Presentation at ALA Annual Conference 2014

Incorporate social networking and other Web 2.0 technologies to improve academic library’s

public services

Founded in 1867Over 6,300 students43 undergraduate programs23 master’s degree programs1 doctoral program

Fayetteville State University, Fayetteville, North Carolina

Volumes Held (Print + Electronic) – 396,554

Electronic Books – 84,883

Laptops for Students – 18

Laptops for Staff/Faculty – 5

IPads for Students/Staff/Faculty - 7

Charles W. Chesnutt Library

Charles W. Chesnutt Library Home Page

Web 2.0 Tools: Twitter (531 followers)

facebook: 46 likes

Instagram: #chesnuttlibrary, 561 followers

Pinterest: 116 followers

Sample Pinterest Post

Tumblr: 48 followers

Libguides:

Wordpress Blog – 47 followers

Sample Blog Post for the books availability

LibraryH3lp Online Chat Service(Average 45-50 questions/per month)

Current Statistics (ALL) followers total posts May 2014 posts

Facebook 46 339 25Instagram 543 374 54Twitter 517 1464 54tumblr 48 323 19Pinterest 112 220 4Wordpress Blog 47 392 10Total 1,313 3,112 166

Statistics: (Facebook-5/2013(1/2011), Twitter-8/2013(4/2011), Instagram, tumblr, & Pinterest – 10/2013, Blogspot- 9/2006, Wordpress Blog-1/2013)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

2013 84 656 852 1,047 627 413 573 494 485 854 433 478 6,996

2014 584 485 473 327 483 178 2,530

Wordpress Blog: Total Clicks

promote Chesnutt Library, its holdings, events, and services and resources;

establish Chesnutt Library as a major cultural resource for the Fayetteville State University and the Southeastern region of North Carolina;

increase visibility and strengthen the public image of Charles W. Chesnutt Library;

engage former, current, and potential users and donors;engage other institutions and collections;highlight collection holdings and exhibits; andserve as a public relations tool and be part of the overall Chesnutt

Library marketing strategy.

The objectives of Chesnutt Library social media are to:

Common posts shared -Any contests and special events at the libraryNew books on displayNew library servicesNew online databases subscribedStaff awards and recognitionsHolidays and Library ClosingsFSU Authors Book ListSpecial books list(MLK day, Women’s History Month,

Poet Maya Angelou, etc.,

Technology Lending Services at the Access Services Department

Laptops for Students - 18Laptops for Staff/Faculty - 5IPads for Students, Staff and Faculty - 7Chargers for laptops - 5VGA Cables - 5Ethernet Cables - 5

Circulation Statistics (After Social Media Tools Implemented)

YEAR 2010-2011 2011-2012 2012-2013 2013-2014

Door Count 201,610 202,028 221,706 (+9.74%)

223,019(+0.59%)

 Circ. Desk Statistics

17,233 17,711 19,686(+11.1%)

20,192(2.6%)

Laptops Check-out

1,196 984 2,012(+104%)

2,101(+4.4%)

iPads Check-out N/A N/A N/A 41

Social Media GuidelinesMonitoringStaffingTech Savvy

Library News Letter (Future plans)

Challenges & Future plans -

If we used Web 2.0 tools thoughtfully in sharing information, are not simply the latest flashy trend, but can have a solid educational basis

Our users are changing along with their information practices, and the time has come to bridge the information gap between library experimentation and established service

Finally the use of Web 2.0 tools improve the library services and enhances student learning at the same time making connections with technologies that are already being used for research purposes and in daily life outside of the classroom

Conclusion

Contact:

Velappan Velappan M.S., M.L.I.S.,Head of Access ServicesCharles W. Chesnutt LibraryFayetteville State UniversityEmail: vvelappa@uncfsu.eduPhone: 910-672-1236

Thank You For Your Time!