Client: X Factor Mortgages Presented to: Andrew Humphries Presented by: James Malachi vega 91.5fm Direct Client Executive T: 03 9425 2917 F: 03 8420 3862 M: 0408 953 866 E: jmalachi@dmgradio.com.au

the brief Demographic: Primary Market

35 – 54 (70-100K) Generally have children White Collar Jobs C2, D and E occupations Currently have a mortgage Refinance due to interest rates Looking at investment property

Secondary Market 25 – 39 (30–60K) First home buyers Currently renting Struggling to save for a deposit and qualify for a home loan

Timing: 6 month period (July 2008 – December 2008) Investment: Proactive

Melbourne Market: $91,180.00 Sydney Market: $139,180.00

the marketing challenge

Based on our conversation last Thursday 29th of May 2008, the main marketing challenge for “X Factor Mortgages” is attracting new clients due to the lack of brand awareness in both the Melbourne and Sydney markets.

the plan

As the challenge is to attract new clients and to establish a bigger brand presence in both the Melbourne and Sydney markets I’ve recommended a heavy 6 month radio schedule from the 1st July 2008 to the 31st December 2008. This will ensure that we flood the market (i.e. our listeners your potential clients) with your name, positioning statement and the financial services you provide. The creative will ensure both primary and secondary listeners keep “X Factor Mortgages” top of mind and on the shopping list when it comes to deciding their financial needs. I’ve recommended a 6 month radio advertising campaign which include “Commercials”, “Live Reads” and a “News Sponsorship” which will further increase the “X Factor Mortgage” brand awareness.

x factor mortgages schedule

Session Times Mon Tues Wed Thurs Fri Sat Sun

Breakfast (6am-9am) 2 2 2 2 2

Morning (9am-12pm) 1 1 1 1 1 2

Afternoon (12pm-4pm) 1 1 1 1 1 1 2

Drive (4pm-7pm) 1 1 1 1 1

Weekly Radio Commercial Schedule

30 x 30 second recorded commercials placed BMADE

3 Live Reads each weekday morning with Dicko, Dave and Chrissie

40 News Credits each weekday morning with Dicko, Dave and Chrissie

After running the above schedule for 6 months on vega 91.5fm, x Factor Mortgages message will be heard by up to 421,000 professional decision makers aged 25 to 54. By the end of this campaign the average listener will hear your message 9.9 times at the cost effective rate of $2.86 per thousand. Source: AC Nielsen Radio Advisor, Survey 3 2008 All people 25-54 Mon–Sun 0600-1900

Live Reads (6am-9am) 1 1 1

News Sponsorship Credits 8 8 8 8 8

vega 91.5fm news sponsorship

Weekday Breakfast News: Monday to Friday 5.30am – 9.00am Airs: 0530, 0600, 0630, 0700, 0730, 0800, 0830, 0900

X Factor Mortgages Positioner Credit Into News:

“Vega 91.5 News thanks to X Factor Mortgages - Download Your Credit Application now at xfactormortgages.com.au”

investment summary - melbourne

Investment Summary Value Charge Investment 360 x 30 second recorded commercials placed BMADE $120 $100 $36,000 36 x 30 Live Reads (6am-9am) $455 $455 $16,380 News Sponsorship $115,500 $38,400 $38,400 Creative script writing, production & voice over * $800 $400 $400 Online advertising register $6,000 $0 $0

Total Campaign Investment $176,480.00 + GST $91,180.00 + GST

* Based on a standard 1 voice commercial; up to 5 scripts in the same recording session. Extra voices, character loading and jingle charges apply.

investment summary - sydney

Investment Summary Value Charge Investment 360 x 30 second recorded commercials placed BMADE $170 $140 $50,400 36 x 30 Live Reads (6am-9am) $455 $455 $16,380 News Sponsorship $217,500 $72,000 $72,000 Creative script writing, production & voice over * $800 $400 $400 Online advertising register $6,000 $0 $0

Total Campaign Investment $285,955.00 + GST $139,180.00 + GST

* Based on a standard 1 voice commercial; up to 5 scripts in the same recording session. Extra voices, character loading and jingle charges apply.

the appendix

•  Vega Creative •  Vega Online Advertising Register •  Vega Contacts •  Terms and Conditions

vega creative

For your brand to succeed on radio, your message needs to connect with your target demographic. vega’s award winning creative team will work with you to create a communication that is direct, compelling and in line with your marketing strategy.

Radio is theatre-of-the-mind; imagine it’s a sunny day and your driving through the hills with the top down on your Ferrari, your hair blowing gently in the warm breeze, and you’re there! Radio allows your mind to picture anything; with a creative execution far more cost effective when compared with other mass-media

vega can provide a full in-house consultation of your current marketing plan and

assist you in developing a new marketing strategy if required. dmg Australia has expertise in all media planning including digital online, TV, outdoor, press and radio.

Siren finalist 2007

ACRA finalist 2007

vega online advertising register

vega 91.5fm is committed to ensuring our listeners have every chance of contacting your business. Advertising on vega gets your business online exposure. So if listeners didn’t quite catch all the details of your message on air, they just refer to the website for details on how to contact you. This is a complimentary service to your business!

your vega contacts

James Malachi (03) 9425 2917

Direct Client Executive jmalachi@dmgradio.com.au

Tamie Williams (03) 9425 2825 Direct Sales Manager twilliams@dmgradio.com.au Tim Hamlin (03) 9425 2839 Creative Director thamlin@dmgradio.com.au

Amy McLennan (03) 9425 2827 Direct Client Support amclennan@dmgradio.com.au

visit our website: www.vega915.com.au

terms and conditions §  The investment options quoted are valid for 14 days from the date of the presentation of this

proposal. §  The promotional concepts and ideas contained in this proposal remain the property of 91.5fm. §  Sponsorship elements within this proposal are presented subject to final approval from the 91.5fm Program Director or

their appointed representative. §  Program elements offered for sponsorship are subject to changes from time to time at the discretion of the Program

Director or their appointed representative. §  Right of renewal of a sponsorship terminates one calendar month prior to the expiry date of the sponsorship (i.e.

sponsorship expiry 12 December, right of renewal terminates 12 November). §  No right of renewal of sponsorships is available for sponsorship periods less than 3 months. §  GST will be applicable to all sponsorships from 1 July 2000 onwards. §  Advertising that is in breach or likely to breach advertising or broadcasting standards will not be accepted. §  The client warrants that the product being promoted by the client meets all current acceptable standards and all current

legal requirements for that product. §  Radio is an aggressively competitive medium. 91.5fm reserves the right to change or alter any or all parts of this proposal

if an offensive or defensive programming strategy necessitates such a change or alteration. Any such change or alteration shall be discussed with you and where possible an alternative component of the proposal shall be developed.

§  DMG Radio Melbourne at all times reserves the right, in its complete discretion, without any liability or obligation whatsoever to the customer or any third party, to refuse to accept or broadcast advertising, if the material does not accord with its terms and conditions and Station policy.

§  Each producer in conjunction with the Program Director decides program content such as interviews and editorials. Company policy prohibits sales personnel from attempting to influence the content of any program, comment or discussion to be broadcast on 91.5fm.

§  30 days cancellation period applies