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INVESTOR MARKETING SPECIALISTS Daring to be Different (Experience + Expertise) + (Collaboration + Flexibility) + Action = Results Managing & Building Brand Awareness by serving: INVESTMENT COMPANIES & PUBLIC COMPANIES pre and post IPO Authorised and Regulated by the Financial Conduct Authority (number 517984)

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  • INVESTOR MARKETING SPECIALISTS

    Daring to be Different (Experience + Expertise) + (Collaboration + Flexibility) + Action

    = Results

    Managing & Building Brand Awareness by serving:

    INVESTMENT COMPANIES &

    PUBLIC COMPANIES pre and post IPO

    Authorised and Regulated by the Financial Conduct Authority (number 517984)

  • 2

    Regulatory Information Veracity Capital Partners Limited is authorised and regulated by the Financial Conduct Authority. The material in this presentation is directed solely at those who can be defined as either Eligible Counterparties or Professional customers by the Rules of the Financial Conduct Authority (FCA). This material is not directed at, is not suitable for and should not be relied on by private customers. This presentation is not to be distributed by recipients unless agreed by a director of Veracity Capital Partners Limited. Failure to gain agreement may be grounds for legal action against the distributor.

    Veracity Capital Partners Limited does not provide investment advisory services to private customers. In accessing this presentation you have acknowledged that you are not a private customer and as such your rights will not be protected by the UK Financial Services Compensation Scheme and you will have no right of access to the UK Financial Ombudsman Service. The information contained in this presentation is proprietary and confidential, and is intended solely for the recipient of this presentation, and may not be reproduced or further distributed or communicated in this or any other form by the recipient without prior written permission of Veracity Capital Partners Limited.

    The distribution of this presentation is restricted to persons who constitute professional clients or eligible counterparties for the purposes of the FCAs Conduct of Business Sourcebook, and shall be made available only to persons who fall within the definition of Investment Professionals or High Net Worth Companies (as defined in the Financial Services and Markets Act 2000 (Promotion of Collective Investment Schemes) (Exemptions) Order 2001 (as amended) (the Promotion of Collective Investment Schemes Order)) and persons to whom it can legally be communicated under exemptions contained in the Promotion of Collective Investment Schemes Order. The information in this presentation may be modified by Veracity Capital Partners at its discretion, without notice.

    Veracity Capital Partners Limited is authorised and regulated by the Financial Conduct Authority (number 517984)

  • 3

    CONTENTS

    Page 2: Disclaimer

    Page 3: Contents

    Page 4: About Us

    Page 5: Our Services

    Page 6: Who We Work With

    Page 7: Our Founders Credentials

    Page 8 & 9: Our Integrated Investor Relations Service

    Page 10: How We Work

    Appendicesi. Contentsii. Investor Relations for Listed Companies and those looking to list - Strategy Explainediii. The Investor Relations Function is Critical - Our (1) + (2) + (3) of Investor Marketingiv. Creating Value through an IR Programme & Benefits of an IR Programmev. Key principles to remember about Investor Relationsvi. Investor Relations for Financial Services firmsvii. Why you should use Veracity Capital Partners for your outsourced IRviii. Other Aligned Services

  • 4

    ABOUT US

    Veracity Capital Partners Limited is an independent FCA regulated London based Investor Marketing & Capital Markets Advisory specialist.

    Founded in 2010 by an industry veteran who wanted to give underserved small cap companies and small independent financial services firms access to a dedicated, professional, regulated and 'independent' investor relations service, we deliver programmes tailored to your needs, adding bolt on services as you grow; all at a flexible price point. If we have one mission in life, it is to become our clients most trusted partner in business.Our extensive experience means: we have built broad-based relationships with buy-side institutions, fund managers, sell-side analysts, investment banks, family offices, and professional investors. And, this extensive experience, built up over many years in Capital Markets means we can provide informed insight into the institutional market place and fund management industry.

    Our services address: all aspects of the business life cycle. We work in partnership with our clients to overcome business issues, drive the sales, marketing and business development process, uncover new opportunities and build and maintain investor relations.

  • 5

    WE HELP YOU STAND OUT FROM THE CROWD

    What we do: Our 'Integrated Investor Relations Programme'

    Business conditions are changing faster than ever before, and you have to react to these 'changing' conditions every day. You need to be confident that how you react is being communicated effectively to the marketplace. You need to have deep and meaningful relationships with your investment universe, investors, and stakeholders. We give our clients 'visibility' through a dedicated, integrated and 'high touch' investor relations programme that integrates three roles into one role. We don't split it as do other firms. One price gets our integrated service, unlike some of our competitors.

    CONNECTING YOU TO YOUR INVESTORSInvestor Relations = (1) Advising; (2) Communicating; (3) MarketingWe will work closely with you to position, and then effectively communicate your business profile, capturing information and feedback from the investor marketplace. We are authorised and regulated by the FCA to advise and arrange on Capital Markets issues so we can guide you in making the right judgements, and then communicate how you are reacting to change to the marketplace, your shareholders, and stakeholders in a clear and transparent manner. We work with you to develop the look and feel that needs to be portrayed to communicate effectively with your audiences, giving you access to our proven creative expertise within the service.

    Other services we offer are:- Custom ResearchWe conduct market research into how your company and products are perceived along with the messages you are communicating, We will identity factors that build investor confidence and attract asset flows, as well as any factors that are holding you back and keeping away investors, and help you address any key concerns.- Consultancy ProjectsWe apply our experience and expertise in capital markets to address urgent and critical business issues- Interim Placements

  • 6

    WHO WE WORK WITH

    We offer our services to:

    - Small Cap Listed Companies (and private companies looking to list)

    - Small Financial Services Firms

    What we look for: We like our clients to have strong social values and a purpose driven mission in order for us to work with them. To this end, we bring our extensive experience and strong expertise in the area of building CSR programmes to bear in order to highlight to stakeholders and prospective investors your companys social and environmental impact.

    What we do not do: We do not do corporate finance, nor do we do exchange transactions. We are not reliant on commissions, but do leverage our established relationships with the market in order to facilitate capital market situations. Our focus is solely on attracting, servicing, retaining, and maintaining dynamic relationships with your investors. And advising on and arranging deals in Capital Markets on your behalf.

    We work with: Quoted (AIM & ISDX) and Private companies; Hedge Funds; Wealth Managers; Broker Dealers; Family Offices; Investment Banks; Private Banks; Investment Consultants; Pension Funds; Financial Intermediaries; Social Enterprises; Software Vendors & Services Providers.

    Some of the areas we are active in are: Social Impact Investment; Renewable Energy; Long/Short equity strategies; Infrastructure; Cash and Cash Equivalents; FinTech, Real Estate; Specialist Investments.

  • 7

    OUR FOUNDERS CREDENTIALS

    Founder Tony Burke started his career in the City of London in the late 1970s on the floor of the London Stock Exchange as a stockjobber and was made an individual member of the London Stock Exchange in 1985.

    He has been a director of several well known investment banks in senior positions within the areas of proprietary trading, stock broking, asset management, and corporate finance.

    Tony has a successful history of bringing innovative offerings to market, and in his time has been CEO of and was responsible for the launch of the first independent Russian owned investment bank to gain a license from the UK Regulator. He was at the vanguard of developing direct access electronic trading systems in the UK for both buy and sell side firms, has set up and launched many investment funds, and has also been active in the social impact sector for the last 8 years. He has raised over $1.5 Billion for asset managers over the last 15 years and has managed portfolios of more than 1 Billion as an asset manager. In addition Tony has bought to market and managed the investor relations of companies on FTSE 250; NYSE; NASDAQ; and AIM.

    Tony has an extensive rolodex having over the last 30 + years cultivated contacts throughout Europe within the institutional, investment consulting, and wealth management community.

  • 8

    OUR INTEGRATED INVESTOR RELATIONS SERVICE - Key Components

    Investor Relations = (1) Advising; (2) Communicating; (3) Marketing

    All of our consultants have more than 25 years of top level Capital Markets experience. Having this background gives us a real life understanding of the challenges senior management teams face in communicating their story in the most effective way in order to attract or upgrade research, and target the appropriate investors. By putting our clients objectives at the heart of our own business model we are committed to delivering an efficient total service model of institutional quality to a limited number of strategic client relationships.

    Our mission with each and every client is to build a trust based relationship, one in which, by using our experience, integrity & understanding we can prove value, and build a long term relationship in order to be viewed as our clients most trusted business partner.

  • 9

    (1) Capital Markets Strategies: We have the relevant experience and qualifications to offer clients quality consulting and advisory services which includes providing strategic advice to Chairmen, CEOs, Directors and Board committees. We provide these services to a wide range of clients, helping firms to expand their business through the addition of new products, the establishment of a new business or team, or through assisting in: corporate positioning, capital raising strategies, mergers & acquisitions communications. The businesses we work with vary in size, from smaller, regional privately held firms to large global financial institutions. With strong knowledge of best practices in corporate governance we can also help clients improve their board structure, composition, and overall firm performance.

    (2) Corporate Message and Positioning: We are highly experienced in creating and implementing comprehensive investor relations programmes. Along with our deep capital markets expertise across a variety of market sectors we have longstanding relationships with decision makers at the highest level. Consequently we understand who your audience is and what they require by way of communication. Our proven investor relations skills are used to retain and grow investor interest through our professionally crafted, deeply researched, high level investor relations programmes which are dynamic and targeted.

    (3) Marketing Strategies: We view Marketing and Distribution as an 'integral' part of Investor Relations. The Veracity Capital Partners service helps our clients maximise investor gathering opportunities while developing relationships in the wholesale and institutional markets. Veracity Capital Partners represents clients that cover a wide range of business sectors, asset classes and styles. We have no overlapping or competing strategies amongst our clients, and will represent firms at various stages of their lifecycle, well established and early stage. We work closely with our clients with the aim to become an integral part of their team.

  • How We Work

    10

    FIXED PRICE FEE/VALUE BASED FEE/RETAINER 1 - 6 MONTHS Single Function

    RETAINER ONGOING

    Cross Functional Project

    Dovetail with your existing team, you define your required functions

    All functions outsourced to Veracity Capital

    Partners

    RETAINER ONGOINGDovetail with your

    existing team, you define your required functions

    All functions outsourced to Veracity

    Capital Partners

    FLEXIBLE CONTRACT TERMSCONSULTING / ADVISORY

    DEFINED CONTRACT TERMSINVESTOR RELATIONS

    DEFINED CONTRACT TERMSINTERIM APPOINTMENT

    OR

    OR

    OR

  • 11

    CONTACT DETAILS

    Veracity Capital Partners Limited

    1 Mercer Street

    London, WC2H 9QJ

    Direct Dial: 020 3370 0018 / 020 3370 0019

    [email protected]

    www.veracitycp.com

    Veracity Capital Partners Limited is authorised and regulated by the Financial Conduct Authority (number 517984)

    mailto:[email protected]://www.veracitycp.commailto:[email protected]://www.veracitycp.com

  • i

    INVESTOR RELATION = INVESTOR MARKETING

    APPENDICIES

    i. Contentsii. Investor Relations for Listed Companies and those looking to list - Strategy Explainediii. The Investor Relations Function is Critical - Our (1) + (2) + (3) of Investor Marketingiv. Creating Value through an IR Programme & Benefits of an IR Programmev. Key principles to remember about Investor Relationsvi. Investor Relations for Financial Services firmsvii. Why you should use Veracity Capital Partners for your outsourced IRviii. Other Aligned Services

  • ii

    Investor Relations for Listed Companies and those looking to list - Strategy Explained

    IR MissionDevelop and market the companys story to analysts and investors in order to achieve a market valuation that reflects understanding of the business, growth strategy and how the company will build value over time.

    Stock Price = Performance + Perception

    IR Objectives Tell the story: Clear, concise and consistent messaging Attract interest: Aggressive outreach program Define IR Function: Role and responsibilities Dissemination: Reliable, transparent and compliant

    Getting the Message Across Bridging company vision, mission, strategy and markets with analysts and investors. Reinforcing messages across all external communication channels (conference calls, investor

    presentations, press releases, filings).

  • iii

    The Investor Relations Function is Critical - Our (1) + (2) + (3) of Investor Marketing

    Fast moving market dynamics, investor strategies and valuation parameters no longer allows IR to be merely a fielder and disseminator of information.

    The new IR has three critical purposes:

    1. Proactive marketer of the companys story2. Fundamental understanding of equity markets and the investment process3. Internal purveyor of market intelligence to senior management and board on sentiment and valuation

    driversOur research with investors shows that IR has the third-highest exposure to the investment community after the CEO / CIO and CFO.

    Why using an outsourced IR function is the right choice Seasoned advice and a wealth of experience at an affordable price. A senior IR person is expensive but a

    junior person lacks expertise. An outside firm can give you both scale and a valuable outside perspective. An outsourced IR should work closely with you because: What you want is someone who looks and feels

    as much like an internal IRO as possible Paying an outsourced firm an annual retainer generally costs half as much as a full-time IR person. Theres

    been a recent upward trend toward [newly public companies] getting assistance. It speaks volumes as to the effective value of IR.

    For some companies, the decision to outsource IR hinges on some very practical considerations, such as dual-listings.

    For small and micro-cap companies, the decision to hire an IR consultant may be a decision to do something, IR-wise, rather than doing nothing at all. Hiring an IR consultant in represents a more serious foray into telling your story to the market.

  • iv

    Creating Value through an IR Programme by Building:

    Market awareness and feedback to management Credibility and consistent communication Number of long-term investors; and optimising shareholder type Analyst following Access to capital Liquidity P/E ratio Share value Corporate governance

    Benefits of an IR Programme

    Reduces share volatility Expands share liquidity Optimises and diversifies shareholder base Helps lower the cost of capital

  • v

    Key Principles to Remember about Investor Relations

    Having an Investor Relations function is an investment, not an expense.

    The efficiency of an Investor Relations function must be evaluated based on objectives determined at the outset and then regularly monitored over time.

    While your share price is the most visible, it is not the only way to measure returns on investment. Changes in funding costs and shareholder bases are also fundamental criteria.

    Perception studies are an indispensable tool for assessing and improving the companys financial image over the long term.

    Capital Markets are dynamic and complex by nature and can often be seen to challenge management and isolate the impact of effective Investor Relations from broader market forces. We also occasionally come across the belief that results will speak for themselves and that Investor Relations are costs that can be easily done without.

    However, there is now copious amounts of research from top research houses that shows strong evidence to support the idea that the quality and frequency of disclosure has a significant impact on stock-market valuation.

    The environment is highly competitive and Investor Relations should be as much a part of companies overall vision as their development strategy. Taking a proactive approach with Investor Relations can prove a real competitive edge, for instance: consider two firms with comparable financial and economic results, the one with the better Investor Relations can very well be more generously valued.

    REMEMBER, THE STORY IS THE BUSINESS AND NOT THE SHARE PRICE

  • vi

    Investor Relations for Financial Services Firms

    Investor Marketing MissionWe use our (1) + (2) + (3) IR process when marketing a financial services companys story to analysts and investors in order to build a profile that will reflect an understanding of the business and strategy. We will lead and walk with you through the entire process of creating marketing materials, raising assets, building investor perception and sentiment, and sales. We leverage our industry knowledge, contacts, and marketing and sales acumen on behalf of a limited number of clients, giving them access to key investmentdecision makers.And we are experienced: for instance, our founder has raised $1.5 Billion for asset managers over the last 15 years and has managed 1 Billion as a fund manager previously. We understand your business needs and aims

    Investor Marketing Objectives Tell the story: Clear, concise, consistent messaging - we design and execute Sales and Marketing strategy for you Attract interest: Aggressive outreach program - we run a disciplined process converting opportunities into sales Define IR Function: Role and responsibilities - we work with your team or as an outsourced value solution Dissemination: Reliable, transparent and compliant maintenance of distribution list and client service process

    Getting the Message Across Bridging company vision, mission, strategy and markets with analysts and investors. Reinforcing messages across all external communication channels (road shows, conference calls, investor

    presentations, press releases, filings). We are your dedicated sales & marketing representative to the professional investor community

  • vii

    Why you should use Veracity Capital Partners for your outsourced Investor Relations

    Independent - A crucial factor, meaning our clients receive the best advice unencumbered from any vested interest.

    Focused - We were founded specifically to serve small cap companies and small independent financial services firms

    Dedicated - We always work very closely with our clients, our aim is to be considered part of your team

    Cost Effective - Our service is effective, productive, and gets results; all at a flexible price point

    Highly Experienced - We have broad-based relationships with buy-side institutions, fund managers, sell-side analysts, investment banks, family offices, and professional investors.

    Qualified - We provide informed insight into the institutional market place and fund management industry.

    Not Conflicted - We are not reliant on commissions, and do not offer share transaction or placing services

    Authorised and Regulated - Means we can work with buy and sell side with equal access

    Flexible - We deliver programmes tailored to your needs, adding bolt on services as you grow

    Outsourcing your IR - the best option for getting seasoned advice and a wealth of experience at an affordable price.

  • viii

    OTHER ALIGNED SERVICES

    Strategy Consulting / Advisory:

    Specialising in developing realistic & pragmatic Strategies, in Business Transformation, Change Management and in Programs & Projects Management connected with Capital Markets.

    Our approach:All good strategies consist of just three parts;

    1 A Diagnosis2 A Guiding Policy3 A Coherent Action

    Focused on delivering solutions We apply our experience and expertise in capital markets to address urgent and critical business issues We assist in building strategies that identify high-value opportunities that connect with investors. We assist in creating compelling, relevant, and sustainable brands that grow and engender investor loyalty.

    Market and client Research:

    Through our extensive knowledge and existing database we can bring together the relevant research to support a specific decision; or provide adequate feedback of changing client needs and attitudes through in-depth interviews with clients, introducers and prospects.

    Intrim Management:

    Locum and long term assignments

  • TRY US FOR CREATIVE SOLUTIONS TO YOUR INVESTOR MARKETING REQUIREMENTS