varun motors

8/11/2019 Varun Motors

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A study on Brand Loyalty of MARUTI SUZUKI

Chapter no Content Page no

1

Introduction 1

!"ecti#es 2

$eed of the study 3

Methodology 3-4

Li%itations 5

2Re#ie& of literature 6

3 Industry profile 15

Co%pany profile 28

5 'ata analysis and interpretation 54

6 (indings 67

7 Suggestions 73

8 Conclusion 76

ANNEXURE

1. BIBLIOGRAPHY

2. QUESTIONNAIRE

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page )


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C*APT+R , I

B-+CTI.+S ( T*+ STU'/

I$TR'UCTI$

$++' (R T*+ STU'/

M+T*'L0/

LIMITATI$S

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page 1


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I$TR'UCTI$

India is first largst !an"fa#t"r and $r%d"#r %f & ' ()lrs in t)

(%rld. *ar"ti+ India,s f%r!%st a"t%!%-il #%!$an )as %/r t) ars

#ratd )ist%r 0it) its #%lla-%rat%r+ S""i %f 3a$an. 3%in "s %n t)is

4%"rn t)at )as !ad an indli-l !ar %n a Nati%n.

India & ' ()lrs ind"str startd -ginning in arl 56,s

Auto%o!ile Product of India 2API3 ()i#) 0as l%#atd as Ga"rg%n+ 7l)i

and Haraana Stat+ startd !an"fa#t"ring 8ars in India.

T) Pri!ar ras%n f%r gr%0t) %f & ' 0)lrs !art is attri-"td

t% t) fa#t t)at Indians+ s$#iall in t) r"ral and s!i "r-an aras rtring

t% #)ang lif stl and $%$l in !tr%$%litan #itis ar #%!$ltl

disa$$%intd 0it) t) $"-li# trans$%rtati%n.

S%+ t)r is tr!nd%"s gr%0t) in t) & ' 0)lr sg!nt. T)

#"st%!r is n%0 fa#d 0it) $r%lifrati%n %f -rand !%dls. Gtting n0



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#"st%!rs as 0ll as rtaining t)! is an i!$%rtant tas %f !an"fa#t"rs.

S%+ sr/i# aftr sals ar /r i!$%rtant.

A satisfid #"st%!r -rings in !%r na! and g%%d0ill t% t) #%!$an

t)at in 0) 8"st%!r Satisfa#ti%n is gi/n !%r i!$%rtan# in t%da,s

#%!$titi/ (%rld. A st"d %n t)is as$#t 0it) Maruthi 5 , 6heelers at

7.ARU$ MTRS8 0as !ad.



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B-+CTI.+ ( T*+ STU'/

T) !ain %-4#ti/ %f sta-lis)ing and i!$l!nting t) -rand l%alt9:

T% st"d a-%"t attit"d d!%gra$)i#al ;a#t%rs %f *ar"ti & ' 0)lr

#"st%!rs

T% analss t) fa#t%r infl"n#ing t) P"r#)as %f *ar"ti Brand.

T% assss t) 8"st%!r Satisfa#ti%n 0it) *ar"ti & ' ()lrs.

T% st"d -rand l%alt 0it) t) sr/i# %f


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$++' (R T*+ STU'/

T) & ' ()lr ind"str )as -n =$anding ra$idl t)%s das )a/ g%n t% fl

$%ssssing a & ' 0)lrs 0as a l"="r. N%0 a da it is /i0d as a !%r

n#ssar.

T)is ind"str )as als% #"st%!rs+ ranging fr%! all d!%gra$)i# sg!nts. It )as

-n #%!!%n signals t)at /n #%llg g%ing P.G. St"dnt,s ar "sing

& ' 0)lrs. T) #%!!%n #"st%!rs ar als% in#rasing d" t% gr%0t) in 0%!n

litra# and !$l%!nt.

;"n#ti%nall t)n gtting a n0 %n+ rtaining a n0 #"st%!r )as -#%! !%r

diffi#"lt %n+ #%st ff#ti/ 0is+ it is sti!atd t)at t) #%st %f attra#ting a n0

#"st%!r is fi/ ti!s t% t) #%st %f rtaining #"rrnt #"st%!r. It r>"irs a grat

dal %f ff%rt t% ind"# satisfid #"st%!r Satisfa#ti%n is -n gi/n t%$ Pri%rit

in t%da,s #%!$titi/ (%rld.

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page :


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M+T*'L0/

*t)%d%l%g is t) -ran#) %f l%gi# #%n#rnd 0it) t) a$$li#ati%n %f t) Prin#i$al %f

ras%ning t% S#intifi# and P)il%s%$)i#al in>"ir. T) !t)%d t)at is t% - f%ll%0d t%

$r%#d 0it) rsar#) is #alld *t)%d%l%g and t) !t)%d ad%$td d$nds %n t)

t$ %f st"d and t) nat"r %f t) st"d.

T) data f%r t) St"d 0as #%ll#td fr%!9:

PRIMAR/ 'ATA

A si!$l %f 166 rs$%ndnts 0as ad!inistrd t)r%"g) !ainl >"sti%nnair and

$rs%nal intr/i0s and $)%n in>"iris t% n%0 a-%"t t) -rand l%alt 0it) *ar"ti & '

()lrs.

S+C$'AR/ 'ATA

T) S#%ndar 7ata 0as #%ll#td fr%! t)


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T) Hdra-ad )as -n #%/rd f%r t) s"r/ and t) s"r/ $ri%d is -t0n *a

2?t)t% @6t)3"n. T) data #%ll#td )as -n ta-"latd and anald.

LIMITATI$ ( T*+ STU'/

As -rand l%alt intangi-l t) !as"r!nt 0as diffi#"lt

S%! %f t) 8"st%!r 0as n%t rs$%ndd $r%$rl.

T) #%!$aris%n -t0n


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C*APT+R , II

R+.I+6 ( LIT+RATUR+ ( T*+ TPIC

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page =


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R+.I+6 ( LIT+RATUR+

6hat is Brand Loyalty>?

Brand l%alt is a #%ns"!r,s $rfrn# t% -" a $arti#"lar -rand in a $r%d"#t

#atg%r. It %##"rs -#a"s #%ns"!rs $r#i/ t)at t) -rand %ffrs t) rig)t $r%d"#t

fat"rs+ i!ags. %r l/l %f >"alit at t) rig)t $ri#.

There Are Three Main Reasons &hy Brand Loyalty Is i%portant

1 Hig)r Sals "ating t% 1@ ann"al l%ss %f #"st%!rs. T)is statisti# ill"strats t) #)allngs

#%!$anis fa# 0)n tring t% gr%0 in #%!$titi/ n/ir%n!nts.

13Pre%iu% Price A!ility9

St"dis s)%0 t)at as -rand l%alt in#rass #%ns"!rs ar lss snsiti/ t% $ri#

#)angs. Gnrall t) ar 0illing t% $a !%r f%r t)ir $rfrrd -rand -#a"s t)

$r#i/ s%! "ni>" /al" in -rand t)at %t)r altrnati/s d% n%t $r%/id.

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page )@


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43 Retain Rather Than see>

Brand L%alists ar 0illing t% sar#) f%r t)ir fa/%rit -rand and ar lss snsiti/ t%

#%!$titi/ $r%!%ti%ns.

T) rs"lt is l%0r #%sts f%r ad/rtising !arting and distri-"ti%n. S$#ifi#all it

#%sts f%"r t% si= ti!s as !"#) t% attra#t a n0 #"st%!r as it d%s t% rtain an %ld %n.

L%alt $r%gra!s ar str"#t"rd !arting ff%rts t)at r0ard+ and t)rf%r n#%"rag+

l%al -"ing -)a/i%r C -)a/i%r 0)i#) is $%tntiall %f -nfit t% t) fir!.

In !arting gnrall and in rtailing !%r s$#ifi#all+ a l%alt #ard+ r0ards #ard+

$%ints #ard+ ad/antag #ard+ %r #l"- #ard is a $lasti# %r $a$r #ard+ /is"all si!ilar t% a

#rdit #ard %r d-it #ard+ t)at idntifis t) #ard )%ldr as a !!-r in a l%alt $r%gra!.

L%alt #ards ar a sst! %f t) l%alt -"sinss !%dl.

Bst B"Ds l%alt $r%gra! si!ilarl %ffrs $%ints rd!a-l f%r d%llar:a!%"nt

dis#%"nts aftr a##"!"lating a st n"!-r %f $%ints al%ng 0it) %t)r dis#%"nts fr%! ti!

t% ti!+ t)%"g) t) #ard is n%t r>"ird t% r#i/ t)ir ad/rtisd $ri# in !%st #ass.

Ind$ndnt )ard0ar st%rs s"#) as A# Hard0ar and Tr"


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gat)r #"st%!r data. In additi%n+ %ffi# s"$$l rtailrs Sta$ls+ In#. and Offi# 7$%t

startd iss"ing #l"- #ards in 2665.

The three largest loyalty progra%s are Lin Points9: (%rld 8ard aggrgat

$r%gra! %f Gntling Rs%rts+ S"nd# 8it *all+ Star 8r"iss F Indig%sand SA;RA

8ard.

T) Lin P%ints Pr%gra!!r )as !%r t)an 1 !illi%n !!-rs and %/r ?66

$arti#i$ating !r#)ant %"tlts.

ntr ;rinds #ard is a l%alt #ard f%r S)%$$rs %f 8ntr% 7$art!nt St%rs. T) B%d

S)%$ P%$l #ard is t) l%alt #ard f%r T) B%d S)%$ st%rs in Ind%nsia. Ot)r

n%ta-l $r%gra!s in Asia in#l"d ris ;lr+ t) Singa$%r Airlins r0ards $r%gra!+ and

Asia *ils+ 0)i#) 0as $art %f 8at)a Pa#ifi#.

India:!int is IndiaDs largst #%aliti%n l%alt $r%gra!+ 0it) a$$r%=i!atl 5 !illi%n

!!-rs.BP8LDs Ptr%B%n"s is a $i%nring $r%gra! and als% %n %f t) largst in t)

#%"ntr 0it) a-%"t 2 !illi%n !!-rs f%r t) f"l #ard $r%gra!. It als% )as /ariants f%r

flts and #%n/nin# st%r #"st%!rs. Li0is IO8Ds ;lt 8ard Pr%gra!

XTRAPO(ER )as r#ntl #r%ssd 1 !illi%n !ar. IO8 )as la"n#)d a l%alt $r%gra!

XTRARE(AR7S f%r Rtail 8"st%!rs.

T) *ar"ti S""i A"t%8A7+ la"n#)d in ass%#iati%n 0it) 8iti-an and Indian Oil )ad

@6+666 #ard)%ldrs as at O#t%-r 266J.

R$"-li# %f 8)ina

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page )1


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S)ang)ai

T) S!art #l"- $r%gra! all%0s all S)ang)ai rsidnts t% arn S!art P%ints fr+ a#)

ti! t) ta t) s"-0a+ -"s+ %r ta=i. T)%s S!art P%ints #an - #%!-ind 0it) $%ints

arnd at *#7%naldDs+ al%ng+ S$%rt166+ #in!as+ -%%st%rs+ and %t)r S!art 8l"-

$artnr rtailrs.

H%ng %ng als% %ffrs t) O#t%$"s R0ards $r%gra!+ 0)i#) startd as a #)i$ -asd

s!art#ard f%r trans$%rt and n%0+ t) %#t%$"s #ards #an - "sd t% arn $%ints in #rtain

s)%$s.

T) ;rn#) rtailr+ 8arrf%"r )as r#ntl intr%d"#d a n0 l%alt s#)! 0)r-

#"st%!rs #an arn and rd! $%ints f%r $"r#)ass !ad in t) st%r+ and als% arn

additi%nal $%ints f%r all $"r#)ass !ad "sing a 8arrf%"r -randd #rdit #ard. T)

largst %nlin r0ards $r%gra! is E!ail 8as).

Progra% %anage%ent

A#r%ss t) gl%- l%alt $r%gra!s ar in#rasingl finding t) nd t% %"ts%"r# stratgi#

and %$rati%nal as$#ts %f t)ir $r%gra!s+ gi/n t) si and #%!$l=it a l%alt

$r%gra! ntails. Pr%gra! !anagrs ar t$i#all agn#is 0it) s$#ialist sills in l%alt

#%ns"lting+ #rati/ and #%!!"ni#ati%n+ data analti#s+ l%alt s%ft0ar+ and -a# nd

%$rati%ns.



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T% s%!+ $arti#i$ating in a l%alt $r%gra! /n 0it) a fa %r an%n!%"s #ard f"nds

a#ti/itis t)at /i%lat $ri/a#. T)r )as als% -n #%n#rn =$rssd rgarding R;I7

t#)n%l%g -ing intr%d"#d t% l%alt #ards.

L%alt and #rdit #ard r0ard $lans !ig)t - /i0d as !%drn da =a!$ls %f a

i#-a#. An !$l% 0)% nds t% -" s%!t)ing s"#) as a )%tl r%%! %r an airlin

flig)t f%r a -"sinss tri$ -"t 0)% )as dis#rti%n t% d#id 0)i#) airlin %r )%tl #)ain t

%%ts strngt)ns its -rand l%alt $r%gra! - rla"n#)ing

B%%t i!$r%/s its l%alt $r%gra! KB%%ts Halt) 8l"- aftr finding t)at sals+

$arti#"larl %f )alt)#ar $r%d"#ts+ in#rasd - %/r @6 $r#nt aftr a ar %f la"n#)ing

!$)asiing %n -rand:a0arnss #a!$aigns+ l%alt $r%gra!s+ and assistan# 0it) l%#al

nd:"sr /nts

H%0 i!$%rtant is India fr%! a gl%-al !art $rs$#ti/M

(at#) G"ard /i0s India as a !art f%r its "nifid t)rat !anag!nt UT*

a$$lian#s and sr/i#s. ( #l%sl 0%r 0it) %"r distri-"t%rs and rsllrs t% ns"r t)

"t!%st tra#ti%n in t) !art$la#.

T) rgi%ns 0 0ill f%#"s %n t)is ar 0ill - Bangal%r and 8)nnai in S%"t)+

*"!-ai in (st+ and 7l)i t% #%/r N%rt) and East.



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7" t% ti! rstri#ti%ns+ 0 )ad initiall st %"r sig)ts %n 4"st t) t0% #itis+ i N0

7l)i and Bangal%r+ -"t 0r a-l t% add *"!-ai als%.

H%0 d% %" $lan t% !$%0r %"r #)annl nt0%r in IndiaM

(at#) G"ard )as a str%ng #)annl nt0%r and 0 ar #l%sl 0%ring 0it) %"r

$r%fssi%nal and =$rt $artnrs t% strngt)n t)ir -"sinss+ in#ras t) atta#) rat %f

s#"rit s"-s#ri$ti%ns+ and gr%0 as t) gr%0.

In T%"g) Ti!s Li T)s Brand L%alt Rall *attrs

Undrstanding and #"lti/ating l"="r #%ns"!r l%alt is #riti#al n%0 f%r daling 0it)

#%n%!i# d%0nt"rn

L"="r !artrs t%da fa# an in#rasingl rsistant #%ns"!r+ %n 0)% is lss lil t%

s$l"rg and in#rasingl i!!"n t% ad/rtising f%#"sd %n i!ag and $rstig. DT) fa#t

is t%daDs affl"nt #%ns"!r is lss lil t% gi/ a n0 -rand a #)an#+D sas Pa!

7anigr+ a"t)%r %f t) n0 -%%+ S)%$$ing9 () ( L%/ It and H%0 Rtailrs 8an

8rat t) Ulti!at 8"st%!r E=$rin#.

DIt is in t%"g) ti!s li t)s 0)r !artrs ar r0ardd f%r t)ir in/st!nt in -rand

l%alt $r%gra!s. A -rand l%al #"st%!r is %n 0)% -"s %"r -rand !%r fr>"ntl



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and s$nds !%r 0)n t) d%+D 7anigr =$lains.

;%r l"="r -rands t)at )a/nDt t tan st$s t% -"ild a -rand l%alt $r%gra!+ it isnDt t%%

lat. B"t -f%r %" start $rinting !!-rs)i$ #ards and iss"ing $%ints+ ta a st$ -a#.

Onl t) -st #%nstr"#td and !%st stratgi# l%alt $r%gra!s ar #a$a-l %f n#%"raging

affl"nt #%ns"!rs t% #%! -a# t% %"r -rand ti! and again.

DO/r t)r:>"artrs %f all l"="r #%ns"!rs ar !!-rs %f at last %n l%alt $r%gra!+

s% t)s $r%gra!s )a/ a $%0rf"l a$$al t% affl"nt. ()at l"="r -rands and rtailrs

nd t% larn ar t) attri-"ts %f t)ir -rand as /i0d - t)ir #"st%!rs s% t)at

t) #an dsign t)ir l%alt $r%gra! t% a$$al t% t)ir "ni>" #"st%!r -as+D sas

7anigr.

N0 r$%rt $r%/ids )ard:)itting data in s"##in#t and asil digstd f%r!at

T% ta#) !artrs !%r a-%"t s"##ssf"l l%alt $r%gra!s

targting t) l"="r #%ns"!rs+ rlasd t)is in:d$t) and #%!$r)nsi/ r$%rt %n -rand

l%alt t)at is lasr:f%#"sd and gi/s l"="r !artrs t) fa#ts and fig"rs t) nd t%

s"$$%rt t)ir -rand l%alt ff%rts.

T) s#rt %f s"##ssf"l l%alt $r%gra!s is "ndrstanding t) #%ns"!r

In t)is n0 st"d %n l%alt $r%gra!s+ t)%s 0)% dsign+ !art+ and sll l"="r g%%ds

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page ):


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and sr/i#s 0ill gt t) fa#ts t% s"$$%rt d/l%$ing a l%alt $r%gra! f%r t)ir -rand+ %r

at t) /r last t% #%nd"#t sri%"s d" dilign# %n i!$l!nting a $r%gra!. Rsar#)

=$rtis t% l"="r -rands t)at 0ill )l$ t)! !as"r t) ff#ti/nss %f a l%alt

$r%gra! f%r t)ir -"sinss+D 7anigr sas. DT) s#rt %f i!$l!nting an ff#ti/ and

$r%fita-l l%alt $r%gra! is t% dsign it ar%"nd t) dsirs and =$#tati%ns %f t)

-randDs "ni>" #"st%!r -as.

8%ns"!r insig)ts 0ill g"id t) d/l%$!nt %f a l"="r l%alt $r%gra! -

dis#%/ring

: T) "ni>" D0%0D fa#t%r t)at 0ill !a a n0 l"="r $r%gra! #%!$lling f%r t)

#%ns"!r

: ()at t$s %f r0ards 0%"ld - !%st ff#ti/ f%r %"r #%!$anDs -rand l%alists

: ()t)r %"r -randDs l%alt $r%gra! #%"ld gain fr%! $artnring 0it) %t)r -rands

: ()at $r%gra! str"#t"r is !%st ff#ti/ in n#%"raging s$nding.

D7#iding t% %ffr a l%alt $r%gra! is t) as $art. H%0/r+ "ndrstanding 0)at !as

t)s $r%gra!s attra#ti/ t% l"="r #%ns"!rs #an !an t) diffrn# -t0n

#"lti/ating an nt)"siasti# r$at #"st%!r and si!$l -#%!ing an%t)r $lasti# f%-

%r #ard in t) 0allt+D sas 7anigr.

8"st%!rs 0)% -%"g)t t)is it! als% -%"g)t

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page );


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L%alt #ards

L%alt #ards ar a sst! %f t) l%alt -"sinss !%dl. In t) Unitd ingd%! and

India it is t$i#all #alld a l%alt #ard+ in A"stralia a r0ards #ard %r a $%ints #ard+ and

in t) Unitd Stats it)r a dis#%"nt #ard+ a #l"- #ard %r a r0ards #...

T) E=$rintial L"="r R$%rt 9 ()% B"s L"="r E=$rin#s+ ()at T) B" and

() T) B"

Pr%fiting fr%! B"sinss Intllign# in Rtail L%alt Pr%gra!s

Inn%/ati%ns in Pa!nt 8ard L%alt

T) L"="r R$%rt 266J9 ()% B"s L"="r+ ()at T) B" and () T) B"

H%0 T% 8rat Brand L%alt A!%ng T%da,s 8%ns"!rs

7ata Bra#)s9 ()at S)%"ld Bans+ Pa!nts ;ir!s and *r#)ants d% t% Pr%t#t Brand

E>"it and 8"st%!r L%altM

T) Prs%nal L"="r R$%rt9

()% B"s Prs%nal L"="ris

()at T) B"

() T) B"

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page )


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L"="r Brand *anag!nt 9 A (%rld %f Pri/ilg

8rdit 8ards 9 L%alt and Rtnti%n in t) Unitd Stats

C*APT+R , III

I$'USTRIAL PR(IL+

PR(IL+ ( MARUTI CARS

CMPA$/ ( .ARU$ MTRS Ltd

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page )=


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I$'USTRIAL PR(IL+

T) & ' 0)lrs ind"str is $assing t)r%"g) is $assing t)r%"g) a #riti#al -"t intrsting

$)as. ;%r !an ars+ it 0as gr%0ing #%ntin"%"sl -"t t) t"rning $%int #a! in 1?

;-.+ 0)n it startd sl%0ing d%0n. T) i!$a#t 0as rall flt in t) n=t ar 0)n t)

%/rall gr%0t) 0as )ardl 16. T)is 0as als% $%ssi-l %nl -#a"s+ t) #ars sg!nt

s)%0d a )alt) gr%0t) %f 56.

T) nt rs"lt is t)at is t)at *ar"ti #ars n%0 a##%"nt f%r ?2 %f t) & ' 0)lrs !art

in A$ril+ *a F 3"n 266J.

T)


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$ri%rit in $r%d"#ts in $r%d"#ts and $ri#s. T) %nl diffrntiat 0ill - t#)n%l%g+

>"alit+ $r%d"#t rang and sr/i#.

I!aginati/ !art 0ill !$)asi rlati%ns)i$ -"ilding and #"st%!r satisfa#ti%n. N0

t#)ni>"s s"#) as dir#t !arting and instit"ti%nal sals ar -ing =$l%rr - all. S%!

%f t)! ar taing t) /)i#l a#t"all t% t) #"st%!rs d%%r st$. N%0 t) #"st%!r is

ing.

L"="r #ars+ Passngr #ars F *"lti $"r$%s 8%!!r#ial #ars. Pr%d"#t rang fr%!

*UL )ad %ffrs diffrnt #ars %f all t)s #lassifi#ati%n+ i..+ Baln% F Est! 8ars in

l"="r das+ *:J66+ ALTO+ EN+ (AGON:R falls in $assngr #ars+ 0)il O*NI+


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S""i *%t%r 8%!$an 0as #)%sn fr%! s/n $r%s$#ti/ $artnr,s 0%rld 0id.

T)is 0as d" n%t %nl t% t)ir "ndis$"td ladrs)i$ in s!all #ars -"t als% t% t)ir

#%!!it!nt t% a#ti/l -ring t% *UL #%nt!$%rar t#)n%l%g and 3a$ans

!anag!nt $ra#ti#s 0)i#) )ad #ata$"ltd 3a$an %/r USA t% t) stat"s %f t) t%$

a"t% !an"fa#t"ring #%"ntr in t) 0%rld

*UL 0as #lassifid in t) P"-li# S#t%r as l%ng as t) >"it %f G%/rn!nt %f India

r!aind %/r 51 . A li#ns and a 3%int "it.

T)is n0l f%r!d %rganisati%n 0r gi/n t) $ri!ar %-4#ti/s %f9

*%drniing t) Indian A"t%!%-il Ind"str - -ringing in t) latst t#)n%l%g

Pr%d"#ti%n %f f"l: ffi#int /)i#ls t% #%nsr/ s#ar# rs%"r#s.

Pr%d"#ti%n %f a larg n"!-r %f !%t%r /)i#ls 0)i#) is n#ssar f%r #%n%!i# gr%0t).

Maruti created history by going into production in a record 13 months.

On 1& 7#!-r 1J@+ t) t)n Pri! *inistr %f India. *rs. Indira Gand)i+ rlasd

t) first


23/76


*ar"ti =#dd t) /%l"! targts+ and in *ar#) 1&+ it -#a! t) first Indian

8%!$an t% $r%d"# %/r %n !illi%n /)i#ls+ a land!ar t t% - a#)i/d - an

%t)r #ar #%!$an in India. *ar"ti is t) )ig)st /%l"! #at !an"fa#t"r in Asia.

O"tsid 3a$an and %ra+ )a/ing $r%d"#d %/r & !illi%n /)i#ls - A$ril 266@. *ar"ti

r/%l"ti%nid t) 0a Indians l%%d at #ars.

.ISI$ .ALU+S D +T*S ( MUL>

*UL "alit is in $ing 0it t) 3a$ans $ra#ti# ' K -"ild it

int% t) $r%d"#t. T#)ni#ians t)!sl/s ins$#t t) >"alit %f 0%r. S"$r/is%rs

d"#at and instr"#t t#)ni#ians t% #%ntin"all i!$r%/ $r%d"#ti/it and >"alit. T)

!%/!nt %f >"alit indi#at%rs is r/i0d in 0l !tings - t) t%$ !anag!nt



24/76


*UL -li/s t)at its !$l%s ar it,s gratst strngt) and asst. It is t)is

"ndrling $)il%s%$) t)at )as !%ldd t) 0%rf%r# at *ar"ti int% a ta! 0it) #%!!%n

g%als and %-4#ti/s.

T) E!$l%: *anag!nt rlati%ns)i$ is t)rf%r #)ara#trid - 9

Parti#i$ati/ *anag!nt

Ta! 0%r F ain1

8%!!"ni#ati%n and inf%r!ati%n s)aring

O$n %ffi# #"lt"r f%r as a##ssi-ilit

T% i!$l!nt t)is $)il%s%$)+ s/ral !as"rs )a/ -n ad%$td li+ a flat

%rganiati%nal str"#t"r . T)r ar %nl t)r l/ls %f rs$%nsi-ilitis ranging fr%! t)

B%ard %f 7ir#t%rs+ 7i/isi%n Hads t% 7$art!nt Hads. Ot)r /isi-l fat"rs %f t)is

$)il%s%$) ar an %$n %ffi#+ #%!!%n "nif%r!s at all l/ls+and a #%!!%n #antn

f%r all .

T)is str"#t"r ns"rs -ttr #%!!"ni#ati%n and s$d d#isi%n !aing $r%#sss. It

als% #rats an n/ir%n!nt t)at -"ilds tr"st+ trans$arn# and a sns %f -l%nging

a!%ngst !$l%s.



25/76


'IR+CTRS $ T*+ BAR'>

*UL is a B%ard:!anagd #%!$an. 8"rrntl t) 7ir#t%rs %n t) B%ard ar9

*r. R8 B)arga/a+#)air!an

*r. S)in% Naanis)i+ *anaging 7ir#t%r and 8EO

*r. 3agdis) )attar+ !anaging 7ir#t%r

*r. 3"n% S"gi!%ri+ 4%int !anaging 7ir#t%r

*r. S)ini#)i Ta"#)i+ 3%int *anaging dir#t%r

*r. in4i Sait%+ dir#t%r *arting and Sals

*r. Osa!" S""i. 7ir#t%r

*r. R8 B)arga/a+ 7ir#t%r

*r. S < B)a/+ 7ir#t%r

T) Ind$ndnt 7ir#t%rs %n t) -%ard %f *ar"ti ar9

*r. "!ara!angala! Birla+ #)air!an+ A < Birla Gr%"$

*r. A!al Gang"li. ;%r!r 8)air!an+ Pri# (atr)%"s #%%$rs+ India



26/76


*s. Palla/i S)r%ff+ Sni%r Partnr+ A!ar#)and and *angaldas and S"rs) A

S)r%ff and #%

*r. *an/dndra Sing) Bna!ga+ #)air!an Hind"stan L/r Ltd. HLL

A6AR'S A$' AC*I+.+M+$TS

o In 266&+ *ar"ti #l%sd t) finan#ial ar 266@:6& 0it) an ann"al sal %f

&2122 "nits+ t) )ig)st /r sin# t) #%!$an -gan %$rati%ns 26

ars ag%.

o In 266@+ *ar"ti Ud%g Rans Hig)st in 8"st%!r satisfa#ti%n 0it)

dalr sr/i# in India f%r t) f%"rt) #%ns#"ti/ ar in t) -' Po&er

Asia pacific 1@@4 India custo%er satisfaction indeE 2CSI3St"d. A #%$

%f t) satisfa#ti%n ind= #an - /i0d in a$$ndi=:B.

o In 266@+ *ar"ti )as 0%n t) first $la# in KE=#lln# in s"ggsti%n

s#)! #%ntst 266@ K0)i#) is t) ?t)#%ns#"ti/ a0ard 0%n in as !an

ars. India Nati%nal s"ggsti%n s#)!s ass%#iati%n INSSAN %rganis

t)is #%ntst. Sin# 1J *ar"ti )as 0%n t)is a 0ard 16 ti!s.

o In 2662+ *ar"ti,s Q"alit *anag!nt Sst! %f its $rss s)%$ F

ass%#iatd f"n#ti%ns #%ll#ti/l tr!d as $rss f"n#ti%n g%t

#rtifi#ati%n f%r #%nf%r!an# t% t) r>"ir!nts %f TS ):=5; > 1@@1)

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page 1:


27/76


standard. A #%$ %f t) ISO TS 1?&9 2662 #rtifi#at r#i/d - *ar"ti

tr" /al" -"ing. Slling %r =#)ang %f $r:%0nd #ars+ *ar"ti

;inan# #ar finan#ing+ *ar"ti Ins"ran# and N2N #%r$%rat las F

;lt !anag!nt.

o In 2661 ' 2662 *ar"ti la"n#)d its n0 -"sinsss. *ar"ti tr" /al"

-"ing+ Slling %r =#)ang %f $r:%0nd #ars+ *ar"ti ;inan# #ar

finan#ing+ *ar"ti ins"ran# and N2N #%r$%rat las F ;lt

!anag!nt.

o In 2661 *ar"ti Ud%g ltd+ -#a! %n %f first a"t%!%-il #%!$anis

an0)r in t) 0%rld t% gt an ISO 66692666 #rtifi#ati%n. A< Blgi"!+

gl%-al a"dit%rs f%r intrnati%nal Organiati%n f%r standardiati%n ISO 6

#rtifid *ar"ti aftr a f%"r da l%ng a"dit+ #%/ring /arid $ara!trs

li #"st%!r f%#"sd %rganiati%n+ ladrs)i$+ in/%l/!nt %f $%$l+

$r%#ss a$$r%a#)+ sst! a$$r%a#) t% !anag!nt+ #%ntin"al

i!$r%/!nt+ t#. A #%$ %f t) I s% 66692666 #rtifi#at r#i/d !

*ar"ti #an - /i0d in a$$ndi= ' 8.

o In 1+ #ntral -%ard %f =#is F #"st%!s a0ardd *ar"ti 0it)

KSa!!an Patra f%r #%ntri-"ti%n t% =#)>"r and -ing an idal ta=

asssss.

o In !a 15+ *ar"ti g%t ISO 662 #rtifi#ati%n. T) a"dit f%r t)is #%/rd

>"alit ass"ran# in $r%d"#ti%n+ installati%n+ !arting and s#als as 0ll

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page 1;


28/76


as aftr sais sr/i#s+ 0 0r als% %n %f t) first #%!$anis in t)

0%rld t% $i%nr I s% 666 #rtifi#ati%n f%r %"r dalrs.

o In 266& *ar"t)i S""i 0as N%.1 in 8"st%!r Satisfa#ti%n+ N%.1 in Sals

Satisfa#ti%n+ N%.1 in Pr%d"#t Q"alit Est! and Alt% and N%.1 Pr%d"#t

A$$al Est! and (ag%n R

o N%.1 in T%tal 8"st%!r Satisfa#ti%n *ar"ti J66+ n and Est!

o O"r !art s)ar gr0 fr%! &2 t% 5& in t) #%!$titi/ A2 sg!nt

0it) (ag%n R+ n and Alt%

o O"r %/rall sals in#rasd - 2@. T) Alt% -#a! India,s n0 -st:

slling #ar.

o B"sinss (%rld rand "s a!%ng t) #%"ntr fi/ !%st rs$#td

#%!$anis.

o B"sinss (%rld rand "s t) #%"ntr,s !%st rs$#td a"t%!%-il

#%!$an.

o 7#lard *an"fa#t"rr %f T) ar - 8NB8.

o B"sinss T%da ' A8 Nilsn ORG:*ARG d#lard "s %n %f India,s

Grnst 8%!$anis.

o Hind"stan Ti!s P%0r 3%-s $r%#lai!d "s t) #%!$an 0it) t) *%st

Inn%/ati%n H"!an Rs%"r# Pra#ti#s,. And !"#) !%r



29/76


TRA$S(+R ( T+C*$L0/>

E/r !in"t t0% /)i#ls r%ll %"t %f t) *ar"ti Plant. It is t)rf%r i!$rati/ t)at t)

transfr %f #%nt!$%rar t#)n%l%g fr%! $artnr S""i is a s!%%t) $r%#ss. Grat

strss is laid %n training and !%ti/ating t) $%$l 0)% !aintain t) >"i$!nt+ sin# t)

-st >"i$!nt al%n #ann%t g"arant )ig) >"alit and $r%d"#ti/it. ;r%! t) -ginning

it 0as a #%ns#i%"s d#isi%n t% snd $%$l t% S""i *%t%r 8%r$%rati%n f%r %n:t):4%-

training f%r lin t#)ni#ians. S"$r/is%rs and Enginrs. T)is )l$s t)! t% i!-i- t)

#"lt"r in a 0a t)at !rl transfrring t#)n%l%g t)r%"g) d%#"!nts #an n/r

r$li#at. At $rsnt 26 %f %"r 0%rf%r# )a/ -n traind "ndr t)is $r%gra!.

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page 1=


30/76


PR(IL+ ( .ARU$ MTRS Ltd

*ISTR/>?


31/76



32/76


T) Siri$"ra! Bran#) %f


33/76


On# t) fd -a# #ard is r#i/d fr%! t) #"st%!r+ data !"st - $"n#)d in a

s%ft0ar sst! 0)i#) is t% - $r%/idd - t) *ar"ti Ud%g Li!itd - t) dalr.

At !%nt) nd analsis fr%! t) sst! s)%"ld - r/i0d intrnall and n#ssar

#%"ntr!as"rs s)%"ld - tan f%r i!$r%/!nt in 0a aras.

Analsis f%r t) !%nt) !"st - snt t% Rgi%nal Offi# - @ rd%f n=t !%nt).

PRMTI$AL ACTI.ITI+S I$ .ARU$ MTRS

T) $r%!%ti%nal a#ti/itis ad%$td -


34/76


Pr%!%ti%nal =$nss )a/ -n -%rn - -%t)


35/76


(%ring )%"rs in


36/76


O*NI

ALTO

(AGON R


37/76


It,s t) singl #)%i# 0)n it #%!s t% a /al" f%r !%n #ar. It )as 0%n t) titl %f t)

KBst E#%n%! 8ar in t) N;O AA 2662 8S St"d.

Ma"or .ariants>

B)arat I ' Standard.

B)aratII'Standard.

T) *# P)r#%n str"t s"s$nsi%n in /r *ar"ti J66 gi/s a s!%%t) rid /n %/r

t) r%"g)st r%ads. Sli! di!nsi%ns and tig)t t"rning radi"s %f 4"st &.&! g"arant

a!aing !an"/ra-ilit+ !aing it asir t% ng%tiat s)ar$ #%rnrs+ narr%0 lan#s and

$ar in /n tig)tr s$a#s. T) )ig) !%"nt st%$ la!$+ #%lla$si-l string #%l"!n+ rar

sat saft -lts and sid i!$a#t -a!s -rings all t) saft %n l%%s f%r.

Specifications>

'i%ensions Miscellaneous

O/rall Lngt) 9 @@@5!! Engin T$9 & ' str% ##l+ 0atr: O/rall

(idt) 9 1&&6!! #%%ld SOH8 182


38/76


Ladn (ig)t 9 1666g. String9 Ra# F Pini%n.

Tr si 9 Radial 1&56 R:12.

;"l Tan 8a$a#it 9 @6 Litrs. *in. T"ning Radi"s9 &.& !.

Pri# list "$dat as %n 25 t)*a ' 2665 at Hdra-ad

.ariant $on Metallic Price Metallic

A8 B)arat ' III

Std. B)arat ' III

2+@+J@

2+1+2?1

2+&2+5@&

2+1+22

Maruti %ni

It,s t) Pi#ni#+ 0nd $art and ad/nt"r tri$ #ar. ;"n s%l"ti%ns f%r %"r ntir

fa!il.

Ma"or .ariants>

8arg% LPG.

O!ni 8NG.

B)arat II ' J 5 Sttr.



39/76


*ar"ti %!ni is -"ilt "$ 0it) t) *P;I ngin+ 0)i#) !ts all t) stringnt "r% II

!issi%n n%r!s. A!$l l"ggag s$a#+ )adr%%! F lgr%%! !a l%ng rids

#%!f%rta-l. R#lining fr%nt sats 0it) ad4"sta-l )ad rstraints lt %" rla=

#%!$ltl. Na/igating t)r%"g) #%ngstd #it lans is n%0 a #)ild,s $la -#a"s %f t)

tig)t t"rning radi"s %f %nl &.1 !.+ and t)is is -a#d "$ 0it) all t) n#ssar saft

fat"rs.

Specifications>


O/rall Lngt) 9 @@6!! Engin T$9 & ' str% ##l+ 0atr: O/rall

(idt) 9 1&16!! #%%ld SOH8 182


40/76


8arg% B)arat ' III

A!-"lan# B)arat ' II

5 Str B)arat ' III

J Str B)arat ' III

8arg% LPG B)arat ' II

O!ni LPG B)arat ' II

2+21+@&

2+J1+@2

2+&1+&5

2+&@+?51

1++&12

2+&+26

2+2&+655

2+J1+@2

2+&&+&6?

2+ &?+51?

2+61+J

2+51+J6

Maruti ALT

It,s t) 1? -it #%!$"tr #%ntr%lld Lts G% #ar. It )as -n #rditd as KT) #ar %f t)

ar 2661 K- -"sinss standards !%t%ring %rganiti%ns.

Ma"or .ariants>

Alt% B)arat II.

Alt% LX ' B)arat II.

Als% s$in LXI'B)arat II.

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page 5@


41/76


T) l#tr%ni# $%0r string "ss #%!$"tr #%ntr%lld sns%rs t)at ta int% a##%"nt

s$d+ dri/ing stl and r%ad #%nditi%n t)"s gi/ing %" a s!%%t) rid+ 0)i#) is -a#d "$

0it) t) !%st $%0rf"l and ff#ti/ air:#%nditi%ning sst! t)at $ %" #%%l and

#%!f%rta-l d"ring t) )%ttst s"!!rs als%. Alt% #%!s $a#d 0it) a#ti/ F $assi/

saft fat"r li !"lti$l #r"!$l %ns t)at ns"r !a=i!"! saft.

Specifications>


O/rall Lngt)9 @&5!! Engin T$9 ;8 Engin+.&/al/s $r

O/rall (idt)9 1&5!! #lindr *P;I

O/rall Hig)t9 1&?6!! N%. %f 8lindrs9 @

Sating 8a$a#it9 & $rs%ns. Bras ;r%nt Rar. 7is# 7r"!

Ladn (ig)t9 11?5g. String9 Ra# F Pini%n.

Tr si9 Radial 1&5J6 R:12.

;"l Tan 8a$a#it9@6 Litrs. *in. T"ning Radi"s9 &.? !.

Pri# list "$dat as %n 25 t)*a ' 2665

at Hdra-ad

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page 5)


42/76



LX B)arat ' III

LX B)arat ' II

LXi B)arat ' III

LXi B)arat ' II

Std B)arat ' III

Std B)arat : II

2+J+@@2

2+&+@1

2+J+665

2+&+6?5

2+&2+@&?

2+@J+&6?

2+J1+1

2+J+6@6

@+61+?&5

2++6&

2+&5+J?

2+&2+6&5

Maruti 6agon R

It,s t) #ar 0it) a $%siti/ all r%"nd /i0+ a )ig) dri/ing $%siti%n and !%d"lar s$a#

insid.

Ma"or .ariants>

(ag%n R AX !in%r

(ag%n R LX

(ag%n R


43/76


T) =#llnt l#tri# $%0r string+ aid $aring s$d !an"/rs and gratl

i!$r%/d >"alit l/ls t% gi/ %" a $lasant s"r$ris tig)t n%0 %n l%%s f%r. T)

a"t%!ati# @:s$d gar-%= $r%/ids an =#llnt garing rati%. (ag%n R is dsignd t%

dli/r an idal #%!-inati%n %f stl+ $%0r F 8%!f%rt %f a first #lass airlin sat. It,s

g%t an =#llnt f"l ffi#in# rati% %f 15.15 !l.

Specifications>


O/rall Lngt)9 @15 !! Engin T$9 & ' str% ##l+ 0atr: O/rall (idt)9 1@5

!! #%%ld SOH8 182


44/76



AX B)arat ' III

LX B)arat ' III

LX B)arat ' II


45/76



O/rall lngt) 9 @?5 !! Engin T$9 &:str% ##l+ 0atr #%%ld

O/rall 0idt) 9 1&5 !! SHO8+*P;I in 'lin & dr"!

O/rall Hig)t 9 1655!! N%. %f #lindrs9 Ra#F $ini%n $%0r assistd.

Sating #a$a#it 9 J $rs%ns. Bras fr%nt rar.

Ladn 0ig)t 9 15J5g.

Tr si 9 155J6 R:1@ LT.

;"l tan #a$a#it 9 &6/litrs.

Price list update as on 19thMay , 1@@9at Hdra-ad



46/76



7X ' 5S B)arat ' III

7X B)arat ' III

7X2 : 5S B)arat ' III

7X2 B)arat ' III

Std B)arat ' III

&+1+5

&+1+5

&+5+&1

&+5+&1

@+&?+1J&

&+2@+21

&+2@+21

&+?1+65?

&+?1+65?

@+&+J2&

Maruti 0ypsy

It,s t) #ar Kf%r altit"ds and attit"ds. Its /rsatil f%"r 0)l dri/ sst! #an s"stain

n%#s and $ r"nning %n r"ggd trrain.

Ma"or .ariants>

G$s s%ft T%$ 1.@

G$s Hard T%$ 1.@

T) G$s ing is ral ad/nt"r gar. S"$r- !an"/ra-ilit+ S!%%t) )andling

and ra0 nrg $a#d int% a sl t r"ggd fra!. ()t)r $l%"g)ing t)r%"g) dirt

tra#+ #li!-ing f%r!ida-l trrain %r !aing %"r 0a t)r%"g) t) "r-an 4"ngl+ G$s



47/76


satisfis t)! all. T% g% %ff t) -atn tra# %f dail lif+ t% =$l%r and dis#%/r t)

"nn%0n+ !%t%ring t% n0 $la#s F $i#ni#s )it)rt% "n#)allngd ar all $%ssi-l n%0.

Specifications>


O/rall lngt) 9 &616 !! Engin T$9 G 1@JJ *P;I 1?

O/rall 0idt) 9 15&6 !! N%. %f #lindrs9 &

O/rall Hig)t 9 1J5!! Bras fr%nt rar.

Sating #a$a#it 9 & $rs%ns.

String 9 7is# 7r"!

Ladn 0ig)t 9 1?26g.

;"l Tan 8a$a#it 9 &6 Litrs

Tr si 9 ;J ' 15 ' & PR Engin Oil 8a$a#it &.6 Litrs

Price list update as on 19thMarch , 1@))at Hdra-ad


A!-"lan# : B)arat'III 5+1?+21 5+1?+21

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page 5;


48/76


Hard T%$ B)arat ' III

S%ft T%$ B)arat ' III

5+6+12

&+6+2@1

5+12+J65

&+@+12@

MarutiZen

It,s t) #ar )a/ing a fan #l"- in And)ra Prads) and t) f"l ffi#in# %f t)is littl #ar is

1J $l. Ass"rd 0it) a g%%d Rs$%nsi/ string sst!.

Ma"or .ariants

n ' B)arat I ' LX

n AT ' B)arat II

n ' B)arat II ' 77iLX

n ' B)arat II ' L=i


49/76


T) n )as t) )ig)st $%0r ' t% ' 0ig)t rati% in its #lass ' J.& -)$t%nn and t)

fastst 6:?6 ti!ings in its sg!nt. It )as #lar !"lti ' rfl#t%r )adla!$s t)at

!s!ri %" and its s$d snsiti/ l#tr%ni# $%0r string )ig)tns t) snsati%n

%f t) $rf#t dri/+ %ffring a!aing agilit and gri$ %n t) !%/. T) #%lla$si-l

string #%l"!n F $r%t#ti/ !%n%#%>" -%d transf%r! n int% an i!$rgna-l

f%rtrss %f saft.

Specifications>


O/rall lngt)9 @5@5 !! Engin T$9 P"g%t TU ' 75

O/rall 0idt)9 1&5 !! N%. %f #lindrs9 &

O/rall Hig)t9 1&65!! Bras fr%nt rar. 7is# 7r"!

Sating #a$a#it 5 $rs%ns. String9 Ra# F Pini%n

Ladn 0ig)t9 116g. ;"l Tan 8a$a#it @5 Litrs

Price list update as on 19thMarch , 1@))at Hdra-ad.


50/76



51/76


T) *"lti:P%int f"l in4#ti%n sst! $r%/ids "nif%r! f"l distri-"ti%n t)"s gi/ing t)

/)i#l a !a= s$d %f /n 15 !).

Specifications>


O/rall lngt) 9 &225 !!

Engin T$9 All Al"!in"! #%nt!$%rar 1?


52/76


Sdan


53/76


In4#ti%n. *a=. S$d 1?6 ! $r )%"r.

O/rall 0idt)9 1?6 !!

O/rall Hig)t9 15@6!!

Sating #a$a#it 9 5 $rs%ns.

L"ggag 8a$a#it9 2@2 Lts.

;"l tan #a$a#it &@ litrs.

Price list update as on 19thMar , 1@))at Hdra-ad



54/76




55/76


C*APT+R , I.

'ATA A$AL/SIS ( T*+ STU'/ D I$T+RPR+TATI$

A$AL/SIS ( 0+$'+R

GENDER numbers

Male 96



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Female 4

Interpretation> The a!o#e ta!le sho&s that =:Hcusto%ers are %ale 5H custo%ers

are fe%ale so the co%pany increase le#el of fe%ale users

A$AL/SIS ( A0+ 0RUPS

AGE numbers

20-25 16

25-30 18



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30-35 26

40-45 30

45-ABOVE 10

Interpretation> The a!o#e ta!le sho&s that 1@?19 age custo%ers are ):H 19?4@

Custo%ers are)


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em!l$&ee 34

bus#nessman 46

Interpretation> The a!o#e ta!le sho&s that 1@H of custo%ers are students45H

custo%ers are e%ployees 5:H are custo%ers are !usiness%anGs so co%pany

increase using of students

*6 MUC* M$T*L/ I$CM+

'n$me numbers

0-10(000 4

10-15(000 24



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15-20(000 52

20(000 ab$*e 20

Interpretation> The a!o#e ta!le sho&s that @?)@@@@are 5H )@?)9@@@ are 15H )9?

1@@@@ are 91H 1@@@@ a!o#e are 1@H so co%pany increase lo& le#el inco%e

custo%ers

M'+L ( T*+ CAR

MODE+ Number

M-800 40

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page 9=


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M-s,#" 24

Belan$ 12

$".er 24

Interpretation> The a!o#e ta!le sho&s that 5@ H of the custo%ers are using

Maruthi


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MAR/'

bran% Numbers

&es 100

n$ 0

Interpretation> The a!o#e ta!le sho&s that )@@H responses no&n !rand na%e

A0+ ( /UR CAR

Ae $ ar numbers

0-1&ear 24

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page :)


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1-2&ears 20

2-4&ears 44

4&ears-ab$*e 12

Interpretation> The a!o#e ta!le sho&s that 15H of the custo%ers using !elo& one

years 1@H of the custo%ers cars )?1 years 55H custo%ers are using cars 1?5

years)1H of custo%ers are using cars 5? years a!o#e The co%pany should

increase usage le#els

A6AR+$+SS ( S*6 RM

ADVER'EMEN 44

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page :1


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FR'END 36

NEAER 20

OER 0

Interpretation> The a!o#e ta!le sho&s that 55H custo%ers a&areness

a%*er"#semen"( 4:Hof custo%ers are a&areness &ith friends 1@H custo%ers

a&areness through papers So the co%pany should increase through papers

PURPUS+ ( /U US+



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FAM'+ /E 24

B/'NE 56

+E'/RE R'D'NG 20

OER 0

Interpretation> The a!o#e ta!le sho&s that 15Hcusto%ers using for fa%ily use

9:H custo%ers using for !usiness use 1@H custo%ers using for riding users So

the co%pany should increase fa%ily users

6*AT MAK+ /U BU/ T*+ BRA$'



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BRAND 'MAGE 32

AFE 20

M'+EAGE 40

FEA/RE 8

Interpretation> T) a-%/ ta-l s)%0s t)at @2 #"st%!rs "sing f%r -rand i!ag +26

#"st%!rs "sing f%r saft +&6 #"st%!rs "sing f%r !ilag+ J #"st%!rs "sing f%r

fat"rs. S% t) #%!$an s)%"ld in#ras fat"rs.

SATIS(ACTI$ ( CAR



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E 84

NO 16

Interpretation> T) a-%/ ta-l s)%0s t)at J& #"st%!rs ar satisfid+ 1?

#"st%!rs ar n%t satisfid.

RATI$0 ( MARUT*I BRA$'

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page ::


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Eellen" 44

G$$% 36

A*erae 20

$$r 0

Interpretation> T) a-%/ ta-l s)%0s t)at && #"st%!rs ar rs$%ns is =#llnt+

@? #"st%!rs ar rs$%ns is g%%d + 26 #"st%!rs ar rs$%ns is g%%d %

#"st%!rs ar rs$%ns is $%%r s% #%!$an in#ras l/l %f satisfa#ti%n

P+R(RMA$C+ ( T*+ CAR

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page :;


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E:;E++EN 32

GOOD 46

AVERAGE 22

OOR 0

Interpretation> The a!o#e ta!le sho&s that 41H custo%ers are response are

eEcellent 5:H custo%ers are response is good 11H custo%ers are response is

good oH custo%ers are response is poor so co%pany increase le#el of satisfaction

C*A$0+ ( CUSTM+RS BRA$' I$ (UTUR+

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page :


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;ANGE OF BRAND N/MBER

E 76

NO 34

Interpretation> The a!o#e ta!le sho&s that ;:H custo%ers are response are change

their !rand 45H custo%ers are not change their !rand

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page :=


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C*APT+R , .

(I$'I$0 D C$CLUSI$S

SU00+STI$

APP+$'I

Juestioner

+Eternal Ta!le

Bi!liography

(I$'I$0S ( T*+ STU'/

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page ;@


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T) st"d r/als t)at !a4%rit %f t) 8"st%!rs ag 0as -t0n 25 ' &5 ars.

*a4%ritis %f t) #"st%!rs %f


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2& 8"st%!rs 0r ratd f%r K


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C$CLUSI$

T) Brand L%alt f%r *ar"t)i S""i at "ir!nts and sr/i#s t% satisf t) #"st%!rs and t)r - in#ras

t) -rand l%alt

ST JOHNS INSTITUTE OF SCIENCE AND TECHNOLOGY Page ;4


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JU+STI$$AIR+ $ BRA$' L/ALT/

1 H%0 !"#) !%nt)l in#%!

a 16:15666 - 15:26+666 # 26+666 a-%/

2 ()i#) !%dl %f !ar"ti %" "s

a *:J66 - *:s0ift # Blan% d %t)r

@ 7% %" n%0 a-%"t !ar"ti s""i -randM

a s - n%

& H%0 %ld is %"r #ar M

a 6:1ar - 1:2ars # 2:&ars d &ars:a-%/

5 H%0 did %" #%! t% n%0 a-%"t $r%d"#t %" ar "singM

a frinds - n0s$a$r # ad/rtis!nt d %t)r

? ()at $"r$%s d% %" "sM

a fa!il "s --"sinss #lis"r riding d%t)r

()at !a %" t% -" t) -randM

a -rand i!ag - saft # !ilag d fat"rs



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J Ar %" satisfid 0it) %"r #arM

a s - n%

T) $rf%r!an# %f t) #arM

a =#llnt -g%%d #a/rag d$%%r

16 H%0 d% %" #%!$ar !ar"ti S""i 0it) %t)rsM

a =#llnt - g%%d # a/rag d $%%r

11 () ar %" "sing !ar"t)i s""i -randM

a !ilag - l%0 $ri# # stl d #%!f%rt

12 If %" gt -ttr #ar t)an !ar"ti+ 0ill %" #)ang %"r -randM

a s - n%



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