10,359 8,954 22,059 34,496 47,136 59,012 49,393 26,640 26,867 34,373 14,808 1,980

Consumption Benchmark 28,761 28,843 64,055 116,734 156,035 190,050 167,948 98,355 100,350 135,932 57,455 7,328

Pace Percentage 0% 35% 119% 105% 59% 43% 28% 88% 38% 148% 41% 389%

Total Demand Room Nights 5,595 8,225 81,547 178,239 120,605 98,875 139,999 65,564 114,098 133,444 78,682 7,708

Lost Room Nights 5,595 5,075 55,314 142,138 92,646 73,472 125,938 42,014 103,927 82,668 72,620 0

Conversion Percentage 0% 38% 32% 20% 23% 26% 10% 36% 9% 38% 8% 100%

Tentative Room Nights 18,403 3,260 19,983 24,591 38,421 107,725 226,108 36,445 40,265 35,051 5,330 0

Vancouver 2016 Events

Definite Events 0 0 2 3 0 3 1 1 2 2 1 1

Pace Targets 0 1 1 1 1 1 1 0 1 1 0 0

Consumption Benchmark 5 9 13 21 22 23 17 11 23 24 11 3

Pace Percentage 0% 0% 200% 300% 0% 300% 100% 100% 200% 200% 100% 100%

Total Demand Events 0 1 6 6 4 7 5 2 6 5 2 1

Lost Events 0 1 4 3 4 4 4 1 4 3 1 0

Conversion Percentage 0% 0% 33% 50% 0% 43% 20% 50% 33% 40% 50% 100%

Tentative Events 1 1 0 1 2 3 2 3 6 3 1 0

Peer Set Events: Vancouver, Montreal, Toronto

Definite Events 0 2 4 6 4 9 3 2 3 7 3 1

Pace Targets 2 3 4 5 7 6 4 2 5 5 3 1

Consumption Benchmark 44 53 68 103 135 136 84 58 116 131 85 20

Pace Percentage 0% 67% 100% 120% 57% 150% 75% 100% 60% 140% 100% 100%

Total Demand Events 2 4 14 17 13 21 15 8 17 17 9 1

Lost Events 2 2 10 11 9 12 12 6 14 10 6 0

Conversion Percentage 0% 50% 29% 35% 31% 43% 20% 25% 18% 41% 33% 100%

Tentative Events 4 2 4 7 7 13 13 10 15 11 3 0

Vancouver

Current Industry Trends

2004/19/23

Convention Industry Trends

• Positive Growth/Transient Segments

• Chains/Owners Pushed 8%-15% Growth 2011 over 2010

• 2012 Most Looking For 5%-9% over 2011

• North America Booking Pace Trending Up

• Pace Trend Suggests Pent Up Demand Short Term

• 2012 Aggressive Approach VS. Future Years

• Economic Indicators Ride Roller Coaster

• Meeting Planners Can Afford To Wait It Out

• Less Meetings/Less Rooms Per Meeting

• Peer Set Cities Have Shifted

• CVB’s Still VERY Competitive

2104/19/23 2104/19/23 21

Vancouver CVB/CC/Hotels Strategic Market Positioning

04/19/23 22

Strategic Alignment

Hotels

• Ownership• Asset Manager• Operations• Sales• Financial• Regional Corporate• Operations• Sales• Revenue Manager• Financial• Executive Committee• General Manager• Controller• DOS• Revenue Manager • Sales Managers

Convention Bureau

• City Government• City Council• City Manager• Board of Directors• Convention Committee• General Public• Various Stakeholders• Hotels• Restaurants• President• VP Finance• VP Marketing• VP Sales• Director of Sales• Sales Managers

Convention Center

• City Government• City Council• City Manager• Private Mgmt?• Labor Leadership• General Public• Various Stakeholders• Hotels• Restaurants• Contractors • Executive Director• Finance• Sales Leadership• Sales Managers

Vancouver

Regional Trends

Pace/Market Share Reports

2404/19/23

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Report Region: North America MarketPeriod Ending: December 31, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 Total

Definite R/N 23,588,924 20,399,796 14,972,049 11,511,226 9,097,505 7,204,354 5,309,638 4,035,318 96,118,810

Pace Targets 23,442,707 20,126,225 16,121,096 13,172,051 10,594,020 8,300,852 6,345,054 4,953,351 103,055,356

Consumption Benchmark 23,442,707 23,442,707 23,442,707 23,442,707 23,442,707 23,442,707 23,442,707 23,442,707 187,541,656

Pace Percentage 101% 101% 93% 87% 86% 87% 84% 81% 93%

New Infrastructure Pace% 97% 97% 88% 82% 80% 81% 78% 76% 88%

Total Demand 88,727,126 82,223,571 61,716,559 47,263,864 38,307,322 26,558,547 18,452,106 18,286,425 381,535,520

Lost R/N 65,138,202 61,823,775 46,744,510 35,752,638 29,209,817 19,354,193 13,142,468 14,251,107 285,416,710

Total Events

Definite Events 21,749 10,863 3,783 2,037 1,117 694 399 258 40,900

Pace Targets 21,025 10,688 4,355 2,474 1,503 937 589 401 41,972

Consumption Benchmark 21,025 21,025 21,025 21,025 21,025 21,025 21,025 21,025 168,200

Pace Percentage 103% 102% 87% 82% 74% 74% 68% 64% 97%

Total Demand Events 47,844 29,038 13,225 7,434 4,323 2,439 1,284 822 106,409

Lost Events 26,095 18,175 9,442 5,397 3,206 1,745 885 564 65,509

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26

Report Region: North America MarketPeriod Ending: December 31, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 Total

Pace Percentage 12/31/11 101% 101% 93% 87% 86% 87% 84% 81% 93%

Pace Percentage 9/30/11 101% 99% 91% 85% 86% 82% 82% 80% 92%

Pace Percentage 6/30/11 99% 96% 90% 85% 87% 83% 82% 80% 91%

Pace Percentage 3/31/11 97% 93% 87% 84% 85% 81% 79% 81% 89%

Total Events

Pace Percentage 12/31/11 103% 102% 87% 82% 74% 74% 68% 64% 97%

Pace Percentage 9/30/11 104% 97% 84% 78% 73% 68% 62% 58% 96%

Pace Percentage 6/30/11 101% 92% 80% 76% 73% 70% 63% 59% 93%

Pace Percentage 3/31/11 99% 84% 76% 72% 69% 66% 60% 59% 88%

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Report Region: East RegionPeriod Ending: December 31, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 Total

Pace Percentage 12/31/11 100% 103% 91% 84% 84% 84% 83% 86% 93%

Pace Percentage 9/30/11 99% 101% 86% 81% 82% 79% 79% 83% 90%

Pace Percentage 6/30/11 98% 98% 86% 80% 84% 80% 81% 82% 90%

Pace Percentage 3/31/11 97% 95% 83% 79% 84% 78% 78% 80% 88%

Total Events

Pace Percentage 12/31/11 105% 104% 90% 81% 78% 73% 73% 72% 99%

Pace Percentage 9/30/11 105% 102% 86% 76% 75% 66% 65% 62% 98%

Pace Percentage 6/30/11 104% 94% 81% 74% 76% 68% 65% 62% 95%

Pace Percentage 3/31/11 103% 85% 76% 69% 72% 63% 64% 60% 91%

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Report Region: Mid-West RegionPeriod Ending: December 31, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 Total

Pace Percentage 12/31/11 100% 102% 99% 96% 88% 92% 84% 87% 97%

Pace Percentage 9/30/11 100% 97% 97% 92% 89% 82% 80% 86% 94%

Pace Percentage 6/30/11 97% 94% 97% 96% 92% 85% 77% 91% 93%

Pace Percentage 3/31/11 96% 91% 96% 97% 91% 84% 77% 87% 92%

Total Events

Pace Percentage 12/31/11 107% 101% 84% 84% 75% 74% 63% 55% 98%

Pace Percentage 9/30/11 106% 94% 81% 80% 74% 68% 58% 53% 96%

Pace Percentage 6/30/11 101% 89% 78% 78% 77% 70% 61% 54% 92%

Pace Percentage 3/31/11 99% 82% 78% 77% 75% 68% 59% 57% 89%

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Report Region: West RegionPeriod Ending: December 31, 2011

Total Room Nights 2011 2012 2013 2014 2015 2016 2017 2018 Total

Pace Percentage 12/31/11 103% 97% 88% 83% 86% 86% 85% 72% 91%

Pace Percentage 9/30/11 104% 97% 89% 84% 87% 87% 88% 72% 91%

Pace Percentage 6/30/11 103% 94% 87% 81% 87% 86% 88% 72% 90%

Pace Percentage 3/31/11 100% 90% 83% 78% 81% 82% 83% 77% 87%

Total Events

Pace Percentage 12/31/11 98% 100% 87% 83% 68% 75% 66% 63% 94%

Pace Percentage 9/30/11 97% 95% 85% 78% 67% 71% 63% 58% 92%

Pace Percentage 6/30/11 96% 92% 80% 74% 65% 72% 61% 59% 89%

Pace Percentage 3/31/11 93% 85% 74% 69% 60% 68% 55% 59% 85%

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Report: Market SegmentsPeriod Ending: September 30, 2011

Corporate Segment 2011 2012 2013 2014 2015 2016 2017 2018 Total

Definite R/N 2,918,519 2,163,703 1,397,873 848,945 537,920 312,831 266,596 173,890 8,620,277

Pace Targets 2,793,685 1,991,436 1,295,637 901,106 688,492 536,339 430,165 363,353 9,000,213

Consumption Benchmark 2,814,800 2,814,800 2,814,800 2,814,800 2,814,800 2,814,800 2,814,800 2,814,800 22,518,400

Pace Percentage 9/30/11 104% 109% 108% 94% 78% 58% 62% 48% 96%

Pace Percentage 1/1/11 85% 94% 74% 77% 71% 57% 64% 52% 79%

Total Demand 14,176,361 11,133,188 5,969,221 4,551,104 2,273,042 1,292,214 792,086 579,728 40,766,944

Lost R/N 11,257,842 8,969,485 4,571,348 3,702,159 1,735,122 979,383 525,490 405,838 32,146,667

Total Events

Definite Events 3,529 1,113 318 139 68 30 21 15 5,233

Pace Targets 3,104 950 309 154 89 55 39 31 4,731

Consumption Benchmark 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 25,600

Pace Percentage 9/30/11 114% 117% 103% 90% 76% 55% 54% 48% 111%

Pace Percentage 1/1/11 74% 90% 69% 77% 63% 56% 58% 58% 75%

Total Demand Events 8,136 3,602 1,133 581 239 119 59 38 13,907

Lost Events 4,607 2,489 815 442 171 89 38 23 8,674

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Report: Market SegmentsPeriod Ending: September 30, 2011

Bus/Trade Segment 2011 2012 2013 2014 2015 2016 2017 2018 Total

Definite R/N 4,660,641 4,169,683 3,036,230 2,417,230 1,934,462 1,672,237 1,125,385 965,196 19,981,064

Pace Targets 4,647,127 4,167,552 3,447,366 2,835,055 2,227,677 1,678,123 1,308,004 1,044,087 21,354,991

Consumption Benchmark 4,659,801 4,659,801 4,659,801 4,659,801 4,659,801 4,659,801 4,659,801 4,659,801 37,278,408

Pace Percentage 9/30/11 100% 100% 88% 85% 87% 100% 86% 92% 94%

Pace Percentage 1/1/11 94% 88% 83% 76% 85% 78% 84% 75% 85%

Total Demand 17,481,309 16,485,021 14,392,163 10,937,088 8,249,651 5,801,431 4,401,611 3,255,984 81,004,258

Lost R/N 12,820,668 12,315,338 11,355,933 8,519,858 6,315,189 4,129,194 3,276,226 2,290,788 61,023,194

Total Events

Definite Events 3,622 1,675 640 346 200 124 70 46 6,723

Pace Targets 3,361 1,655 762 444 267 165 108 77 6,839

Consumption Benchmark 3,426 3,426 3,426 3,426 3,426 3,426 3,426 3,426 27,408

Pace Percentage 9/30/11 108% 101% 84% 78% 75% 75% 65% 60% 98%

Pace Percentage 1/1/11 81% 79% 71% 60% 63% 62% 60% 46% 76%

Total Demand Events 8,625 5,259 2,588 1,487 836 488 259 182 19,724

Lost Events 5,003 3,584 1,948 1,141 636 364 189 136 13,001

04/19/23

The TAP Report

For more information please contact:

Jeff Eastman

Trends Analysis Projections LLC

12313 West 125th Terrace

Overland Park, KS 66213

Telephone: 913-261-8465

Cell: 913-961-3875

E-mail: jeastman@tapreport.com

3204/19/23