Data Analytics for Live Events

Founders: Scott Larson & Tim BrennanVENYOO © 2014 Confidential. All rights reserved.

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THE PROBLEM

• Sports Teams, Venue Operators, and Concessionaires know very little about those attending their live events.

• Attendee identification is the #1 problem for venues and their stakeholders

• Lack of identification results in missed revenue opportunities

Stadiums, arenas, theme parks, malls, convention centers, resorts, airports,

casinos and other pedestrian friendly locales all encounter the same pain points.

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THE SOLUTION

• Fan id and demographic profiles

• Social graph and geo-location

• Heat maps of foot traffic and dwell time

The VENYOO platform will provide venue

stakeholders access to insightful real-time

data, enabling action.

THE BUSINESS MODEL

Subscription Revenue•Annual subscription for data analytics platform

•Professional services fee

Tiered Pricing•Data tiers driven by business need and unique attributes of each venue

•Per attendee tiered pricing

•Revenue share model

VENYOO allows for multiple revenue streams including a recurring revenue model,

data analytics subscription, and future advertising/partnership opportunities

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MARKET OPPORTUNITY

Venyoo Projections

•According to Gartner’s 2013 Digital marketing spending survey 2.5% of corporate revenues will be spent on digital marketing

•Venyoo will capitalize on 10% of these expenditures within the live events vertical, resulting in revenues of $150 million projected over a 5 year period

Marketplace

•Total annual revenues in the live

events vertical is $60 billion dollars

•Total annual attendance in sports and

entertainment in the U.S. alone is north

of 250 million, which includes the 5

professional leagues, collegiate

basketball and football, and music

concerts/festivals.

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COMPETITIVE OPPORTUNITIESVENYOO is uniquely positioned to develop a location-aware

digital dashboard that will allow the venue stakeholders to

enhance the fan experience. VENYOO also provides the highest

quality native mobile mapping experiences, specifically tailored to

usher in a new era of unprecedented fan convenience.

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SALES Traction and PIPELINE

TEAMS

LEAGUES

JVs

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VENYOO’s flagship customer is the New England Patriots.

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THE FOUNDING TEAM

Bios of VENYOO’s advisory board can be found in the appendix

Over 12 years of corporate experience across

multiple disciplines. BS Finance Boston

College. Tim has spent time in various roles in

Finance, Real Estate, CRM Consulting, and

most recently technology sales and business

development. Main responsibilities include

strategy, raising capital, sales, driving

revenues.

VENYOO’s founding team brings the experience, expertise, and connections

required to exponentially build on the company’s potential

15 years of software experience. BS

Finance U of MN, MS Computer Science

Depaul. Implemented a web-services

based CRM system from the ground up.

PMI certified and has managed multi-

million software project for the

entertainment industry.

Scott Larson,

CEODREAMER, HUSTLER,

MAKER

Tim Brennan,

CMOSTRATEGIST, BIZ DEV,

SALES

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Sri Pulkanam, CTO

14 years of experience building enterprise

technology. Prior CTO of itag.com,

RESQgis.org, Neurlabs. Built Cheers+, a

mobile engagement application for retail

and customer engagement/identification.

Prior Head of Mobile Engineering @ Tesco

UK. Known as a beacon expert amongst

his Silicon Beach cohorts .

A Aris Blevins, Designer & UI/UX 10 years in interactive design and development. BA USC. Hands on experience designing and developing client projects for the web and mobile space. Broad experience across the digital landscape from home entertainment products to high traffic

sites.

K

A Aris Blevins, Designer & UI/UX 10 years in interactive design and development. BA USC. Hands on experience designing and developing client projects for the web and mobile space. Broad experience across the digital landscape from home entertainment products to high traffic

sites.

K

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FUNDING REQUEST & USE OF FUNDS• Requesting seed funding of $750K

• Use of Funds

− $500K in software and product development

− $200K in sales, marketing and operating expenses

− $50K in startup costs

• Invested $120K in personal startup capital to date

− Built and delivered an SDK for the NE Patriots

− Closed first customer, collected valuable market data and built customer pipeline

− Finalist in L.A. startup weekend pitch contest presented by the Kauffman Foundation

VENYOO is seeking $750K in convertible notes to accomplish the

company’s growth goals

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APPENDIX: BOARD OF ADVISORS

Jody Mulkey, CTO of Ticketmaster

•Technology executive in the Ecommerce/Internet space with successful start-up experience.

•Specialties: Building high performance teams, systems and technology powered businesses

Nate Williams, CMO of GreenWave

•Technology Executive & Entrepreneur & Internet of Things Consortium advisor.

•Successful exits: 4Home (to Motorola '10), Motorola Mobility (to Google '12), and Motorola Home (to ARRIS '13).

David Koehn, Angel Investor & Execution-focused Product Executive

•Sand Hill Angels Investor, Advisor, and Mentor.

•Former VP of Product Management for Oracle Learn Cloud

Ben Grossman, Principal at Selhurst Media Ventures

•Former Twitter Executive, Current Strategic Media and Production Consultant.

•Former Professional sports league, team and media executive

Matt Rowe, General Counsel at Shoobx

•Represented public and private growth technology companies. Previous company Endeca acquired by Oracle ’11.

•Regularly advised clients on general corporate, SEC compliance, corporate governance and finance matters.