varun beverages limited · 2018-08-16 · varun beverages limited our company was incorporated as...

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DRAFT RED HERRING PROSPECTUS Dated June 21, 2016 (The Draft Red Herring Prospectus will be updated upon filing with the RoC) Please read Section 32 of the Companies Act, 2013 Book Built Issue (a PepsiCo franchisee) VARUN BEVERAGES LIMITED Our Company was incorporated as Varun Beverages Limited on June 16, 1995 as a public limited company under the Companies Act, 1956, with the Registrar of Companies, NCT of Delhi and Haryana. Our Company obtained a certificate for commencement of business on July 4, 1995. For further details of change in registered office of our Company, see History and Certain Corporate Matterson page 154. Registered Office: F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020; Tel: +91 11 41706720 Corporate Office: Plot No. 31, Institutional Area, Sector 44, Gurgaon 122 002; Tel: +91 124 4643100, Fax: +91 124 4643303 Contact Person: Mahavir Prasad Garg, Company Secretary and Compliance Officer; Tel: +91 124 4643100; Fax: +91 124 4643303 E-mail: [email protected]; Website: www.varunpepsi.com Corporate Identity Number: U74899DL1995PLC069839 OUR PROMOTERS: RJ CORP LIMITED, RAVI KANT JAIPURIA, VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) PUBLIC OFFER OF UP TO 25,000,000 EQUITY SHARES OF FACE VALUE OF 10 EACH (EQUITY SHARES) OF VARUN BEVERAGES LIMITED (OUR COMPANYOR THE ISSUER) FOR CASH AT A PRICE* OF [●] PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF [●] PER EQUITY SHARE) AGGREGATING UP TO [●] MILLION (THE OFFER) CONSISTING OF A FRESH ISSUE OF UP TO 15,000,000 EQUITY SHARES AGGREGATING UP TO [●] MILLION (THE FRESH ISSUE) AND AN OFFER FOR SALE OF UP TO 5,000,000 EQUITY SHARES BY VARUN JAIPURIA AGGREGATING UP TO [●] MILLION AND UP TO 5,000,000 EQUITY SHARES BY RAVI KANT JAIPURIA & SONS (HUF) AGGREGATING UP TO [●] MILLION (OFFER FOR SALE, AND VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) COLLECTIVELY, THE SELLING SHAREHOLDERS). THE OFFER COMPRISES A NET OFFER TO THE PUBLIC OF [●] EQUITY SHARES (THE NET OFFER) AND A RESERVATION OF [●] EQUITY SHARES AGGREGATING UP TO [●] MILLION FOR SUBSCRIPTION BY ELIGIBLE EMPLOYEES (AS DEFINED HEREIN), NOT EXCEEDING 5% OF OUR POST OFFER PAID UP EQUITY SHARE CAPITAL (THE EMPLOYEE RESERVATION PORTION). THE OFFER WILL CONSTITUTE [●] % OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL AND THE NET OFFER WILL CONSTITUTE [●] % OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL. THE FACE VALUE OF EQUITY SHARES IS 10 EACH. THE PRICE BAND, RUPEE AMOUNT OF THE DISCOUNT, IF ANY, TO THE RETAIL INDIVIDUAL BIDDERS AND THE ELIGIBLE EMPLOYEES BIDDING IN THE EMPLOYEE RESERVATION PORTION (THE RETAIL DISCOUNT) AND THE MINIMUM BID LOT WILL BE DECIDED BY OUR COMPANY IN CONSULTATION WITH THE SELLING SHAREHOLDERS, THE GCBRLMS AND THE BRLM AND WILL BE ADVERTISED IN [●] (A WIDELY CIRCULATED ENGLISH NATIONAL DAILY NEWSPAPER) AND [●] (A WIDELY CIRCULATED HINDI NATIONAL DAILY NEWSPAPER WITH WIDE CIRCULATION IN NEW DELHI) AT LEAST FIVE WORKING DAYS PRIOR TO THE BID/OFFER OPENING DATE AND SHALL BE MADE AVAILABLE TO THE BSE LIMITED (BSE) AND THE NATIONAL STOCK EXCHANGE LIMITED (NSE, AND TOGETHER WITH BSE, THE STOCK EXCHANGES) FOR UPLOADING ON THEIR RESPECTIVE WEBSITES. *Retail Discount of [●] to the Offer Price may be offered to the Retail Individual Bidders and the Eligible Employees Bidding in the Employee Reservation Portion. In case of any revision to the Price Band, the Bid/Offer Period will be extended by three additional Working Days after such revision of the Price Band, subject to the total Bid/Offer Period not exceeding 10 Working Days. Any revision in the Price Band and the revised Bid/Offer Period, if applicable, will be widely disseminated by notification to the Stock Exchanges, by issuing a press release, and also by indicating the change on the website of the Book Running Lead Managers and at the terminals of the other members of the Syndicate. In terms of Rule 19(2)(b)(iii) of the Securities Contracts (Regulation) Rules, 1957, as amended (SCRR), this is an Offer for at least 10% of the post-Offer paid-up Equity Share capital of our Company. In accordance with Regulation 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (the SEBI ICDR Regulations), the Offer is being made through the Book Building Process wherein not more than 50% of the Net Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers ( QIBs) (the QIB Portion), provided that our Company, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis. One-third of the Anchor Investor Portion shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. 5% of the QIB Portion (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion shall be available for allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. Further, not less than 15% of the Net Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Net Offer shall be available for allocation to Retail Individual Bidders in accordance with the SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price. All potential Bidders, other than Anchor Investors, shall mandatorily participate in the Offer through an Application Supported by Blocked Amount (ASBA) process by providing details of their respective bank account which will be blocked by the Self Certified Syndicate Banks (SCSBs). Anchor Investors are not permitted to participate in the Anchor Investor Portion through ASBA process. For details, please see Offer Procedureon page 434. RISKS IN RELATION TO THE FIRST OFFER This being the first public issue of our Company, there has been no formal market for the Equity Shares of our Company. The face value of the Equity Shares is 10 and the Floor Price is [●] times the face value and the Cap Price is [●] times the face value. The Offer Price (determined and justified by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM as stated under the section Basis for Offer Priceon page 104) should not be taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or sustained trading in the Equity Shares or regarding the price at which the Equity Shares will be traded after listing. GENERAL RISKS Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their entire investment. Investors are advised to read the risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of our Company and the Offer, including the risks involved. The Equity Shares in the Offer have not been recommended or approved by the Securities and Exchange Board of India ( SEBI), nor does SEBI guarantee the accuracy or adequacy of the contents of this Draft Red Herring Prospectus. Specific attention of the investors is invited to the section Risk Factorson page 20. ISSUERS AND SELLING SHAREHOLDERSABSOLUTE RESPONSIBILITY Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Draft Red Herring Prospectus contains all information with regard to our Company and the Offer, which is material in the context of the Offer, that the information contained in this Draft Red Herring Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes the Draft Red Herring Prospectus as a whole or any of such information or the expression of any such opinions or intentions misleading in any material respect. Further, the Selling Shareholders severally accept responsibility that this Draft Red Herring Prospectus contains all information about themselves as the Selling Shareholders in context of the Offer for Sale and severally accept responsibility for statements in relation to themselves included in this Draft Red Herring Prospectus. LISTING The Equity Shares offered through this Draft Red Herring Prospectus are proposed to be listed on the BSE and the NSE. Our Company has received an in-principleapproval from the BSE and the NSE for the listing of the Equity Shares pursuant to letters dated [●] and [●], respectively. For the purposes of the Offer, the Designated Stock Exchange shall be [●]. A copy of the Red Herring Prospectus and the Prospectus shall be delivered for registration to the RoC in accordance with Section 26(4) of the Companies Act, 2013. For details of the material contracts and documents available for inspection from the date of the Red Herring Prospectus up to the Bid/Offer Closing Date, see Material Contracts and Documents for Inspectionon page 488. GLOBAL COORDINATORS AND BOOK RUNNING LEAD MANAGERS BOOK RUNNING LEAD MANAGER REGISTRAR TO THE ISSUE Kotak Mahindra Capital Company Limited 1st Floor, 27 BKC, Plot No. 27 GBlock, Bandra Kurla Complex Bandra (East) Mumbai 400 051 Tel: +91 22 4336 0000 Fax: +91 22 6713 2447 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.investmentbank.kotak.com Contact Person: Ganesh Rane SEBI Registration No.: INM000008704 Axis Capital Limited 1st Floor, Axis House C-2, Wadia International Centre P.B. Marg, Worli Mumbai 400 025 Tel: + 91 22 4325 2183 Fax : +91 22 4325 3000 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.axiscapital.co.in Contact person: Lohit Sharma SEBI Registration No.: INM000012029 CLSA India Private Limited (formerly CLSA India Limited) 8/F, Dalamal House Nariman Point Mumbai 400 021 Tel: +91 22 6650 5050 Fax: +91 22 2284 0271 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.india.clsa.com Contact person: Sarfaraz Agboatwala SEBI Registration No: INM000010619 YES Securities (India) Limited IFC 1 & 2, Unit no. 602 A 6th Floor, Senapati Bapat Marg Elphinstone (W) Mumbai 400 013 Telephone: +91 22 3347 9688 Fax: +91 22 2421 4511 E-mail: [email protected] Investor Grievance E-mail: [email protected] Website: www.yesinvest.in Contact Person: Aditya Vora SEBI Registration No: INM000012227 Karvy Computershare Private Limited Karvy Selenium Tower B Plot 31 and 32, Gachibowli Financial District, Nanakramguda Hyderabad 500 032 Tel: +91 40 6716 2222 Fax: +91 40 2343 1551 Email:[email protected] Investor Grievance e-mail: varun- [email protected] Website: www.karisma.karvy.com Contact Person: M Murali Krishna SEBI Registration No. INR000000221 BID/OFFER PROGRAMME BID/OFFER OPENS ON [●] (1) BID/OFFER CLOSES ON [●] (2) (1) Our Company may, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bid/Offer Period shall be one Working Day prior to the Bid/Offer Opening Date. (2) Our Company may, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, consider closing the Bid/Offer Period for QIBs one Working Day prior to the Bid/Offer Closing Date in accordance with the SEBI ICDR Regulations.

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  • DRAFT RED HERRING PROSPECTUS

    Dated June 21, 2016

    (The Draft Red Herring Prospectus will be updated upon filing with the RoC)

    Please read Section 32 of the Companies Act, 2013

    Book Built Issue

    (a PepsiCo franchisee)

    VARUN BEVERAGES LIMITED Our Company was incorporated as Varun Beverages Limited on June 16, 1995 as a public limited company under the Companies Act, 1956, with the Registrar of Companies, NCT of Delhi and Haryana. Our

    Company obtained a certificate for commencement of business on July 4, 1995. For further details of change in registered office of our Company, see “History and Certain Corporate Matters” on page 154.

    Registered Office: F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020; Tel: +91 11 41706720

    Corporate Office: Plot No. 31, Institutional Area, Sector – 44, Gurgaon 122 002; Tel: +91 124 4643100, Fax: +91 124 4643303

    Contact Person: Mahavir Prasad Garg, Company Secretary and Compliance Officer; Tel: +91 124 4643100; Fax: +91 124 4643303

    E-mail: [email protected]; Website: www.varunpepsi.com

    Corporate Identity Number: U74899DL1995PLC069839

    OUR PROMOTERS: RJ CORP LIMITED, RAVI KANT JAIPURIA, VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF)

    PUBLIC OFFER OF UP TO 25,000,000 EQUITY SHARES OF FACE VALUE OF ₹ 10 EACH (“EQUITY SHARES”) OF VARUN BEVERAGES LIMITED (“OUR COMPANY” OR THE

    “ISSUER”) FOR CASH AT A PRICE* OF ₹ [●] PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF ₹ [●] PER EQUITY SHARE) AGGREGATING UP TO ₹ [●] MILLION

    (THE “OFFER”) CONSISTING OF A FRESH ISSUE OF UP TO 15,000,000 EQUITY SHARES AGGREGATING UP TO ₹ [●] MILLION (THE “FRESH ISSUE”) AND AN OFFER FOR

    SALE OF UP TO 5,000,000 EQUITY SHARES BY VARUN JAIPURIA AGGREGATING UP TO ₹ [●] MILLION AND UP TO 5,000,000 EQUITY SHARES BY RAVI KANT JAIPURIA & SONS (HUF) AGGREGATING UP TO ₹ [●] MILLION (“OFFER FOR SALE”, AND VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) COLLECTIVELY, “THE SELLING SHAREHOLDERS”). THE OFFER COMPRISES A NET OFFER TO THE PUBLIC OF [●] EQUITY SHARES (THE “NET OFFER”) AND A RESERVATION OF [●] EQUITY SHARES

    AGGREGATING UP TO ₹ [●] MILLION FOR SUBSCRIPTION BY ELIGIBLE EMPLOYEES (AS DEFINED HEREIN), NOT EXCEEDING 5% OF OUR POST OFFER PAID UP EQUITY SHARE CAPITAL (THE “EMPLOYEE RESERVATION PORTION”). THE OFFER WILL CONSTITUTE [●] % OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL AND THE

    NET OFFER WILL CONSTITUTE [●] % OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL.

    THE FACE VALUE OF EQUITY SHARES IS ₹ 10 EACH. THE PRICE BAND, RUPEE AMOUNT OF THE DISCOUNT, IF ANY, TO THE RETAIL INDIVIDUAL BIDDERS AND THE ELIGIBLE EMPLOYEES BIDDING IN THE EMPLOYEE RESERVATION PORTION (THE “RETAIL DISCOUNT”) AND THE MINIMUM BID LOT WILL BE DECIDED BY OUR

    COMPANY IN CONSULTATION WITH THE SELLING SHAREHOLDERS, THE GCBRLMS AND THE BRLM AND WILL BE ADVERTISED IN [●] (A WIDELY CIRCULATED

    ENGLISH NATIONAL DAILY NEWSPAPER) AND [●] (A WIDELY CIRCULATED HINDI NATIONAL DAILY NEWSPAPER WITH WIDE CIRCULATION IN NEW DELHI) AT LEAST

    FIVE WORKING DAYS PRIOR TO THE BID/OFFER OPENING DATE AND SHALL BE MADE AVAILABLE TO THE BSE LIMITED (“BSE”) AND THE NATIONAL STOCK

    EXCHANGE LIMITED (“NSE”, AND TOGETHER WITH BSE, THE “STOCK EXCHANGES”) FOR UPLOADING ON THEIR RESPECTIVE WEBSITES.

    *Retail Discount of ₹ [●] to the Offer Price may be offered to the Retail Individual Bidders and the Eligible Employees Bidding in the Employee Reservation Portion. In case of any revision to the Price Band, the Bid/Offer Period will be extended by three additional Working Days after such revision of the Price Band, subject to the total Bid/Offer Period not exceeding 10

    Working Days. Any revision in the Price Band and the revised Bid/Offer Period, if applicable, will be widely disseminated by notification to the Stock Exchanges, by issuing a press release, and also by

    indicating the change on the website of the Book Running Lead Managers and at the terminals of the other members of the Syndicate.

    In terms of Rule 19(2)(b)(iii) of the Securities Contracts (Regulation) Rules, 1957, as amended (“SCRR”), this is an Offer for at least 10% of the post-Offer paid-up Equity Share capital of our Company. In

    accordance with Regulation 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (the “SEBI ICDR Regulations”), the Offer

    is being made through the Book Building Process wherein not more than 50% of the Net Offer shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs”) (the “QIB

    Portion”), provided that our Company, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis.

    One-third of the Anchor Investor Portion shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. 5%

    of the QIB Portion (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion shall be available for

    allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. Further, not less than 15% of

    the Net Offer shall be available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Net Offer shall be available for allocation to Retail Individual Bidders in

    accordance with the SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price. All potential Bidders, other than Anchor Investors, shall mandatorily participate in the Offer

    through an Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective bank account which will be blocked by the Self Certified Syndicate Banks (“SCSBs”).

    Anchor Investors are not permitted to participate in the Anchor Investor Portion through ASBA process. For details, please see “Offer Procedure” on page 434.

    RISKS IN RELATION TO THE FIRST OFFER

    This being the first public issue of our Company, there has been no formal market for the Equity Shares of our Company. The face value of the Equity Shares is ₹ 10 and the Floor Price is [●] times the face value and the Cap Price is [●] times the face value. The Offer Price (determined and justified by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM as stated under

    the section “Basis for Offer Price” on page 104) should not be taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active

    or sustained trading in the Equity Shares or regarding the price at which the Equity Shares will be traded after listing.

    GENERAL RISKS

    Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their entire investment.

    Investors are advised to read the risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of our Company and

    the Offer, including the risks involved. The Equity Shares in the Offer have not been recommended or approved by the Securities and Exchange Board of India (“SEBI”), nor does SEBI guarantee the

    accuracy or adequacy of the contents of this Draft Red Herring Prospectus. Specific attention of the investors is invited to the section “Risk Factors” on page 20.

    ISSUER’S AND SELLING SHAREHOLDERS’ ABSOLUTE RESPONSIBILITY

    Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Draft Red Herring Prospectus contains all information with regard to our Company and the Offer, which

    is material in the context of the Offer, that the information contained in this Draft Red Herring Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the

    opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes the Draft Red Herring Prospectus as a whole or any of such information or the

    expression of any such opinions or intentions misleading in any material respect. Further, the Selling Shareholders severally accept responsibility that this Draft Red Herring Prospectus contains all

    information about themselves as the Selling Shareholders in context of the Offer for Sale and severally accept responsibility for statements in relation to themselves included in this Draft Red Herring

    Prospectus.

    LISTING

    The Equity Shares offered through this Draft Red Herring Prospectus are proposed to be listed on the BSE and the NSE. Our Company has received an ‘in-principle’ approval from the BSE and the NSE for

    the listing of the Equity Shares pursuant to letters dated [●] and [●], respectively. For the purposes of the Offer, the Designated Stock Exchange shall be [●]. A copy of the Red Herring Prospectus and the

    Prospectus shall be delivered for registration to the RoC in accordance with Section 26(4) of the Companies Act, 2013. For details of the material contracts and documents available for inspection from the

    date of the Red Herring Prospectus up to the Bid/Offer Closing Date, see “Material Contracts and Documents for Inspection” on page 488.

    GLOBAL COORDINATORS AND BOOK RUNNING LEAD MANAGERS BOOK RUNNING LEAD

    MANAGER REGISTRAR TO THE ISSUE

    Kotak Mahindra Capital Company

    Limited

    1st Floor, 27 BKC, Plot No. 27

    “G” Block, Bandra Kurla Complex

    Bandra (East)

    Mumbai 400 051

    Tel: +91 22 4336 0000

    Fax: +91 22 6713 2447

    E-mail: [email protected]

    Investor grievance E-mail:

    [email protected]

    Website:

    www.investmentbank.kotak.com

    Contact Person: Ganesh Rane

    SEBI Registration No.:

    INM000008704

    Axis Capital Limited

    1st Floor, Axis House

    C-2, Wadia International Centre

    P.B. Marg, Worli

    Mumbai 400 025

    Tel: + 91 22 4325 2183

    Fax : +91 22 4325 3000

    E-mail: [email protected]

    Investor grievance E-mail:

    [email protected]

    Website: www.axiscapital.co.in

    Contact person: Lohit Sharma

    SEBI Registration No.:

    INM000012029

    CLSA India Private Limited

    (formerly CLSA India Limited)

    8/F, Dalamal House

    Nariman Point

    Mumbai 400 021

    Tel: +91 22 6650 5050

    Fax: +91 22 2284 0271

    E-mail: [email protected]

    Investor grievance E-mail:

    [email protected]

    Website: www.india.clsa.com

    Contact person: Sarfaraz Agboatwala

    SEBI Registration No:

    INM000010619

    YES Securities (India) Limited

    IFC 1 & 2, Unit no. 602 A

    6th Floor, Senapati Bapat Marg

    Elphinstone (W)

    Mumbai 400 013

    Telephone: +91 22 3347 9688

    Fax: +91 22 2421 4511

    E-mail:

    [email protected]

    Investor Grievance E-mail:

    [email protected]

    Website: www.yesinvest.in

    Contact Person: Aditya Vora

    SEBI Registration No:

    INM000012227

    Karvy Computershare Private

    Limited

    Karvy Selenium Tower B

    Plot 31 and 32, Gachibowli

    Financial District, Nanakramguda

    Hyderabad 500 032

    Tel: +91 40 6716 2222

    Fax: +91 40 2343 1551

    Email:[email protected]

    Investor Grievance e-mail: varun-

    [email protected]

    Website: www.karisma.karvy.com

    Contact Person: M Murali Krishna

    SEBI Registration No.

    INR000000221

    BID/OFFER PROGRAMME

    BID/OFFER OPENS ON [●](1)

    BID/OFFER CLOSES ON [●](2) (1) Our Company may, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor

    Investor Bid/Offer Period shall be one Working Day prior to the Bid/Offer Opening Date. (2) Our Company may, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, consider closing the Bid/Offer Period for QIBs one Working Day prior to the Bid/Offer Closing Date in

    accordance with the SEBI ICDR Regulations.

  • TABLE OF CONTENTS

    SECTION I: GENERAL ........................................................................................................................................................ 1 DEFINITIONS AND ABBREVIATIONS ............................................................................................................................. 1 PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA ........................................................................ 15 FORWARD-LOOKING STATEMENTS ............................................................................................................................ 18

    SECTION: II RISK FACTORS .......................................................................................................................................... 20

    SECTION III: INTRODUCTION ....................................................................................................................................... 51 SUMMARY OF INDUSTRY ............................................................................................................................................... 51 SUMMARY OF BUSINESS ................................................................................................................................................ 55 SUMMARY FINANCIAL INFORMATION ....................................................................................................................... 62 THE OFFER ......................................................................................................................................................................... 70 GENERAL INFORMATION ............................................................................................................................................... 71 CAPITAL STRUCTURE ...................................................................................................................................................... 79 OBJECTS OF THE OFFER .................................................................................................................................................. 97 BASIS FOR OFFER PRICE ............................................................................................................................................... 104

    STATEMENT OF TAX BENEFITS ................................................................................................................................. 107

    SECTION IV: ABOUT THE COMPANY........................................................................................................................ 110 INDUSTRY OVERVIEW .................................................................................................................................................. 110 OUR BUSINESS ................................................................................................................................................................ 124 REGULATIONS AND POLICIES ..................................................................................................................................... 149 HISTORY AND CERTAIN CORPORATE MATTERS .................................................................................................... 154 OUR SUBSIDIARIES ........................................................................................................................................................ 161 OUR MANAGEMENT ...................................................................................................................................................... 165 OUR PROMOTERS AND PROMOTER GROUP ............................................................................................................. 179 OUR GROUP COMPANIES .............................................................................................................................................. 184 RELATED PARTY TRANSACTIONS ............................................................................................................................. 197 DIVIDEND POLICY .......................................................................................................................................................... 198

    SECTION V: FINANCIAL INFORMATION ................................................................................................................. 199 RESTATED CONSOLIDATED FINANCIAL STATEMENTS ........................................................................................ 199 RESTATED STANDALONE FINANCIAL STATEMENTS ............................................................................................ 280 FINANCIAL INDEBTEDNESS ......................................................................................................................................... 364 MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF

    OPERATIONS .................................................................................................................................................................... 366

    SECTION VI: LEGAL AND OTHER INFORMATION ............................................................................................... 400 OUTSTANDING LITIGATION AND OTHER MATERIAL DEVELOPMENTS ........................................................... 400 GOVERNMENT AND OTHER APPROVALS ................................................................................................................. 410 OTHER REGULATORY AND STATUTORY DISCLOSURES ...................................................................................... 413

    SECTION VII: OFFER INFORMATION ....................................................................................................................... 425 TERMS OF THE OFFER.................................................................................................................................................... 425 OFFER STRUCTURE ........................................................................................................................................................ 429 OFFER PROCEDURE........................................................................................................................................................ 432 RESTRICTIONS ON FOREIGN OWNERSHIP OF INDIAN SECURITIES .................................................................... 472

    SECTION VIII: MAIN PROVISIONS OF ARTICLES OF ASSOCIATION .............................................................. 473

    SECTION IX: OTHER INFORMATION ........................................................................................................................ 484 MATERIAL CONTRACTS AND DOCUMENTS FOR INSPECTION ............................................................................ 484 DECLARATION ................................................................................................................................................................ 486

  • 1

    SECTION I: GENERAL

    DEFINITIONS AND ABBREVIATIONS

    This Draft Red Herring Prospectus uses certain definitions and abbreviations which, unless the context otherwise indicates or

    implies, shall have the meaning as provided below. References to any legislation, act, regulation, rule, guideline or policy

    shall be to such legislation, act, regulation, rule, guideline or policy, as amended, supplemented or re-enacted from time to

    time.

    The words and expressions used in this Draft Red Herring Prospectus but not defined herein, shall have, to the extent

    applicable, the meaning ascribed to such terms under the Companies Act, the SEBI ICDR Regulations, the SCRA, the

    Depositories Act or the rules and regulations made there under.

    Notwithstanding the foregoing, terms used in of the sections “Statement of Tax Benefits”, “Restated Consolidated Financial

    Statements”, “Restated Standalone Financial Statements” and “Main Provisions of Articles of Association” on pages 107,

    199, 280 and 473, respectively, shall have the meaning ascribed to such terms in such sections.

    General Terms

    Term Description

    “our Company”, the “Company”,

    or the “Issuer”

    Varun Beverages Limited, a company incorporated under the Companies Act, 1956,

    having its registered office at F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020

    we/us/our Unless the context otherwise indicates or implies, our Company, its Subsidiaries and its

    associate, on a consolidated basis

    Company Related Terms

    Term Description

    2015 Existing India Sub-Territories Delhi, Rajasthan, West Bengal, Goa, Arunachal Pradesh, Assam, Meghalaya, Manipur,

    Mizoram, Nagaland, Tripura as well as certain designated parts of the following sub-

    territories: Madhya Pradesh, Uttar Pradesh, Uttarakhand, Haryana and Maharashtra.

    2015 New India Sub-Territories Punjab, Himachal Pradesh, Chandigarh UT, as well as the remaining parts of the

    following sub-territories: Haryana, Uttarakhand and Uttar Pradesh.

    ADBL Aradhana Drinks and Beverages Private Limited

    AION AION Investments II Singapore Pte. Ltd.

    AION Investment Agreement Securities purchase cum investment agreement dated September 18, 2015 between our

    Company, AION Investments II Singapore Pte. Ltd. and Standard Chartered Private

    Equity Mauritius II Limited

    Articles of Association/AoA The articles of association of our Company, as amended

    Audit Committee The audit committee of the Board of Director described in the section “Our

    Management” on page 165

    Board/Board of Directors The board of directors of our Company or a duly constituted committee thereof

    Compulsorily Convertible

    Debentures or CCDs Compulsorily convertible debentures issued by our Company of face value of ₹ 1,000 each

    CMCI Concentrate Manufacturing Company of Ireland

    Compulsorily Convertible

    Preference Shares or CCPSs Compulsorily convertible preference shares of our Company of a face value of ₹ 100 each

    Corporate Office Plot No. 31, Institutional Area, Sector – 44, Gurgaon 122 002

    DBL Devyani Beverages Limited

    DASMPL Devyani Airport Services (Mumbai) Private Limited

    DEPL Devyani Enterprises Private Limited

    DexPL Devyani Exim Private Limited (formerly Rajputana Stores (Jaipur) Private Limited)

    DHRPL Devyani Hotels and Resorts Private Limited

    DIL Devyani International Limited

  • 2

    Term Description

    DHRPL CCPSs 25,000,000 CCPSs issued to DHRPL at par pursuant the DHRPL Investment

    Agreement

    DHRPL Investment Agreement Investment agreement dated February 16, 2015 between our Company and DHRPL

    Director(s) The director(s) of our Company

    Equity Shares The equity shares of our Company of face value of ₹ 10 each

    ESOS 2013 Employee Stock Option Scheme 2013

    ESOS 2016 Employee Stock Option Scheme 2016

    Group Companies Companies which are covered under the applicable accounting standards and other

    companies as considered material by our Board. For details, please see “Our Group

    Companies” on page 184

    Investment Agreement Investment agreement dated July 18, 2011 between VBIL, SCPE, RJ Corp, Ravi Kant

    Jaipuria & Sons (HUF) and Varun Jaipuria as amended by an amendment and

    supplemental agreement dated September 29, 2012 and an amendment agreement dated

    June 13, 2016

    Key Management Personnel Key management personnel of our Company in terms of section 2(51) the Companies

    Act, 2013, the SEBI ICDR Regulations and as disclosed in the section “Our

    Management” on page 165

    Memorandum of Association/MoA The memorandum of association of our Company, as amended

    Non-Convertible Debentures or

    NCDs

    Unsecured redeemable non-convertible debentures of our Company (denominated in

    rupees) of a face value of ₹ 10,000,000 listed on the wholesale debt market segment of

    NSE

    OSBPL Ole Spring Bottlers (Private) Limited

    PepsiCo Refers to PepsiCo Inc., PepsiCo India, Seven-Up International, a division of CMCI,

    Tropicana Products Inc. and/ or their affiliates, as applicable

    PepsiCo India PepsiCo India Holding Private Limited (formerly known as PepsiCo India Holding

    Limited)

    PepsiCo India Agreements Refers collectively to the three bottling appointment and trademark license agreements,

    two dated October 3, 2012 executed between our Company and PepsiCo Inc. and

    another dated October 3, 2012 between our Company and PepsiCo India, as amended

    from time to time, as applicable

    PepsiCo International Agreements Refers collectively, to the 12 bottling agreements entered into by our Company in

    relation to our international operations and specifically, the (i) exclusive bottling

    appointment agreement dated November 7, 2013 between PepsiCo Inc. and VBL Lanka;

    (ii) exclusive bottling appointment agreement dated August 1, 2011 between PepsiCo

    Inc. and VBL Lanka; (iii) exclusive bottling appointment agreement dated August 1,

    2011 between Seven-Up International, a division of CMCI and VBL Lanka; (iv)

    bottling appointment and trademark license agreement dated October 30, 2013 between

    Tropicana Products Inc and VBL Lanka; (v) exclusive bottling appointment agreement

    dated December 1, 2011 between PepsiCo Inc. and VBNPL, (vi) exclusive bottling

    appointment agreement dated December 1, 2011 between Seven-Up International, a

    division of CMCI and VBNPL; (vii) exclusive bottling appointment agreement dated

    September 1, 2010 between Seven-Up International, a division of CMCI and VBZL;

    (viii) exclusive bottling appointment agreement dated September 1, 2010 between

    PepsiCo Inc. and VBZL; (ix) exclusive bottling appointment agreement dated February

    1, 2011 between PepsiCo Inc. and VBM; (x) exclusive bottling appointment agreement

    dated February 1, 2011 between Seven-Up International, a division of CMCI and VBM;

    (xi) exclusive bottling appointment agreement dated December 18, 2008 between

    PepsiCo Inc. and VBML effective from January 25, 2009; and (xii) exclusive bottling

    appointment agreement dated December 18, 2008 between Seven-Up International, a

    division of CMCI and VBML effective from January 25, 2009, as amended from time to

    time, as applicable

    PepsiCo International Entities Refers to PepsiCo Inc., Seven-Up International, a division of CMCI, Tropicana

    Products Inc. and/ or their affiliates, as applicable, with whom our Company through its

    Subsidiaries has entered into the PepsiCo International Agreements

  • 3

    Term Description

    Promoter Group Persons and entities constituting the promoter group of our Company in terms of

    Regulation 2(1)(zb) of the SEBI ICDR Regulations, but excluding any persons and

    entities apart from the following: (i) Accor Developers (Private) Limited, (ii) Accor

    Industries (Private) Limited, (iii) Accor Solar Energy Private Limited, (iv) Africare

    Limited, (v) Agarwal Cold Drinks Private Limited, (vi) Alisha Retail Private Limited,

    (vii) Angelica Technologies Private Limited, (viii) Anuj Traders Private Limited, (ix)

    Aqua Stemlife International Private Limited, (x) Arctic International Private Limited,

    (xi) Arctic Overseas Pte. Limited, (xii) Capital Infracon Private Limited, (xiii) Capital

    Towers Private Limited, (xiv) Cryoviva International Pte. Ltd., (xv) Cryoviva Singapore

    Pte. Ltd., (xvi) D.J. Agri Industries Private Limited, (xvii) Devyani Enterprises Private

    Limited, (xviii) Devyani Food Industries Limited, (xix) Devyani Hotels & Resorts

    Private Limited, (xx) Devyani International Limited, (xxi) Devyani Overseas Private

    Limited, (xxii) Diagno Labs Private Limited, (xxiii) Empire Stocks Private Limited,

    (xxiv) Farm2Plate Dairy Produce Private Limited (formerly known as ABInbev India

    Private Limited), (xxv) Lineage Healthcare Limited, (xxvi) Lunarmech Technologies

    Private Limited, (xxvii) Modern Montessori International (India) Private Limited,

    (xxviii) Mumbai Rockets Sports Private Limited, (xxix) Parkview City Limited, (xxx)

    Pinnacle Constructions Private Limited, (xxxi) Pinnacle Infracon Limited, (xxxii)

    Pinnacle Town Planners Private Limited, (xxxiii) Pinnacle Township Private Limited,

    (xxxiv) Rajasthan Beverages Private Limited, (xxxv) Ratnaker Foods & Beverages

    Private Limited, (xxxvi) S V S India Private Limited, (xxxvii) Sellwell Foods and

    Beverages Private Limited, (xxxviii) Shabnam Properties Private Limited,

    (xxxix)Universal Dairy Products Private Limited, (xl) Wellness Holdings Limited, (xli)

    Mr. Ravi Kant Jaipuria, (xlii) Ms. Dhara Jaipuria, (xliii) Ms. Champa Devi Jaipuria,

    (xliv) Mr. Varun Jaipuria, (xlv) Ms. Devyani Jaipuria, (xlvi) RJ Corp Limited, (xlvii)

    Ravi Kant Jaipuria & Sons (HUF), (xlviii) Mr. Vivek Gupta, (xlix) Ms. Bela Jyoti

    Kumar Saha, (l) Ms. Madhu Rajendra Prasad Jindal, (li) Alaknanda Traders Private

    Limited, (lii) Avni Securities Private Limited, (liii) Chanda Exports Private Limited,

    (liv) Gee Kay Builder & Development Services Private Limited, (lv) Manog Securities

    Private Limited, (lvi) Ragini Advisors Private Limited, (lvii) Stallion Advisors Private

    Limited, (lviii) Geld Consultancy Services Private Limited, (lix) Saha Sprague Limited,

    (lx) Sara Ferrous Private Limited, (lxi) SFT Syscon Private Limited, (lxii) SFT

    Technologies Private Limited, (lxiii) Sankalp Lifespaces Private Limited, (lxiv) Dr.

    Naresh Trehan and Associates Health Services Private Limited; and (lxv) Lemon Tree

    Hotels Limited. For details, please see “Our Promoters and Promoter Group” on page

    179

    Promoters The promoters of our Company namely, RJ Corp Limited, Ravi Kant Jaipuria, Varun

    Jaipuria and Ravi Kant Jaipuria & Sons (HUF). For details, please see “Our Promoters

    and Promoter Group” on page 179

    Registered Office F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020

    Restated Consolidated Financial

    Statements

    The consolidated financial statements of our Company’s assets and liabilities as at

    December 31, 2015, 2014, 2013 and 2012 and the consolidated statements of profit and

    loss and cash flows for the years ended December 31, 2015, 2014, 2013 and 2012 of our

    Company prepared in accordance with Indian GAAP and the Companies Act and

    restated in accordance with the SEBI ICDR Regulations and the Revised Guidance Note

    on Reports in Company Prospectuses (Revised) issued by the ICAI, together with the

    schedules, notes and annexures thereto

    Restated Financial Statements Collectively, the Restated Consolidated Financial Statements and the Restated

    Standalone Financial Statements

    Restated Standalone Financial

    Statements

    The standalone financial statements of our Company’s assets and liabilities as at

    December 31, 2015, 2014, 2013, 2012 and 2011 and the standalone statements of profit

    and loss and cash flows for the years ended December 31, 2015, 2014, 2013, 2012 and

    2011 of our Company prepared in accordance with Indian GAAP and the Companies

    Act and restated in accordance with the SEBI ICDR Regulations and the Revised

    Guidance Note on Reports in Company Prospectuses (Revised) issued by the ICAI,

    together with the schedules, notes and annexures thereto

    RJCL CCPSs 20,000,000 CCPSs issued to RJCL at par pursuant the RJCL Investment Agreement

    RJCL Investment Agreement Investment agreement dated October 20, 2014 between our Company and RJ Corp

  • 4

    Term Description

    RJ Corp RJ Corp Limited (formerly Arctic Drinks Private Limited)

    RoC Registrar of Companies, NCT of Delhi and Haryana at 4th

    Floor, IFCI Tower; 61, Nehru

    Place, New Delhi 110 019

    Sales Volume(s) Represents sales volume (in million litres and / or million unit cases) of our PepsiCo

    products to our customers but does not include any sales to PepsiCo and/or any other

    franchisees of PepsiCo.

    SCPE Standard Chartered Private Equity (Mauritius) II Limited

    Shareholders Shareholders of our Company

    Statutory Auditors The statutory auditors of our Company, Walker Chandiok & Associates and O.P. Bagla

    & Co.

    Subsidiaries Subsidiaries of our Company (including any step-down subsidiary) set out in the section

    “Our Subsidiaries” on page 161

    VBIL Varun Beverages (International) Limited

    VBL Lanka Varun Beverages Lanka (Private) Limited

    VBM Varun Beverages Morocco SA

    VBML Varun Beverages Mozambique, Limitada

    VBNPL Varun Beverages (Nepal) Pvt. Ltd.

    VBZL Varun Beverages (Zambia) Limited

    VBZPL Varun Beverages (Zimbabwe) (Private) Limited

    Offer Related Terms

    Term Description

    Acknowledgement Slip The slip or document issued by the Designated Intermediary to a Bidder as proof of

    registration of the Bid cum Application Form

    Allot/Allotment/Allotted Unless the context otherwise requires, allotment of the Equity Shares pursuant to the

    Fresh Issue and transfer of Equity Shares offered by the Selling Shareholders pursuant

    to the Offer for Sale, to the successful Bidders

    Allottee A successful Bidder to whom the Equity Shares are Allotted

    Allotment Advice Note, advice or intimation of Allotment sent to the Bidders who have been or are to be

    Allotted the Equity Shares after the Basis of Allotment has been approved by the

    Designated Stock Exchange

    Anchor Investor A Qualified Institutional Buyer, applying under the Anchor Investor Portion in

    accordance with the requirements specified in the SEBI ICDR Regulations and the Red

    Herring Prospectus

    Anchor Investor Allocation Price The price at which the Equity Shares will be allocated to Anchor Investors in terms of

    the Red Herring Prospectus and the Prospectus which will be decided by our Company

    in consultation with the Selling Shareholders, the GCBRLMs and the BRLM

    Anchor Investor Application Form The form used by an Anchor Investor to make a Bid in the Anchor Investor Portion and

    which will be considered as an application for Allotment in terms of the Red Herring

    Prospectus and Prospectus

    Anchor Investor Bid/Offer Period The day which is one Working Day prior to the Bid/Offer Opening Date, on which Bids

    by Anchor Investors shall be submitted and allocation to the Anchor Investors shall be

    completed

    Anchor Investor Offer Price Final price at which the Equity Shares will be Allotted to Anchor Investors in terms of

    the Red Herring Prospectus and the Prospectus, which price will be equal to or higher

    than the Offer Price but not higher than the Cap Price

    The Anchor Investor Offer Price will be decided by our Company in consultation with

    the Selling Shareholders, the GCBRLMs and the BRLM

    Anchor Investor Portion Up to 60% of the QIB Portion consisting of up to [●] Equity Shares which may be

    allocated by our Company in consultation with the Selling Shareholders, the GCBRLMs

  • 5

    Term Description

    and the BRLM to Anchor Investors on a discretionary basis

    One-third of the Anchor Investor Portion shall be reserved for Mutual Funds, subject to

    valid Bids being received from Mutual Funds at or above the Anchor Investors

    Allocation Price

    Application Supported by Blocked

    Amount or ASBA

    An application, whether physical or electronic, used by an ASBA Bidder, to make a Bid

    and authorize a SCSB to block the Bid Amount in the ASBA Account

    ASBA Account A bank account maintained with a SCSB and specified in the ASBA Form submitted by

    Bidders for blocking the Bid Amount mentioned in the ASBA Form

    ASBA Bid A Bid made by an ASBA Bidder including all revisions and modifications thereto as

    permitted under the SEBI ICDR Regulations

    ASBA Bidder All Bidders other than Anchor Investors

    ASBA Forms An application form, whether physical or electronic, used by an ASBA Bidder and

    which will be considered as an application for Allotment in terms of the Red Herring

    Prospectus and the Prospectus

    Axis Capital Axis Capital Limited

    Banker(s) to the Offer/Escrow

    Collection Bank(s)

    Banks which are clearing members and registered with SEBI as bankers to an issue and

    with whom the Escrow Account will be opened, in this case being [●]

    Basis of Allotment The basis on which the Equity Shares will be Allotted to successful Bidders under the

    Offer and which is described in the section “Offer Procedure” on page 432

    Bid An indication to make an offer during the Bid/Offer Period by an ASBA Bidder

    pursuant to submission of the ASBA Form, or during the Anchor Investor Bid/Offer

    Period by the Anchor Investors pursuant to submission of Anchor Investor Application

    Form, to subscribe to or purchase the Equity Shares of our Company at a price within

    the Price Band, including all revisions and modifications thereto as permitted under the

    SEBI ICDR Regulations

    The term Bidding shall be construed accordingly

    Bid Amount The highest value of optional Bids indicated in the Bid cum Application Form and

    payable by the Bidder or as blocked in the ASBA Account of the Bidder, as the case

    may be, upon submission of the Bid

    Bid cum Application Form The Anchor Investor Application Form or ASBA Form, as the context requires

    Bid/Offer Closing Date Except in relation to any Bids received from the Anchor Investors, the date after which

    the Designated Intermediaries will not accept any Bids, which shall be published in all

    editions of [●] (a widely circulated English national daily newspaper) and all editions of

    [●] (a widely circulated Hindi national daily newspaper with wide circulation in Delhi)

    Our Company may, in consultation with the Selling Shareholders, the GCBRLMs and

    the BRLM, consider closing the Bid/Offer Period for QIBs one Working Day prior to

    the Bid/Offer Closing Date in accordance with the SEBI ICDR Regulations

    Bid/Offer Opening Date Except in relation to any Bids received from the Anchor Investors, the date on which the

    Designated Intermediaries shall start accepting Bids, which shall be published in all

    editions of [●] (a widely circulated English national daily newspaper) and all editions of

    [●] (a widely circulated Hindi national daily newspaper with wide circulation in Delhi)

    Bid/Offer Period Except in relation to Anchor Investors, the period between the Bid/Offer Opening Date

    and the Bid/Offer Closing Date, inclusive of both days, during which prospective

    Bidders can submit their Bids, including any revisions thereof

    Bid Lot [●] Equity Shares

    Bidder Any prospective investor who makes a Bid pursuant to the terms of the Red Herring

    Prospectus and the Bid cum Application Form and unless otherwise stated or implied,

    includes an Anchor Investor

    Bidding Centers Centers at which the Designated Intermediaries shall accept the Bid cum Application

    Forms, i.e, Designated SCSB Branch for SCSBs, Specified Locations for Syndicate,

    Broker Centres for Registered Brokers, Designated RTA Locations for RTAs and

    Designated CDP Locations for CDPs

    Book Building Process Book building process, as provided in Schedule XI of the SEBI ICDR Regulations, in

  • 6

    Term Description

    terms of which the Offer is being made

    Broker Centres Broker centres notified by the Stock Exchanges where Bidders can submit the ASBA

    Forms to a Registered Broker

    The details of such Broker Centres, along with the names and contact details of the

    Registered Brokers are available on the respective websites of the Stock Exchanges

    (www.bseindia.com and www.nseindia.com)

    BRLM/Book Running Lead

    Manager

    YES Securities (India) Limited

    CAN/Confirmation of Allocation

    Note

    Notice or intimation of allocation of the Equity Shares sent to Anchor Investors, who

    have been allocated the Equity Shares, after the Anchor Investor Bid/Offer Period

    Cap Price The higher end of the Price Band, above which the Offer Price and the Anchor Investor

    Offer Price will not be finalised and above which no Bids will be accepted

    Client ID Client identification number maintained with one of the Depositories in relation to the

    demat account

    CLSA CLSA India Private Limited

    Collecting Depository Participant

    or CDP

    A depository participant as defined under the Depositories Act, 1996, registered with

    SEBI and who is eligible to procure Bids at the Designated CDP Locations in terms of

    circular no. CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 issued by

    SEBI

    Cut-off Price Offer Price, finalised by our Company in consultation with the Selling Shareholders, the

    GCBRLMs and the BRLM, which shall be any price within the Price Band

    Only Retail Individual Bidders and the Eligible Employees Bidding in the Employee

    Reservation Portion are entitled to Bid at the Cut-off Price. QIBs and Non-Institutional

    Bidders are not entitled to Bid at the Cut-off Price

    Demographic Details Details of the Bidders including the Bidder’s address, name of the Bidder’s

    father/husband, investor status, occupation and bank account details

    Designated CDP Locations Such locations of the CDPs where Bidders can submit the ASBA Forms to Collecting

    Depository Participants

    The details of such Designated CDP Locations, along with names and contact details of

    the Collecting Depository Participants eligible to accept Bid cum Application Forms are

    available on the respective websites of the Stock Exchanges (www.bseindia.com and

    www.nseindia.com)

    Designated Intermediaries/

    Collecting Agent

    Syndicate Members, sub-syndicate/agents, SCSBs, Registered Brokers, Brokers, the

    CDPs and RTAs, who are authorized to collect Bid cum Application Forms from the

    Bidders, in relation to the Offer

    Designated SCSB Branches Such branches of the SCSBs which shall collect the ASBA Forms, a list of which is

    available on the website of SEBI at http://www.sebi.gov.in/sebiweb/home

    /list/5/33/0/0/Recognised-Intermediaries or at such other website as may be prescribed

    by SEBI from time to time

    Designated Date The date on which funds are transferred by the Escrow Collection Bank(s) from the

    Escrow Accounts and the amounts blocked by the SCSBs are transferred from the

    ASBA Accounts, as the case may be, to the Public Issue Account or the Refund

    Account, as appropriate, after filing of the Prospectus with the RoC, following which

    the Board of Directors may Allot Equity Shares to successful Bidders in the Offer

    Designated RTA Locations Such locations of the RTAs where Bidders can submit the ASBA Forms to RTAs

    The details of such Designated RTA Locations, along with names and contact details of

    the RTAs eligible to accept ASBA Forms are available on the respective websites of the

    Stock Exchanges (www.bseindia.com and www.nseindia.com).

    Designated Stock Exchange [●]

    Draft Red Herring Prospectus or

    DRHP

    This draft red herring prospectus dated June 21, 2016, issued in accordance with the

    SEBI ICDR Regulations, which does not contain complete particulars of the price at

    which the Equity Shares will be Allotted and the size of the Offer

    EBITDA Earnings before interest, taxes, depreciation, and amortisation.

    http://www.nseindia.com/

  • 7

    Term Description

    Eligible Employee All or any of the following:

    (a) a permanent and full time employee of our Company (excluding such employees who are not eligible to invest in the Offer under applicable laws and our Promoters

    and their immediate relatives) or any of our Subsidiaries as of the date of filing of

    the Red Herring Prospectus with the RoC and who continues to be an employee of

    our Company or any of our Subsidiaries, until the submission of the Bid cum

    Application Form; and

    (b) a Director of our Company (excluding Promoters who are Directors of our Company) who is eligible to apply under the Employee Reservation Portion under

    applicable law and is resident in India

    The maximum Bid Amount under the Employee Reservation Portion by an Eligible

    Employee shall not exceed ₹ 200,000.

    Eligible NRI(s) NRI(s) from jurisdictions outside India where it is not unlawful to make an offer or

    invitation under the Offer and in relation to whom the Bid cum Application Form and

    the Red Herring Prospectus will constitute an invitation to subscribe or to purchase the

    Equity Shares

    Employee Reservation Portion The portion of the Offer being up to [●] Equity Shares aggregating up to ₹ [●] million available for allocation to Eligible Employees, on a proportionate basis

    Escrow Account An account opened with the Escrow Collection Bank(s) and in whose favour the Anchor

    Investors will transfer money through direct credit/NEFT/RTGS in respect of the Bid

    Amount when submitting a Bid

    Escrow Agreement The agreement dated [●] entered into between our Company, the Selling Shareholders,

    the Registrar to the Offer, the GCBRLMs, the BRLM, the Syndicate Members, the

    Escrow Collection Bank(s) and the Refund Bank(s) for collection of the Bid Amounts

    from Anchor Investors transfer of funds to Public Issue Account and where applicable,

    refunds of the amounts collected from Anchor Investors, on the terms and conditions

    thereof

    First Bidder Bidder whose name shall be mentioned in the Bid cum Application Form or the

    Revision Form and in case of joint Bids, whose name shall also appear as the first

    holder of the beneficiary account held in joint names

    Floor Price The lower end of the Price Band, subject to any revision thereto, at or above which the

    Offer Price and the Anchor Investor Offer Price will be finalised and below which no

    Bids will be accepted

    Fresh Issue The fresh issue of up to 15,000,000 Equity Shares of face value of ₹ 10 each for cash at

    a price of ₹ [●] each, aggregating up to ₹ [●] million by our Company

    General Information

    Document/GID

    The General Information Document prepared and issued in accordance with the circular

    (CIR/CFD/DIL/12/2013) dated October 23, 2013 notified by SEBI and updated

    pursuant to the circulars (CIR/CFD/POLICYCELL/III/2015) dated November 10, 2015

    and (SEBI/HO/CFD/DIL/CIR/P/2016/26) dated January 21, 2016, suitably modified and

    included in “Offer Procedure” on page 432

    Global Coordinators and Book

    Running Lead Managers or

    GCBRLMs

    Kotak Mahindra Capital Company Limited, Axis Capital Limited, and CLSA India

    Private Limited

    Kotak Kotak Mahindra Capital Company Limited

    Maximum RIB Allottees The maximum number of Retail Individual Bidders who can be allotted the minimum

    Bid Lot. This is computed by dividing the total number of Equity Shares available for

    Allotment to Retail Individual Bidders by the minimum Bid Lot

    Mutual Fund Portion 5% of the QIB Portion (excluding the Anchor Investor Portion), or [●] Equity Shares

    which shall be available for allocation to Mutual Funds only

    Mutual Funds Mutual funds registered with SEBI under the Securities and Exchange Board of India

    (Mutual Funds) Regulations, 1996

    Net Offer The Offer less the Employee Reservation Portion being up to [●] Equity Shares

    aggregating up to ₹ [●] million

    Net Proceeds Proceeds of the Fresh Issue less our Company’s share of the Offer expenses. For further

  • 8

    Term Description

    information about use of the Offer Proceeds and the Offer expenses, please see “Objects

    of the Offer” on page 97

    Non-Institutional Bidders All Bidders that are not QIBs or Retail Individual Bidders or Eligible Employees

    Bidding in the Employee Reservation Portion and who have Bid for the Equity Shares

    for an amount more than ₹200,000 (but not including NRIs other than Eligible NRIs)

    Non-Institutional Portion The portion of the Offer being not less than 15% of the Net Offer comprising of [●]

    Equity Shares which shall be available for allocation on a proportionate basis to Non-

    Institutional Bidders, subject to valid Bids being received at or above the Offer Price

    Non-Resident A person resident outside India as defined under FEMA and includes a Non Resident

    Indian, FVCIs, FIIs and FPIs

    Offer The public issue of up to 25,000,000 Equity Shares of face value of ₹ 10 each for cash at

    a price of ₹ [●] each, aggregating up to ₹ [●] million comprising the Fresh Issue and the Offer for Sale. The Offer comprises of Net Offer and Employee Reservation Portion.

    Offer Agreement The agreement dated June 21, 2016 entered into between our Company, the Selling

    Shareholders, the GCBRLMs and the BRLM, pursuant to which certain arrangements

    are agreed to in relation to the Offer

    Offer for Sale Offer for sale of up to 10,000,000 Equity Shares by the Selling Shareholders at the Offer

    Price aggregating up to [●] million comprising up to 5,000,000 Equity Shares by Varun

    Jaipuria aggregating up to ₹ [●] million and up to 5,000,000 Equity Shares by Ravi Kant

    Jaipuria & Sons (HUF) aggregating up to ₹ [●] million

    Offer Price The final price at which the Equity Shares will be Allotted to Bidders other than Anchor

    Investors. Equity Shares will be Allotted to Anchor Investors at the Anchor Investor

    Offer Price in terms of the Red Herring Prospectus

    The Offer Price will be decided by our Company in consultation with the Selling

    Shareholders, the GCBRLMs and the BRLM on the Pricing Date

    Offer Proceeds The proceeds of the Fresh Issue and the Offer for Sale that are available to our Company

    and the Selling Shareholders, respectively

    Price Band Price band of a minimum price of ₹ [●] per Equity Share (Floor Price) and the

    maximum price of ₹ [●] per Equity Share (Cap Price) including any revisions thereof

    The Price Band, the Retail Discount and the minimum Bid Lot size for the Offer will be

    decided by our Company in consultation with the Selling Shareholders, the GCBRLMs

    and the BRLM and will be advertised, at least five Working Days prior to the Bid/Offer

    Opening Date, in all editions of [●] (a widely circulated English national daily

    newspaper) and all editions of [●] (a widely circulated Hindi national daily newspaper

    with wide circulation in Delhi)

    Pricing Date The date on which our Company in consultation with the Selling Shareholders, the

    GCBRLMs and the BRLM, will finalise the Offer Price

    Prospectus The Prospectus to be filed with the RoC after the Pricing Date in accordance with

    Section 26 of the Companies Act, 2013, and the provisions of the SEBI ICDR

    Regulations containing, inter alia, the Offer Price that is determined at the end of the

    Book Building Process, the size of the Offer and certain other information including any

    addenda or corrigenda thereto

    Public Issue Account A bank account opened with the Bankers to the Offer by our Company under Section

    40(3) of the Companies Act, 2013 to receive monies from the Escrow Account(s) and

    from the ASBA Accounts on the Designated Date

    QIB Category/QIB Portion The portion of the Net Offer (including the Anchor Investor Portion) being not more

    than 50% of the Net Offer comprising of [●] Equity Shares which shall be Allotted to

    QIBs including Anchor Investors

    Qualified Institutional Buyers or

    QIBs or QIB Bidders

    Qualified institutional buyers as defined under Regulation 2(1)(zd) of the SEBI ICDR

    Regulations

    Red Herring Prospectus or RHP The Red Herring Prospectus dated [●] issued in accordance with Section 32 of the

    Companies Act, 2013 and the provisions of the SEBI ICDR Regulations, which will not

    have complete particulars of the price at which the Equity Shares will be offered and the

    size of the Offer, including any addenda or corrigenda thereto

  • 9

    Term Description

    The Red Herring Prospectus will be registered with the ROC at least three Working

    Days before Bid Offer Opening Date and will become the Prospectus upon filing with

    the RoC after the Pricing Date

    Refund Account(s) The account opened with the Refund Bank(s), from which refunds, if any, of the whole

    or part of the Bid Amount to Anchor Investors shall be made

    Refund Bank(s) [●]

    Registered Brokers Stock brokers registered with the stock exchanges having nationwide terminals, other

    than the Members of the Syndicate, eligible to procure Bids in terms of circular no.

    CIR/CFD/14/2012 dated October 4, 2012 issued by SEBI

    Registrar to the Offer or Registrar Karvy Computershare Private Limited

    Registrar and Share Transfer

    Agents or RTAs

    Registrar and share transfer agents registered with SEBI and eligible to procure Bids at

    the Designated RTA Locations in terms of circular no.

    CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 issued by SEBI

    Registrar Agreement The agreement dated May 31, 2016 entered into between our Company, the Selling

    Shareholders and the Registrar to the Offer in relation to the responsibilities and

    obligations of the Registrar to the Offer pertaining to the Offer

    Retail Discount Discount of [●]% (equivalent of ₹ [●]) to the Offer Price given to Retail Individual

    Bidders and the Eligible Employees Bidding in the Employee Reservation Portion

    Retail Individual Bidder(s)/RIB(s) Individual Bidders, other than Eligible Employees Bidding in the Employee Reservation

    Portion who have Bid for the Equity Shares for an amount not more than ₹ 200,000 in

    any of the bidding options in the Net Offer (including HUFs applying through their

    Karta and Eligible NRIs)

    Retail Portion The portion of the Net Offer being not less than 35% of the Net Offer consisting of [●]

    Equity Shares which shall be available for allocation to Retail Individual Bidder(s) in

    accordance with the SEBI ICDR Regulations subject to valid Bids being received at or

    above the Offer Price

    Revision Form Form used by the Bidders to modify the quantity of the Equity Shares or the Bid

    Amount in any of their ASBA Forms or any previous Revision form(s).

    QIB Bidders and Non-Institutional Bidders are not allowed to withdraw or lower their

    Bids (in terms of quantity and of Equity Shares or the Bid Amount) at any stage. Retail

    Individual Bidders cannot revise their Bids after the Bid/Offer Closing Date

    Self Certified Syndicate Bank(s) or

    SCSB(s)

    Banks registered with SEBI, offering services in relation to ASBA, a list of which is

    available on the website of SEBI at

    http://www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries and

    updated from time to time

    Selling Shareholders Varun Jaipuria and Ravi Kant Jaipuria & Sons (HUF)

    Share Escrow Agent Share escrow agent appointed pursuant to the Share Escrow Agreement namely [●]

    Share Escrow Agreement Agreement to be entered into between the Selling Shareholders, our Company and the

    Share Escrow Agent in connection with the transfer of the respective portion of Offered

    Shares by each of the Selling Shareholders and credit of such Equity Shares to the

    demat account of the Allottees

    Specified Locations Bidding centres where the Syndicate shall accept ASBA Forms, a list of which is

    available on the website of SEBI at

    www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries and updated

    from time to time

    Stock Exchanges BSE Limited and the National Stock Exchange of India Limited

    Syndicate Agreement The agreement dated [●], entered into between, the GCBRLMs, the BRLM, the

    Syndicate Members, our Company, the Selling Shareholders and Registrar to the Offer

    in relation to the collection of Bid cum Application Forms by Syndicate Members

    Syndicate Members Intermediaries registered with SEBI who are permitted to carry out activities as an

    underwriter, in this case, [●]

    Syndicate or Members of the

    Syndicate

    The GCBRLMs, the BRLM and the Syndicate Members

  • 10

    Term Description

    Underwriters [●]

    Underwriting Agreement The agreement dated [●] to be entered into among the Underwriters, our Company and

    the Selling Shareholders on or after the Pricing Date

    Working Day “Working Day”, with reference to (a) announcement of Price Band; and (b) Bid/Offer

    Period, shall mean all days, excluding Saturdays, Sundays and public holidays, on

    which commercial banks in Mumbai are open for business; and (c) the time period

    between the Bid/Offer Closing Date and the listing of the Equity Shares on the Stock

    Exchanges, shall mean all trading days of Stock Exchanges, excluding Sundays and

    bank holidays, as per the SEBI Circular SEBI/HO/CFD/DIL/CIR/P/2016/26 dated

    January 21, 2016

    YES Securities YES Securities (India) Limited

    Technical/Industry Related Terms/Abbreviations

    Term Description

    CSD Carbonated Soft Drinks

    CSO Central Statistics Office

    CSR Corporate and social responsibility

    F&B Food and Beverages

    GBO Global Brand Owner

    GPRS General Packet Radio Services

    IMF International Monetary Fund

    LBN Local Brand Network

    NBO National Brand Owner

    NCB Non-Carbonated Beverages

    Off-trade sales Sales that take place at retail outlets such as grocery stores, hypermarkets, super markets

    etc.

    On-trade sales Sales through consumer foodservice outlets that serve the general public in a non-

    captive environment.

    PET Polyethylene terephthalate

    RGB Returnable Glass Bottles

    RTD Ready-to-drink

    SAMNA Sales Automation Management for the New Age

    SKU Stock Keeping Unit

    Conventional and General Terms or Abbreviations

    Term Description

    ₹/Rs./Rupees/INR Indian Rupees

    AGM Annual General Meeting

    AIF Alternative Investment Fund as defined in and registered with SEBI under the Securities

    and Exchange Board of India (Alternative Investments Funds) Regulations, 2012

    AS/Accounting Standards Accounting Standards issued by the Institute of Chartered Accountants of India

    BIS Act The Bureau of Indian Standards Act, 1986

    Bn/bn Billion

    Boilers Act Indian Boilers Act, 1923

    BSE BSE Limited

    C.P.C Civil Procedure Code, 1908

    CAGR Compounded Annual Growth Rate

  • 11

    Term Description

    Category I Foreign Portfolio

    Investors

    FPIs who are registered with SEBI as “Category I foreign portfolio investors” under the

    SEBI FPI Regulations

    Category II Foreign Portfolio

    Investors

    FPIs who are registered with SEBI as “Category II foreign portfolio investors” under the

    SEBI FPI Regulations

    Category III Foreign Portfolio

    Investors

    FPIs who are registered with SEBI as “Category III foreign portfolio investors” under the

    SEBI FPI Regulations

    CCI Competition Commission of India

    CDSL Central Depository Services (India) Limited

    CENVAT Central Value Added Tax

    CESTAT Customs, Excise and Service Tax Appellate Tribunal

    CGWA Central Ground Water Authority

    CIN Corporate Identity Number

    CIT Commissioner of Income Tax

    Client ID Client identification number of the Bidders beneficiary account

    CLRA Contract Labour (Regulation and Abolition) Act,1979

    Companies Act Companies Act, 1956 and/or the Companies Act, 2013, as applicable

    Companies Act, 1956 Companies Act, 1956, as amended (without reference to the provisions thereof that have

    ceased to have effect upon the notification of the Notified Sections)

    Companies Act, 2013 The Companies Act, 2013, to the extent in force pursuant to the notification of the

    Notified Sections

    COPRA Consumer Protection Act, 1986

    Cr.P.C Criminal Procedure Code, 1973

    Depositories NSDL and CDSL

    Depositories Act The Depositories Act, 1996

    DIN Director Identification Number

    DIPP Department of Industrial Policy and Promotion, Ministry of Commerce and Industry,

    Government of India

    DP ID Depository Participant’s Identification

    DP/Depository Participant A depository participant as defined under the Depositories Act

    DTC Direct Taxes Code

    EC Act Essential Commodities Act, 1955

    ECB External commercial borrowing

    EGM Extraordinary General Meeting

    Environment Act Environment Protection Act, 1986

    EPS Earnings Per Share

    Equity Listing Agreement Listing Agreement to be entered into with the Stock Exchanges on which the Equity

    Shares of our Company are to be listed

    ESI Act Employees State Insurance Act, 1948

    FCNR Foreign Currency Non-Resident

    FDI Foreign Direct Investment

    FDI Policy Consolidated Foreign Direct Investment Policy notified by DIPP by notification D/o IPP

    F. No. 5(1)/2015-FC-1 dated May 12, 2015, effective from May 12, 2015

    FEMA Foreign Exchange Management Act, 1999, read with rules and regulations thereunder

    FEMA Regulations Foreign Exchange Management (Transfer or Issue of Security by a Person Resident

    Outside India) Regulations, 2000, as amended

    FII(s) Foreign Institutional Investors as defined under the SEBI FPI Regulations

  • 12

    Term Description

    Financial Year/FY/Fiscal Unless stated otherwise, the period of 12 months ending December 31 of that particular

    year

    FIPB Foreign Investment Promotion Board

    FIR First Information Report

    FPI(s) A foreign portfolio investor as defined under the SEBI FPI Regulations

    FSSA Food Safety and Standards Act, 2006

    FSSAI Food Safety and Standards Authority of India

    FSSR Food Safety and Standards Rules, 2011

    FVCI Foreign venture capital investors as defined and registered under the SEBI FVCI

    Regulations

    GAAR General Anti Avoidance Rules

    GDP Gross Domestic Product

    GIR General Index Register

    GoI or Government Government of India

    GST Goods and services tax

    HUF Hindu Undivided Family

    ICAI The Institute of Chartered Accountants of India

    ICDS Income Computation and Disclosure Standards

    IFRS International Financial Reporting Standards

    Income Tax Act The Income Tax Act, 1961

    Ind-AS Indian Accounting Standards

    Ind-AS Rules Companies (Indian Accounting Standards) Rules, 2015

    India Republic of India

    Indian GAAP Generally Accepted Accounting Principles in India

    IPC Indian Penal Code, 1860

    IPO Initial Public Offering

    IRDAI Insurance Regulatory and Development Authority of India

    IST Indian Standard Time

    IT Information Technology

    Legal Metrology Act Legal Metrology Act, 2009

    LIBOR London Interbank Offered Rate

    MICR Magnetic Ink Character Recognition

    Mn Million

    MV Act Motor Vehicles Act, 1988

    N.A./NA Not Applicable

    NAV Net Asset Value

    NECS National Electronic Clearing Services

    NEFT National Electronic Fund Transfer

    NI Act Negotiable Instruments Act, 1881

    Notified Sections The sections of the Companies Act, 2013 that have been notified by the Ministry of

    Corporate Affairs, Government of India

    NRE Account Non Resident External Account

    NRI A person resident outside India, who is a citizen of India or a person of Indian origin, and

    shall have the meaning ascribed to such term in the Foreign Exchange Management

    (Deposit) Regulations, 2000

  • 13

    Term Description

    NRO Account Non Resident Ordinary Account

    NSDL National Securities Depository Limited

    NSE The National Stock Exchange of India Limited

    OCB/Overseas Corporate Body A company, partnership, society or other corporate body owned directly or indirectly to

    the extent of at least 60% by NRIs including overseas trusts, in which not less than 60%

    of beneficial interest is irrevocably held by NRIs directly or indirectly and which was in

    existence on October 3, 2003 and immediately before such date had taken benefits under

    the general permission granted to OCBs under FEMA. OCBs are not allowed to invest in

    the Offer

    p.a. Per annum

    P/E Ratio Price/Earnings Ratio

    Packaged Commodities Rules Legal Metrology (Packaged Commodities) Rules, 2011

    PAN Permanent Account Number

    PAT Profit After Tax

    PFA Prevention of Food Adulteration Act, 1954

    RBI The Reserve Bank of India

    RoNW Return on Net Worth

    RTGS Real Time Gross Settlement

    SCRA Securities Contracts (Regulation) Act, 1956

    SCRR Securities Contracts (Regulation) Rules, 1957

    SEBI The Securities and Exchange Board of India constituted under the SEBI Act

    SEBI Act Securities and Exchange Board of India Act, 1992

    SEBI AIF Regulations Securities and Exchange Board of India (Alternative Investments Funds) Regulations,

    2012

    SEBI FII Regulations Securities and Exchange Board of India (Foreign Institutional Investors) Regulations,

    1995

    SEBI FPI Regulations Securities and Exchange Board of India (Foreign Portfolio Investors) Regulations, 2014

    SEBI FVCI Regulations Securities and Exchange Board of India (Foreign Venture Capital Investor) Regulations,

    2000

    SEBI ICDR Regulations Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements)

    Regulations, 2009

    SEBI Listing Regulations Securities and Exchange Board of India (Listing Obligations and Disclosure

    Requirements) Regulations, 2015

    SEBI VCF Regulations Securities and Exchange Board of India (Venture Capital Fund) Regulations, 1996

    Securities Act United States Securities Act of 1933

    SICA Sick Industrial Companies (Special Provisions) Act, 1985

    Sq. ft. Square feet

    State Government The government of a state in India

    Stock Exchanges The BSE and the NSE

    STT Securities Transaction Tax

    Takeover Regulations Securities and Exchange Board of India (Substantial Acquisition of Shares and

    Takeovers) Regulations, 2011

    U.K. United Kingdom

    U.S./U.S.A/United States United States of America

    US GAAP Generally Accepted Accounting Principles in the United States of America

    USD/US$ United States Dollars

    VAS Value Added Services

  • 14

    Term Description

    VAT Value Added Tax

    VCFs Venture Capital Funds as defined in and registered with SEBI under the SEBI VCF

    Regulations or the SEBI AIF Regulations, as the case may be

  • 15

    PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA

    Certain Conventions

    All references in this Draft Red Herring Prospectus to “India” are to the Republic of India and all references to the “U.S.”,

    “U.S.A” or “United States” are to the United States of America. Further, all references to following countries are:

    S.N. Reference Country

    1. Kenya Republic of Kenya

    2. Morocco Kingdom of Morocco

    3. Mozambique Republic of Mozambique

    4. Nepal Federal Democratic Republic of Nepal

    5. Singapore Republic of Singapore

    6. Sri Lanka Democratic Socialist Republic of Sri Lanka

    7. Zambia Republic of Zambia

    8. Zimbabwe Republic of Zimbabwe

    Unless stated otherwise, all references to page numbers in this Draft Red Herring Prospectus are to the page numbers of this

    Draft Red Herring Prospectus.

    Financial Data

    Unless stated otherwise, the financial information in this Draft Red Herring Prospectus is derived from our Restated Financial

    Statements prepared in accordance with the Companies Act and Indian GAAP and restated in accordance with the SEBI

    ICDR Regulations.

    In this Draft Red Herring Prospectus, any discrepancies in any table between the total and the sums of the amounts listed are

    due to rounding off. All figures in decimals have been rounded off to the second decimal and all percentage figures have been

    rounded off to two decimal places and accordingly, there may be consequential changes in this DRHP.

    Historically, under the Companies Act, 1956, companies had the freedom to fix any annual period as their Financial Year,

    however, with the introduction of the Companies Act, 2013, the Financial Year of company is required to be from April 1 to

    March 31 each year. Our Company’s financial year commences on January 1 and ends on December 31; accordingly, all

    references to a particular financial year, unless stated otherwise, are to the 12 month period ended on December 31 of that

    year. Our Financial Year ending of December 31 was approved pursuant to an order dated December 15, 2015 issued by the

    Company Law Board, New Delhi.

    There are significant differences between Indian GAAP, U.S. GAAP and IFRS. Our Company does not provide reconciliation

    of its financial information to IFRS or U.S. GAAP. Our Company has not attempted to explain those differences or quantify

    their impact on the financial data included in this Draft Red Herring Prospectus and it is urged that you consult your own

    advisors regarding such differences and their impact on our financial data. Accordingly, the degree to which the financial

    information included in this Draft Red Herring Prospectus will provide meaningful information is entirely dependent on the

    reader’s level of familiarity with Indian accounting policies and practices, the Companies Act, the Indian GAAP and the SEBI

    ICDR Regulations. Any reliance by persons not familiar with Indian accounting policies and practices on the financial

    disclosures presented in this Draft Red Herring Prospectus should accordingly be limited.

    Unless the context otherwise indicates, any percentage amounts, as set forth in the sections “Risk Factors”, “Our Business”,

    “Management’s Discussion and Analysis of Financial Conditional and Results of Operations” on pages 20, 124 and 366,

    respectively, and elsewhere in this Draft Red Herring Prospectus have been calculated on the basis of our Restated Financial

    Statements prepared in accordance with Companies Act and Indian GAAP and restated in accordance with the SEBI ICDR

    Regulations.

    EBITDA presented in this Draft Red Herring Prospectus is a supplemental measure of our performance and liquidity that is

    not required by, or presented in accordance with, Indian GAAP, IFRS or US GAAP. Furthermore, EBITDA is not a

    measurement of our financial performance or liquidity under Indian GAAP, IFRS or US GAAP and should not be considered

    as an alternative to net profit/loss, revenue from operations or any other performance measures derived in accordance with

    Indian GAAP, IFRS or US GAAP or as an alternative to cash flow from operations or as a measure of our liquidity. In

    addition, EBITDA is not a standardised term, hence a direct comparison of EBITDA between companies may not be possible.

    Other companies may calculate EBITDA differently from us, limiting its usefulness as a comparative measure.

    Important Note on Sales Volume Information

    The Sales Volume information presented in this Draft Red Herring Prospectus represents sales to our customers in our

    licensed territories but does not include any sales to PepsiCo or any other franchisees of PepsiCo. Sales to PepsiCo and / or

  • 16

    other PepsiCo franchisees are reflected in our revenues from operations. However, such sales have not been significant in the

    last five Fiscals. We do not make any such sales other than in India. Sales Volume information in any Fiscal period included

    in this Draft Red Herring Prospectus cannot be directly correlated to our revenues from operations in the respective Fiscal.

    Currency and Units of Presentation

    All references to:

    “KES” are to Kenyan Shilling, the official currency of Kenya;

    “LKR” are to Sri Lankan Rupees, the official currency of Sri Lanka;

    “MAD” are to Moroccan dirham, the official currency of Morocco;

    “MZN” are to Metical, the official currency of Mozambique;

    “NPR” are to Nepalese Rupee, the official currency of Nepal;

    “Rupees” or “₹” or “INR” or “Rs.” are to Indian Rupee, the official currency of the Republic of India;

    “SGD” are to Singapore Dollar, the official currency of Singapore;

    “USD” or “US$” are to United States Dollar, the official currency of the United States; and

    “ZMK/ZMW” are to Zambian kwacha, the official currency of Zambia.

    Our Company has presented certain numerical information in this Draft Red Herring Prospectus in “million” units. One

    million represents 1,000,000 and one billion represents 1,000,000,000.

    Exchange Rates

    This Draft Red Herring Prospectus contains conversion of certain other currency amounts into Indian Rupees that have been

    presented solely to comply with the SEBI ICDR Regulations. These conversions should not be construed as a representation

    that these currency amounts could have been, or can be converted into Indian Rupees, at any particular rate.

    The following table sets forth, for the periods indicated, information with respect to the exchange rate between the Rupee and

    other currencies:

    (Amount in ₹, unless otherwise specified)

    Currency As on December

    31, 2011(2)

    As on December

    31, 2012(2)

    As on December

    31, 2013(2)

    As on December

    31, 2014(2)

    As on December

    31, 2015(2)

    1 KES 0.63 0.63 0.70 0.69 0.64

    1 LKR 0.48 0.43 0.47 0.48 0.45

    1 MAD 6.30 6.49 7.47 7.02 6.67

    1 MZN 2.03 1.84 2.05 1.91 1.40

    1 NPR 0.63 0.62 0.62 0.61 0.61

    1 SGD 41.78 44.68 48.69 48.05 46.81

    1 US$ 53.27(1)

    54.78 61.90 63.33 66.33

    1 ZMK/ZMW(3)

    0.01 0.01 11.09 9.89 6.00

    Source: RBI Reference Rate and www.oanda.com

    1. Exchange rate as on December 30, 2011, as RBI Reference Rate is not available for December 31, 2011 being a Saturday 2. Exchange rate is rounded off to two decimal places 3. On January 1, 2013 the ZMK was rebased to the ZMW (1000 ZMK = 1 ZMW)

    Industry and Market Data

    Unless stated otherwise, industry and market data used in this Draft Red Herring Prospectus has been obtained or derived

    from publicly available information as well as industry publications, other sources and the report titled “Soft Drinks in India”

    dated March 2016 issued by Euromonitor International Ltd which includes the following disclaimer:

    “Information in this DRHP on the Soft Drinks markets is from independent market research carried out by Euromonitor

    International Limited but should not be relied upon in making, or refraining from making, any investment decision.”

  • 17

    Industry publications generally state that the information contained in such publications has been obtained from publicly

    available documents from various sources believed to be reliable but their accuracy and completeness are not guaranteed and

    their reliability cannot be assured. Although we believe the industry and market data used in this Draft Red Herring

    Prospectus is reliable, it has not been independently verified by us or the GCBRLMs and the BRLM or any of their affiliates

    or advisors. The data used in these sources may have been re-classified by us for the purposes of presentation. Data from

    these sources may also not be comparable. Such data involves risks, uncertainties and numerous assumptions and is subject to

    change based on various factors, including those discussed in “Risk Factors” on page 20.

    The extent to which the market and industry data used in this Draft Red Herring Prospectus is meaningful depends on the

    reader’s familiarity with and understanding of the methodologies used in compiling such data. There are no standard data

    gathering methodologies in the industry in which business of our Company is conducted, and methodologies and assumptions

    may vary widely among different industry sources.

    In accordance with the SEBI ICDR Regulations, the section “Basis for the Offer Price” on page 104 includes information

    relating to our peer group companies. Such information has been derived from publicly available sources, and neither we, nor

    the GCBRLMs or the BRLM have independently verified such information.

  • 18

    FORWARD-LOOKING STATEMENTS

    This Draft Red Herring Prospectus contains certain “forward-looking statements”. These forward-looking statements

    generally can be identified by words or phrases such as “aim”, “anticipate”, “believe”, “expect”, “estimate”, “intend”,

    “objective”, “plan”, “project”, “will”, “will continue”, “will pursue” or other words or phrases of similar import. Similarly,

    statements that describe our strategies, objectives, plans, prospects or goals are also forward-looking statements. All forward-

    looking statements are subject to risks, uncertainties and assumptions about us that could cause actual results to differ

    materially from those contemplated by the relevant forward-looking statement.

    Actual results may differ materially from those suggested by the forward-looking statements due to risks or uncertainties

    associated with the expectations with respect to, but not limited to, regulatory changes pertaining to the industries in India in

    which our Company operates and our ability to respond to them, our ability to successfully implement our strategy, our

    growth and expansion, technological changes, our exposure to market risks, general economic and political conditions in

    India which have an impact on its business activities or investments, the monetary and fiscal policies of India, inflation,

    deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices, the

    performance of the financial markets in India and globally, changes in domestic laws, regulations and taxes and changes in

    competition in the industries in which we operate. Important factors that could cause actual results to differ materially from

    our Company’s expectations include, but are not limited to, the following:

    Termination or non-renewal of the our agreements with PepsiCo;

    Inability to maintain our competitive position in India and in our other markets;

    Failure to integrate businesses we have acquired with our existing operations;

    Interruption in the supply or significant increase in the price of raw materials or packaging materials;

    Adverse weather conditions during peak sales seasons;

    Changes in consumer preferences leading to reduction in demand of our products;

    Contamination or deterioration of our beverages resulting in legal liability;

    Significant interruption in production at our production facilities;

    An inability to repay our substantial indebtedness in a timely manner or comply with various financial and other covenants;

    Scarcity or non-availability of quality water;

    Any withdrawal, or termination of, or unavailability of tax benefits we currently avail;

    Failure to maintain sufficient insurance coverage to cover all possible losses and liabilities associated with our business; and

    General economic and business conditions in India and other countries.

    For further discussion of factors that could cause the actual results to differ from the expectations, please see the sections

    “Risk Factors”, “Our Business” and “Management’s Discussion and Analysis of Financial Condition and Results of

    Operations” on pages 20, 124 and 366, respectively. By their nature, certain market risk disclosures are only estimates and

    could be materially different from what actually occurs in the future. As a result, actual gains or losses could materially differ

    from those that have been estimated.

    We cannot assure Bidders that the expectations reflected in these forward-looking statements will prove to be correct. Given

    these uncertainties, Bidders are cautioned not to place undue reliance on such forward-looking statements and not to regard

    such statements as a guarantee of future performance.

    Forward-looking statements reflect the current views of our Company as of the date of this Draft Red Herring Prospectus and

    are not a guarantee of future performance. These statements are based on the management’s beliefs and assumptions, which in

    turn are based on currently available information. Although we believe the assumptions upon which these forward-looking

    statements are based are reasonable, any of these assumptions could prove to be inaccurate, and the forward-looking

    statements based on these assumptions could be incorrect. Neither our Company, our Directors, the GCBRLMs, the BRLM

    nor any of their respective affiliates have any obligation to update or otherwise revise any statements reflecting circumstances

    arising after the date hereof or to reflect the occurrence of underlying events, even if the underlying assumptions do not come

  • 19

    to fruition. In accordance with SEBI requirements, our Company, the GCBRLMs and BRLM will ensure that the Bidders in

    India are informed of material developments until the time of the grant of listing and trading permission by the Stock

    Exchanges.

    The Selling Shareholders will ensure that investors are informed of material developments in relation to statements and

    undertakings made by the Selling Shareholders in this Draft Red Herring Prospectus, the Red Herring Prospectus and the

    Prospectus until the time of the grant of listing and trading permission by the Stock Exchanges. Further, in accordance with

    Regulation 51A of the SEBI ICDR Regulations, our Company may be required to undertake an annual updation of the

    disclosures made in this Draft Red Herring Prospectus and make it publicly available in the manner specified by SEBI.

  • 20

    SECTION: II RISK FACTORS

    An investment in Equity Shares involves a high degree of risk. Investors should carefully consider all the information in this

    Draft Red Herring Prospectus, including the risks and uncertainties described below, before making an investment in our

    Equity Shares. The risks described below are not the only ones relevant to us or our Equity Shares, but also to the industry in

    which we operate or to India and other jurisdictions we operate in. Additional risks and uncertainties, not currently known to

    us or that we currently do not deem material may also adversely affect our business, results of operations and financial

    condition. If any of the following risks, or other risks that are not currently known or are not currently deemed material,

    actually occur, our business, results of operations and financial condition could be adversely affected, the price of our Equity

    Shares could decline, and investors may lose all or part of their investment. In order to obtain a complete understanding of

    our Company and our business, prospective investors should read this section in conjunction with “Our Business” and

    “Management’s Discussions and Analysis of Financial Condition and Results of Operations” on pages 124 and 366,

    respectively, as well as the other financial and statistical information contained in this Draft Red Herring Prospectus. In

    making an investment decision, prospective investors must rely on their own examination of us and our business and the

    terms of the Offer including the merits and risks involved. Unless specified or quantified in the relevant risk factors below, we

    are unable to quantify the financial or other impact of any of the risks described in this section.

    This Draft Red Herring Prospectus also contains forward-looking statements that involve risks, assumptions, estimates and

    uncertainties. Our actual results could differ from those anticipated in these forward-looking statements as a result of certain

    factors, including the considerations described below and elsewhere in this Draft Red Herring Prospectus. See “Forward-

    Looking Statements” on page 18.

    Unless the context otherwise requires, in this section, references to “we”, “us” or “our” refers to Varun Beverages Limited

    and its subsidiaries on a consolidated basis, and includes references to entities that have merged with, or that have been

    acquired by, our Company, including Devyani Beverages Limited, Varun Beverages (Nepal) Private Limited, North East

    Pure Drinks Private Limited, Varun Beverages (International) Limited, Varun Beverages (Zambia) Limited, Varun Beverages

    Mozambique, Limitada and Varun Beverages (Zimbabwe) (Private) Limited. Unless the context otherwise requires,

    references to our “Company” refers to Varun Beverages Limited on a standalone basis. Unless the context otherwise

    requires, any financial information included herein have been derived from our Restated Standalone Financial Statements for

    Fiscal 2011 and from our Restated Consolidated Financial Statements for Fiscal 2012, 2013, 201