venue selection at the world association of newspapers

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International Congress and Convention Association www.iccaworld.com Venue decisions at WAN-IFRA Michael Heipel Director Supplier Services, Event Logistics and Sales World Association of Newspapers and News Publishers (WAN-IFRA) 11 July 2009 International Congress & Convention Association

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A short presentation I gave at an ICCA seminar in 2009 about the criteria that WAN-IFRA explores when choosing venues for the annual IFRA Expo.

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Page 1: Venue selection at the World Association of Newspapers

International Congress and Convention Association www.iccaworld.com

Venue decisions at WAN-IFRA

Michael HeipelDirector Supplier Services, Event Logistics and Sales

World Association of Newspapers and News Publishers (WAN-IFRA)11 July 2009

International Congress & Convention Association

Page 2: Venue selection at the World Association of Newspapers
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Representing:

18.000 news publications

15.000 online sites

3.000 member companies

in 120 countries

Page 4: Venue selection at the World Association of Newspapers
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Criteria for choice of location

• Basic requirement: Appropriateness of the venue (exhibition and conference facilities)

• International accessability

• Accessability by public transport

• Hotel infrastructure (amount)

• Hotel infrastructure (price level)

Page 7: Venue selection at the World Association of Newspapers

Criteria for choice of location

• Touristic attraction of City (restaurants etc.)

• Local Suppliers infrastructure and Local/regional media market

• Rental Rate and side cost for organizer and exhibitors

• Available exhibition slot

• Publisher survey(s)

• Supplier survey(s) and Exhibitor Advisory Group

Page 8: Venue selection at the World Association of Newspapers

Why Vienna?

• Strong regional media market

• Platform for networking with Eastern Europe

• Just the right exhibition venue (size, combination expo-conference facilities)

• Very well connected

• No.1 on Quality of Life index (Mercer Study)

• Perfect service of Vienna Convention Bureau, together with Reed Messe Vienna

•Research data

•Marketing support

•Operational support on site, pre-visits with exhibitors

•Contact to service partners

Page 9: Venue selection at the World Association of Newspapers

International Congress and Convention Association www.iccaworld.com

Thank you!

International Congress & Convention Association