variety partnership opportunities 2015
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Campaign PartnershipOpportunities 2015
‘HowTuber’ Channel&
‘BlockBuster Day’
Variety – Improving young lives every day
Who Is Variety?
• Variety believe that all children should have an equal opportunity to reach their potential, regardless of their circumstances.
• Our practical help makes an immediate difference. It means that children have fewer bad days and more great days. With independence, freedom and dignity they are able to make the most of their childhood.
• variety play a key role in building the self esteem of children who are disadvantaged and in making them the people who they become.
• You can help us achieve this!
Join our amazing Supporters
We have an amazing number of the most brilliant celebrity supporters for our work at Variety.
Many are getting involved in our 2015 campaigns by producing their own ‘Howtuber’ videos and championing Blockbuster Day
Thank-you
Two Campaigns that will increase the number of
young people that can be reached
Variety HowTuber Channel
The Variety ‘HowTuber’ channel will feature celebrities educating & entertaining
Variety HowTuber Channel
We are creating the largest bank of ‘How To’ / educational (and fun) videos. Our channel will feature videos about every possible role in the entertainment industry.
• How to write the opening line of a book, light or sound a movie, present a breakfast TV show, DJ on drive time, play the lead role, play a role in a soap opera, market a movie etc.
• The videos will be placed on the Variety channel on YouTube, teased through clips on social media and utilised by schools, young people and adults who want to learn any of these skills - from the well-known experts.
• Youtuber videos engage more young people than any other media – Variety’s celeb filled channel will help more children, while entertaining and education the viewers.
Blockbuster DayBlockbuster Day
young people become the creators
• Together with our celebrity ambassadors we are making a massive public call to action for people to produce their own ‘Blockbusters’ - from school children to adults producing their own short films/videos for YouTube, school plays or circus evenings they perform live, and books they write, and upload onto Amazon.
• They then either charge admission or have a donate button to view & download, that leads to all monies going to Variety’s most worth causes.
• Every penny paid to view, download or watch will go to a good cause
Get Involved
Get Involved
• We are keen to hear your ideas on how you can contribute and help make an impact to the lives of thousands of young people through both our campaigns.
• Get in touch with• [email protected]
Value Proposition
• You will be recognised as a campaign partner
• Videos showing your support for the campaign will be uploaded onto the Variety YouTube channel and shown as part of Blockbuster Day
• There is a opportunity for product placement and features within celebrity ‘How To’ videos.
• Your staff & customers can lead the way on Blockbuster Day, highlighting your support of the campaign.
We have four levels of involvement available:
Title sponsorHeadline partnerPartnerSupporter
Please contact:[email protected]
Opportunities
Blue Dot Agency
Blue Dot Agency
• Our 2015 campaigns are run by the Blue Dot Agency.
• Blue Dot Agency provides the communication services that result in brands and charities achieving the highest possible increase in their sales and loyalty.
• Our clients achieve that by running creative, market leading
campaigns that also improve the world, their community & themselves.
• They are building the future. Through engaging customers & colleagues in doing good, they achieve the highest possible return, both economically and socially.