venture lab empathy
TRANSCRIPT
EmpathyTeam Edge Fellows
Monday, August 5, 13
Who?Female, Junior in college
4.0 GPA
President of business club
Accounting/Management major
From a family of nurses/doctors
Business-based major is already a stretch
Passion is health and wellness
Monday, August 5, 13
Empathy Map
Say Think
Do FeelMonday, August 5, 13
SayI know this is a good major
I just have to finish
I don’t know if I can put in the 40+ hours a week to make it
This is a solid career
I’ve thought about wellness but where would that go?
I don’t look like a personal trainer, so no one would take me seriously.
I can live with accounting
Maybe once I get started, I can get to a different department
Health is just a hobby, but I love it
Monday, August 5, 13
Do
Not much eye contact
Fiddling with keys, pens, purse, etc.
Sigh
Excitement with wellness
Has multiple degree audits for different paths
Sits up when talking about health
Pulls on earrings when justifying accounting major
Monday, August 5, 13
Think
She can live with it
She wants this
College is supposed to be hard
Current major=stability
She doesn’t fit picture of ‘wellness’ therefore will be unsuccessful
Family won’t accept departure from their ‘standard’ career options
Accounting=$ wellness= :)
Monday, August 5, 13
Feel
Unsure of major
Exhausted
Confused
Lying to self???
Burnt out
Excited about change
Worried about future
Not comfortable with unknown
Monday, August 5, 13
Challenge StatementShe needs a way to...
Give herself permission to pursue her passion
Realize her passion
Embrace uncertainty
Realize she is unhappy
She needs a way to follow her passion so that she can be happy
Monday, August 5, 13