varun beverages limited - kotak mahindra...

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PROSPECTUS Dated November 2, 2016 Please read Section 32 of the Companies Act, 2013 Book Built Offer (a PepsiCo franchisee) VARUN BEVERAGES LIMITED Our Company was incorporated as Varun Beverages Limited on June 16, 1995 as a public limited company under the Companies Act, 1956, with the Registrar of Companies, NCT of Delhi and Haryana. Our Company obtained a certificate for commencement of business on July 4, 1995. For further details of change in registered office of our Company, see History and Certain Corporate Matterson page 166. Registered Office: F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020; Tel: +91 11 41706720 Corporate Office: Plot No. 31, Institutional Area, Sector 44, Gurgaon 122 002; Tel: +91 124 4643100, Fax: +91 124 4643303 Contact Person: Mahavir Prasad Garg, Company Secretary and Compliance Officer; Tel: +91 124 4643100; Fax: +91 124 4643303 E-mail: [email protected]; Website: www.varunpepsi.com Corporate Identity Number: U74899DL1995PLC069839 OUR PROMOTERS: RJ CORP LIMITED, RAVI KANT JAIPURIA, VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) PUBLIC OFFER OF 25,000,000 EQUITY SHARES OF FACE VALUE OF 10 EACH (EQUITY SHARES) OF VARUN BEVERAGES LIMITED (OUR COMPANYOR THE ISSUER) FOR CASH AT A PRICE OF 445 PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF 435 PER EQUITY SHARE) AGGREGATING TO 11,125 MILLION* (THE OFFER) CONSISTING OF A FRESH ISSUE OF 15,000,000 EQUITY SHARES AGGREGATING TO 6,675 MILLION* (THE FRESH ISSUE) AND AN OFFER FOR SALE OF 5,000,000 EQUITY SHARES BY VARUN JAIPURIA (PROMOTER) AGGREGATING TO 2,225 MILLION* AND 5,000,000 EQUITY SHARES BY RAVI KANT JAIPURIA & SONS (HUF) (PROMOTER) AGGREGATING TO 2,225 MILLION* (OFFER FOR SALE, AND VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) COLLECTIVELY, THE SELLING SHAREHOLDERS). THE OFFER COMPRISED A NET OFFER TO THE PUBLIC OF 24,500,000* EQUITY SHARES (THE NET OFFER) AND A RESERVATION OF 500,000* EQUITY SHARES AGGREGATING TO 222.50 MILLION* FOR SUBSCRIPTION BY ELIGIBLE EMPLOYEES (AS DEFINED HEREIN), NOT EXCEEDING 5% OF OUR POST OFFER PAID UP EQUITY SHARE CAPITAL (THE EMPLOYEE RESERVATION PORTION). THE OFFER CONSTITUTES 13.74% OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL AND THE NET OFFER CONSTITUTES 13.47% OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL. THE FACE VALUE OF EQUITY SHARES IS 10 EACH. THE OFFER PRICE IS 445 PER EQUITY SHARE AND IS 44.5 TIMES THE FACE VALUE OF THE EQUITY SHARES. THE PRICE BAND OF 440 TO 445 PER EQUITY SHARE AND THE MINIMUM BID LOT OF 33 EQUITY SHARES WAS DECIDED BY OUR COMPANY IN CONSULTATION WITH THE SELLING SHAREHOLDERS, THE GCBRLMS AND THE BRLM AND WAS ADVERTISED IN FINANCIAL EXPRESS (A WIDELY CIRCULATED ENGLISH NATIONAL DAILY NEWSPAPER) AND JANSATTA (A WIDELY CIRCULATED HINDI NATIONAL DAILY NEWSPAPER WITH WIDE CIRCULATION IN NEW DELHI) AT LEAST FIVE WORKING DAYS PRIOR TO THE BID/OFFER OPENING DATE AND WAS MADE AVAILABLE TO THE BSE LIMITED (BSE) AND THE NATIONAL STOCK EXCHANGE LIMITED (NSE, AND TOGETHER WITH BSE, THE STOCK EXCHANGES) FOR UPLOADING ON THEIR RESPECTIVE WEBSITES. * Subject to finalisation of Basis of Allotment. In terms of Rule 19(2)(b)(iii) of the Securities Contracts (Regulation) Rules, 1957, as amended ( SCRR), this is an Offer for at least 10% of the post-Offer paid-up Equity Share capital of our Company. In accordance with Regulation 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (the SEBI ICDR Regulations), the Offer is made through the Book Building Process wherein not more than 50% of the Net Offer was available for allocation on a proportionate basis to Qualified Institutional Buyers ( QIBs) (the QIB Portion), of which our Company, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, has allocated 60% of the QIB Portion to Anchor Investors on a discretionary basis. One-third of the Anchor Investor Portion was reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. 5% of the QIB Portion (excluding the Anchor Investor Portion) was available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion was available for allocation on a proportionate basis to all QIB Bidders (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. Further, not less than 15% of the Net Offer was available for allocation on a proportionate basis to Non-Institutional Bidders and not less than 35% of the Net Offer was available for allocation to Retail Individual Bidders in accordance with the SEBI ICDR Regulations, subject to valid Bids being received at or above the Offer Price. All potential Bidders, other than Anchor Investors, were required to mandatorily participate in the Offer through an Application Supported by Blocked Amount (ASBA) process by providing details of their respective bank account which were blocked by the Self Certified Syndicate Banks (SCSBs). Anchor Investors were not permitted to participate in the Anchor Investor Portion through ASBA process. For details, please see Offer Procedureon page 501. RISKS IN RELATION TO THE FIRST OFFER This being the first public issue of our Company, there has been no formal market for the Equity Shares of our Company. The face value of the Equity Shares is 10 and the Floor Price is 44 times the face value and the Cap Price is 44.5 times the face value. The Offer Price (determined and justified by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM as stated under the section Basis for Offer Priceon page 114) should not be taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or sustained trading in the Equity Shares or regarding the price at which the Equity Shares will be traded after listing. GENERAL RISKS Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their entire investment. Investors are advised to read the risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of our Company and the Offer, including the risks involved. The Equity Shares in the Offer have not been recommended or approved by the Securities and Exchange Board of India (SEBI), nor does SEBI guarantee the accuracy or adequacy of the contents of this Prospectus. Specific attention of the investors is invited to the section Risk Factorson page 24. ISSUERS AND SELLING SHAREHOLDERSABSOLUTE RESPONSIBILITY Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Prospectus contains all information with regard to our Company and the Offer, which is material in the context of the Offer, that the information contained in this Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes this Prospectus as a whole or any of such information or the expression of any such opinions or intentions misleading in any material respect. Further, the Selling Shareholders severally accept responsibility that this Prospectus contains all information about themselves as the Selling Shareholders in context of the Offer for Sale and severally accept responsibility for statements in relation to themselves included in this Prospectus. LISTING The Equity Shares offered through the Red Herring Prospectus are proposed to be listed on the BSE and the NSE. Our Company has received an in-principleapproval from the BSE and the NSE for the listing of the Equity Shares pursuant to letters dated June 29, 2016 and July 5, 2016 respectively. For the purposes of the Offer, the Designated Stock Exchange shall be NSE. A copy of the Red Herring Prospectus has been delivered for registration to the RoC and a copy of this Prospectus shall be delivered for registration to the RoC in accordance with Section 26(4) of the Companies Act, 2013. For details of the material contracts and documents that were available for inspection from the date of the Red Herring Prospectus up to the Bid/Offer Closing Date, see Material Contracts and Documents for Inspectionon page 555. GLOBAL COORDINATORS AND BOOK RUNNING LEAD MANAGERS BOOK RUNNING LEAD MANAGER REGISTRAR TO THE OFFER Kotak Mahindra Capital Company Limited 1st Floor, 27 BKC, Plot No. 27 GBlock, Bandra Kurla Complex Bandra (East) Mumbai 400 051 Tel: +91 22 4336 0000 Fax: +91 22 6713 2447 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.investmentbank.kotak.com Contact Person: Ganesh Rane SEBI Registration No.: INM000008704 Axis Capital Limited 1st Floor, Axis House C-2, Wadia International Centre P.B. Marg, Worli Mumbai 400 025 Tel: + 91 22 4325 2183 Fax : +91 22 4325 3000 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.axiscapital.co.in Contact person: Lohit Sharma SEBI Registration No.: INM000012029 CLSA India Private Limited (formerly CLSA India Limited) 8/F, Dalamal House Nariman Point Mumbai 400 021 Tel: +91 22 6650 5050 Fax: +91 22 2284 0271 E-mail: [email protected] Investor grievance E-mail: [email protected] Website: www.india.clsa.com Contact person: Sarfaraz Agboatwala SEBI Registration No: INM000010619 YES Securities (India) Limited IFC 1 & 2, Unit no. 602 A 6th Floor, Senapati Bapat Marg Elphinstone (W) Mumbai 400 013 Telephone: +91 22 3347 9688 Fax: +91 22 2421 4511 E-mail: [email protected] Investor Grievance E-mail: [email protected] Website: www.yesinvest.in Contact Person: Aditya Vora SEBI Registration No: INM000012227 Karvy Computershare Private Limited Karvy Selenium Tower B Plot 31 and 32, Gachibowli Financial District, Nanakramguda Hyderabad 500 032 Tel: +91 40 6716 2222 Fax: +91 40 2343 1551 Email:[email protected] Investor Grievance e-mail: varun- [email protected] Website: www.karisma.karvy.com Contact Person: M Murali Krishna SEBI Registration No. INR000000221 BID/OFFER PROGRAMME BID/OFFER OPENED ON OCTOBER 26, 2016 (Wednesday) (1) BID/OFFER CLOSED ON OCTOBER 28, 2016 (Friday) (1) The Anchor Investor Bid/Offer Period was one Working Day prior to the Bid/Offer Opening Date, i.e. October 25, 2016 (Tuesday).

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  • PROSPECTUS

    Dated November 2, 2016

    Please read Section 32 of the Companies Act, 2013

    Book Built Offer

    (a PepsiCo franchisee)

    VARUN BEVERAGES LIMITED Our Company was incorporated as Varun Beverages Limited on June 16, 1995 as a public limited company under the Companies Act, 1956, with the Registrar of Companies, NCT of Delhi and Haryana. Our

    Company obtained a certificate for commencement of business on July 4, 1995. For further details of change in registered office of our Company, see “History and Certain Corporate Matters” on page 166.

    Registered Office: F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020; Tel: +91 11 41706720

    Corporate Office: Plot No. 31, Institutional Area, Sector – 44, Gurgaon 122 002; Tel: +91 124 4643100, Fax: +91 124 4643303

    Contact Person: Mahavir Prasad Garg, Company Secretary and Compliance Officer; Tel: +91 124 4643100; Fax: +91 124 4643303

    E-mail: [email protected]; Website: www.varunpepsi.com

    Corporate Identity Number: U74899DL1995PLC069839

    OUR PROMOTERS: RJ CORP LIMITED, RAVI KANT JAIPURIA, VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF)

    PUBLIC OFFER OF 25,000,000 EQUITY SHARES OF FACE VALUE OF ₹ 10 EACH (“EQUITY SHARES”) OF VARUN BEVERAGES LIMITED (“OUR COMPANY” OR THE “ISSUER”)

    FOR CASH AT A PRICE OF ₹ 445 PER EQUITY SHARE (INCLUDING A SHARE PREMIUM OF ₹ 435 PER EQUITY SHARE) AGGREGATING TO ₹ 11,125 MILLION* (THE “OFFER”)

    CONSISTING OF A FRESH ISSUE OF 15,000,000 EQUITY SHARES AGGREGATING TO ₹ 6,675 MILLION* (THE “FRESH ISSUE”) AND AN OFFER FOR SALE OF 5,000,000 EQUITY

    SHARES BY VARUN JAIPURIA (PROMOTER) AGGREGATING TO ₹ 2,225 MILLION* AND 5,000,000 EQUITY SHARES BY RAVI KANT JAIPURIA & SONS (HUF) (PROMOTER)

    AGGREGATING TO ₹ 2,225 MILLION* (“OFFER FOR SALE”, AND VARUN JAIPURIA AND RAVI KANT JAIPURIA & SONS (HUF) COLLECTIVELY, “THE SELLING

    SHAREHOLDERS”). THE OFFER COMPRISED A NET OFFER TO THE PUBLIC OF 24,500,000* EQUITY SHARES (THE “NET OFFER”) AND A RESERVATION OF 500,000* EQUITY

    SHARES AGGREGATING TO ₹ 222.50 MILLION* FOR SUBSCRIPTION BY ELIGIBLE EMPLOYEES (AS DEFINED HEREIN), NOT EXCEEDING 5% OF OUR POST OFFER PAID UP

    EQUITY SHARE CAPITAL (THE “EMPLOYEE RESERVATION PORTION”). THE OFFER CONSTITUTES 13.74% OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL AND

    THE NET OFFER CONSTITUTES 13.47% OF OUR POST OFFER PAID-UP EQUITY SHARE CAPITAL.

    THE FACE VALUE OF EQUITY SHARES IS ₹ 10 EACH. THE OFFER PRICE IS ₹ 445 PER EQUITY SHARE AND IS 44.5 TIMES THE FACE VALUE OF THE EQUITY SHARES. THE

    PRICE BAND OF ₹ 440 TO ₹ 445 PER EQUITY SHARE AND THE MINIMUM BID LOT OF 33 EQUITY SHARES WAS DECIDED BY OUR COMPANY IN CONSULTATION WITH THE

    SELLING SHAREHOLDERS, THE GCBRLMS AND THE BRLM AND WAS ADVERTISED IN FINANCIAL EXPRESS (A WIDELY CIRCULATED ENGLISH NATIONAL DAILY

    NEWSPAPER) AND JANSATTA (A WIDELY CIRCULATED HINDI NATIONAL DAILY NEWSPAPER WITH WIDE CIRCULATION IN NEW DELHI) AT LEAST FIVE WORKING DAYS

    PRIOR TO THE BID/OFFER OPENING DATE AND WAS MADE AVAILABLE TO THE BSE LIMITED (“BSE”) AND THE NATIONAL STOCK EXCHANGE LIMITED (“NSE”, AND

    TOGETHER WITH BSE, THE “STOCK EXCHANGES”) FOR UPLOADING ON THEIR RESPECTIVE WEBSITES.

    * Subject to finalisation of Basis of Allotment.

    In terms of Rule 19(2)(b)(iii) of the Securities Contracts (Regulation) Rules, 1957, as amended (“SCRR”), this is an Offer for at least 10% of the post-Offer paid-up Equity Share capital of our Company. In

    accordance with Regulation 26(1) of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2009, as amended (the “SEBI ICDR Regulations”), the Offer is

    made through the Book Building Process wherein not more than 50% of the Net Offer was available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs”) (the “QIB Portion”), of

    which our Company, in consultation with the Selling Shareholders, the GCBRLMs and the BRLM, has allocated 60% of the QIB Portion to Anchor Investors on a discretionary basis. One-third of the Anchor

    Investor Portion was reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Allocation Price. 5% of the QIB Portion (excluding

    the Anchor Investor Portion) was available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Portion was available for allocation on a proportionate basis to all QIB

    Bidders (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. Further, not less than 15% of the Net Offer was available for allocation on a

    proportionate basis to Non-Institutional Bidders and not less than 35% of the Net Offer was available for allocation to Retail Individual Bidders in accordance with the SEBI ICDR Regulations, subject to valid

    Bids being received at or above the Offer Price. All potential Bidders, other than Anchor Investors, were required to mandatorily participate in the Offer through an Application Supported by Blocked Amount

    (“ASBA”) process by providing details of their respective bank account which were blocked by the Self Certified Syndicate Banks (“SCSBs”). Anchor Investors were not permitted to participate in the Anchor

    Investor Portion through ASBA process. For details, please see “Offer Procedure” on page 501.

    RISKS IN RELATION TO THE FIRST OFFER

    This being the first public issue of our Company, there has been no formal market for the Equity Shares of our Company. The face value of the Equity Shares is ₹ 10 and the Floor Price is 44 times the face

    value and the Cap Price is 44.5 times the face value. The Offer Price (determined and justified by our Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM as stated under the

    section “Basis for Offer Price” on page 114) should not be taken to be indicative of the market price of the Equity Shares after the Equity Shares are listed. No assurance can be given regarding an active or

    sustained trading in the Equity Shares or regarding the price at which the Equity Shares will be traded after listing.

    GENERAL RISKS

    Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in the Offer unless they can afford to take the risk of losing their entire investment. Investors

    are advised to read the risk factors carefully before taking an investment decision in the Offer. For taking an investment decision, investors must rely on their own examination of our Company and the Offer,

    including the risks involved. The Equity Shares in the Offer have not been recommended or approved by the Securities and Exchange Board of India (“SEBI”), nor does SEBI guarantee the accuracy or

    adequacy of the contents of this Prospectus. Specific attention of the investors is invited to the section “Risk Factors” on page 24.

    ISSUER’S AND SELLING SHAREHOLDERS’ ABSOLUTE RESPONSIBILITY

    Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Prospectus contains all information with regard to our Company and the Offer, which is material in the

    context of the Offer, that the information contained in this Prospectus is true and correct in all material aspects and is not misleading in any material respect, that the opinions and intentions expressed herein are

    honestly held and that there are no other facts, the omission of which makes this Prospectus as a whole or any of such information or the expression of any such opinions or intentions misleading in any material

    respect. Further, the Selling Shareholders severally accept responsibility that this Prospectus contains all information about themselves as the Selling Shareholders in context of the Offer for Sale and severally

    accept responsibility for statements in relation to themselves included in this Prospectus.

    LISTING

    The Equity Shares offered through the Red Herring Prospectus are proposed to be listed on the BSE and the NSE. Our Company has received an ‘in-principle’ approval from the BSE and the NSE for the listing

    of the Equity Shares pursuant to letters dated June 29, 2016 and July 5, 2016 respectively. For the purposes of the Offer, the Designated Stock Exchange shall be NSE. A copy of the Red Herring Prospectus has

    been delivered for registration to the RoC and a copy of this Prospectus shall be delivered for registration to the RoC in accordance with Section 26(4) of the Companies Act, 2013. For details of the material

    contracts and documents that were available for inspection from the date of the Red Herring Prospectus up to the Bid/Offer Closing Date, see “Material Contracts and Documents for Inspection” on page 555.

    GLOBAL COORDINATORS AND BOOK RUNNING LEAD MANAGERS BOOK RUNNING LEAD

    MANAGER

    REGISTRAR TO THE OFFER

    Kotak Mahindra Capital Company

    Limited

    1st Floor, 27 BKC, Plot No. 27

    “G” Block, Bandra Kurla Complex

    Bandra (East)

    Mumbai 400 051

    Tel: +91 22 4336 0000

    Fax: +91 22 6713 2447

    E-mail: [email protected]

    Investor grievance E-mail:

    [email protected]

    Website:

    www.investmentbank.kotak.com

    Contact Person: Ganesh Rane

    SEBI Registration No.: INM000008704

    Axis Capital Limited

    1st Floor, Axis House

    C-2, Wadia International Centre

    P.B. Marg, Worli

    Mumbai 400 025

    Tel: + 91 22 4325 2183

    Fax : +91 22 4325 3000

    E-mail: [email protected]

    Investor grievance E-mail:

    [email protected]

    Website: www.axiscapital.co.in

    Contact person: Lohit Sharma

    SEBI Registration No.: INM000012029

    CLSA India Private Limited

    (formerly CLSA India Limited)

    8/F, Dalamal House

    Nariman Point

    Mumbai 400 021

    Tel: +91 22 6650 5050

    Fax: +91 22 2284 0271

    E-mail: [email protected]

    Investor grievance E-mail:

    [email protected]

    Website: www.india.clsa.com

    Contact person: Sarfaraz Agboatwala

    SEBI Registration No: INM000010619

    YES Securities (India) Limited

    IFC 1 & 2, Unit no. 602 A

    6th Floor, Senapati Bapat Marg

    Elphinstone (W)

    Mumbai 400 013

    Telephone: +91 22 3347 9688

    Fax: +91 22 2421 4511

    E-mail: [email protected]

    Investor Grievance E-mail:

    [email protected]

    Website: www.yesinvest.in

    Contact Person: Aditya Vora

    SEBI Registration No:

    INM000012227

    Karvy Computershare Private

    Limited

    Karvy Selenium Tower B

    Plot 31 and 32, Gachibowli

    Financial District, Nanakramguda

    Hyderabad 500 032

    Tel: +91 40 6716 2222

    Fax: +91 40 2343 1551

    Email:[email protected]

    Investor Grievance e-mail: varun-

    [email protected]

    Website: www.karisma.karvy.com

    Contact Person: M Murali Krishna

    SEBI Registration No. INR000000221

    BID/OFFER PROGRAMME

    BID/OFFER OPENED ON OCTOBER 26, 2016 (Wednesday) (1)

    BID/OFFER CLOSED ON OCTOBER 28, 2016 (Friday) (1) The Anchor Investor Bid/Offer Period was one Working Day prior to the Bid/Offer Opening Date, i.e. October 25, 2016 (Tuesday).

  • (i)

    TABLE OF CONTENTS

    SECTION I: GENERAL ........................................................................................................................................................ 1 DEFINITIONS AND ABBREVIATIONS ............................................................................................................................. 1 PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA ........................................................................ 18 FORWARD-LOOKING STATEMENTS ............................................................................................................................ 22

    SECTION: II RISK FACTORS .......................................................................................................................................... 24

    SECTION III: INTRODUCTION ....................................................................................................................................... 56 SUMMARY OF INDUSTRY ............................................................................................................................................... 56 SUMMARY OF BUSINESS ................................................................................................................................................ 60 SUMMARY FINANCIAL INFORMATION ....................................................................................................................... 67 THE OFFER ......................................................................................................................................................................... 76 GENERAL INFORMATION ............................................................................................................................................... 77 CAPITAL STRUCTURE...................................................................................................................................................... 86 OBJECTS OF THE OFFER ................................................................................................................................................ 104 BASIS FOR OFFER PRICE ............................................................................................................................................... 114 STATEMENT OF TAX BENEFITS................................................................................................................................... 118

    SECTION IV: ABOUT THE COMPANY ....................................................................................................................... 120 INDUSTRY OVERVIEW .................................................................................................................................................. 120 OUR BUSINESS ................................................................................................................................................................ 134 REGULATIONS AND POLICIES ..................................................................................................................................... 161 HISTORY AND CERTAIN CORPORATE MATTERS .................................................................................................... 166 OUR SUBSIDIARIES ........................................................................................................................................................ 174 OUR MANAGEMENT ...................................................................................................................................................... 178 OUR PROMOTERS AND PROMOTER GROUP ............................................................................................................. 194 OUR GROUP COMPANIES .............................................................................................................................................. 200 RELATED PARTY TRANSACTIONS ............................................................................................................................. 214 DIVIDEND POLICY .......................................................................................................................................................... 215

    SECTION V: FINANCIAL INFORMATION ................................................................................................................. 216 RESTATED CONSOLIDATED FINANCIAL STATEMENTS ........................................................................................ 216 RESTATED STANDALONE FINANCIAL STATEMENTS ............................................................................................ 318 CAPITALISATION STATEMENT AS ON JUNE 30, 2016 ADJUSTED FOR THE OFFER ........................................... 413 FINANCIAL INDEBTEDNESS......................................................................................................................................... 414 SUMMARY OF SIGNIFICANT DIFFERENCES BETWEEN INDIAN GAAP AND IND AS ........................................ 416 MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF

    OPERATIONS.................................................................................................................................................................... 423

    SECTION VI: LEGAL AND OTHER INFORMATION ............................................................................................... 468 OUTSTANDING LITIGATION AND OTHER MATERIAL DEVELOPMENTS ........................................................... 468 GOVERNMENT AND OTHER APPROVALS ................................................................................................................. 478 OTHER REGULATORY AND STATUTORY DISCLOSURES ...................................................................................... 482

    SECTION VII: OFFER INFORMATION ....................................................................................................................... 495 TERMS OF THE OFFER ................................................................................................................................................... 495 OFFER STRUCTURE ........................................................................................................................................................ 499 OFFER PROCEDURE ....................................................................................................................................................... 501 RESTRICTIONS ON FOREIGN OWNERSHIP OF INDIAN SECURITIES .................................................................... 543

    SECTION VIII: MAIN PROVISIONS OF ARTICLES OF ASSOCIATION .............................................................. 544

    SECTION IX: OTHER INFORMATION ........................................................................................................................ 555 MATERIAL CONTRACTS AND DOCUMENTS FOR INSPECTION ............................................................................ 555 DECLARATION ................................................................................................................................................................ 557

  • 1

    SECTION I: GENERAL

    DEFINITIONS AND ABBREVIATIONS

    This Prospectus uses certain definitions and abbreviations which, unless the context otherwise indicates or implies, shall

    have the meaning as provided below. References to any legislation, act, regulation, rule, guideline or policy shall be to such

    legislation, act, regulation, rule, guideline or policy, as amended, supplemented or re-enacted from time to time.

    The words and expressions used in this Prospectus but not defined herein, shall have, to the extent applicable, the meaning

    ascribed to such terms under the Companies Act, the SEBI ICDR Regulations, the SCRA, the Depositories Act or the rules

    and regulations made there under.

    Notwithstanding the foregoing, terms used in of the sections “Statement of Tax Benefits”, “Restated Consolidated Financial

    Statements”, “Restated Standalone Financial Statements” and “Main Provisions of Articles of Association” on pages 118,

    216, 318 and 543, respectively, shall have the meaning ascribed to such terms in such sections.

    General Terms

    Term Description

    “our Company”, the “Company”,

    or the “Issuer”

    Varun Beverages Limited, a company incorporated under the Companies Act, 1956,

    having its registered office at F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020

    we/us/our Unless the context otherwise indicates or implies, our Company, its Subsidiaries and its

    associate, on a consolidated basis

    Company Related Terms

    Term Description

    2015 Existing India Sub-Territories Delhi, Rajasthan, West Bengal, Goa, Arunachal Pradesh, Assam, Meghalaya, Manipur,

    Mizoram, Nagaland, Tripura as well as certain designated parts of the following sub-

    territories: Madhya Pradesh, Uttar Pradesh, Uttarakhand, Haryana and Maharashtra.

    2015 New India Sub-Territories Punjab, Himachal Pradesh, Chandigarh UT, as well as the remaining parts of the

    following sub-territories: Haryana, Uttarakhand and Uttar Pradesh.

    ADBL Aradhana Drinks and Beverages Private Limited

    AION AION Investments II Singapore Pte. Ltd.

    AION Investment Agreement Securities purchase cum investment agreement dated September 18, 2015 between our

    Company, AION Investments II Singapore Pte. Ltd. and Standard Chartered Private

    Equity Mauritius II Limited

    Articles of Association/AoA The articles of association of our Company, as amended

    Audit Committee The audit committee of the Board of Director described in the section “Our

    Management” on page 178

    Board/Board of Directors The board of directors of our Company or a duly constituted committee thereof

    Compulsorily Convertible

    Debentures or CCDs

    Compulsorily convertible debentures issued by our Company of face value of ₹ 1,000

    each

    CMCI Concentrate Manufacturing Company of Ireland

    Compulsorily Convertible

    Preference Shares or CCPSs

    Compulsorily convertible preference shares of our Company of a face value of ₹ 100

    each

    Corporate Office Plot No. 31, Institutional Area, Sector – 44, Gurgaon 122 002

    DBL Devyani Beverages Limited

  • 2

    Term Description

    DASMPL Devyani Airport Services (Mumbai) Private Limited

    DEPL Devyani Enterprises Private Limited

    DexPL Devyani Exim Private Limited (formerly Rajputana Stores (Jaipur) Private Limited)

    DHRPL Devyani Hotels and Resorts Private Limited

    DIL Devyani International Limited

    DHRPL CCPSs 25,000,000 CCPSs issued to DHRPL at par pursuant to the DHRPL Investment

    Agreement and converted into 5,681,818 Equity Shares on October 7, 2016

    DHRPL Investment Agreement Investment agreement dated February 16, 2015 between our Company and DHRPL

    Director(s) The director(s) of our Company

    Equity Shares The equity shares of our Company of face value of ₹ 10 each

    ESOS 2013 Employee Stock Option Scheme 2013

    ESOS 2016 Employee Stock Option Scheme 2016

    Group Companies Companies which are covered under the applicable accounting standards and other

    companies as considered material by our Board. For details, please see “Our Group

    Companies” on page 200

    Investment Agreement Investment agreement dated July 18, 2011 between VBIL, SCPE, RJ Corp, Ravi Kant

    Jaipuria & Sons (HUF) and Varun Jaipuria as amended by an amendment and

    supplemental agreement dated September 29, 2012 and an amendment agreement dated

    June 13, 2016

    Key Management Personnel Key management personnel of our Company in terms of section 2(51) the Companies

    Act, 2013, the SEBI ICDR Regulations and as disclosed in the section “Our

    Management” on page 178

    Memorandum of Association/MoA The memorandum of association of our Company, as amended

    Non-Convertible Debentures or

    NCDs

    Unsecured redeemable non-convertible debentures of our Company (denominated in

    rupees) of a face value of ₹ 10,000,000 listed on the wholesale debt market segment of

    NSE

    OSBPL Ole Spring Bottlers (Private) Limited

    PepsiCo Refers to PepsiCo Inc., PepsiCo India, Seven-Up International, a division of CMCI,

    Tropicana Products Inc. and/ or their affiliates, as applicable

    PepsiCo India PepsiCo India Holding Private Limited (formerly known as PepsiCo India Holding

    Limited)

    PepsiCo India Agreements Refers collectively to the four bottling appointment and trademark license agreements,

    two dated October 3, 2012 executed between our Company and PepsiCo Inc., one dated

    October 3, 2012 between our Company and PepsiCo India and another effective from

    June 13, 2016 between Tropicana Products Inc. and our Company, as amended from

    time to time, as applicable

    PepsiCo International Agreements Refers collectively, to the 12 bottling agreements entered into by our Company in

    relation to our international operations and specifically, the (i) exclusive bottling

    appointment agreement dated November 7, 2013 between PepsiCo Inc. and VBL

    Lanka; (ii) exclusive bottling appointment agreement dated August 1, 2011 between

    PepsiCo Inc. and VBL Lanka; (iii) exclusive bottling appointment agreement dated

    August 1, 2011 between Seven-Up International, a division of CMCI and VBL Lanka;

  • 3

    Term Description

    (iv) bottling appointment and trademark license agreement dated October 30, 2013

    between Tropicana Products Inc and VBL Lanka; (v) exclusive bottling appointment

    agreement dated December 1, 2011 between PepsiCo Inc. and VBNPL, (vi) exclusive

    bottling appointment agreement dated December 1, 2011 between Seven-Up

    International, a division of CMCI and VBNPL; (vii) exclusive bottling appointment

    agreement dated September 1, 2010 between Seven-Up International, a division of

    CMCI and VBZL; (viii) exclusive bottling appointment agreement dated September 1,

    2010 between PepsiCo Inc. and VBZL; (ix) exclusive bottling appointment agreement

    dated February 1, 2011 between PepsiCo Inc. and VBM; (x) exclusive bottling

    appointment agreement dated February 1, 2011 between Seven-Up International, a

    division of CMCI and VBM; (xi) exclusive bottling appointment agreement dated

    December 18, 2008 between PepsiCo Inc. and VBML effective from January 25, 2009;

    and (xii) exclusive bottling appointment agreement dated December 18, 2008 between

    Seven-Up International, a division of CMCI and VBML effective from January 25,

    2009, as amended from time to time, as applicable

    PepsiCo International Entities Refers to PepsiCo Inc., Seven-Up International, a division of CMCI, Tropicana

    Products Inc. and/ or their affiliates, as applicable, with whom our Company through its

    Subsidiaries has entered into the PepsiCo International Agreements

    Promoter Group Persons and entities constituting the promoter group of our Company in terms of

    Regulation 2(1)(zb) of the SEBI ICDR Regulations, but excluding any persons and

    entities apart from the following: (i) Accor Developers (Private) Limited, (ii) Accor

    Industries (Private) Limited, (iii) Accor Solar Energy Private Limited, (iv) Africare

    Limited, (v) Agarwal Cold Drinks Private Limited, (vi) Alisha Retail Private Limited,

    (vii) Angelica Technologies Private Limited, (viii) Anuj Traders Private Limited, (ix)

    Arctic International Private Limited, (x) Arctic Overseas Pte. Limited, (xi) Capital

    Infracon Private Limited, (xii) Capital Towers Private Limited, (xiii) Cryoviva

    International Pte. Ltd., (xiv) Cryoviva Singapore Pte. Ltd., (xv) D.J. Agri Industries

    Private Limited, (xvi) Devyani Enterprises Private Limited, (xvii) Devyani Food

    Industries Limited, (xviii) Devyani Hotels & Resorts Private Limited, (xix) Devyani

    International Limited, (xx) Devyani Overseas Private Limited, (xxi) Diagno Labs

    Private Limited, (xxii) Empire Stocks Private Limited, (xxiii) Farm2Plate Dairy

    Produce Private Limited (formerly known as ABInbev India Private Limited), (xxiv)

    Lineage Healthcare Limited, (xxv) Lunarmech Technologies Private Limited, (xxvi)

    Modern Montessori International (India) Private Limited, (xxvii) Mumbai Rockets

    Sports Private Limited, (xxviii) Parkview City Limited, (xxix) Pinnacle Constructions

    Private Limited, (xxx) Pinnacle Infracon Limited, (xxxi) Pinnacle Town Planners

    Private Limited, (xxxii) Pinnacle Township Private Limited, (xxxiii) Rajasthan

    Beverages Private Limited, (xxxiv) Ratnaker Foods & Beverages Private Limited,

    (xxxv) S V S India Private Limited, (xxxvi) Sellwell Foods and Beverages Private

    Limited, (xxxvii) Shabnam Properties Private Limited, (xxxviii)Universal Dairy

    Products Private Limited, (xil) Wellness Holdings Limited, (xl) Mr. Ravi Kant Jaipuria,

    (xli) Ms. Dhara Jaipuria, (xlii) Mr. Varun Jaipuria, (xliii) Ms. Devyani Jaipuria, (xliv)

    RJ Corp Limited, (xlv) Ravi Kant Jaipuria & Sons (HUF), (xlvi) Mr. Vivek Gupta,

    (xlvii) Ms. Bela Jyoti Kumar Saha, (xlviii) Ms. Madhu Rajendra Prasad Jindal, (xlix)

    Alaknanda Traders Private Limited, (l) Avni Securities Private Limited, (li) Chanda

    Exports Private Limited, (lii) Gee Kay Builder & Development Services Private

    Limited, (liii) Manog Securities Private Limited, (liv) Ragini Advisors Private Limited,

    (lv) Stallion Advisors Private Limited, (lvi) Geld Consultancy Services Private Limited,

    (lvii) Saha Sprague Limited, (lviii) Sara Ferrous Private Limited, (lix) SFT Syscon

    Private Limited, (lx) SFT Technologies Private Limited, (lxi) Sankalp Lifespaces

    Private Limited, (lxii) Dr. Naresh Trehan and Associates Health Services Private

    Limited; and (lxiii) Lemon Tree Hotels Limited. For details, please see “Our Promoters

    and Promoter Group” on page 194

    Promoters The promoters of our Company namely, RJ Corp Limited, Ravi Kant Jaipuria, Varun

    Jaipuria and Ravi Kant Jaipuria & Sons (HUF). For details, please see “Our Promoters

    and Promoter Group” on page 194

  • 4

    Term Description

    Registered Office F-2/7, Okhla Industrial Area, Phase I, New Delhi 110 020

    Restated Consolidated Financial

    Statements

    The consolidated financial statements of our Company’s assets and liabilities as at June

    30, 2016, June 30, 2015, December 31, 2015, 2014, 2013 and 2012 and the consolidated

    statements of profit and loss and cash flows for the six months periods ended June 30,

    2016 and June 30, 2015 and for the years ended December 31, 2015, 2014, 2013 and

    2012 of our Company prepared in accordance with Indian GAAP and the Companies

    Act and restated in accordance with the SEBI ICDR Regulations and the Revised

    Guidance Note on Reports in Company Prospectuses (Revised) issued by the ICAI,

    together with the schedules, notes and annexures thereto

    Restated Financial Statements Collectively, the Restated Consolidated Financial Statements and the Restated

    Standalone Financial Statements

    Restated Standalone Financial

    Statements

    The standalone financial statements of our Company’s assets and liabilities as at June

    30, 2016 and June 30, 2015, December 31, 2015, 2014, 2013, 2012 and 2011 and the

    standalone statements of profit and loss and cash flows for the six months periods ended

    June 30, 2016 and June 30, 2015 and for the years ended December 31, 2015, 2014,

    2013, 2012 and 2011 of our Company prepared in accordance with Indian GAAP and

    the Companies Act and restated in accordance with the SEBI ICDR Regulations and the

    Revised Guidance Note on Reports in Company Prospectuses (Revised) issued by the

    ICAI, together with the schedules, notes and annexures thereto

    RJCL CCPSs 20,000,000 CCPSs issued to RJCL at par pursuant to the RJCL Investment Agreement

    and converted into 4,545,455 Equity Shares on October 7, 2016

    RJCL Investment Agreement Investment agreement dated October 20, 2014 between our Company and RJ Corp

    RJ Corp RJ Corp Limited (formerly Arctic Drinks Private Limited)

    RoC Registrar of Companies, NCT of Delhi and Haryana at 4th

    Floor, IFCI Tower; 61, Nehru

    Place, New Delhi 110 019

    Sales Volume(s) Represents sales volume (in million litres and / or million unit cases) of our PepsiCo

    products to our customers but does not include any sales to PepsiCo and/or any other

    franchisees of PepsiCo.

    SCPE Standard Chartered Private Equity (Mauritius) II Limited

    Shareholders Shareholders of our Company

    Statutory Auditors The statutory auditors of our Company, Walker Chandiok & Associates and O.P. Bagla

    & Co.

    Subsidiaries Subsidiaries of our Company (including any step-down subsidiary) set out in the section

    “Our Subsidiaries” on page 174

    VBIL Varun Beverages (International) Limited

    VBL Lanka Varun Beverages Lanka (Private) Limited

    VBM Varun Beverages Morocco SA

    VBML Varun Beverages Mozambique, Limitada

    VBNPL Varun Beverages (Nepal) Pvt. Ltd.

    VBZL Varun Beverages (Zambia) Limited

    VBZPL Varun Beverages (Zimbabwe) (Private) Limited

  • 5

    Offer Related Terms

    Term Description

    Acknowledgement Slip The slip or document issued by the Designated Intermediary to a Bidder as proof of

    registration of the Bid cum Application Form

    Allot/Allotment/Allotted Unless the context otherwise requires, allotment of the Equity Shares pursuant to the

    Fresh Issue and transfer of Equity Shares offered by the Selling Shareholders pursuant

    to the Offer for Sale, to the successful Bidders

    Allottee A successful Bidder to whom the Equity Shares are Allotted

    Allotment Advice Note, advice or intimation of Allotment sent to the Bidders who have been or are to be

    Allotted the Equity Shares after the Basis of Allotment has been approved by the

    Designated Stock Exchange

    Anchor Investor A Qualified Institutional Buyer, applying under the Anchor Investor Portion in

    accordance with the requirements specified in the SEBI ICDR Regulations and the Red

    Herring Prospectus

    Anchor Investor Allocation Price The price of ₹ 445 per Equity Share at which the Equity Shares were allocated to

    Anchor Investors in terms of the Red Herring Prospectus and this Prospectus which was

    decided by our Company in consultation with the Selling Shareholders, the GCBRLMs

    and the BRLM

    Anchor Investor Application Form The form used by an Anchor Investor to make a Bid in the Anchor Investor Portion and

    which is considered as an application for Allotment in terms of the Red Herring

    Prospectus and this Prospectus

    Anchor Investor Bid/Offer Period The day which is one Working Day prior to the Bid/Offer Opening Date, i.e. October

    25, 2016 on which Bids by Anchor Investors were submitted and allocation to the

    Anchor Investors was completed

    Anchor Investor Offer Price Final price of ₹ 445 per Equity Share at which the Equity Shares will be Allotted to

    Anchor Investors in terms of the Red Herring Prospectus and this Prospectus, which

    price is equal to or higher than the Offer Price but not higher than the Cap Price

    The Anchor Investor Offer Price has been decided by our Company in consultation with

    the Selling Shareholders, the GCBRLMs and the BRLM

    Anchor Investor Portion Up to 60% of the QIB Portion consisting of up to 7,350,000 Equity Shares which was

    allocated by our Company in consultation with the Selling Shareholders, the GCBRLMs

    and the BRLM to Anchor Investors on a discretionary basis

    One-third of the Anchor Investor Portion was reserved for Mutual Funds, subject to

    valid Bids being received from Mutual Funds at or above the Anchor Investors

    Allocation Price

    Application Supported by Blocked

    Amount or ASBA

    An application, whether physical or electronic, used by an ASBA Bidder, to make a Bid

    and authorize a SCSB to block the Bid Amount in the ASBA Account

    ASBA Account A bank account maintained with a SCSB and specified in the ASBA Form submitted by

    Bidders for blocking the Bid Amount mentioned in the ASBA Form

    ASBA Bid A Bid made by an ASBA Bidder including all revisions and modifications thereto as

    permitted under the SEBI ICDR Regulations

    ASBA Bidder All Bidders other than Anchor Investors

    ASBA Forms An application form, whether physical or electronic, used by an ASBA Bidder and

    which will be considered as an application for Allotment in terms of the Red Herring

    Prospectus and this Prospectus

  • 6

    Term Description

    Axis Capital Axis Capital Limited

    Banker to the Offer/Escrow

    Collection Bank

    Bank which is a clearing member and registered with SEBI as banker to an issue and

    with whom the Escrow Account will be opened, in this case being HDFC Bank Limited

    Basis of Allotment The basis on which the Equity Shares will be Allotted to successful Bidders under the

    Offer and which is described in the section “Offer Procedure” on page 501

    Bid An indication to make an offer during the Bid/Offer Period by an ASBA Bidder

    pursuant to submission of the ASBA Form, or during the Anchor Investor Bid/Offer

    Period by the Anchor Investors pursuant to submission of Anchor Investor Application

    Form, to subscribe to or purchase the Equity Shares of our Company at a price within

    the Price Band, including all revisions and modifications thereto as permitted under the

    SEBI ICDR Regulations

    The term Bidding shall be construed accordingly

    Bid Amount The highest value of optional Bids indicated in the Bid cum Application Form and

    payable by the Bidder or as blocked in the ASBA Account of the Bidder, as the case

    may be, upon submission of the Bid

    Bid cum Application Form The Anchor Investor Application Form or ASBA Form, as the context requires

    Bid/Offer Closing Date Except in relation to any Bids received from the Anchor Investors, the date after which

    the Designated Intermediaries will not accept any Bids, which was published in all

    editions of Financial Express (a widely circulated English national daily newspaper) and

    all editions of Jansatta (a widely circulated Hindi national daily newspaper with wide

    circulation in Delhi)

    Bid/Offer Opening Date Except in relation to any Bids received from the Anchor Investors, the date on which the

    Designated Intermediaries shall start accepting Bids, which was published in all editions

    of Financial Express (a widely circulated English national daily newspaper) and all

    editions of Jansatta (a widely circulated Hindi national daily newspaper with wide

    circulation in Delhi)

    Bid/Offer Period Except in relation to Anchor Investors, the period between the Bid/Offer Opening Date

    and the Bid/Offer Closing Date, inclusive of both days, during which prospective

    Bidders submitted their Bids, including any revisions thereof

    Bid Lot 33 Equity Shares and in multiples of 33 Equity Shares thereafter

    Bidder Any prospective investor who makes a Bid pursuant to the terms of the Red Herring

    Prospectus and the Bid cum Application Form and unless otherwise stated or implied,

    includes an Anchor Investor

    Bidding Centers Centers at which the Designated Intermediaries shall accept the Bid cum Application

    Forms, i.e, Designated SCSB Branch for SCSBs, Specified Locations for Syndicate,

    Broker Centres for Registered Brokers, Designated RTA Locations for RTAs and

    Designated CDP Locations for CDPs

    Book Building Process Book building process, as provided in Schedule XI of the SEBI ICDR Regulations, in

    terms of which the Offer is being made

    Broker Centres Broker centres notified by the Stock Exchanges where Bidders can submit the ASBA

    Forms to a Registered Broker

    The details of such Broker Centres, along with the names and contact details of the

    Registered Brokers are available on the respective websites of the Stock Exchanges

    (www.bseindia.com and www.nseindia.com)

    BRLM/Book Running Lead YES Securities (India) Limited

  • 7

    Term Description

    Manager

    CAN/Confirmation of Allocation

    Note

    Notice or intimation of allocation of the Equity Shares sent to Anchor Investors, who

    have been allocated the Equity Shares, after the Anchor Investor Bid/Offer Period

    Cap Price The higher end of the Price Band being ₹ 445, above which the Offer Price and the Anchor Investor Offer Price was not finalised and above which no Bids were accepted

    Client ID Client identification number maintained with one of the Depositories in relation to the

    demat account

    CLSA CLSA India Private Limited

    Collecting Depository Participant

    or CDP

    A depository participant as defined under the Depositories Act, 1996, registered with

    SEBI and who is eligible to procure Bids at the Designated CDP Locations in terms of

    circular no. CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 issued by

    SEBI

    Cut-off Price Offer Price, finalised by our Company in consultation with the Selling Shareholders, the

    GCBRLMs and the BRLM, which shall be any price within the Price Band

    Only Retail Individual Bidders and the Eligible Employees Bidding in the Employee

    Reservation Portion were entitled to Bid at the Cut-off Price. QIBs and Non-

    Institutional Bidders were not entitled to Bid at the Cut-off Price

    Demographic Details Details of the Bidders including the Bidder’s address, name of the Bidder’s

    father/husband, investor status, occupation and bank account details

    Designated CDP Locations Such locations of the CDPs where Bidders can submit the ASBA Forms to Collecting

    Depository Participants

    The details of such Designated CDP Locations, along with names and contact details of

    the Collecting Depository Participants eligible to accept Bid cum Application Forms are

    available on the respective websites of the Stock Exchanges (www.bseindia.com and

    www.nseindia.com)

    Designated Intermediaries/

    Collecting Agent

    Syndicate Member, sub-syndicate/agents, SCSBs, Registered Brokers, Brokers, the

    CDPs and RTAs, who are authorized to collect Bid cum Application Forms from the

    Bidders, in relation to the Offer

    Designated SCSB Branches Such branches of the SCSBs which shall collect the ASBA Forms, a list of which is

    available on the website of SEBI at http://www.sebi.gov.in/sebiweb/home

    /list/5/33/0/0/Recognised-Intermediaries or at such other website as may be prescribed

    by SEBI from time to time

    Designated Date The date on which funds are transferred by the Escrow Collection Bank from the

    Escrow Accounts and the amounts blocked by the SCSBs are transferred from the

    ASBA Accounts, as the case may be, to the Public Issue Account or the Refund

    Account, as appropriate, after filing of this Prospectus with the RoC, following which

    the Board of Directors may Allot Equity Shares to successful Bidders in the Offer

    Designated RTA Locations Such locations of the RTAs where Bidders can submit the ASBA Forms to RTAs

    The details of such Designated RTA Locations, along with names and contact details of

    the RTAs eligible to accept ASBA Forms are available on the respective websites of the

    Stock Exchanges (www.bseindia.com and www.nseindia.com).

    Designated Stock Exchange NSE

    Draft Red Herring Prospectus or

    DRHP

    The draft red herring prospectus dated June 21, 2016, issued in accordance with the

    SEBI ICDR Regulations, which does not contain complete particulars of the price at

    http://www.nseindia.com/

  • 8

    Term Description

    which the Equity Shares will be Allotted and the size of the Offer

    EBITDA Earnings before interest, taxes, depreciation, and amortisation

    Eligible Employee All or any of the following:

    (a) a permanent and full time employee of our Company (excluding such employees who are not eligible to invest in the Offer under applicable laws and

    our Promoters and their immediate relatives) or any of our Subsidiaries as of

    the date of filing of the Red Herring Prospectus with the RoC and who

    continues to be an employee of our Company or any of our Subsidiaries, until

    the submission of the Bid cum Application Form; and

    (b) a Director of our Company (excluding Promoters who are Directors of our Company) who is eligible to apply under the Employee Reservation Portion

    under applicable law and is resident in India

    The maximum Bid Amount under the Employee Reservation Portion by an Eligible

    Employee shall not exceed ₹ 200,000

    Eligible NRI(s) NRI(s) from jurisdictions outside India where it is not unlawful to make an offer or

    invitation under the Offer and in relation to whom the Bid cum Application Form and

    the Red Herring Prospectus will constitute an invitation to subscribe or to purchase the

    Equity Shares

    Employee Reservation Portion The portion of the Offer being up to 500,000* Equity Shares aggregating to ₹ 222.50

    million* that was available for allocation to Eligible Employees, on a proportionate

    basis

    * Subject to finalisation of Basis of Allotment.

    Escrow Account An account opened with the Escrow Collection Bank and in whose favour the Anchor

    Investors will transfer money through direct credit/NEFT/RTGS in respect of the Bid

    Amount when submitting a Bid

    Escrow Agreement The agreement dated October 13, 2016 entered into between our Company, the Selling

    Shareholders, the Registrar to the Offer, the GCBRLMs, the BRLM, the Escrow

    Collection Bank, the public issue account bank (being HDFC Bank Limited) and the

    Refund Bank for collection of the Bid Amounts from Anchor Investors transfer of funds

    to Public Issue Account and where applicable, refunds of the amounts collected from

    Anchor Investors, on the terms and conditions thereof

    First Bidder Bidder whose name shall be mentioned in the Bid cum Application Form or the

    Revision Form and in case of joint Bids, whose name shall also appear as the first

    holder of the beneficiary account held in joint names

    Floor Price The lower end of the Price Band being ₹ 440, at or above which the Offer Price and the

    Anchor Investor Offer Price was finalised and below which no Bids were accepted

    Fresh Issue The fresh issue of 15,000,000 Equity Shares of face value of ₹ 10 each for cash at a

    price of ₹ 445 each, aggregating to ₹ 6,675 million* by our Company

    * Subject to finalisation of Basis of Allotment.

    General Information

    Document/GID

    The General Information Document prepared and issued in accordance with the circular

    (CIR/CFD/DIL/12/2013) dated October 23, 2013 notified by SEBI and updated

    pursuant to the circulars (CIR/CFD/POLICYCELL/III/2015) dated November 10, 2015

    and (SEBI/HO/CFD/DIL/CIR/P/2016/26) dated January 21, 2016, suitably modified and

    included in “Offer Procedure” on page 501

    Global Coordinators and Book

    Running Lead Managers or

    Kotak Mahindra Capital Company Limited, Axis Capital Limited, and CLSA India

    Private Limited

  • 9

    Term Description

    GCBRLMs

    Kotak Kotak Mahindra Capital Company Limited

    Maximum RIB Allottees The maximum number of Retail Individual Bidders who can be allotted the minimum

    Bid Lot. This is computed by dividing the total number of Equity Shares available for

    Allotment to Retail Individual Bidders by the minimum Bid Lot

    Mutual Fund Portion 5% of the QIB Portion (excluding the Anchor Investor Portion), or 245,000 Equity

    Shares which shall be available for allocation to Mutual Funds only

    Mutual Funds Mutual funds registered with SEBI under the Securities and Exchange Board of India

    (Mutual Funds) Regulations, 1996

    Net Offer The Offer less the Employee Reservation Portion, being up to 24,500,000* Equity

    Shares aggregating to ₹ 10,902.50 million*

    * Subject to finalisation of Basis of Allotment.

    Net Proceeds Proceeds of the Fresh Issue less our Company’s share of the Offer expenses. For further

    information about use of the Offer Proceeds and the Offer expenses, please see “Objects

    of the Offer” on page 104

    Non-Institutional Bidders All Bidders that are not QIBs or Retail Individual Bidders or Eligible Employees

    Bidding in the Employee Reservation Portion and who have Bid for the Equity Shares

    for an amount more than ₹ 200,000 (but not including NRIs other than Eligible NRIs)

    Non-Institutional Portion The portion of the Offer being not less than 15% of the Net Offer comprising of

    3,675,000 Equity Shares which shall be available for allocation on a proportionate basis

    to Non-Institutional Bidders, subject to valid Bids being received at or above the Offer

    Price

    Non-Resident A person resident outside India as defined under FEMA and includes a Non Resident

    Indian, FVCIs, FIIs and FPIs

    Offer The public issue of 25,000,000 Equity Shares of face value of ₹ 10 each for cash at a

    price of ₹ 445 each, aggregating to ₹ 11,125 million* comprising the Fresh Issue and the Offer for Sale. The Offer comprised the Net Offer and Employee Reservation

    Portion.

    *Subject to finalisation of Basis of Allotment.

    Offer Agreement The agreement dated June 21, 2016 entered into between our Company, the Selling

    Shareholders, the GCBRLMs and the BRLM, pursuant to which certain arrangements

    are agreed to in relation to the Offer

    Offer for Sale Offer for sale of 10,000,000 Equity Shares by the Selling Shareholders at the Offer Price

    aggregating to ₹ 4,450 million* comprising 5,000,000 Equity Shares by Varun Jaipuria

    (Promoter) aggregating to ₹ 2,225 million* and 5,000,000 Equity Shares by Ravi Kant

    Jaipuria & Sons (HUF) (Promoter) aggregating to ₹ 2,225 million*

    *Subject to finalisation of Basis of Allotment.

    Offer Price ₹ 445 being the final price at which the Equity Shares were Allotted to Bidders other

    than Anchor Investors. Equity Shares were Allotted to Anchor Investors at the Anchor

    Investor Offer Price in terms of the Red Herring Prospectus

    The Offer Price was decided by our Company in consultation with the Selling

    Shareholders, the GCBRLMs and the BRLM on the Pricing Date

    Offer Proceeds The proceeds of the Fresh Issue and the Offer for Sale that are available to our Company

    and the Selling Shareholders, respectively

  • 10

    Term Description

    Price Band Price band of a minimum price of ₹ 440 per Equity Share (Floor Price) and the

    maximum price of ₹ 445 per Equity Share (Cap Price) including any revisions thereof

    The Price Band and the minimum Bid Lot size for the Offer were decided by our

    Company in consultation with the Selling Shareholders, the GCBRLMs and the BRLM

    and were advertised, at least five Working Days prior to the Bid/Offer Opening Date, in

    all editions of Financial Express (a widely circulated English national daily newspaper)

    and all editions of Jansatta (a widely circulated Hindi national daily newspaper with

    wide circulation in Delhi)

    Pricing Date The date on which our Company in consultation with the Selling Shareholders, the

    GCBRLMs and the BRLM, finalised the Offer Price

    Prospectus This prospectus dated November 2, 2016 to be filed with the RoC after the Pricing Date

    in accordance with Section 26 of the Companies Act, 2013, and the provisions of the

    SEBI ICDR Regulations containing, inter alia, the Offer Price that is determined at the

    end of the Book Building Process, the size of the Offer and certain other information

    including any addenda or corrigenda thereto

    Public Issue Account A bank account opened with the Bankers to the Offer by our Company under Section

    40(3) of the Companies Act, 2013 to receive monies from the Escrow Account(s) and

    from the ASBA Accounts on the Designated Date

    QIB Category/QIB Portion The portion of the Net Offer (including the Anchor Investor Portion) being not more

    than 50% of the Net Offer comprising of 12,250,000 Equity Shares which shall be

    Allotted to QIBs including Anchor Investors

    Qualified Institutional Buyers or

    QIBs or QIB Bidders

    Qualified institutional buyers as defined under Regulation 2(1)(zd) of the SEBI ICDR

    Regulations

    Red Herring Prospectus or RHP The red herring prospectus dated October 18, 2016 issued in accordance with Section 32

    of the Companies Act, 2013 and the provisions of the SEBI ICDR Regulations, which

    did not have complete particulars of the price at which the Equity Shares were offered

    and the size of the Offer

    The Red Herring Prospectus has been registered with the ROC at least three Working

    Days before Bid Offer Opening Date and will become this Prospectus upon filing with

    the RoC after the Pricing Date

    Refund Account The account opened with the Refund Bank, from which refunds, if any, of the whole or

    part of the Bid Amount to Anchor Investors shall be made

    Refund Bank HDFC Bank Limited

    Registered Brokers Stock brokers registered with the stock exchanges having nationwide terminals, other

    than the Members of the Syndicate, eligible to procure Bids in terms of circular no.

    CIR/CFD/14/2012 dated October 4, 2012 issued by SEBI

    Registrar to the Offer or Registrar Karvy Computershare Private Limited

    Registrar and Share Transfer

    Agents or RTAs

    Registrar and share transfer agents registered with SEBI and eligible to procure Bids at

    the Designated RTA Locations in terms of circular no.

    CIR/CFD/POLICYCELL/11/2015 dated November 10, 2015 issued by SEBI

    Registrar Agreement The agreement dated May 31, 2016 entered into between our Company, the Selling

    Shareholders and the Registrar to the Offer in relation to the responsibilities and

    obligations of the Registrar to the Offer pertaining to the Offer

    Retail Individual Bidder(s)/RIB(s) Individual Bidders, other than Eligible Employees Bidding in the Employee Reservation

    Portion who have Bid for the Equity Shares for an amount not more than ₹ 200,000 in

    any of the bidding options in the Net Offer (including HUFs applying through their

  • 11

    Term Description

    Karta and Eligible NRIs)

    Retail Portion The portion of the Net Offer being not less than 35% of the Net Offer consisting of

    8,575,000 Equity Shares which shall be available for allocation to Retail Individual

    Bidder(s) in accordance with the SEBI ICDR Regulations subject to valid Bids being

    received at or above the Offer Price

    Revision Form Form used by the Bidders to modify the quantity of the Equity Shares or the Bid

    Amount in any of their ASBA Forms or any previous Revision form(s).

    QIB Bidders and Non-Institutional Bidders are not allowed to withdraw or lower their

    Bids (in terms of quantity and of Equity Shares or the Bid Amount) at any stage. Retail

    Individual Bidders cannot revise their Bids after the Bid/Offer Closing Date

    Self Certified Syndicate Bank(s) or

    SCSB(s)

    Banks registered with SEBI, offering services in relation to ASBA, a list of which is

    available on the website of SEBI at

    http://www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries and

    updated from time to time

    Selling Shareholders Varun Jaipuria and Ravi Kant Jaipuria & Sons (HUF)

    Share Escrow Agent Share escrow agent appointed pursuant to the Share Escrow Agreement namely Karvy

    Computershare Private Limited

    Share Escrow Agreement The agreement dated October 13, 2016 entered into between the Selling Shareholders,

    our Company and the Share Escrow Agent in connection with the transfer of the

    respective portion of Offered Shares by each of the Selling Shareholders and credit of

    such Equity Shares to the demat account of the Allottees

    Specified Locations Bidding centres where the Syndicate shall accept ASBA Forms, a list of which is

    available on the website of SEBI at

    www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised-Intermediaries and updated

    from time to time

    Stock Exchanges BSE Limited and the National Stock Exchange of India Limited

    Syndicate Agreement The agreement dated October 13, 2016 entered into between, the GCBRLMs, the

    BRLM, the Syndicate Member, our Company, the Selling Shareholders and Registrar to

    the Offer in relation to the collection of Bid cum Application Forms by the Syndicate

    Member

    Syndicate Member Intermediary registered with SEBI who is permitted to carry out activities as an

    underwriter, in this case, Kotak Securities Limited

    Syndicate or Members of the

    Syndicate

    The GCBRLMs, the BRLM and the Syndicate Member

    Underwriters The GCBRLMs, the BRLM and the Syndicate Member

    Underwriting Agreement The agreement dated November 2, 2016 to be entered into among the Underwriters, our

    Company and the Selling Shareholders on or after the Pricing Date

    Working Day “Working Day”, with reference to (a) announcement of Price Band; and (b) Bid/Offer

    Period, shall mean all days, excluding Saturdays, Sundays and public holidays, on

    which commercial banks in Mumbai are open for business; and (c) the time period

    between the Bid/Offer Closing Date and the listing of the Equity Shares on the Stock

    Exchanges, shall mean all trading days of Stock Exchanges, excluding Sundays and

    bank holidays, as per the SEBI Circular SEBI/HO/CFD/DIL/CIR/P/2016/26 dated

    January 21, 2016

    YES Securities YES Securities (India) Limited

  • 12

    Technical/Industry Related Terms/Abbreviations

    Term Description

    CSD Carbonated Soft Drinks

    CSO Central Statistics Office

    CSR Corporate and social responsibility

    F&B Food and Beverages

    GBO Global Brand Owner

    GPRS General Packet Radio Services

    IMF International Monetary Fund

    LBN Local Brand Network

    NBO National Brand Owner

    NCB Non-Carbonated Beverages

    Off-trade sales Sales that take place at retail outlets such as grocery stores, hypermarkets, super markets

    etc.

    On-trade sales Sales through consumer foodservice outlets that serve the general public in a non-

    captive environment.

    PET Polyethylene terephthalate

    RGB Returnable Glass Bottles

    RTD Ready-to-drink

    SAMNA Sales Automation Management for the New Age

    SKU Stock Keeping Unit

    Conventional and General Terms or Abbreviations

    Term Description

    ₹/Rs./Rupees/INR Indian Rupees

    AGM Annual General Meeting

    AIF Alternative Investment Fund as defined in and registered with SEBI under the Securities

    and Exchange Board of India (Alternative Investments Funds) Regulations, 2012

    AS/Accounting Standards Accounting Standards issued by the Institute of Chartered Accountants of India

    BIS Act The Bureau of Indian Standards Act, 2016

    Bn/bn Billion

    Boilers Act Indian Boilers Act, 1923

    BSE BSE Limited

    C.P.C Civil Procedure Code, 1908

  • 13

    Term Description

    CAGR Compounded Annual Growth Rate

    Category I Foreign Portfolio

    Investors

    FPIs who are registered with SEBI as “Category I foreign portfolio investors” under the

    SEBI FPI Regulations

    Category II Foreign Portfolio

    Investors

    FPIs who are registered with SEBI as “Category II foreign portfolio investors” under the

    SEBI FPI Regulations

    Category III Foreign Portfolio

    Investors

    FPIs who are registered with SEBI as “Category III foreign portfolio investors” under the

    SEBI FPI Regulations

    CCI Competition Commission of India

    CDSL Central Depository Services (India) Limited

    CENVAT Central Value Added Tax

    CESTAT Customs, Excise and Service Tax Appellate Tribunal

    CGWA Central Ground Water Authority

    CIN Corporate Identity Number

    CIT Commissioner of Income Tax

    Client ID Client identification number of the Bidders beneficiary account

    CLRA Contract Labour (Regulation and Abolition) Act,1979

    Companies Act Companies Act, 1956 and/or the Companies Act, 2013, as applicable

    Companies Act, 1956 Companies Act, 1956, as amended (without reference to the provisions thereof that have

    ceased to have effect upon the notification of the Notified Sections)

    Companies Act, 2013 The Companies Act, 2013, to the extent in force pursuant to the notification of the

    Notified Sections

    COPRA Consumer Protection Act, 1986

    Cr.P.C Criminal Procedure Code, 1973

    Depositories NSDL and CDSL

    Depositories Act The Depositories Act, 1996

    DIN Director Identification Number

    DIPP Department of Industrial Policy and Promotion, Ministry of Commerce and Industry,

    Government of India

    DP ID Depository Participant’s Identification

    DP/Depository Participant A depository participant as defined under the Depositories Act

    DTC Direct Taxes Code

    EC Act Essential Commodities Act, 1955

    ECB External commercial borrowing

    EGM Extraordinary General Meeting

  • 14

    Term Description

    Environment Act Environment Protection Act, 1986

    EPS Earnings Per Share

    Equity Listing Agreement Listing Agreement to be entered into with the Stock Exchanges on which the Equity

    Shares of our Company are to be listed

    ESI Act Employees State Insurance Act, 1948

    FCNR Foreign Currency Non-Resident

    FDI Foreign Direct Investment

    FDI Policy Consolidated Foreign Direct Investment Policy notified by DIPP by notification D/o IPP

    F. No. 5(1)/2016-FC-1 dated June 7, 2016 effective from June 7, 2016

    FEMA Foreign Exchange Management Act, 1999, read with rules and regulations thereunder

    FEMA Regulations Foreign Exchange Management (Transfer or Issue of Security by a Person Resident

    Outside India) Regulations, 2000, as amended

    FII(s) Foreign Institutional Investors as defined under the SEBI FPI Regulations

    Financial Year/FY/Fiscal Unless stated otherwise, the period of 12 months ending December 31 of that particular

    year

    FIPB Foreign Investment Promotion Board

    FIR First Information Report

    FPI(s) A foreign portfolio investor as defined under the SEBI FPI Regulations

    FSSA Food Safety and Standards Act, 2006

    FSSAI Food Safety and Standards Authority of India

    FSSR Food Safety and Standards Rules, 2011

    FVCI Foreign venture capital investors as defined and registered under the SEBI FVCI

    Regulations

    GAAR General Anti Avoidance Rules

    GDP Gross Domestic Product

    GIR General Index Register

    GoI or Government Government of India

    GST Goods and services tax

    HUF Hindu Undivided Family

    ICAI The Institute of Chartered Accountants of India

    ICDS Income Computation and Disclosure Standards

    IFRS International Financial Reporting Standards

    Income Tax Act The Income Tax Act, 1961

    Ind AS Indian Accounting Standards

  • 15

    Term Description

    Ind AS Rules Companies (Indian Accounting Standards) Rules, 2015

    India Republic of India

    Indian GAAP Generally Accepted Accounting Principles in India

    IPC Indian Penal Code, 1860

    IPO Initial Public Offering

    IRDAI Insurance Regulatory and Development Authority of India

    IST Indian Standard Time

    IT Information Technology

    Legal Metrology Act Legal Metrology Act, 2009

    LIBOR London Interbank Offered Rate

    MICR Magnetic Ink Character Recognition

    Mn Million

    MV Act Motor Vehicles Act, 1988

    N.A./NA Not Applicable

    NAV Net Asset Value

    NECS National Electronic Clearing Services

    NEFT National Electronic Fund Transfer

    NI Act Negotiable Instruments Act, 1881

    Notified Sections The sections of the Companies Act, 2013 that have been notified by the Ministry of

    Corporate Affairs, Government of India

    NRE Account Non Resident External Account

    NRI A person resident outside India, who is a citizen of India or a person of Indian origin, and

    shall have the meaning ascribed to such term in the Foreign Exchange Management

    (Deposit) Regulations, 2000

    NRO Account Non Resident Ordinary Account

    NSDL National Securities Depository Limited

    NSE The National Stock Exchange of India Limited

    OCB/Overseas Corporate Body A company, partnership, society or other corporate body owned directly or indirectly to

    the extent of at least 60% by NRIs including overseas trusts, in which not less than 60%

    of beneficial interest is irrevocably held by NRIs directly or indirectly and which was in

    existence on October 3, 2003 and immediately before such date had taken benefits under

    the general permission granted to OCBs under FEMA. OCBs are not allowed to invest in

    the Offer

    p.a. Per annum

    P/E Ratio Price/Earnings Ratio

  • 16

    Term Description

    Packaged Commodities Rules Legal Metrology (Packaged Commodities) Rules, 2011

    PAN Permanent Account Number

    PAT Profit After Tax

    PFA Prevention of Food Adulteration Act, 1954

    RBI The Reserve Bank of India

    RoNW Return on Net Worth

    RTGS Real Time Gross Settlement

    SCRA Securities Contracts (Regulation) Act, 1956

    SCRR Securities Contracts (Regulation) Rules, 1957

    SEBI The Securities and Exchange Board of India constituted under the SEBI Act

    SEBI Act Securities and Exchange Board of India Act, 1992

    SEBI AIF Regulations Securities and Exchange Board of India (Alternative Investments Funds) Regulations,

    2012

    SEBI FII Regulations Securities and Exchange Board of India (Foreign Institutional Investors) Regulations,

    1995

    SEBI FPI Regulations Securities and Exchange Board of India (Foreign Portfolio Investors) Regulations, 2014

    SEBI FVCI Regulations Securities and Exchange Board of India (Foreign Venture Capital Investor) Regulations,

    2000

    SEBI ICDR Regulations Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements)

    Regulations, 2009

    SEBI Listing Regulations Securities and Exchange Board of India (Listing Obligations and Disclosure

    Requirements) Regulations, 2015

    SEBI VCF Regulations Securities and Exchange Board of India (Venture Capital Fund) Regulations, 1996

    Securities Act United States Securities Act of 1933

    SICA Sick Industrial Companies (Special Provisions) Act, 1985

    Sq. ft. Square feet

    State Government The government of a state in India

    Stock Exchanges The BSE and the NSE

    STT Securities Transaction Tax

    Takeover Regulations Securities and Exchange Board of India (Substantial Acquisition of Shares and

    Takeovers) Regulations, 2011

    U.K. United Kingdom

    U.S./U.S.A/United States United States of America

    US GAAP Generally Accepted Accounting Principles in the United States of America

  • 17

    Term Description

    USD/US$ United States Dollars

    VAS Value Added Services

    VAT Value Added Tax

    VCFs Venture Capital Funds as defined in and registered with SEBI under the SEBI VCF

    Regulations or the SEBI AIF Regulations, as the case may be

  • 18

    PRESENTATION OF FINANCIAL, INDUSTRY AND MARKET DATA

    Certain Conventions

    All references in this Prospectus to “India” are to the Republic of India and all references to the “U.S.”, “U.S.A” or “United

    States” are to the United States of America. Further, all references to following countries are:

    S.N. Reference Country

    1. Kenya Republic of Kenya

    2. Morocco Kingdom of Morocco

    3. Mozambique Republic of Mozambique

    4. Nepal Federal Democratic Republic of Nepal

    5. Singapore Republic of Singapore

    6. Sri Lanka Democratic Socialist Republic of Sri Lanka

    7. Zambia Republic of Zambia

    8. Zimbabwe Republic of Zimbabwe

    Unless stated otherwise, all references to page numbers in this Prospectus are to the page numbers of this Prospectus.

    Financial Data

    Unless stated otherwise, the financial information in this Prospectus is derived from our Restated Financial Statements

    prepared in accordance with the Companies Act and Indian GAAP and restated in accordance with the SEBI ICDR

    Regulations.

    Our Company did not have a Subsidiary in Fiscal 2011 and hence financial information included herein is derived from our

    Restated Standalone Financial Statements for Fiscal 2011. Following the consolidation of certain of our Subsidiaries from

    Fiscal 2012 onwards, pursuant to the amalgamation of Varun Beverages International Limited into the Company with effect

    from January 1, 2012, the financial information included herein is derived from our Restated Consolidated Financial

    Statements for Fiscal 2012, 2013, 2014 and 2015.

    In this Prospectus, any discrepancies in any table between the total and the sums of the amounts listed are due to rounding off.

    All figures in decimals have been rounded off to the second decimal and all percentage figures have been rounded off to two

    decimal places and accordingly, there may be consequential changes in this Prospectus.

    Historically, under the Companies Act, 1956, companies had the freedom to fix any annual period as their Financial Year,

    however, with the introduction of the Companies Act, 2013, the Financial Year of company is required to be from April 1 to

    March 31 each year. Our Company’s financial year commences on January 1 and ends on December 31; accordingly, all

    references to a particular financial year, unless stated otherwise, are to the 12 month period ended on December 31 of that

    year. Our Financial Year ending of December 31 was approved pursuant to an order dated December 15, 2015 issued by the

    Company Law Board, New Delhi.

    There are significant differences between Indian GAAP, U.S. GAAP and IFRS. Our Company does not provide reconciliation

    of its financial information to IFRS or U.S. GAAP. Our Company has not attempted to explain those differences or quantify

    their impact on the financial data included in this Prospectus and it is urged that you consult your own advisors regarding

    such differences and their impact on our financial data. Accordingly, the degree to which the financial information included in

    this Prospectus will provide meaningful information is entirely dependent on the reader’s level of familiarity with Indian

    accounting policies and practices, the Companies Act, the Indian GAAP and the SEBI ICDR Regulations. Any reliance by

    persons not familiar with Indian accounting policies and practices on the financial disclosures presented in this Prospectus

    should accordingly be limited.

    Unless the context otherwise indicates, any percentage amounts, as set forth in the sections “Risk Factors”, “Our Business”,

    “Management’s Discussion and Analysis of Financial Conditional and Results of Operations” on pages 24, 134 and 422,

    respectively, and elsewhere in this Prospectus have been calculated on the basis of our Restated Financial Statements

    prepared in accordance with Companies Act and Indian GAAP and restated in accordance with the SEBI ICDR Regulations.

    EBITDA presented in this Prospectus is a supplemental measure of our performance and liquidity that is not required by, or

    presented in accordance with, Indian GAAP, IFRS or US GAAP. Furthermore, EBITDA is not a measurement of our

    financial performance or liquidity under Indian GAAP, IFRS or US GAAP and should not be considered as an alternative to

    net profit/loss, revenue from operations or any other performance measures derived in accordance with Indian GAAP, IFRS

    or US GAAP or as an alternative to cash flow from operations or as a measure of our liquidity. In addition, EBITDA is not a

    standardised term, hence a direct comparison of EBITDA between companies may not be possible. Other companies may

    calculate EBITDA differently from us, limiting its usefulness as a comparative measure.

  • 19

    Important Note on Sales Volume Information

    The Sales Volume information presented in this Prospectus represents sales to our customers in our licensed territories but

    does not include any sales to PepsiCo or any other franchisees of PepsiCo. Sales to PepsiCo and / or other PepsiCo

    franchisees are reflected in our revenues from operations. However, such sales have not been significant in the last five

    Fiscals and in the six months ended June 30, 2016. We do not make any such sales other than in India. Sales Volume

    information in any Fiscal period included in this Prospectus cannot be directly correlated to our revenues from operations in

    the respective Fiscal.

    Important Note on Introduction of Ind AS and its Impact on Preparation and Presentation of our Historical and

    Future Financial Statements

    The Ministry of Corporate Affairs (“MCA”) has notified the Companies (Indian Accounting Standards) Rules, 2015 on

    February 16, 2015 providing revised roadmap on implementation of Indian Accounting Standards (“Ind AS”) which

    stipulates implementation of Ind AS in a phased manner beginning from accounting period 2016 – 2017 (“MCA Roadmap”).

    Our Company’s debt securities are listed and it had a net worth of less than ₹ 5,000 million as at December 31, 2014 and a net

    worth of more than ₹ 5,000 million as at December 31, 2015.

    Pursuant to the clarification provided by Bulletin 1 issued by the Ind AS Transition Facilitation Group (ITFG) if the net worth

    of a company has or is expected to exceed ₹ 5,000 million after March 31, 2014, such company will be required to apply Ind

    AS from the immediate next accounting year in the manner specified in sub-rule (1). Since the net worth of our Company

    exceeded ₹ 5,000 million in the year ended December 31, 2015, Ind AS shall be applicable from the year ended December 31,

    2017, with comparatives for the periods ended December 31, 2016. The transition date of convergence with Ind AS shall be

    January 1, 2016.

    Given that Ind AS differs in many respects from Indian GAAP, our financial statements relating to any period subsequent to

    January 1, 2017 (and for any prior comparative periods) may not be comparable to our historical financial statements

    prepared under Indian GAAP. There can be no assurance that the adoption of Ind AS will not materially affect the preparation

    and presentation of our financial statements in the future. In addition, there can be no assurance that if Ind AS were to be

    applied to our historical financial statements prepared under Indian GAAP, there will not be material differences in applicable

    accounting policies and standards that will require material adjustments to our historical financial statements prepared under

    Indian GAAP.

    We have not completed the preparation of any of our financial statements in accordance with Ind AS, and are in the process

    of evaluating the difference in accounting policies and practices under Ind AS and Indian GAAP that may be reasonably

    expected to impact the preparation and presentation of our future financial statements, and, to the extent applicable, our

    historical financial statements, in accordance with Ind AS. The preparation of our standalone and consolidated financial

    statements in accordance with Ind AS may require our management to make judgments, estimates and assumptions based

    upon management’s evaluation of the relevant facts and circumstances as on the date of the relevant financial statements, and

    such estimates and underlying assumptions may be reviewed in the future on an on-going basis. For further information, see

    “Risk Factors - Our Company, will be required to prepare financial statements under Ind AS (which is India’s convergence to

    IFRS). Additionally, Ind AS requires Indian companies to compute Income Tax under the Income Computation and

    Disclosure Standards (the “ICDS”). The transition to Ind AS in India is very recent and there is no clarity on the impact of

    such transition on our Company. Ind AS also differs from IFRS and US GAAP. The introduction of Ind AS and other

    regulatory developments affecting fiscal matters in India may significantly affect preparation and presentation of our financial

    statements in the future and such financial statements prepared in accordance with Ind AS may differ from the Restated

    Standalone Financial Statements and the Restated Consolidated Financial Statements included in this Prospectus. Please see

    “Summary of Significant Differences between Indian GAAP and Ind AS” and “Management’s Discussion and Analysis of

    Financial Condition and Results of Operations – Introduction of Ind AS and Impact on Preparation and Presentation of our

    Historical and Future Financial Statements” on pages 415 and 424, respectively.

    Currency and Units of Presentation

    All references to:

    “KES” are to Kenyan Shilling, the official currency of Kenya;

    “LKR” are to Sri Lankan Rupees, the official currency of Sri Lanka;

    “MAD” are to Moroccan dirham, the official currency of Morocco;

    “MZN” are to Metical, the official currency of Mozambique;

  • 20

    “NPR” are to Nepalese Rupee, the official currency of Nepal;

    “Rupees” or “₹” or “INR” or “Rs.” are to Indian Rupee, the official currency of the Republic of India;

    “SGD” are to Singapore Dollar, the official currency of Singapore;

    “USD” or “US$” are to United States Dollar, the official currency of the United States; and

    “ZMK/ZMW” are to Zambian kwacha, the official currency of Zambia.

    Our Company has presented certain numerical information in this Prospectus in “million” units. One million represents

    1,000,000 and one billion represents 1,000,000,000.

    Exchange Rates

    This Prospectus contains conversion of certain other currency amounts into Indian Rupees that have been presented solely to

    comply with the SEBI ICDR Regulations. These conversions should not be construed as a representation that these currency

    amounts could have been, or can be converted into Indian Rupees, at any particular rate.

    The following table sets forth, for the periods indicated, information with respect to the exchange rate between the Rupee and

    other currencies:

    (Amount in ₹, unless otherwise specified)

    Currency As on

    December 31,

    2011(2)

    As on

    December 31,

    2012(2)

    As on

    December 31,

    2013(2)

    As on

    December 31,

    2014(2)

    As on

    December 31,

    2015(2)

    As on June 30,

    2016(2)

    1 KES 0.63 0.63 0.70 0.69 0.64 0.66

    1 LKR 0.48 0.43 0.47 0.48 0.45 0.45

    1 MAD 6.30 6.49 7.47 7.02 6.67 6.88

    1 MZN 2.03 1.84 2.05 1.91 1.40 1.06

    1 NPR 0.63 0.62 0.62 0.61 0.61 0.61

    1 SGD 41.78 44.68 48.69 48.05 46.81 50.08

    1 US$ 53.27(1)

    54.78 61.90 63.33 66.33 67.62

    1 ZMK/ZMW(3)

    0.01 0.01 11.09 9.89 6.00 6.33

    Source: RBI Reference Rate and www.oanda.com

    1. Exchange rate as on December 30, 2011, as RBI Reference Rate is not available for December 31, 2011 being a Saturday

    2. Exchange rate is rounded off to two decimal places

    3. On January 1, 2013 the ZMK was rebased to the ZMW (1000 ZMK = 1 ZMW)

    Industry and Market Data

    Unless stated otherwise, industry and market data used in this Prospectus has been obtained or derived from publicly

    available information as well as industry publications, other sources and the report titled “Soft Drinks in India” dated March

    2016 issued by Euromonitor International Ltd which includes the following disclaimer:

    “Information in this Prospectus on the Soft Drinks markets is from independent market research carried out by Euromonitor

    International Limited but should not be relied upon in making, or refraining from making, any investment decision.”

    Industry publications generally state that the information contained in such publications has been obtained from publicly

    available documents from various sources believed to be reliable but their accuracy and completeness are not guaranteed and

    their reliability cannot be assured. Although we believe the industry and market data used in this Prospectus is reliable, it has

    not been independently verified by us or the GCBRLMs and the BRLM or any of their affiliates or advisors. The data used in

    these sources may have been re-classified by us for the purposes of presentation. Data from these sources may also not be

    comparable. Such data involves risks, uncertainties and numerous assumptions and is subject to change based on various

    factors, including those discussed in “Risk Factors” on page 24.

    The extent to which the market and industry data used in this Prospectus is meaningful depends on the reader’s familiarity

    with and understanding of the methodologies used in compiling such data. There are no standard data gathering

    methodologies in the industry in which business of our Company is conducted, and methodologies and assumptions may vary

    widely among different industry sources.

  • 21

    In accordance with the SEBI ICDR Regulations, the section “Basis for the Offer Price” on page 114 includes information

    relating to our peer group companies. Such information has been derived from publicly available sources, and neither we, nor

    the GCBRLMs or the BRLM have independently verified such information.

  • 22

    FORWARD-LOOKING STATEMENTS

    This Prospectus contains certain “forward-looking statements”. These forward-looking statements generally can be identified

    by words or phrases such as “aim”, “anticipate”, “believe”, “expect”, “estimate”, “intend”, “objective”, “plan”, “project”,

    “will”, “will continue”, “will pursue” or other words or phrases of similar import. Similarly, statements that describe our

    strategies, objectives, plans, prospects or goals are also forward-looking statements. All forward-looking statements are

    subject to risks, uncertainties and assumptions about us that could cause actual results to differ materially from those

    contemplated by the relevant forward-looking statement.

    Actual results may differ materially from those suggested by the forward-looking statements due to risks or uncertainties

    associated with the expectations with respect to, but not limited to, regulatory changes pertaining to the industries in India in

    which our Company operates and our ability to respond to them, our ability to successfully implement our strategy, our

    growth and expansion, technological changes, our exposure to market risks, general economic and political conditions in

    India which have an impact on its business activities or investments, the monetary and fiscal policies of India, inflation,

    deflation, unanticipated turbulence in interest rates, foreign exchange rates, equity prices or other rates or prices, the

    performance of the financial markets in India and globally, changes in domestic laws, regulations and taxes and changes in

    competition in the industries in which we operate. Important factors that could cause actual results to differ materially from

    our Company’s expectations include, but are not limited to, the following:

    Termination or non-renewal of the our agreements with PepsiCo;

    Inability to maintain our competitive position in India and in our other markets;

    Failure to integrate businesses we have acquired with our existing operations;

    Interruption in the supply or significant increase in the price of raw materials or packaging materials;

    Adverse weather conditions during peak sales seasons;

    Changes in consumer preferences leading to reduction in demand of our products;

    Contamination or deterioration of our beverages resulting in legal liability;

    Significant interruption in production at our production facilities;

    An inability to repay our substantial indebtedness in a timely manner or comply with various financial and other covenants;

    Scarcity or non-availability of quality water;

    Any withdrawal, or termination of, or unavailability of tax benefits we currently avail;

    Failure to maintain sufficient insurance coverage to cover all possible losses and liabilities associated with our business; and

    General economic and business conditions in India and other countries.

    For further discussion of factors that could cause the actual results to differ from the expectations, please see “Risk Factors”,

    “Our Business” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” on pages 24,

    134 and 422, respectively. By their nature, certain market risk disclosures are only estimates and could be materially different

    from what actually occurs in the future. As a result, actual gains or losses could materially differ from those that have been

    estimated.

    We cannot assure Bidders that the expectations reflected in these forward-looking statements will prove to be correct. Given

    these uncertainties, Bidders are cautioned not to place undue reliance on such forward-looking statements and not to regard

    such statements as a guarantee of future performance.

    Forward-looking statements reflect the current views of our Company as of the date of this Prospectus and are not a guarantee

    of future performance. These statements are based on the management’s beliefs and assumptions, which in turn are based on

    currently available information. Although we believe the assumptions upon which these forward-looking statements are based

    are reasonable, any of these assumptions could prove to be inaccurate, and the forward-looking statements based on these

    assumptions could be incorrect. Neither our Company, our Directors, the GCBRLMs, the BRLM nor any of their respective

    affiliates have any obligation to update or otherwise revise any statements reflecting circumstances arising after the date

    hereof or