venue brochure 2013 collections july 19-23,...
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VE N U E B RO CH U R E 2013 Collections July 19-23, 2012
MBFW Swim | The Event | 2
Mercedes-Benz Fashion
Week Swim (MBFW Swim)
is presented annually by
IMG Fashion in Miami Beach,
Florida at South Beach’s
historic hotel, The Raleigh.
With its iconic, landmark
pool, it is one of Miami’s
hottest destinations.
T H E E VE N T
Dates: July 19 – 23, 2012
Location: The Raleigh Hotel, Miami Beach, FL
Attendance: 10,000+ by invitation only
Media + Buyers: 650+ (Domestic and international)
Shows: 20+ runway shows & presentations
Timed to coincide with the swimwear industry’s largest trade show, MBFW
Swim provides a world-class runway platform to launch your swimwear and
resort collections while gaining exposure with the national and international
fashion, style, and news media. IMG Fashion’s runway venues come complete
with the most experienced, professional production team in the industry.
MBFW Swim | The Event | 3
Beyond the Runway- Designer content is seamlessly integrated into relevant posts on the Offical Website, Facebook, Twitter and You-Tube pages of MBFW Swim- Each season, a custom social media calendar is created to generate brand awareness and direct traffic to individual designer’s websites
Official Website- The Official Event Website’s designer section will include images and video highlights of designer’s collection and a link to individual designer’s websites (In 2011, mbfashion-week.com had over 1.3 million visitors from 169 different countries) - Online tools for designers to promote their brand including designer runway and backstage photos and videos, profiles, retail locations, links to designer website and e-commerce - Blog stylized site includes real time event news, downloadable schedules, expanded designer content pages, and event scene featuring backstage and celebrity photos
Facebook- Designer news, status updates with insider info, recent photos, video links and contests provide over 222,000 fans (March 2012) an outlet to share and interact with your brand and the Event
Twitter- Up-to-date happenings at MBFW Swim are circulated to
over 89,000 followers (March 2012), which increases an average of 3,000 over the course of each season
YouTube- The Official YouTube channel brings the glamour of the runway directly to millions of consumers worldwide. Via the world’s largest entertainment platform, a dedicated MBFW Swim YouTube channel grants at-home viewers a front row seat to your collection
Additional Exposure- Designer/Collection name inclusion in event advertise-ments in publications such as California Apparel News, Ocean Drive Magazine, New York Times, The Daily, etc- Editorial mention in the Official Program including design-er name and headshot (Distributed to 5,000 attendees)-Official Schedule with your collection name, show time and venue is distributed in the Official Program, as well as on the Official Event Website- Inclusion in designer specific event signage at The Ra-leigh
Please contact Ashley Edes at [email protected] or 646.871.2465 regarding marketing and social media
M A R K E T I N G B E N E F I T S
MBFW Swim | The Event | 4
Mercedes-Benz Fashion Week Swim attracts
journalists, photographers, camera crews and top
media from around the world
A.Ché
Aguaclara
ANK by Mirla Sabino
Aqua Di Lara/Qiss Qiss
Aquarella
Ashley Paige
Badgley Mischka
Beach Bunny Swimwear
Becca
Belusso
Caffé Swimwear
Carmen Marc Valvo
Cia.Marítima
Cosabella Mare
Crystal Jin
Custo Barcelona
Diesel
diNeila Brazil
Dolores Cortés
Ed Hardy Swimwear
Have Faith Swimwear
Inca
Jessica Simpson
Jogo Beach
Kooey Swimwear Australia
L*Space by Monica Wise
Lisa Blue
Lisa Maree
Luli Fama
Luxe by Lisa Vogel
Mara Hoffman
Marysia Swim
Nicolita
Norma Kamali
Parke & Ronen
Poko Pano
Red Carter
Rosa Cha
Sonia Vera Swimwear
Speedo
Swimwear Anywhere
Tibi
Tommy Bahama
Tori Praver Swimwear
Trina Turk
True Religion Swimwear
V Del Sol
Vitamin A
ViX Swimwear
White Sands Australia
Zimmermann
Zingara
Mercedes-Benz Fashion Week Swim attracts
top international swimwear designers labels
and brands including:
Vogue
Teen Vogue
ELLE
WWD
Sports Illustrated
People Magazine
Life & Style
NBC
Associated Press
Reuters
Miami Herald
E!
Seventeen
Access Hollywood
Lucky
Extra
Marie Claire
InStyle
Location: The Raleigh Hotel
Runway: 90’ long x 6’ wide x 3/4” high
(white painted muslin)
Capacity: 390 seated*,
50 standing, 104 front row
*designated amount of sponsor seats
are additional to these numbers
Rental Time: 2 to 3 hours backstage,
1 hour front of house (subject to
change pending final schedule)
Rate: $8,500
CABAÑA G R AN DE
MBFW Swim | Cabaña Grande | 5
MBFW Swim | Cabaña Grande | 6
Cabaña Grande:
- White tent with white stage set and white 3/4” runway located adjacent to the Raleigh Hotel on 18th Street and Collins Avenue
- European Style overhead lighting
- Fully balanced sound system provides equalized coverage for music playback
- Standardized seating plans to expedite pre-seating
- Backstage areas come fully equipped with garment racks, mirrors, makeup lights, headsets and radio communication
- Climate-controlled air conditioned environment
- Continuous generator power
- Venue management and an experienced design team to handle all lighting, sound, and staging requirements
- Volunteers will be on site to help set up and break down (stuff gift bags, usher guests, and dress models backstage, if needed)
- Security will be provided to assure a safe and efficient flow of guests
Location: The Raleigh Hotel
Runway: 56’ long x 6’ wide x 12” high
(white painted muslin)
Capacity: 140 seated*,
64 standing, 62 front row
*designated amount of sponsor seats
are additional to these numbers
Rental Time: 2 to 3 hours backstage, 1
hour front of house (subject to change
pending final schedule)
Rate: $5,500
OASI S
MBFW Swim | Oasis | 7
MBFW Swim | Oasis | 8
Oasis:
- Clear tent venue with 12” raised covered runway located in the Raleigh Hotel’s sandy Oasis just behind the pool area
- Bench-style guest seating
- Fully balanced sound system provides equalized coverage of music playback
- Standardized seating plans are provided to expedite pre-seating
- Backstage areas come fully equipped with garment racks, mirrors and makeup lights, headsets and radio communication
- Climate-controlled air conditioned environment
- Continuous generator power
- Venue management and an experienced design team to handle all lighting, sound, and staging requirements
- Volunteers will be on-site to help with set up and break down (stuff gift bags, usher guests, and dress models backstage, if needed)
- Security will be provided to assure a safe and efficient flow of guests
If you are interested in presenting your collection in alternative, dynamic
ways, such as a suspended runway over The Raleigh pool with a tropical
foliage back drop, pool side exhibits and informal modeling, group shows,
and more, call us to customize your perfect event.
In addition to evening activities, if you are interested in engaging your
brand with consumers during a daytime event at The Raleigh’s iconic pool
please contact us to learn more. The opportunities could include styl-
ing sessions, trunk shows and personal shopping experiences, a runway
show or presentation, etc.
Contact:
Christina Neault
646-871-2410
R AL E IG H P O OL
MBFW Swim | Raleigh Pool | 9
MBFW Swim | Raleigh Penthouse | 10
The Raleigh Penthouse is the ideal location
for intimate runway settings, presentations
with passed champagne and cocktails, or
the perfect after-party to celebrate the
debut of your newest collection. Please call
us to discuss opportunities.
Contact:
Christina Neault
646-871-2410
R AL E IG H P E N T HOU SE
Current decor of The Raleigh Penthouse’s above, past MBFW Swim events held in The Raleigh Penthouse below
MBFW Swim | Show Production | 11
IMG Fashion, the world’s premiere fashion event
company, involved in over 30 industry and
consumer events around the world each year, offers
unparalleled show production expertise to
enhance the presentation of your collection. These
services include the following:
Individual Show- Production Coordinator/Show Director
- Backstage Staff
- Hair & Makeup Artists
- Dressers
- Models (details on page 12)
- Pressers
- Pre-show workspace
- Rack Rentals
Does not include invitations, PR, front of house staff, run of show,
video/still photography, wardrobe stylist, music selection,
accommodations and travel, shipping of styled collection, gift bags,
custom scenery/lighting, or insurance. Brand logo, vinyl applied to up-
stage wall available for additional fee.
Individual Show Rate (includes venue fee):
$33,500 Cabaña Grande
$30,500 Oasis
Please contact Christina Neault at [email protected]
or 646-871-2410 to discuss the production of your show.
SHOW P RODUC T ION
MBFW Swim | Show Production | 12
Group Show- Production Coordinator/Show Director
- Backstage Staff
- Hair & Makeup Artists
- Dressers
- Models (details below)
- Pressers
- Pre-show workspace
- Rack Rentals
- Gobo Lighting Brand Integration
- Guest List Management (including invitations, RSVPs, seating)
- Front of House Staff
Does not include individual designer PR, run of show, video/still
photography, wardrobe stylist, music selection, accommodations and
travel, shipping of styled collection, gift bags, custom scenery/lighting,
or insurance.
Group Show Rate (includes venue fee):
$10,000 per designer* Group Show
*minimum 4 designer participation
Model Casting (for both Individual and Group Shows)
IMG Fashion producers completely handle casting of the models
for your show. This process includes outreach to model agencies,
casting, schedule coordination with agencies, scheduling of
fittings and hair/makeup tests, and backstage model wrangling.
Model cards including measurements will be provided to designers
once casting is complete. Show costs listed on pages 11 and 12 include
up to 15 models. Designer may opt to hire extra models at an
additional cost.
Please contact Christina Neault at [email protected]
or 646-871-2410 to discuss the production of your show.
SHOW P RODUC T ION
MBFW Swim | Sponsor Information | 13
IMG Fashion is dedicated to keeping the venues at Mercedes-Benz
Fashion Week Swim affordable for all participating designers. The event
exists in large part due to our generous sponsors and we engage with
brands that are dedicated to supporting you and the fashion industry as
a whole.
In addition to the event support provided by our official sponsors, we
understand that you may be pursuing individual sponsors for your show.
In doing so, we ask that you avoid brands in the categories listed here
so that there will not be any conflicts with the exclusivities extended to
the event sponsors. Please keep in mind that this is an incomplete list that
will expand. Therefore, please contact Danielle Calcara at 646.871.4533 or
[email protected] with any questions.
The event also has hair care and makeup sponsors that may be
interested in working with you, but you are free to work with your
own partners for these products.
Your sponsors may not conflict
with any of these categories:
- Motor Vehicles and related categories
- Credit Cards and Payment Systems
- Hotels and Residential Properties
- Wireless/Broadband Providers
- Shipping and Logistics
- Mobile Phones, Handsets and PDAs
- Tourism and Travel
- Airlines
- Non-Alcoholic Beverages (sodas/energy drink)
- All spirits, liqueurs, beer and wine
- Water (including flavored waters)
- Coffee and Coffee Products
- Regional Magazine
- National Newspaper
- Skincare and Suncare
SP ON SOR I N FOR MAT ION
MBFW Swim | Final Steps | 14
Please read all venue information carefully before
making your selection. Indicate on the form on the
following page your top three choices including the
date and venue. Once completed, return via fax or
mail to IMG Fashion with a credit card authorization
form or company check for your 50% deposit by
April 18th, 2012. If you choose to email it, please send
it to Lauren Turner at [email protected].
Requests will not be considered without a deposit.
If this will be your first time showing with us, please include a designer
press kit along with your application. This should include a company and
designer profile detailing the history of the collection, images of the most
current collection, recent press coverage, and a distribution list. Please
submit this to us in hard copy format (electronic submissions will not be
accepted).
F I NAL S T E PS
MBFW Swim | Form | 15
Venue Choices:Please indicate first, second, and third
preferences of evening for your venue
CABAñA GRANDE: $8,500
Fri. July 20th
Sat. July 21st
Sun. July 22nd
Mon. July 23rd
OASIS: $5,500
Fri. July 20th
Sat. July 21st
Sun. July 22nd
Mon. July 23rd
Please indicate here if you are
interested in show production by IMG:
Individual Show
Group Show
For events in The Raleigh Penthouse
or at The Raleigh pool, please contact
Christina Neault at christina.neault@
imgworld.com to customize a package
perfect for your needs.
VE N U E R EQU E S T FOR M
Company Name:
Designer Name:
Address:
Primary In-house Designer Contact:
Phone:
Fax:
Email:
Cell Phone:
P.R. Company:
P.R. Contact Name:
Address:
Phone:
Fax:
Email:
You must include your 50% deposit with this form. Receipt of your request
and deposit does not guarantee a commitment from IMG Fashion. Your
deposit will not be processed until a time slot has been mutually agreed
upon; at that time, the deposit becomes non-refundable. Please make
checks out to “IMG Fashion Division of IMG Worldwide” and send to IMG
Fashion, 304 Park Avenue South, 4th Floor, NY, NY 10010. To pay by
credit card, fill out attached authorization form.
Please send this form to IMG Fashion, Attn: Lauren Turner
fax: 212-772-0899 or email: [email protected]
Please note all forms & deposits are due back no later than April 18th, 2012
MBFW Swim | Form | 16
C R E D I T C A R D AU T H O R I z AT I O N F O R M
I hereby authorize IMG Fashion Division of IMG Worldwide to make
the following charges to the credit card listed below:
AMERICAN EXPRESS* VISA MASTERCARD *preferred credit card
Cardholder’s Name:
Card Number:
Expiration Date:
Amount of Charge: $
Amount in Words:
Signature of Card Holder:
Date:
Billing address:
Zip Code:
Phone Number:
Invoice Number:
Invoice Date:
For Purchase of:
For Show/Event:
Designer Name:
Business Phone #:
Email Address of Contact:
Company Name:
Business Phone #:
Email Address of Contact:
Company Name:
Business Phone #: Business Fax #:
Company Address:
Complete form and send to: IMG Fashion Division of IMG Worldwide
Attn: Lauren Turner
Fax: 212-772-0899
Email: [email protected]