vermont web marketing facebook tuneup
TRANSCRIPT
An affiliate of Fialkoff Consulting, LLC
FACEBOOK AD TUNE UP CLINIC
November 14, 2012
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www.forwardjump.comPhone: (617) 500-3450
Who Am I?
• Online Marketing CEO• Lead Generation through Search Engines & Social Networks• AdWords Certified/Web Analytics Focused• Web Content Veteran• Journalism Background
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www.forwardjump.comPhone: (617) 500-3450
Facebook vs. Google AdWords
Facebook GooglePay Per Click Yes YesPay Per Impression Yes YesGood for Purchases No YesGood for Branding Yes SomewhatDemographic Targeting
Yes! Content Network
Social Targeting Yes! Google+
www.forwardjump.comPhone: (617) 500-3450
What’s Changing at Facebook
• Everything, always• Mobile ads• Custom audiences• “Suggested Post” ads• More ads in more places• Ad overload?
www.forwardjump.comPhone: (617) 500-3450
Leveraging Facebook Ads
• You MUST have good organic content• Engage your existing fans• Leverage demographic targeting• Write to your audience• Value a “Like” as you would a new email subscriber
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www.forwardjump.comPhone: (617) 500-3450
Facebook Ad Targeting
• Location• ZIP Code • Demographics• Advanced Demos• Unique way to reach “soccer moms”
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www.forwardjump.comPhone: (617) 500-3450
Interest Targeting
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Campaigns focus on specific interests
www.forwardjump.comPhone: (617) 500-3450
Demographic Targeting
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• More options than Google
• Leverage Social Graph
www.forwardjump.comPhone: (617) 500-3450
Multivariate Testing
• Age• Gender• Location• Image• Text• But be careful!
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www.forwardjump.comPhone: (617) 500-3450
State of Facebook
www.forwardjump.comPhone: (617) 500-3450
What is Edgerank?
An affiliate of Fialkoff Consulting, LLC
Thank You!
Josh Fialkoff(617) 500-3450