veeva connector
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FACTORYENGAGEMENT
VEEVA AND ELOQUA
CONNECTORThe Veeva | Eloqua App provides supporting functions to the customized Veeva | Eloqua integration. .veeva integration
“MARKETING AUTOMATION,
OUR PASSION!”- TEAM ENGAGEMENT FACTORY
Veeva and Eloqua connector 3-
VEEVA AND ELOQUA CONNECTOR// Enhance your company workflow!
Sales and Marketing alignment is made possible through the integration of your company’s marketing automation and Sales CRM systems. The integration of these two systems allows for improved data quality, lead management and reporting.
A business using both Veeva and Eloqua will have many good reasons why they will want to make sure that these
two state-of-the-art systems are seamlessly connected.
The CRM Integration
1. Contact and account information collected by sales - Veeva data - is crucial to marketing,
enabling accurate segmentation and communication.
2. Contact engagement and interest information gathered by marketing - Eloqua data - is
vital information to the sales team.
3. Combining these data sets can dramatically improve your customer experience.
Integrated sales and marketing success is achieved when information flows both ways, in an automated and
real-time process.
JOE
Veeva and Eloqua connector 4-Veeva and Eloqua connector
A period of two to three months is usually required for this
stage - depending on your scope and analysis. Setting
up the connection is fairly straight forward. Customizing
it to the specific needs of your organization however,
takes time. The majority of the setup work consists of
a business mapping requirement involving internal
discussions between sales and marketing to adapt the
connector to different sales models and the marketing
campaign journeys developed. Requirement changes
are covered by our post-implementation support.
Implementation and ‘day to day’ usage
Veeva Eloqua Connector subscription includes the
following:
Setup Operation
1. Kick-off and scoping with Statement-of-
Work (SOW) and report.
2. Setup and configuration.
3. Validation and testing of user stories and
campaign journeys.
4. Handover and training.
1. Updates, upgrades and enhancements of the
app to support changes in either system.
2. Sixty hours of configuration/customization
changes per year.
3. Ongoing first line support.
Subscription Integration
Client and team account relationships
Subscription management is synced between the two environments ensuring clients, sales and marketers have the
ability to manage their subscription preferences and interests of clients.
Target communications based on the relationship between clients and team account members.
Sales Enablement
One-to-One Sales emails recorded in the Veeva activity logs are imported into Eloqua custom data objects. The
Engagement Factory Chatter feed app notifies sales as soon as a client opens an outbound message and pushes Eloqua
confirmation back into Veeva. Combined with Oracle Profiler Sales will have a complete digital body language of their
clients.
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Engagement Factory’s connector app delivers a complete, bidirectional synchronization of data between both the
Veeva System and Eloqua.
Here are some examples of the objects that are being synced:
Veeva Systems - Eloqua Connector
Call Management
Event Management
Target and communicate with clients based on their call or webinar activity.
Sales can add which contacts in Veeva should attend and Eloqua manages event invitations and registrations.
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Contact us
Stationsplein 15A
5611 AB, Eindhoven
The Netherlands
+31 (0)6 1011 8507
About Engagement Factory
Engagement Factory is a leading marketing consultancy and solutions provider specializing in Marketing Automation. With offices located in Eu-
rope and South Africa, we provide a wide range of services: best practices & strategy, implementation, lead management and demand generation
services, campaign management and managed services, sales enablement, and training support.
We help companies to improve and consolidate their content and lead management, create valuable campaigns and optimize their demand
generation. We enable them to drive measurable revenue performance improvement and revolutionize customer experience by optimizing
marketing and sales processes to achieve an integrated funnel, shorten sales cycles and allow closed loop reporting, ultimately increasing their
return-on-investment. A certified Eloqua partner, we won the Eloqua Markie award in 2013 together with Royal Philips.
For more information, visit www.engagementfactory.com
