verghese kurien leadership

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Leadership is about coping with change. Leaders establish direction by developing a vision of the future; then they align people by communicating this vision and inspiring them to overcome hurdles. - John P. Kotter GROUP 8 G034 AVINASH KUMAR G040 Saurabh Mishra G042 Abhiroop Mukherjee G055 Amartya Sen G062 Vuda Anurag Naveen Theja Dr. Verghese Kurien – The Leader

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Leadership strategy of Amul

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Page 1: Verghese Kurien Leadership

Leadership is about coping with change. Leaders establish direction by developing a vision of the future; then they align people by communicating this vision and inspiring them to overcome hurdles. - John P. Kotter

GROUP 8G034 AVINASH KUMARG040 Saurabh Mishra

G042 Abhiroop MukherjeeG055 Amartya Sen

G062 Vuda Anurag Naveen Theja

Dr. Verghese Kurien – The Leader

Page 2: Verghese Kurien Leadership

The Milkman of India

• In the 1950s and 1960s, India faced severe milk shortages and relied heavily on milk imports. Mil lions of Indian farmers, most with just a few cows, produced milk, but they had no way of delivering their highly perishable products to the fast-growing cities where demand for milk was high and rising.

• .In response to the limitations of this system, milk producers of the Anand district in the state of Gujarat organized themselves into a private cooperative called Kaira District Cooperative Milk Producers’ Union Ltd (AMUL). It was led and managed by Dr. Verghese Kurien during Operation Flood which changed the course of the Milk Industry.

• Even today Amul is the market leader in milk and all milk based products (sans Chocolates) in India

In this presentation we will discuss about management leadership of Kaira District Cooperative Milk Producers’ Union or sometimes referred to by AMUL (Anand Milk

Union Limited) cooperative that inspires operation flood program in India. In particular, we will highlight the leadership of Verghese Kurien for a manager at Amul

Page 3: Verghese Kurien Leadership

Leadership attributes

Leadership

Kurt Lewin Theory

-Autocratic-Democratic

Ohio State University

studies -Structure

Initiator-Considerate

University of Michigan studies

-Production Oriented

-Employee Oriented

Ideological-Transactional

-Transformational

Path Goal Theory

-Directive-Supportive

-Participative-Achievement

Situational Leadership

-Participating -Delegating

-Telling-Selling

Leadership Theories• Kurt Lewin Theory• Ohio State Uuniversity Studies• University of Michigan Studies• Ideological• Path Goal Theory• Situational Leadership

Page 4: Verghese Kurien Leadership

Leadership Grid

Page 5: Verghese Kurien Leadership

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