vehicle aggregator

Online Taxi/Auto Aggregator

For Vehicle Finance co’s

Mobile App for Auto booking

View all available auto close to customer Select the auto and call the driver


View live travelling on google map Bill will be generated online


Distance and travel time will be on screen Option to pay through e wallet

Industry Analysis

Taxi Market $9 Billion

Organized Market

$0.5 Billion

Owners$1.5 to 2 million

Easy cabs

Meru

Affliators$1 million

Savaari

Taxi Guide.in

Aggregators$2.5 million

OLA

Uber

Unorganized

Market$ 8.5

Billion

Growth YoYTaxi industry : 15-20% Aggregators: 30-40%

Drivers of growth• Price

competitiveness

• Customer convenience

• Entry of multiple player

• Investmentbackup

IntroductionS.N. Parameters

1 Name OLA, UBER and Taxi for Sure(aggregator)

5 Business model partners with Taxi, auto owners, provides modern technology and processes for booking, dispatch etc. without holding any inventory

6 Revenue Model Runs on a pay-for-performance model. Charges a commission in whatever sales they make.

7 Service Provided Commercial Vehicles financed Hassle-free, reliable and technology-efficient: Car rental, Auto rental,

8 No. of Taxis Commercial Vehicles financed by NBFC

9 Technology Website, Mobile Application, Analytics, Servers etc.

10 Operational in 100 cities, Plans to expand in 200 cities by the end of 2015

11 Financial evaluation 500 crore

Introduction cabsTechnology

GPS, Smartphone apps, Heat map,

servers

Suppliers

Taxi drivers

CustomersUpper middle class, Business class, Tech

savvy

One tap to

ride

Reliable pickup

Ridefeedbac

k

Cashless

Flexibility to drive

Time advantage

Higher income

Various benefits

Valu

e pr

opos

ition

Passengers

Drivers

App based Taxi

service

Information:

Consultation:

Order taking

Hospitality:

Safekeeping:

Exceptions

Billing:

Payment:

Configuration of ServiceWebsite, Blogs, Mobile App, text messages

Customized offer using Analytics, History of travel

Cab booking through online, app, call centre

Driver’s behaviorSafety button on app, safekeeping of

belongings

Clear rates for different category of car

mobile wallet, Credit, debit card, cash,

Helpline, blogs, social media help for exception handling

Ps

Product

Price

Place

Products:Taxi services, Auto Services

Challenges: Female passengers security, Differentiation

Solution: Female only cab, Panic button, Electric car

Solution: Competitive pricing, consolidation, economies of scale

Challenges:Price war between different players

Place:Mobile App,call Centre, web,

Challenges: Different Interfaces, Technology dependency

Solution: Investment in technology

Price

Ps

Process

Promotions:Promo codes by referral,Various discounts, Blogs,Rating optimization in app

Promotion stores, digital media

promotions, word of mouth

Challenges: Customer response against existing promotions

Solution: Analytical approach

Process: App Based booking,Reporting time,Payment Refund

Challenges: Technical Glitches, People non- compliance

Solution: Training, Investment in technology

Ps

People

Physical. E.

People:Taxi drivers, Call center staff

Challenges: Security, Inappropriate behavior,

Solution: Stringent Background check, audits, Training

Physical Evidence/ environment: Condition of the car, Inside the taxi environment

Challenges: unhygienic condition, Bad condition of the car

Solution:Audits, Trainings, incentives

SWOT

• Rising competition• Cab operator deep

pocket• Getting overcrowded• Absence of clear

government regulations

• Huge unorganized market• Increasing internet

penetration & smart phone users

• Rising disposable income• Shifting of consumers

towards convenience• Acquisition of smaller

players

• Misbehavior of the drivers affects the brand image

• Huge demand leads to cash burning

• First mover advantage• Loyalty of the drivers• Huge supply side• Huge customer base & network

effect• Rapid expansion and online

application• Strong backup by VC

investments Strength

Weakness

Threat

Opportuni ty

Technology

• Heat Mapping technologies to assess demands• God View- Real time aerial view of the movement of the car• Data Analytics : how many times app is opened• Dynamic price algorithm• Web servers• GPS technology• Various Softwares

Rivals

Direct• App Based taxi

services:• Radio Taxi services• Unorganized taxi

services• Car lease services

Indirect• Public transport• Self owned

vehicle by consumer

• Car-pooling

Unorthodox• Traffic on the road• Technology

• Driverless, Computerassisted car

• Advancement of communication technology

Raises Alarm for: Unorganized Taxi

services Unorganized Auto

services Automobile

manufacturer

Comparative AnalysisS. No. Parameter Ola cab Uber cab

1 Valuation $ 3.5 billion $ 50 billion2 History 2010 20073 Presence 100+ cities in India, No

plan to go overseas300+ cities and 60 countries, 11 cities in India

4 Investors Softbank, tiger global Google, Goldman sachs

5 Supply 1.5 lakh 50K

6 Price Min. 100 to 200, Rs. 8 to 20 Km Taxi for sure is being pitched for lower prices

Min Rs. 60 to 125, 7/ km to 12/ km

7 Promotion App based, word of mouth, internet

App based, word of mouth, internet

8 Mode of booking

95 to 99% through app App only

9 No. of rides/ day

Approx. 6 lakhs 2.5 lakhs

10. Acquisition Taxi for sure$200 million

Meru

ChallengesS. N. Challenges Solution/ proposed solution

1 Technology (Location tracking)

More investment in technology

2 Data usage of drivers, Battery life of handset

Technology, incentives,

3 Ride later: Process Training, loyalty, incentives

4 Background checking of drivers, non-regulated drivers

Strict verification processes, Zero tolerance

5 Data privacy of customers: history of travel, other personal information

Strengthening of personal data security

6 Tough Competition Economy of scale, Diversification, consolidation

7 Pressure from investors Creation of customer base, loyalty programs

8 Law-compliance: using mobile while driving

Training, Technology

9 Fuel compliance Offering heavy discount to registered car owners to go for CNG, collaborating with car manufacturer, banks

Way forward Training, Incentive, offers and facilities to

drivers Data security Car leasing, Bus aggregations New services

Delivery of e-commerce goods Venture into e-commerce arena

Consolidation with merger of of other finance co.’s

CRM programs Corporate segments

Thank you