velocity booth session - better together: rum & synthetic

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.

Headline

Name, Date

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved.

Better Together: RUM & Synthetic

Lauren Younger, mPulse PM

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. 3

Why Real User Measurement?

• Measure Real World Conditionso Every browser, every network, every device, every session, every 3rd

party resource, around the globe in real time

• Correlate performance and business metricso Map your user data to conversion and bounce rate, revenue or

session length - What does 1 second cost you?

• Prioritize your most critical pageso Focus your optimization efforts on pages most sensitive to

performance degradation

• Build better testso Don’t guess what you should test, use your RUM data to create

statistically accurate, efficient and effective load and synthetic tests


We’re all a little better with that special someone...


Why Synthetic

• Test critical conditions and pathso Don’t rely on users to ensure your site is up or critical scenarios like

checkout are tested, before and after deployment to prod

• Find performance defectso Audit your pages for specific performance violations so you know

exactly what you need to fix

• Benchmark against the competitiono Measure any page on the web, including your competitors to see

where you stand

• Create and follow a perf budgeto Test after any changes to ensure your page size or Speed Index is

within your established budget to maintain your performance KPIs


“The combination of Rigor and SOASTA helped to fill a significant blind spot

for Spreadshirt. This information allows us to make data-driven decisions to solve apparent problems for our digital audience, consequently increasing revenue.” – Guido Laures, CTO at Spreadshirt.com

Like Peanut Butter and Jelly!


Correlate Synthetic and RUM


Faster’s always better right??


Yes, but...

Focus on where faster makes the biggest difference

Use RUM to see which pages are most sensitive to

performance so you can prioritize your optimization efforts.


What does 1 second cost you?

mPulse What-if dashboard uses

your own data to predict what

impact performance

improvements or degradations

will have on your revenue,

session length or conversion.

Create meaning and urgency for

the business to add “performance

as a feature.”

Performance Drives Business

CONFIDENTIAL – Not for Distribution | ©2016 SOASTA, All rights reserved. | October 3, 2016 11

Optimize, Measure & Test!

“At CNET.com, performance optimization is

ingrained in our culture. Nothing goes live

without knowing the impact to our performance

budget’s bottom line. While developing this

culture we have found no better resources

than SOASTA for RUM and Rigor for synthetic

performance monitoring. ” - Jason Trester, Sr.

Director of Site Engineering, CNET.com

Find and fix performance defects & create synthetic tests

Now you know exactly what to fix, in what

order and how much it will cost to not fix it.

Track your progress and make sure you don’t

regress from build to build with synthetic

monitoring!

Thank You!

velocity booth session - better together: rum & synthetic

Technology