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The ChallengeVeolia Water - in consultation with industry

colleagues, scientists, academia and environmental

professionals at leading NGOs - collected research

and statistics on water use in the world to underscore

the importance of water as a vital resource. They

wanted a partner to craft all of the available data into

a compelling and immersive online experience telling

the important story of how water is as essential to

our economic and social growth as it is to ensuring

healthy ecosystems and our natural environment.

www.growingblue.com

Home Page

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Our SolutionEdelman Digital created a website allowing visitors to manipulate the data at hand to gain a greater understanding of each factor effecting water resources globally and locally.

This “Growing Blue Tool” is a one-of-a-kind analysis of the current state worldwide that translates complex data gathered from a number of resources into a series of animated global maps. Facts and figures accompanying each map provides analysis and rank the region’s water stress; municipal, agricultural and industrial water use; and condition of the current water delivery infrastructure.

This tool is supported by facts, data and case studies ultimately creating a resource for credible, accurate information on water, aimed at increasing global awareness of our water challenges and the need for

thoughtful solutions.

Capabilities UtilizedStrategic ResearchSite, Industry, Competitive and Audience analysisDigital Tactical PlanningUser ExperienceContent Strategy and DevelopmentArt and DesignApplication DevelopmentProgrammingFunctionality PlanningInformation ArchitectureContent Management System ImplementationSearch Engine Optimization

Training

Public Affairs

The Growing Blue Tool

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Water In 2050 Economic Implications The Growing Blue Tool

Introduction Animation

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About Edelman DigitalEdelman Digital has been an award winning, full service digital engagement agency since 1995. We do this by creating authentic content, communications and experiences that earn trust, build community and drive business results.

Integrated digital programs, bridging traditional and social media with online PR and marketing, are our strength. This includes everything from strategy derived from insights and research to creative development and execution. Our digital engagement includes community management, influencer outreach and social media advertising, and our web visibility initiatives include search engine marketing and optimization.

Through the years we’ve discovered that if you find the story from the consumer you can tell it back to them in their language—let us help you own that story.

www.edelmandigital.com

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