verifeed deck march 2015
TRANSCRIPT
10 women influenced 9,000,391 women in 4 weeks on
What skincare
product to buy?
WORD-OF-
MOUTH
INFLUENCERS
ACCELERATING
GROWTH(AND SAVING TIME &
MONEY)
Target markets
Find believers
Personalize marketing
Drive conversions
BOOSTING
BLOOD DONATIONS
What stops people from
giving blood?
Consumer insights to
boost app downloads
and donations
10 women engage
23,196 in ONE day.
Data behind the
story: How ‘vampires’
boost Kotex sales
PERSONALIZED ‘WOM’
CONTENT MARKETING
What pollsters
can’t tell you
Amplified Resonance: Why Republicans dominated
PREDICTING
POLITICAL TRENDS
HOW WE TRANSLATE INSIGHTS
INTO PROFITABLE OUTCOMES
ANALYZE
algorithms and processes
MOBILIZE
engage influencers
CAPITALIZE
insights to action
PRODU
CTSPROFITABLE OUTCOMES
Standalone Products
End-to-End Processes
We’re a positive “YES, IF…” company,
easy and fun to work with, dedicated to
meeting client challenges, identifying
opportunities and creating value. We
approach all we do with integrity,
curiosity and creativity.
Topic
Intelligence
‘Shared Interest’
Conversation
Canvas Topic
Segmentation
‘Who & What’
Conversation
CanvasBrand
Reputation
Competitive
Analysis
Lead Generation
‘Find my Believers’
Customer Target
List
Influencer
Profiling
Influence &
Predictive
Amplification
• Contextualize brand awareness,
resonance, loyalty
• Contextualize brand influence / viral
presence
• Identify opportunities and threats
• Understand competitors’ customers
• Resonating Topics (interest, Sector,
Vertical)
• Emerging Trends Analysis
• Discover Unknowns / Validate
Assumptions
• Benchmark Data for deeper probes &
future interrogations• Segmented by Persona, Interest,
Demographics, Location,
Circumstance, Sentiment
• Unearth patterns, themes, trends
• Correlate populations with brand
attributes• Verify brand resonance and relevance
• Reputation scoring relative to segmented
consumer groupings and influencers
• Analyze customer sentiment,
awareness, loyalty
• Who engages with brand most, when
and how
• Identify universe of qualified individuals
(Who wants what you sell but don’t know
you yet?)
• Segmented by persona, demographics,
interests, needs, location, lifestyle
• Better understand existing customers
• Identify, Understand and Score Relevant
Influencers
• Qualify, recruit and reward ‘WOM’ viral
3rd party validators and ambassadors
• Precision-targeted personalized
influencer messaging strategies and
campaign roadmap
• Addressable market
size
• First to spot trends
• Market intelligence
• New opportunities
• Prioritize markets &
niches by persona,
interests, other
• Micro-targeting
strategies
• Product-Market fit• Enhance brand equity
• Verify
resonance/relevance
• Improve customer
loyalty
• Identify and act fast on
opportunities and
threats
• Learn from competitor
missteps & customers
• Find, segment,
understand & qualify
‘Believers’
• Individual target
customer segments
with social IDs • Conversions, sales,
traffic
• Changed opinions,
outcomes
• Personalized targeting
and authenticity at
Personalized
Content
Marketing at
Scale
Contextual & Native
Viral “Word of
Mouth” Impact
Influencer
Recruiting
Campaign
Monitoring &
Market Testing
Campaign
Development &
Delivery
Crisis
Management
• Engagement Playbook
• Authentic personal connection
• Influencer-driven predictive ‘WOM’
• Cost-effective precision targeting for
high-impact
• Accretive to other marketing efforts &
platforms• Contextual personalized content targeted
for specific target customer segments &
individual influencers
• Data-driven insights to shape “who gets
what content on what platform when,
how and why”
• Accretive to other marketing efforts,
platforms• Track, test, measure, score and
validate impact of social messaging in
real time and over time
• Who is influencing sentiment, buying
decisions , trends when, how and why
• Correlations , causations, emerging
trends
• Real time opportunity/threat discovery
• Target, qualify, recruit and reward loyal
influencers
• Data-driven personalized messaging and
contextual content at scale
• Custom-crafted interventions ‘native’ to
platform
• Real time analytics to shape
strategic interventions
• Before & after analyses to
contextualize the challenge and
spot opportunities
• Leveraging loyal customers and
influencers
• Viral, sticky
engagement
• Powerful 3rd party
validators
• Conversions, traffic,
shares
• Cross-platform
feedback loops• Viral, sticky
engagement
• Conversions, traffic,
shares
• Cross-platform
feedback loops, incl.
user-gen content
• Brand equity / loyalty• Real-time analytics &
custom dashboards to
track ROI
• Precision-target and
time interventions
• A/B Test and course-
correct
• Boost traffic,
conversions
• Viral “word of mouth”
amplification
• Brand building
• Change the
conversation
• Turn negatives into
positives
• Real-time sentiment
analysis
DATA SCIENTIST
ENGINEER
GROWTH HACKER |
SALES
PROVEN RESULTS-
DRIVERSMELINDA
WITTSTOCK
CEO &
FOUNDEREntrepreneur
Investigative
Journalist Social
Media & Content
Marketing Expert