vaultize named the leader in enterprise file sync and share (efss), mobile collaboration and byod by...

BEST PRACTICES RESEARCH

© 2013 Frost & Sullivan 1 “We Accelerate Growth”

Product Innovation Leadership, Secure File Sharing, Mobile Collaboration and Backup Platform for Enterprises, 2013 Frost & Sullivan’s Global Research Platform Frost & Sullivan is in its 50th year in business with a global research organization of 1,800

analysts and consultants who monitor more than 300 industries and 250,000 companies.

The company’s research philosophy originates with the CEO’s 360 Degree Perspective™,

which serves as the foundation of its TEAM Research™ methodology. This unique approach

enables us to determine how best-in-class companies worldwide manage growth,

innovation and leadership. Based on the findings of this Best Practices research, Frost &

Sullivan is proud to present the 2013 New Product Innovation Leadership Award in

Secured Cloud File Sharing, Mobility and Backup Platform for Enterprises to Vaultize for its

Vaultize Enterprise Platform.

Significance of the New Product Innovation Leadership Award

Key Industry Challenges Addressed by Vault ize With the advent of the smartphones, there has been a massive proliferation of the mobile

workforce in recent years. However, this exponential growth has posed challenges in the

management of data captured from various connected mobile devices. Some of the

challenges are listed below.

P r e s e n t e d t o



Lack of IT control

Endpoint data is rarely filtered or protected through automated backup or on-disk

encryption systems. This absence of IT control makes sensitive information from

enterprises more susceptible to leakage and data loss.

Lack of security with third party cloud services

Though cloud-based file sharing and sync services have revolutionized methods of

information sharing and data access, the consumer-centric system of the third party cloud

is not adequate enough to protect sensitive information of enterprises. Deploying

consumer cloud services for the purpose of enterprise data sharing incurs significant data

loss and poses regulation and compliance risks to the organization.

Need for a more flexible approach

Unlike consumer cloud services, corporate file servers and content repositories are

guarded with a high level of protection with controls. Hence changes in access patterns

from mobile devices become important. This has generated the need for a more flexible

approach to unify the data access technique irrespective of the location of data either from

corporate file servers or consumer cloud. Mobile users now demand for the same method

to access data from corporate file servers as that from consumer cloud.

Bring-Your-Own-Device (BYOD) trend

Explosion of mobile devices have empowered millions of user to pick their smartphones

and tablets for work related activities as well. Employees see this as benefit towards

improved productivity, increased responsiveness and quick decision making. Companies

are now forced to adopt formal BYOD policies, lack of which may jeopardize their sensitive

data, exposing it to leakage and security risks.



Impact of New Product Innovation Award on Key Stakeholders The New Product Innovation Leadership Award is a prestigious recognition of Vaultize’s

accomplishments in Secured File Sharing, mobility and Backup platform for Enterprises.

An unbiased, third-party recognition can provide a profound impact in enhancing the

brand value and accelerating Vaultize’s growth. As captured in Chart 1 below, by

researching, ranking, and recognizing those who deliver excellence and best practices in

their respective endeavors, Frost & Sullivan hopes to inspire, influence, and impact three

specific constituencies:

• Investors Investors and shareholders always welcome unbiased and impartial third-party

recognition. Similarly, prospective investors and shareholders are drawn to

companies with a well-established reputation for excellence. Unbiased validation is

the best and most credible way to showcase an organization worthy of investment.

• Customers Third-party industry recognition has been proven to be the most effective way to

assure customers that they are partnering with an organization that is leading in its

field.

• Employees This Award represents the creativity and dedication of Vaultize’s executive team

and employees. Such public recognition can boost morale and inspire your team to

continue its best-in-class pursuit of a strong competitive position for Vaultize.

Chart 1: Best Practices Leverage for Growth Acceleration



Key Benchmarking Criteria for New Product Innovation Award For the New Product Innovation Award, the following criteria were used to benchmark

Vaultize’s performance against key competitors:

• Innovative Element of the Product

• Leverage Leading Edge Technologies for Mobility and BYOD

• Flexible Deployment Options

• Increased Customer ROI

• Customer Acquisition/Penetration Potential

Decision Support Matrix and Measurement Criteria To support its evaluation of best practices across multiple business performance categories,

Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is an

analytical tool that compares companies’ performance relative to each other with an

integration of quantitative and qualitative metrics. The DSM features criteria unique to each

Award category and ranks importance by assigning weights to each criterion. The relative

weighting reflects current market conditions and illustrates the associated importance of

each criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for each

market and Award category. The DSM allows our research and consulting teams to

objectively analyze each company's performance on each criterion relative to its top

competitors and assign performance ratings on that basis. The DSM follows a 10-point scale

that allows for nuances in performance evaluation; ratings guidelines are shown in Chart 2.

Chart 2: Performance-Based Ratings for Decision Support Matrix



This exercise encompasses all criteria, leading to a weighted average ranking of each

company. Researchers can then easily identify the company with the highest ranking. As a

final step, the research team confirms the veracity of the model by ensuring that small

changes to the ratings for a specific criterion do not lead to a significant change in the

overall relative rankings of the companies.

Chart 3: Frost & Sull ivan’s 10-Step Process for Identifying Award Recipients



Best Practice Award Analysis for Vaultize The Decision Support Matrix, shown in Chart 4, illustrates the relative importance of each

criterion for the New Product Innovation Award and the ratings for each company under

evaluation. To remain unbiased while also protecting the interests of the other

organizations reviewed, we have chosen to refer to the other key players as Competitor 1

and Competitor 2.

Chart 4: Decision Support Matrix for New Product Innovation Leadership Award

Measurement of 1–10 (1 = lowest; 10 = highest) Award Criteria

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Relative Weight (%) 20% 20% 20% 20% 20% 100%

Vaultize 9.5 9 9 9 9 9.1

Competitor 1 8 7.5 8 7.5 8 7.8

Competitor 2 7 7 8 6 7 7



Criterion 1: Innovative Element of the Product

Consumer grade file sharing and backup solutions pose potential security threats and data loss risks

when used in an enterprise environment. Towards addressing these issues, Vaultize provides a unified

platform for file sharing/sync, encryption and endpoint backup, and offers seamless access to

corporate file servers providing visibility and control to enterprises. Being an integrated platform,

Valutize negates the need for deploying solutions from multiple vendors in an effort to provide various

functionalities.

Viz-a-viz competing solutions that offer encryption only after the data is received at the server end,

Vaultize implements its patent-pending encryption and de-duplication technology (both at source)

which makes the data unreadable and unrecognizable even before it leaves the user device.

Encryption facilitates in delivering secured file sharing and data backup to customers whereas de-

duplication algorithm implemented at source ensures minimal amount of data transfer over network –

very important for mobility.

To further bolster its performance, the company offers an on-disk encryption technique, which

protects sensitive information of customers on endpoints from unauthorized access and data leakage.

Even in the case of device loss or theft, on-disk encryption ensures protection of data at rest. To

handle data on the move, Vaultize encrypts customer data at the source device itself before

transmitting them through a highly secure SSL connection during sharing, backup and syncing files. In

addition, Vaultize also authenticates every communication of the network using the open standard for

authorization (OAuth) to further bolster security.

All the above-mentioned innovative elements of the solution ensure complete security for the owner of

the data while it is at rest, while being transmitted over the wire and also when it is stored on the

Vaultize server.

The solution also allows users to configure access rights on the data for select members while using

‘Group sync’. Group sync, which is used for collaboration with other members in the network,

demands additional protection to control sensitive information of enterprises from unknown users.

Vaultize allows the owner of the data to set an access password and/or set an expiration date of the

shared information. This ensures that only the configured members are allowed to view data and/or

modify them if the owner permits.



Criterion 2: Leverage Leading Edge Technologies for Mobility and BYOD

With the Bring Your Own Device (BYOD) trend amongst organizations, firms are on the lookout for a

secure solution that can allow access and sync with corporate networks from any location at any time.

This is facilitated by the mobility support of Vaultize, which allows users to sync data across multiple

mobile devices from corporate file servers and Network-Attached Storage (NAS). Viz-a-viz competing

solutions that incorporate additional solutions to access mobile devices, the solution from Vaultize has

an in-built component for the same. This feature reduces cost and adds a layer of convenience for

deploying Vaultize enterprise platform.

Unlike other solution providers, Vaultize has a clear focus on striking a good balance between

requirements of IT and individual users. It helps IT mitigate security and data loss risks, at the same

time transform the operations into user-centric enterprises that empower employees with productivity

tools to deliver more value to business.

Vaultize allows secure access and sharing of data from endpoints, including smartphones and tablets,

even when beyond corporate firewalls and without requiring VPN. This is possible because of the way

Vaultize encrypts data at source and creates and end-to-end tunnel and relays data securely to the

endpoints in a very similar way Blackberry enterprise server relays emails from corporate servers to

handheld devices. This significantly enhances the value proposition of Vaultize – particularly for the

enterprises looking to adopt formal (BYOD) policies.

Criterion 3: Flexible Deployment Options

Vaultize is clearly focusing on providing the solution to meet every enterprise’s need in terms

mitigating data loss and security risks. Unlike most vendors that provide cloud-only deployment,

Vaultize provides you the flexibility to choose deployment options— Vaultize public cloud, enterprise-

grade appliance series, and private cloud/on-premise.

Further, Vaultize offers Data Privacy Option (DPO) – an innovative concept through which Vaultize lets

its enterprise customers retain the full control over encryption keys. With DPO, the encryption keys

are never stored on any infrastructure that is not under enterprise control – ensuring that the

customer is in complete control of privacy of data and, ownership of data is retained by the customer.

This helps enterprises eliminate data privacy, data residency (sometimes known as data sovereignty)

and data protection concerns – and hence further strengthening the security. And, Vaultize is the only

vendor that provides this type of option.



Criterion 4: Increased Customer ROI and Lower TCO

By offering a cost benefits, improving flexibility and reliability the solution enhances returns for

enterprises that invest in this solution.

Cost Benefits

Incorporating all the major security functionalities within a single backup solution helps organizations

in reducing costs significantly compared to the module deployment model adopted by competing

solutions. De-duplication at source enables minimal amount of data transfer over the network,

thereby indirectly reducing cost from 90% reduction in bandwidth usage compared to the traditional

approaches. Vaultize includes an intelligent de-duplication algorithm which recognizes widely used file

formats such as Zip, Microsoft Office, PST and PDF. This helps reducing the file size for minimal

bandwidth usage during data transfer.

Flexibility

Vaultize file sharing enables easy and fast sharing of links for large files instead of attachments within

e-mail. The automatically generated URLs for every file stored in the Vaultize cloud can be easily

shared with members along with required access rights. Link sharing provides flexibility of saving

bandwidth and time significantly for enterprises.

Reliability

The advanced security technology incorporated within the solution ensures protection of sensitive data

against security breaches and data loss. It also ensures compliance with regulations and corporate

policies, thereby considerably reducing risks of monetary and asset loss for enterprises considerably.



Criterion 5: Customer Acquisition/Penetration Potential

With the presence of a competent worldwide network of partners, Vaultize reaches out to customers in

major markets such as North America, Europe, and Asia Pacific.

Vaultize leverages its strategic alliances with several key companies from different industries to utilize

their sales reach and business relationship in order to distribute Vaultize across the globe. The

company is also focused with its Reseller Partner Program, where partnerships are established with

industry participants towards channelizing Vaultize to their customers.

The growing trend of utilizing mobility and BYOD has opened up new opportunities for Vaultize to

benefit from partnerships with system integrators and IT service providers. Incorporating next-

generation file sharing and data protection solutions from Vaultize helps system integrators to offer

secure services and solutions to their customers, ensuring better return of investment for the clients.

In addition, inclusion of Vaultize into their solutions also expands the product portfolio for system

integrators and IT service providers.

Apart from the above-mentioned key partnership programs for the distribution of the innovative

Vaultize solution, Vaultize also utilizes additional programs, such as the Managed Service Provider

(MSP) Program and ISV Program to reach a wider customer base across industries around the world.

Conclusion Enterprises face huge bottlenecks in controlling sensitive corporate data while sharing and

backing up information on the cloud. To address this challenge, file sharing and mobility

solution provider Vaultize (earlier known as Anoosmar Technology) has developed Vaultize

enterprise platform, that leverages its proprietary patent-pending encryption and de-

duplication technology implemented at source to provide advanced security and backup

facility for businesses of all size. Vaultize is well positioned to gain attention in the market

in the next 1 to 2 years, leveraging its strong partnership programs across the globe.

Recognizing the company’s achievements, Frost & Sullivan bestows the 2013 New Product

Innovation Leadership Award in Secure Cloud File Sharing, Mobility and Backup Platforms

for Enterprises to Vaultize.



The CEO 360 Degree PerspectiveT M - Visionary Platform for Growth Strategies The CEO 360 Degree Perspective™ model provides a clear illustration of the complex

business universe in which CEOs and their management teams live today. It represents

the foundation of Frost & Sullivan's global research organization and provides the basis on

which companies can gain a visionary and strategic understanding of the market. The CEO

360 Degree Perspective™ is also a “must-have” requirement for the identification and

analysis of best-practice performance by industry leaders.

The CEO 360 Degree Perspective™ model enables our clients to gain a comprehensive,

action-oriented understanding of market evolution and its implications for their companies’

growth strategies. As illustrated in Chart 5 below, the following six-step process outlines

how our researchers and consultants embed the CEO 360 Degree Perspective™ into their

analyses and recommendations.

Chart 5: How the CEO's 360 Degree Perspective™ Model Directs Our Research



Critical Importance of TEAM Research Frost & Sullivan’s TEAM Research methodology represents the analytical rigor of our

research process. It offers a 360 degree view of industry challenges, trends, and issues by

integrating all seven of Frost & Sullivan's research methodologies. Our experience has

shown over the years that companies too often make important growth decisions based on

a narrow understanding of their environment, leading to errors of both omission and

commission. Frost & Sullivan contends that successful growth strategies are founded on a

thorough understanding of market, technical, economic, financial, customer, best

practices, and demographic analyses. In that vein, the letters T, E, A and M reflect our

core technical, economic, applied (financial and best practices) and market analyses. The

integration of these research disciplines into the TEAM Research methodology provides an

evaluation platform for benchmarking industry players and for creating high-potential

growth strategies for our clients.

Chart 6: Benchmarking Performance with TEAM Research

About Frost & Sullivan Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth

and achieve best-in-class positions in growth, innovation and leadership. The company's

Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined

research and best-practice models to drive the generation, evaluation and implementation

of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in

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please visit http://www.frost.com.