vc premedia overview 070613
TRANSCRIPT
![Page 1: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/1.jpg)
® 2006 Vertis, Inc. All rights reserved.
VERTIS PREMEDIA SERVICES
CONNECT WITH BRAND CRAFTSMANSHIP
Seth Meyer
![Page 2: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/2.jpg)
VERTIS COMMUNICATIONS AT-A-GLANCE
• Headquartered in Baltimore, MD
• 100 locations worldwide with nearly 5,800 professionals
• Leading market positions in advertising inserts, direct mail, newspaper media planning and placement and advertising premedia
• Over 3,000 clients, including
| 1,600 manufacturers
| 700 retailers
| 300 newspapers
| 150 advertising agencies
RECOGNIZED BY FORTUNE MAGAZINE, VERTIS IS ONE OF THE MOST ADMIRED COMPANIES IN THE ADVERTISING SERVICES SECTOR.
![Page 3: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/3.jpg)
3
SINGLE POINT-OF-CONTACT SOLUTION PROVIDER
• Strategic Planning
• Brand Development andBrand Management
• Line Extensions
• Logo Development
• Design
• Copywriting
• Photography
• Creative Imaging
• Full-Service Premedia Production
• Art Production
• Color Management
• Total Digital Workflow®
• Asset, Project, and Workflow Management
• Remote Proofing and Art Direction
• On-site Managed Services
![Page 4: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/4.jpg)
INTEGRATED SOLUTIONS
• Strategic Account Planning
• Media Planning
• Creative Services
• Consumer Research
• Advertising Technology
• Premedia Services
• Integrated Data Solutions
• Managed Production Services
• Advertising Inserts
• Direct Marketing
• Response Management and Fulfillment
• One-to-One Marketing
• Out-of-Home Display Advertising
• Packaging Premedia
• Fragrance Marketing
• Newspaper Services
ProductionCapabilities
StrategicServices
Tap into Vertis’ full range of marketing and advertising services:
![Page 5: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/5.jpg)
![Page 6: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/6.jpg)
CREATIVE SERVICES
• Extensive expertise helping marketers ensure brand consistency across:
| Media channels
| Distribution channels
| At the retail channel
• Adding value in the concept stage
| Photography
| Creative imaging and retouching
| Design and copywriting for all media
| Brand extension
• Ability to leverage your brand acrossmarketing communications
| Retailer communications
| Print advertising
| Signage
| Labeling and packaging systems
![Page 7: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/7.jpg)
DESIGN THAT MOTIVATES…
• Creative
| Enhances your brand image
| Combines strategy with powerful design
| Messaging is research-driven
| Produced to media specifications
• Art Production
| Files are press ready
| Large volume SKU capacity
| 1st and 2nd shift teams
| Brand Assurance for quality control
| Deadlines and budgets met
VERTISCREATIVE LOCATIONS:
DALLAS, TEXAS
IRVINE, CALIFORNIA
EXTON, PENNSYLVANIA
![Page 8: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/8.jpg)
PHOTOGRAPHY THAT IMPACTS…
• One of the strongest networks of photographers in the country
• Food, product, fashion, interiors, lifestyle, and more
• Studio and location
Our images have creative integrity,
…but also maximum print integrity.
![Page 9: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/9.jpg)
PHOTOGRAPHY
![Page 10: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/10.jpg)
PHOTOGRAPHY
![Page 11: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/11.jpg)
IMAGESTHAT INSPIRE…
• Creative Imaging
• Photo-illustration
• Digital Composition
• Illustration
• 3-D Wireframe
• Animatic Technology
![Page 12: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/12.jpg)
CREATIVE IMAGING INNOVATION
![Page 13: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/13.jpg)
CREATIVE IMAGING INNOVATION
![Page 14: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/14.jpg)
ILLUSTRATION
![Page 15: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/15.jpg)
3D WIREFRAME ILLUSTRATION
![Page 16: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/16.jpg)
Play Quicktime Movie
ANIMATION
![Page 17: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/17.jpg)
PREMEDIA PRODUCTION
• Scanning
• Image retouching
• Color correction and optimization
• Contract digital proofing
• File preparation and processing
all solutions with
integrated color management
![Page 18: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/18.jpg)
• Remotely direct photo shoots, proof, and comment on any creative content
• Simultaneous interaction between photographer, creative director, artist, and client—regardless of location
• Videoconference whilesharing content
• Shorten production cycle with earlier reviews and less revisions
• Reduce costs for shoots and production meetings
Tap into the creative power of any Vertis facility
COLLABORATION SERVICES
![Page 19: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/19.jpg)
HOT STATION TECHNOLOGY
• Simplified photo proofing
• Color management throughout the entire process
• Color continuity across all media applications
• Full production management
Hot station technology allows remote art direction on-site—resulting in time and cost savings.
![Page 20: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/20.jpg)
COLOR SCIENCES
• Spectrophotometric measurement
• Press fingerprinting
• Device profiling
• Color Management
• Press side support
• Quality assuranceimplementation programs
• Dedicated in-fieldsupport team
Folding Carton
Poly Bag
Tin
Foil Pouch
If you can’t measure it—you can’t control it.
![Page 21: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/21.jpg)
DIGITAL PROOFING
• Calibrated to press conditionsusing Cielab
| Kodak Approval
| Dupont Digital Waterproof
| Thermal exposed (on Creo) Waterproof CV
| PolaProof
| Vertis Color Communicator™
• Drastically reduces overall costs
• Soft proofing is offered as a stand-alone solution or can be integrated into content / workflow management solutions
![Page 22: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/22.jpg)
VERTIS COLOR COMMUNICATOR™ TECHNOLOGY
• ICC profiling
• Industry standard and custom profiles - TR001 and TR004
• 83% of PMS colors under a Delta E of 3
• Even simulates ink on paper for traps and overprints
Backed by years of color science technology expertise, Vertis Color Communicator™ is a total proofing solution that accurately and consistently simulates your press sheet—from proof to proof, location to location.
![Page 23: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/23.jpg)
LARGE FORMAT AND POP PRODUCTION
• Our integrated digital workflow means all of your images can go from print advertising to out-of-home display without any loss of integrity
• We can produce a full range of out-of-home products, including billboards, fleet graphics, backlit displays, and even POP
• Our color engineers ensure color consistency from print to display and from billboard to backlit
• Coast-to-coast printing cuts your lead time and helps you control your shipping costs
![Page 24: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/24.jpg)
VERTIS’ DIGITAL SOLUTIONS GROUP
• We’re the company national advertisers turn to for help in building and producing complex communications
• We’re not just a software developer—we understand the entire advertising production process
• Our technology is specifically developed to meet the needs of advertising and marketing teams and their agencies
![Page 25: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/25.jpg)
ARTIST
MARKETING MANAGERS
CREATIVE DIRECTORS
ADVERTISING
SALES PROMOTION
MARKETING
IMAGING RETOUCHING
ASSEMBLY
INTERNET
PRINT DISTIBUTION
COMPLEX, INEFFICIENT WORKFLOW
![Page 26: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/26.jpg)
Content and Project Management
ARTIST
MARKETING MANAGERS
CREATIVE DIRECTORS
ADVERTISING
SALES PROMOTION
MARKETING
IMAGING RETOUCHING
ASSEMBLY
INTERNET
PRINT DISTIBUTION
VERTIS SOLUTIONS
![Page 27: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/27.jpg)
By working with Vertis… we have been able to focus our energy and resources on creating the most effective advertising products… insteadof trying to stay up-to-date on all the latest technical improvements.
“
LEVERAGE TECHNOLOGY TO GAIN EFFICIENCIES
• Organize your assets
| Images
| Text
| Pricing
| Other related content
• Publish to multiple channels
• Benefit from improved efficiency
| Easier to create, populate, access and manage your content
| Streamline communications and approvals
| Increased productivity
| Shortened time to market
| Enhanced bottom line
David Ciancio | Director Loyalty Marketing, Kroger”
![Page 28: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/28.jpg)
MANAGED SERVICES
• We’re one of the industry’s largest providers of Premedia Managed Services
• More than 50 facilities worldwide
• We take care of your production process—either on-site or near-site—while you focus on your core competency
| Consumer Packaged Goods
| Retail
| Printing Converters
| Agencies
Tap into experience.
![Page 29: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/29.jpg)
SOME OF VERTIS’ PREMEDIA CUSTOMERS
![Page 30: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/30.jpg)
NO TWO PREMEDIA SOLUTIONS ARE ALIKE
• We examine your existing workflow using a detailed list of discovery questions
• We pinpoint areas where we could bring efficiencies to your workflow or quality to your finished product
• We demonstrate different workflow solutions to you and show you samples of our work
• We let you talk directly to our experts so you develop a confidence level in our capabilities
• We discuss your expectations both from a timing and pricing perspective
• We audit your process if this is an on-site solution and generate a detailed proposal
...this ensures that the
Premedia solution we
implement is tailored
to your needs and
guaranteed to optimize
your workflow.
Vertis will Engineer a Premedia Solution Customized To Your Specific Needs:
![Page 31: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/31.jpg)
THANKS FOR THIS OPPORTUNITY.
Let’s take a look at how our innovative solutions can work for you…
• Next steps one
• Next steps two
NOTE: The following Overview slides may also be used based on the opportunity.
![Page 32: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/32.jpg)
MEDIA PLANNING
Customized solutions to help:
• Drive traffic to retail locations
• Improve response to direct marketing
• Convert lookers into buyers on the Web
• Increase customer loyalty
Vertis owns TNN— the second largest newspaper media placement agency in the U.S.
Outstanding, measurable results. Vertis' media services zero in on the most effective way to reach your most promising customers.
![Page 33: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/33.jpg)
AUDIENCE TARGETING
Successful programs begin with successful targeting. From list management to sociodynamic behavior analysis, look to Vertis for powerful targeting tools to give you the competitive edge.
• Consumer Research
| Customer Focus®
| RISC Ameriscan
| Focus Groups
• Database Marketing
| Customer profiling
| Direct mail lists
| eMarketing services
![Page 34: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/34.jpg)
DIRECT MARKETING
• Data Services
• Creative Services
• Production ServicesCustom inline. Laser & lettershop.Sheet-fed litho. On-demand digital print.Targeted eMarketing.
• Response Management
• Mail Planning and Logistics
For nearly 35 years, Vertis Communications has pioneered production technologies and marketing strategies that has helped us grow into one of the world’s largest direct marketing producers.
![Page 35: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/35.jpg)
• Identifies sociodynamic profiles, such as values, cultural characteristics and motivational attributes
• Based on 3,000 complete telephone interviews…has a 95% confidence level and a 2% differential
The Customer Focus Survey® is conducted
by Marshall Marketing, a leading field
research company.
Vertis Customer Focus®, our proprietary, comprehensive series of consumer surveys, analyzes and tracks consumer and media behavior. Every new study provides a powerful marketing tool to measure market fluctuations and refine marketing plans.
VERTIS CUSTOMER FOCUS®
![Page 36: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/36.jpg)
ADVERTISING INSERTS
• Media planning and placement provide audience targeting, order management systems, and auditing tools
• Geo-targeted versioningpinpoints key audience segments in morethan 110,000 zones across more than5,700 newspapers
• 20 U.S. production facilitiesplace your job within 200 miles of more than 94% of the U.S. population for timely delivery
More than 700 leading regional and national retailers benefit from Vertis’ advertising insert solutions.
![Page 37: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/37.jpg)
ONE-TO-ONE MARKETING
You’ve got their attention—now start a dialog on an individual level and watch your ROI soar.
• Unlimited versioningand customization
• Individual-level data
• Personalized text and image components
• Variable local marketing for:
| Personalized continuity programs
| Fulfillment for hand-raisers
| Triggered programs
![Page 38: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/38.jpg)
OUT-OF-HOME DISPLAY ADVERTISING
• Grand format
• Building and bus wraps
• POP / POS
• Banners and posters
• Back-lit displays
• Exhibition graphics
• East and West coast production CONNECT WITH
impact
From Ghirardelli Square to Times Square, you can experience the impact of our work. Just look straight up.
![Page 39: Vc Premedia Overview 070613](https://reader033.vdocuments.net/reader033/viewer/2022051414/55a285171a28ab441d8b47b4/html5/thumbnails/39.jpg)
NEWSPAPER SERVICES
Vertis is the largest single producer of newspaper TV listings guides and Sunday comics in the United States
• Expand circulation and boost income
| TV magazines and cover wraps
| Special supplements
| Delivery bag advertising and sampling
| Full-color comics and Sunday magazines
• Streamline production withpremedia workflow solutions
| On-line ad development
| Content management