vanfunding 2016: eponential influencer crowdbuilding through thought leadership

@ShaneGibson SalesAcademy.ca

The Exponential Influencer

Build an Online Tribe

that Accelerates

Your Marketing

Efforts

Shane GibsonAuthor & Professional Speaker

@ShaneGibson


Creating Trust Value added frequent engagement

consistently over time.

More value + more time = more trust


The Exponential Influencer

1. Building a magnetic brand2. The 3 elements of Thought Leadership3. The 5 Stages of Consent4. The 9 Immutable Laws of Social Selling5. Recruiting and connecting with

influencers


Saying you don’t believe

in social media is like saying you

don’t believe in the

internet @Garyvee


“Leadership is influence.”- John C. Maxwell


Thought Leadership

Thought

Leader

Creates orCuratesRelevantContent

BuildsCommunity

HasRelevantEngaging

Conversations

networker

contributorcreator

© @ShaneGibson


Discovery Consumption Interaction Connection Consent

The 5 Stages of Consent@ShaneGibson


Discovery


Being Discoverable•Google places•SEO•All major social media profiles•Guest blogging/writing•Press releases•Writing reviews


Consumption“Tell stories because stories aren’t boring.” – Jay Conrad Levinson


Content Formula•Know your audience and nano-tribes•Monitor, listen and learn•Create and curate content online and offline that fulfils a need, solves a problem or helps someone achieve a goal.•Use multiple platforms, profiles and media to expand reach


Interaction


Connection


ConsentSell to meEducate meStay in-touchBuild a relationship


“It doesn’t scale because we tell the world, It scales because if we treat 5 people so well they will tell other people... and they will tell five, and those become twenty and that’s when it scales.”

- Seth Godin


9 Rules of Engagement

@ShaneGibson @Sjagger#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community#9 Get Sociable!


“In a recent study of over 600 B2B marketing professionals 93% of them stated that they considered influencer engagement as an effective strategy to build brand awareness. 75% cited influencer engagement as an effective in lead generation.” – Augure 2015 State of Influencer Engagement Study


@JeffBooth @RobBanks


@PeterAceto


Publish!


Build a Tribe#SalesTribe


Influence1.Master the 5 Stages of Consent2.Build Community3.Publish all the time in multiple mediums

“Connect, promote and uplift enough people and you will rise to the top.”


Let’s Connect!http://closingbigger.net

http://twitter.com/ShaneGibson

http://linkedin.com/in/shanegibson/

[email protected] 604-351-2328

http://closingbigger.net/

http://twitter.com/ShaneGibson

http://linkedin.com/in/shanegibson/

mailto:[email protected]