vancouver’s celebration of the indian festival of lights sponsorship package.pdf · celebrated...

Va n co uver ’s Ce le brat ion

o f the I n d i a n Fes t i va l o f L i g hts

November 2 – November 7, 2010

2010 Sponsorship Package

2010 Sponsorship Package of 13

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Celebrated all over the world, Diwali is the biggest, brightest and most popular event on the Indian calendar Diwali means “row of lighted lamps”, with light symbolizing the triumph of good over evil, prosperity over poverty and knowledge over ignorance. Celebrated on a grand scale in almost all regions of India, Diwali is a festival of unity. For many South Asians, it is also looked on as the beginning of the New Year. People express their happiness by lighting earthen clay lamps (diyas), decorating their houses with rangolis, lighting firecrackers, exchanging gifts and sweets, as well as celebrating with dance, music and storytelling.

Rangoli mosaic from VCD 2009

The Vancouver Celebrates Diwali Festival is managed by the VCD Organizing Committee and the registered non-profit Diwali Celebration Society. Our goals include:

• Celebrating the diversity of art forms from South Asia by showcasing local artists who practice in a variety of disciplines & giving them an opportunity to present their work to a range of audiences

• Encouraging participation & breaking cultural barriers, allowing all communities to experience the Diwali spirit & learn the traditions of their friends & neighbours.

• Exploring how traditional South Asian arts evolve into fusion forms in the context of new countries and contemporary values.

Our Festival honours basic principles established over 5000 years ago: light over darkness, goodness over evil, enlightenment over ignorance and prosperity over poverty—and this forms the essence of our mission: to gather people from all walks of life in a celebration of the universal light that exists in everyone.


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Initiated in 2004 by a group of dedicated volunteers, Vancouver Celebrates Diwali has grown to become a regular fixture in the City’s cultural calendar. The Festival now receives funding support from the City of Vancouver, Canadian Heritage, the BC Arts Council, the Vancouver Board of Parks & Recreation, and the Roundhouse Community Centre. Our first event in 2004 drew 800. Our 6th Anniversary Festival in 2009 gathered almost 5,300 people to our events! Canada now celebrates Diwali on a nationwide scale. Prime Minister Stephen Harper included a VCD message for last year’s festivities. And since 2007, Vancouver Celebrates Diwali has included the presence of the Mayor of Vancouver to read a Diwali Proclamation in a special ceremony at City Hall. At last year’s Diwali Downtown, Mayor Gregor Robertson was in attendance as our guest of honour. Through arts and culture, we wish to communicate our vision to a wider audience and invite that audience to be an integral part of all the charismatic splendor of Diwali. The VCD Organizing Committee is proud to showcase classical, contemporary and fusion South Asian artists from Vancouver and across the world, many of whom are breaking new ground in dance, music, comedy, film, the visual arts and poetry.

Persian Music Group SANGHA Classical Kathak Dancer Anu Sharma


SSSpppaaarrrkkksss ooofff BBBrrriiilllllliiiaaannnccceee::: OOOuuurrr 222000111000 PPPrrrooogggrrraaammm Last year’s Festival was an immense success in terms of growth, participation and artistic excellence, easily surpassing all expectations. For this year we are choosing to replicate and refine that success. This year’s 7th anniversary Festival takes place November 2 – November 7. We’re bringing back all of our favorite events, promising to take VCD to new prominence among Vancouver festivals.

Opening Ceremonies This event kicks off the Festival on November 2 at City Hall, right in Council Chambers! With the Mayor of Vancouver in attendance along with other civic, corporate and political honoured guests, this event is a great media and networking opportunity, and a chance to get some face-to-face time with the Mayor! The ceremonial program includes the lighting a Diwali diya lamp by Mayor Robertson, reading of the proclamation, performances, and a catered reception.

Arts & Culture Workshops Diwali’s Arts & Culture Workshops take place throughout the festival at community centres across the city. Over 1000 students, youth, families and seniors participate in activities such as rangoli design, diya lamp painting, interactive bhangra dancing, Diwali storytelling and mehndi hand painting, all taught by professional artists. These workshops help to bridge cultural gaps by bringing the Diwali spirit into the neighbourhoods of Vancouver. Between 7 – 10 workshops will take place over the course of the Festival.

Diwali Downtown – Our Festival’s Biggest Event for 2010

Last year’s Diwali Downtown brought in record audience numbers to the Roundhouse Community Centre in Yaletown. Due to this immense success, the Roundhouse has invited us to expand our programming this year and take over the entire facility. Diwali Downtown will be a massive multi-stage event with programming taking place over the course the entire day on November 7. This event showcases a wide range of South Asian performing and visual artists, ranging from the emerging to the established. All events are free of charge (with the exception of Moving Landscape) and accessible to the general public. This is a high visibility event for corporate sponsors, with several opportunities for support available. This massive events will draw upwards of 3,500 – 4,500 people over the course of the day with a wide-ranging multicultural audience. This exciting community event will include:


• Diwali Downtown Main Performance: Between 50 – 70 performing artists (music, dance, poetry, comedy) will perform in a six-hour set.

• South Asian Film & Comedy Series: This event will screen a curated series of films

and multimedia works from South Asian filmmakers across the Lower Mainland, as well as a live original performance by Vancouver’s favorite South Asian comedy group Bollywood Shenanigans.

• Massive Paint-by-Numbers Rangoli: We are very excited by this new twist on one

of our events. Rangolis are colorful floor mosaics where diverse materials (lentils, rice, sand) are laid out in intricate patterns. In the past, we created small rangolis that were presented as a static display. This year, we will be inviting our audience to participate in building a massive rangoli that will cover an entire floor. And we’re going to film the entire day-long process!

• Interactive Bhangra & Dhol Drumming Workshops: This is a very active audience

experience, where hundreds of people learn bhangra dance, all choreographed by professional dancers and accompanied by energetic drummers.

• Diya Painting Workshop: This workshop is very popular with children. Diyas are

clay candle holders that are painted in bright colors, and are the emblem of Diwali.

• Food & Crafts Bazaar: Several South Asian food and crafts vendors will be on hand across the Roundhouse facility, helping to provide the sights, smells and atmosphere of a bustling Punjabi market.

• Chai House Second Stage: Taking place in the same space as the Food & Crafts

Bazaar, the Chai House Second Stage will be a more intimate performance setting where audiences can be entertained while they stop to eat, but in a more relaxed environment. We will program sketch comedy & music acts, repeating the program several times per day. And of course, chai tea will always be on hand.

• Mehndi / Henna Hand Painting: In previous editions of the Festival, this extremely

popular activity had lineups all day long. We bring in expert mehndi artists to create the intricate hand tattoos, and our audience receive these works of art free!

• Visual Arts Display: This display will be a curated exhibit of 3 – 5 South Asian visual

artists working in different mediums (painting, sculpture, pottery), taking place at different spaces throughout the facility.

• Interactive Audience Video Booth: This year, we will create a video booth where

audience members can record their answers to the question “What is Diwali?”


• Stakeholder Reception: Since our many partners and supporters are extremely valuable to us, we wish to extend our gratitude by hosting a private reception. This low-key reception for 25 – 40 people will include a guest speaker and special performance. It will take place shortly after the VIP speeches kick off the Main Performances.

• Sponsor Activation Stations: Certain corporate and media sponsors will be

permitted to set up activation tables for our large audiences. These stations will likely occupy several prominent high-traffic areas of the Roundhouse, with several activities surrounding.

Mehndi Hand Painting Sangha Musician FootEdge Dance Company


Shining it’s light throughout Vancouver This year Vancouver Celebrates Diwali will attract an estimated 6,000 people to our largest Festival ever, with over a dozen events taking place over 5 days at venues across the City. Through targeted multi-media advertising campaigns, publicity, and grass roots promotions, this event will reach every corner of Vancouver.

Vancouver Celebrates Diwali 2009 Poster

In 2010 VCD takes its message to more people and communities than ever before Media • sponsorship arrangements with mainstream

and South Asian print, television, radio and Internet outlets, such as Global, Shaw, RJ1200, CBC, CKNW, 24 Hrs Vancouver

• press releases sent out to over 150 media outlets

• broadcast-quality television commercials and videos on local media

• message reaches over 100,000 people

Transit Shelter Advertisements • 10 – 15 posters at bus stops in Downtown

Vancouver, Kitsilano, East Vancouver and South Vancouver

Grassroots Marketing • direct delivery of over 2,500 postcards and

1,000 posters to community centres and other high-traffic areas throughout Vancouver and in South Asian neighborhoods

• 10 community centres promoting the events in their seasonal programs

• cross-marketing at other South Asian events and festivals

Online • www.vandiwali.ca redesigned in 2009 • 2010 Festival Announcement by August • target of 1,000 Facebook contacts for 2009 • listings on tourism, arts & culture and other

events websites • increased presence on Twitter and Youtube

Publicity • media professionals engaged in all

aspects of event publicity • pre-festival interviews with artists

and organizers on popular South Asian radio shows and television programs

• dozens of media requests covering the festival’s many events

Over 4 million impressions for events and major sponsors


GGGlllooowwwiiinnnggg OOOppppppooorrrtttuuunnniiitttiiieeesss As a community focused organization, we only work with a few key partners to produce our well-attended and far-reaching events. This approach allows us to maintain our appeal as a community event, while providing maximum return on investment for our sponsors.

Vancouver Celebrates Diwali strikes a balance between corporate sponsorship and our commitment to community Our sponsorship structure provides choices ranging from sponsorship of the entire festival, or a more focused approach that suits your organization. Our commitment in producing each year’s Diwali festival is to put the primary focus on showcasing local artists and to spread our message of unity, while providing our supporters with the recognition and representation they deserve. Vancouver Celebrates Diwali’s sponsors will not be a victim of “logo soup” on our marketing materials. In maintaining clarity of our own message, we ensure that logo representation for sponsors is clear, specific and presented with due prominence.

For 2010, our Sponsorship Categories include...

• Festival Title Sponsor • Diwali Downtown Event Sponsor • Festival Partner Sponsors • South Asian Film & Comedy Series Sponsor • Arts & Crafts Workshops Co-Sponsors • Friends of Diwali


Friends of Diwali - $250 - $749 (multiple opportunities) Since not all businesses and organizations are able to sponsor at our pre-determined levels, we’ve created a category of sponsorship that allows everyone to make their presence felt with these important contributions. Sponsor Benefits

• Printed acknowledgement on signage and in Festival Program • Printed acknowledgment on the VCD website

Several young fans enjoy Vancouver Celebrates Diwali 2008 & 2009

Arts & Culture Workshops Co-Sponsors - $2,000 This is a special opportunity for a sponsors wishing to support youth communities, with a very high visibility and exposure considering the low cost.

Sponsor Benefits • Corporate signage at all workshops • Logo placement on signage and in Festival Program • Special acknowledgment during Opening Speeches for Diwali Downtown • Logo and link on VCD website, according to category • Possibility of speaking opportunity at workshop events • Special invitation to all VCD 2010 Events • Right of claim and right to produce materials as VCD 2010 Arts & Culture

Workshops Co-Sponsor

South Asian Film & Comedy Series Sponsor - $2,000 (exclusive) This a very affordable entry-level sponsorship that still provides some high visibility recognition in a concentrated format. Sponsor Benefits

• Logo placement on all print marketing and advertising (time permitting) • Logo prominently displayed prior to all film screenings


• Logo placement on signage and in Festival Program • Link on VCD website, according to category • Special Invitation to Opening Ceremonies • Prominent corporate signage placement at event • Special acknowledgment during Opening Speeches for Diwali Downtown • Special invitation to all VCD 2010 Events and VIP seating at Film & Comedy Series • Right of claim and right to produce materials as Film & Comedy Series Event

Sponsor

Dakshina Dance Comedian Sunee Dhaliwal R&B Singer Chin Injeti Moving Landscape 2009 Diwali Downtown 2009 Chai House 2008

Festival Partner Sponsors - $2,500 (two opportunities) The contributions of our Partner Sponsors are set at very accessible levels, and provide visible recognition throughout the festival. Sponsor Benefits

• Logo placement alongside other Partner Sponsors on all print marketing (where placement is still available)

• Logo placement on signage at all Festival Events and in Festival Program • Full page ad in Festival Program • Special acknowledgement during Opening Speeches for Diwali Downtown • Logo and link on VCD website, according to category • Special invitation to all VCD 2010 Events • Right of claim and right to produce materials as VCD 2010 Festival Partner Sponsor

Diwali Downtown Event Sponsor - $10,000 (exclusive) This event is the most well-attended of the entire festival, with a diverse and cross-demographic audience in the thousands over the course of one day. The Event Sponsor for this event will be placing their brand in a place where the whole community will see! Sponsor Benefits

• Priority logo placement on all print marketing and advertising


• Prominent corporate signage placement at Diwali Downtown • Space for sponsor activation station for onsite marketing and engagement • Logo placement in programs for the Festival’s Main Events • Special acknowledgment during Opening Speeches for Main Events • Special acknowledgment in Press Release as Diwali Downtown Event Sponsor • Speaking opportunity at Diwali Downtown • Logo and link on VCD website, according to category • Special invitation to all VCD 2010 Events and VIP seating at Film & Comedy Series • Right of claim and right to produce materials as Diwali Downtown Event Sponsor

Festival Presenting Sponsor - $15,000 (exclusive) The Presenting Sponsor for Vancouver Celebrates Diwali is guaranteed dominant exposure throughout the Festival and in all promotional media and marketing materials. Sponsor Benefits

• Exclusivity of industry category and first right of refusal for future VCD Festivals • Exclusive top-centre logo placement on all print marketing and advertising • Exclusive logo and/or name recognition on all television and radio advertising • Prominent corporate signage placement at all VCD 2010 Events • Exclusive space for sponsor activation station for onsite marketing and engagement • Prominent logo placement in Festival Program • Lead-off special acknowledgement during Opening Speeches for Main Events • Special acknowledgment in Press Release as Festival Presenting Sponsor • Special mention during all PR and publicity opportunities • Special invitation to all VCD 2010 Events and VIP seating at Film & Comedy Series • Speaking Opportunity at Diwali Downtown • Prominent logo and link on VCD website, according to category • Right of claim and right to produce materials as VCD 2010 Festival Presenting

Sponsor

Vancouver’s Mayor at Diwali Downtown 2009 Dancers in front of capacity crowd in 2009


OOOuuurrr PPPaaasssttt SSSpppooonnnsssooorrrsss Vancouver Celebrates Diwali would not be possible without the generous support of our partners from many diverse sectors. 24 Hours Newspaper 7-Eleven Canada Association of Neighborhood Houses BC Arts Council BC Government Employees Union BMO CBS JCDecaux Channel M City of Vancouver CKNW Coast Capital Savings CTV Global TV

IT Media Broadcasting RED FM RJ 1200 Rogers Roundhouse Community Centre Scotiabank Shaw Multicultural South Vancouver Neighbourhood House The Georgia Straight The Link Newspaper The Voice Newspaper Vancouver Board of Parks & Recreation

Vancouver Celebrates Diwali needs your support to move forward. We look forward to discussing how you can get involved with VCD 2010. Sponsorships or General Inquiries Opreet Kaur Kang Chair Vancouver Celebrates Diwali [email protected] 604.340.1483

Sean Devine Festival Coordinator Vancouver Celebrates Diwali [email protected] 604.992.3789

www.vandiwali.ca

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