Finally Friday…

Finally Friday… YEAH! FINALLY! ANY PLAN??

Finally Friday… YEAH! FINALLY! ANY PLAN??

OOPS… NO IDEA…

SO…

DON’T WORRY, I HAVE A GREAT SOLUTION: “URBAN AGENDA”! SO…

DON’T WORRY, I HAVE A GREAT SOLUTION: “URBAN AGENDA”! SO… !

WITH THIS MOBILE APP YOU CAN: –SEARCH FOR THE EVENTS THAT TAKE PLACE NEAR YOU AND NOW !!

WITH THIS MOBILE APP YOU CAN: –SEARCH FOR THE EVENTS THAT TAKE PLACE NEAR YOU AND NOW !!

WITH THIS MOBILE APP YOU CAN: –SEARCH FOR THE EVENTS THAT TAKE PLACE NEAR YOU AND NOW !!

WITH THIS MOBILE APP YOU CAN: –SEARCH FOR THE EVENTS THAT TAKE PLACE NEAR YOU AND NOW !!

ALSO WE CAN PLAN THE NEXT WEEKEND!! WITH AN ADVANCED SEARCH!!

ALSO WE CAN PLAN THE NEXT WEEKEND!! WITH AN ADVANCED SEARCH!!

OR, IF YOU WANT, LOOK FOR DETAILS, PRICE, SCHEDULES!! BUY TICKETS AND SHARE THE EVENTS!!

OR, IF YOU WANT, LOOK FOR DETAILS, PRICE, SCHEDULES!! BUY TICKETS AND SHARE THE EVENTS!!

OR, SEE WHAT YOUR FRIENDS ARE DOING !, CHAT WITH THEM!, ARRANGE A MEETING!

OR, SEE WHAT YOUR FRIENDS ARE DOING !, CHAT WITH THEM!, ARRANGE A MEETING!

EVEN YOU CAN CONNECT WITH YOUR FAVOURITE SOCIAL NETWORKS !!!

EVEN YOU CAN CONNECT WITH YOUR FAVOURITE SOCIAL NETWORKS !!!

WOW !!

HEY!

LOOK AT THIS EVENT IN MY PHONE! “JAZZ CONCERT RIGHT NOW IN WHITENOTE CLUB”!

A LET’S GO!

LOOK AT THIS EVENT IN MY PHONE! “JAZZ CONCERT RIGHT NOW IN WHITENOTE CLUB”!

BUT, WHAT DO PEOPLE THINK ABOUT URBAN AGENDA ?

INTERVIEWS WITH POTENTIAL CUSTOMERS

Stark team has conducted 17 interviews where the prototype (http://prezi.com/ox6_eeprpl7x/urban-agenda/) was presented. We asked them (9 male and 8 female, ages from 23 to 65+, all them smartphone owners) about the main features of Urban Agenda: Twelve of them chose “Now & Here“ as their preferred feature, while 3 of them chose “Buying tickets”. The rest of the features weren't appreciated and we decided to focus the product on the “Now & Here” and “tickets purchase” capabilities. "I plan better on Web“. (Raquel, 32 years old) The chat and planning tools were not significantly appreciated by the users and we decided to not implement them.

INTERVIEWS WITH POTENTIAL CUSTOMERS

We decided to go for the immediate response, adding features such as locating friends and events using augmented reality and create instant purchase systems. "I will like to use augmented reality to find the event venue". (Roberto, 35 years old) As 20% of the potential customers would pay for the service we go for a “freemium” model. The premium users will have access to Augmented Reality capabilities as well as reduced prices on ticked purchase. We're in the process of continuous improvement of our business proposition... “A person with a new idea is a crank until the idea succeeds”. (Mark Twain)

STARK TEAM

Alfonso Tienda

Paula Salvador

Pedro Olivares

Rubén Salvador

Victor Benkovsky