verhaert innovation day 2012 – koen verhaert (verhaert) - convergence in health care:...
DESCRIPTION
Presentation of Koen Verhaert at the 9th edition of our Innovation Day on October 26th 2012TRANSCRIPT
Slide 1
CONFIDENTIAL
26.10.2012
CONVERGENCE IN HEALTH CARE MARKETS
Opportunities & challenges
Koen Verhaert
Slide 2
CONFIDENTIAL
26.10.2012
Content
1) POINTS OF CONVERGENCE
2) PATIENT BECOMES CONSUMER
3) OPPORTUNITY FOR YOUR BUSINESS
0) CARE - A CHANGING LANDSCAPE
Slide 3
CONFIDENTIAL
26.10.2012
Verhaert Medical Program - ISO 13485 certified
Slide 4
CONFIDENTIAL
26.10.2012
A changing care landscape
• Aging society
• Pressure on budgets
• Shortage on staff
• Patients become consumers
NEED FOR CHANGE
=
Slide 5
CONFIDENTIAL
26.10.2012
1) POINTS OF CONVERGENCE
Slide 6
CONFIDENTIAL
26.10.2012
Convergence from health care towards well-being
Care
Comfort Life style
Impact:
Patients become
customers / consumers
Well-being
Slide 7
CONFIDENTIAL
26.10.2012
Convergence towards Integrated care
Clinical
care Rehab
care
Reassure
care Preventive
care
Impact:
Stand-alone
products become
care solutions
Integrated
care
Slide 8
CONFIDENTIAL
26.10.2012
Products become integrated care solutions
Source: Waegener website
Slide 9
CONFIDENTIAL
26.10.2012
therapy registration &
logging & remote machine
monitoring
Cryo
server Therapy
C-treatment
cooling liquids
pay per
consumption
subscription /
licence
renting /
leasing
Therapy / product improvement
unique formula
Biofeedback
(wireless) data transfer
database / web applications
patches
make it un-usable / time stamp
pay per use
patient
/stakeholder
Impact on business model: Case Waegener
Source: based on Waegener website
Slide 10
CONFIDENTIAL
26.10.2012
Life science convergence
Diagnostics Medication
Applicator Monitoring
Therapies
Impact:
Stand-alone
products
become
therapies
Slide 11
CONFIDENTIAL
26.10.2012
Connected care: wireless devices gather health data for us.
An enabling infrastructure: sensors + big data + Services
Source: Rajiv Metha
Slide 12
CONFIDENTIAL
26.10.2012
Big data platform: Vitalsys / VitalCare Platform
Source: Vitalsys website
Slide 13
CONFIDENTIAL
26.10.2012
Technology Convergence
Biotech
Nano tech
Pharmacy
ICT
Technology
Slide 14
CONFIDENTIAL
26.10.2012
IT - Flow optimalisation (data)
Source: Agfa Healthcare website
Slide 15
CONFIDENTIAL
26.10.2012
IT - flow optimalisation (hardware)
Spacecode Smartboard / Box / Cabinet
Slide 16
CONFIDENTIAL
26.10.2012
2) PATIENT BECOMES CONSUMER
Slide 17
CONFIDENTIAL
26.10.2012
Living independently PATIENT BECOMES CONSUMER (1)
Slide 18
CONFIDENTIAL
26.10.2012
Residential: Living independently by “intelligent” service flats
Source: Riantis website
Slide 19
CONFIDENTIAL
26.10.2012
Cities: Living independently by comfort services
Source: Incitys website
Slide 20
CONFIDENTIAL
26.10.2012
Slide 21
CONFIDENTIAL
26.10.2012
Living healthy in balance
PATIENT BECOMES CONSUMER (2)
Slide 22
CONFIDENTIAL
26.10.2012
Food /Sports / Fitness /Beauty - Monitoring
Living in
balance
Slide 23
CONFIDENTIAL
26.10.2012
Distributed sensors for food tracking & quality measurement
Low cost sensors
• Temperature logging
• RFID
• CO²
• …
Slide 24
CONFIDENTIAL
26.10.2012
Slide 25
CONFIDENTIAL
26.10.2012
Self –care / self -learning systems – community systems
• Monitoring our ways of
doing things to change our
ways of doing things
• Wearable motion sensors
• Learning from data
• Feedback loop
INMOTION INERTIAL TRAINING SOLUTIONS
IMPROVE YOUR TRAINING EFFICIENCY
Slide 26
CONFIDENTIAL
26.10.2012
Self-Care /
Personal Health Management
PATIENT BECOMES CONSUMER (3)
Slide 27
CONFIDENTIAL
26.10.2012
Networked devices + connected people
= healthier communities
• Social acceptance
• Learning from others
• Learning from large group data
Slide 28
CONFIDENTIAL
26.10.2012
Self-care -Life-sign Sensors / wearable sensors / body area networks
• Distributed sensors
• Stretchable electronics
Gymna 4000, device with
electrotherapy, ultrasound and laser
Slide 29
CONFIDENTIAL
26.10.2012
Slide 30
CONFIDENTIAL
26.10.2012
3) IMPACT ON YOUR BUSINESS
Slide 31
CONFIDENTIAL
26.10.2012
Impact on your business
Traditional perspective:
Stand alone products
Standard products
Simplified
Stupid proof
De-skill
Converged perspective:
Solutions and integrated systems
based on: hardware, software,
connectivity and services
Customized / configurated
Increase choises
Rich and subtile
Stimulate learning
“Solving a problem” “Creating an opportunity”
From Utility & Usability Towards Desirability
Slide 32
CONFIDENTIAL
26.10.2012
The impact on innovation / Patient becomes consumer
Criteria for added value
1) Feasibility
3) Utility 4) Desirability 5) Usability 2) Allowance
Differentiating capacity
Slide 33
CONFIDENTIAL
26.10.2012
Summary : Care hierarchy - “based on Maslow” pyramid
€ by customer
€ public
Busin
ess m
odel in
novation
Patient
Customer
Treatment Medical
Technology/
product
Feasibility
Desirability
Personal health
management Intelligence
Usability Well-being Connect
Utility Integrated care Systems / therapies
Slide 34
CONFIDENTIAL
26.10.2012
Opportunities for health care companies and related industries
• Create value from user
centered innovation
• Partnerships
• Business model innovation
Slide 35
CONFIDENTIAL
26.10.2012
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VERHAERT MASTERS IN INNOVATION® Netherlands
European Space Innovation Centre
Kapteynstraat 1
2201 BB Noordwijk (NL)
Tel: +31 (0)633 666 828
More at www.verhaert.com
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