velti belgium: mobile advertising "native app"
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CONNECTING ADVERTISING DEMAND AND SUPPLY AROUND THE WORLD
MOBCLIX EXCHANGE
I N T R O D U C I N G T H E
VELTI WHAT WE DO:
YEAR ONE PROGRESS UPDATE
Providing both managed services and state-of-the-art mobile software
► Mobile Advertising
► Brand Marketing and Engagement
► Performance Marketing and Monetization
► Retention and Loyalty
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VELTI POWERS THE CONNECTION BETWEEN BRANDS AND CONSUMERS
Leading the charge in mobile advertising and marketing.
Acquired by Velti in 2011, Mobclix became a critical piece of the world’s only end-to-end mobile platform.
► Founded in 2000
► A NASDAQ Company
► 19 offices around the world
► 1200+ brands and agencies
► 4100+ campaigns in 2012
VELTI MARKETING SOLUTIONS: ACROSS THE MOBILE SPECTRUM
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Mul2-‐channel loyalty solu2ons
mCRM Solu2ons
RETENTION AWARENESS
Mobile Adver2sing
Mobile Ad Serving
Rich Media Ad Crea2on
QR codes, Short Codes & Keywords
Large Scale Promo2ons
Inventory Mone2za2on
Mobile Payments
MONETIZATION
Mobile Sites & Apps
Mobile Alerts & No2fica2ons
Mobile Community Management
ENGAGEMENT
Rich Targeting Capabilities
PlaPorm Device 20 content categories 18 audience segments
– Entertainment – Shopping – News – Business/Finance – Sport – Travel – Automo2ve …
Geography Language NL/FR Behavioral Retarge2ng
Reach your target consumer without any waste.
Scalable Cross-Platform Reach
iPhone 4.4 Billion monthly imps 42 Million Uvs 24 M monthly Imps in Belgium on IOS
iPad 210 Million monthly imps
1.3 Million UVs
Android 1.3 Billion monthly imps
6 Million Uvs 13M monthly imps in Belgium
AD EXPERIENCES: BANNER
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◄ 320 x 50 300 x 250 Full Screen
◄ 300 x 250 728 x 90 Full Screen
320 x 50 ► 300 x 250 ► Full Screen►
Click to Fullscreen Users are served a standard banner and upon click of the designated call to action, a full screen autoplay video is launched. The ad space can be occupied by standard ad unit or video. Supported on all platforms.
In-Banner Ad Unit Click to play video that is served within the dimensions of a standard iPad unit.
AD EXPERIENCES: VIDEO
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Immerse & Engage Prominent placement with high interactivity.
300x50 with Expanded Video
Full interac2ve, Customizable in-‐player ac2on bu^ons
LOADING USER SERVED VIDEO AD USER RETURNS TO APP
AD EXPERIENCES: INTERSTITIALS
APP LAUNCHED
10 Herbal Essences
iPhone & Android Ad Units
300x50 Banner Virgin America
300x250 Full-screen Interstitial
Crest Pro-Healt
In-banner video 300x250
Nikon