venice sessions iv - giuseppe taibi - iphone media ecosystem

iPhone Media Ecosystem

Giuseppe Taibi, PhD

Venice Session #4 Oct/20/2009

Tuesday, October 20, 2009

About Me• PhD Artificial Intelligence - University of Palermo

• Visiting Scholar Boston University

• Founder of Altoprofilo - Web 1.0

• SmartWorlds 1.0 - Connect Physical + Virtual

• QuitNet - Web 2.0

• SmartWorlds 2.0 - iPhone

• Harvard

• Organic Extra Virgin Olive Oil - Amazon.com


iTunes

LargestDigital Media Store

in the World Tuesday, October 20, 2009

Apple Report•iPod Touch sales were up 100% year over year•new record in iPhone sales as well, with 7.4 million units sold in the quarter ending in September 2009•iPhone 3GS demand outstripped supply


Apple Report

•China launch Oct 30•iPhone is either being deployed or being piloted in well over 50% of the Fortune 100•iPhone competitors still "trying to catch up with the first iPhone"


iPhone Apps Count

Source http://dragonstyle.typepad.com/http://148apps.biz/app-store-metrics

Today: 90,898

Largest Categories:

Games15,434 (16.98%)

Entertainment12,692 (13.96%)

Books12,607 (13.87%)


http://dragonstyle.typepad.com


iPhone Apps Download

Source http://dragonstyle.typepad.com/http://148apps.biz/app-store-metrics

77 Countries

20 Categories




App Store Insights

Source AdMob, appsFire

•July/August 09

•Worldwide Sample

•Avg # apps per device: 65

•Avg spent per iPhone: $80

•Users that only have free apps: 7%

•Total Paid App Market 3.3b dollars (93% of 45M iPhone owners x $80)


Music

• Music Game

• Millions of Downloads

• Free Tracks

• Premium Tracks (In-App Store)

• Branded Apps


Tap-Tap-Revenge


News


UGC


News


Radio

Created using Vovici EFM Community

Public Radio Tuner Survey (Open) Type: Comprehensive Report Date: 7/10/2009 Total number of responses collected: 3065 In the last 30 days, in which of the following ways have you listened to public radio? On the radioOn satellite radioOn HD radioOnline at NPR.org

Online at another sitePodcastNot by podcast, but by streaming audio on a mobile device like a Blackberry or iPhoneOther

1: In the last 30 days, in which of the following ways have you listened to public radio? (Respondents were allowed to choose multiple responses)

Response Chart Frequency Count

On the radio 93.9% 2825

On satellite radio 10.8% 325

On HD radio 4.2% 127

Online at NPR.org 28.9% 869


26.6% 801

Online at another site 6.0% 179

Podcast 37.3% 1122

Not by podcast, but bystreaming audio on a mobiledevice like a Blackberry oriPhone

20.7% 624

Other 3.2% 96

Valid Responses 3008

Total Responses 3008

1: In the last 30 days, in which of the following ways have you listened to public radio? (Respondents were allowed to choose multiple responses)

In the last 30 days, in which of the following ways have you listened to public radio?


RadioIn the past three months, which mobile

devices have you used to listen to public radio?


In the past three months, which mobile devices have you used to listen to public radio? (Check all that apply)

BlackBerryiPhonePalmAnother type of mobile phone/smart phone/handheld computeriPod TouchAnother type of portable mp3 player (e.g. Zune, CreativeZen, etc.)Other None

2: In the past three months, which mobile devices have you used to listen to public radio? (Check all that apply) (Respondents were allowed to choose multiple responses)


BlackBerry 1.1% 7

iPhone 82.9% 509

Palm 0.5% 3

Another type of mobilephone/smart phone/handheldcomputer

1.5% 9

iPod Touch 17.3% 106

Another type of portable mp3player (e.g. Zune,CreativeZen, etc.)

2.4% 15

Other 3.3% 20


RadioDo you use the Public Radio Tuner to listen to one or more stations in your local area, or to

stations from outside your local area?


8: Do you use the Public Radio Tuner to listen to one or more stations in your local area, or to stations fromoutside your local area? (Respondents could only choose a single response)


Station(s) from my local areaonly 27.0% 127

Station(s) from outside mylocal area only 10.6% 50

Both 62.4% 294

Not Answered 1

Mean 2.355

Standard Deviation 0.877

Valid Responses 471

Total Responses 472

8: Do you use the Public Radio Tuner to listen to one or more stations in your local area, or to stations fromoutside your local area? (Respondents could only choose a single response)


ShareHave you ever heard a public radio station, program, or story that you wanted to share

with others?


(Respondents could only choose a single response)


Yes 94.5% 415

No 3.0% 13

Can't remember 2.5% 11

Mean 1.080

Standard Deviation 0.352

Valid Responses 439

Total Responses 439

16: Have you ever heard a public radio station, program, or story that you wanted to share with others? (Respondents could only choose a single response)


My iPhone Apps


Public Radio Player


Key Stats

• Top 10 Free Music Apps

• More than 300 Public Radio Stations

• >500,000 unique users

• Next: Social Networking


GoLearn Skateboarding


Featured on iTunes


GoLearn Skateboarding


Key Stats

• #1 Paid App in Sports

• More than 45 HD videos

• >50,000 unique users

• Next: In-App Store, Video Upload


Physical meets Virtual


http://www.youtube.com/watch?v=9_hFGsmx_6k&feature=player_embedded

http://www.youtube.com/watch?v=9_hFGsmx_6k&feature=player_embedded

Augmented Reality


http://www.youtube.com/watch?v=ps49T0iJwVg&feature=player_embedded



Grazie!

Giuseppe Taibi, PhD

[email protected]

www.giuseppetaibi.com

twitter: @giuseppetaibi


venice sessions iv - giuseppe taibi - iphone media ecosystem

Education

iphone apps count

iphone sales

iphone competitors

free apps

iphone owners x

app store branded apps

satellite radio

public r respondents