veronica m. godshalk frank m. sorokach leslie i. wolfe the use of social media in project management

VERONICA M. GODSHALKFRANK M. SOROKACH

LESLIE I. WOLFE

The Use of Social Media in Project Management

Frank Sorokach

It's all good. No worries.

Leslie Wolfe

WAIT... I'm a jerk. I didn't see that this was completely revised... Frank, you're a machine!

Leslie Wolfe

Now that I read it again, I thought section #3 was how Frank used it in his class, but we also need to talk about how it was used in curriculum development.

Leslie Wolfe

Agree regarding Parts #1 and #2. I think I can work Part #1, but we can decide that for sure tomorrow. I don't have much bandwidth to work this until tomorrow afternoon.I think the idea for part #3 is only partly on topic. I think that we also need to show how social media was used in curriculum development to match up with the abstract.This is just a suggestion to use as talking points for tomorrow's meeting, but perhaps:Part #1 - Leslie (from a PM perspective)Part #2 - Frank (from a types/availability perspective)Part #3 - Ronnie (+ Frank) perhaps Ronnie can fill in examples of how it was used for curriculum development in the BSB and then Frank can give the example of the execution in MIS 204Feel free to shoot this down. Frank, I feel like you're carrying a lot of the load right now and I have equity concerns. =) Want to make sure I'm doing my share. My schedule frees up considerably after today.AGENDA for tomorrow's meeting:1. Discuss timing/flow of presentation (since we only have 1 hour)2. Discuss/finalize distribution of the work3. Set deadlines, schedule review meetings (we're probably going to have to have some over the weekend or maybe another Friday afternoon I'm guessing)

Frank Sorokach

Based on your thoughts, we should add a few slides before slide 2 (defining social media) to address point #1 and create the introduction, which would be why we want to use social media in PM.Everything in the presentation so far really addresses point #2. Point #2A is showing that you really cannot define social media as just Facebook, Twitter, and LinkedIn. While it looks like a lot, making the point about how nebulous social media is will only eat up five minutes or so. Point #2B is slides 34 to 46, which are actually explaining the platforms. Point #2 requires the most attention, as people will likely not be familiar with the tools.Then we need to show how we used these tools in MIS 204 and other places. That will be point #3. I will start developing slides to address that.

Leslie Wolfe

^^ is the abstract. I think we need to get this presentation more in line with the abstract. I think it will be fun to start off with Frank's Social Media test, but we need to get on target with the abstract pretty quickly. Based on the abstract, we have three sections:1. Why social media in PM?2. Examples of platforms3. Example of how it worked I think I can help the most on #1, but #2 and #3 are all you guys (#3 is how Frank used it in his class really). So, perhaps on Thursday we can discuss the workload in that sense.

Ronnie Godshalk

We will discuss why project managers in higher education should use social media platforms to manage projects. Second, we will discuss and show examples of the use of social media platforms for teaching and learning in a project management class, and for use of social media in other classroom settings. Finally, we will offer an example of how social media platforms are used to manage the (BSBIC) Courses are constantly being revised and developed, and faculty and instructional design teams operating from 17+ campuses use social media to advance projects. We will offer opportunities and potential pitfalls associated with the use of social media platforms, gathering data from the literature and "real world," to provide context for higher education settings. Presentation will conclude with a Q&A session with the audience.

Defining Social Media

Wikipedia Definition: “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”

Based on this definition Google Docs would be considered social media.

Defining Social Media

Webopedia Definition: “… describe any Web site that enables users to create public profiles within that Web site and form relationships with other users of the same Web site who access their profile.”

Based on this definition, Google Docs would not be considered social media.

Why Use Social Media in Project Management for Higher Education?

Why Use Social Media?

Projects, by nature, are social efforts (Ollus et al.)

Cross functional teams Virtual teams

Social media has widespread use in higher education, especially for project applications.


Project Management is evolving Agile Management Project Management 2.0 Social Project Management

Flexibility and collaboration are competitive advantages - teach these skills.


Empowers students and increases student autonomy (Li 2012) Streamlines communication “Crowdsource Information” (Klynstra

2012) Search functionality


Traditional reasons: Build a community, manage relationships Communicate quickly, deliver real-time news Deliver material in an engaging way to

generate ideas Create a flexible space Enhance visibility and transparency

Examples of Platforms

Social Media Rorschach Test

We will perform a test that will highlight the difficulty in determining what web resources are truly considered social media websites.

Three Verification Resources

We Will Use: Alexa Internet eBizMBA Social Media Today

Three Verification Resources

Alexa Internet - Ranking algorithm which is based on Internet traffic.

eBizMBA - A guide that identifies Internet resources for eBusiness development.

Social Media Today - Independent online resource for professionals in marketing and other disciplines that involved social media.

Social Media Websites

Twitter:

LinkedIn:

Google Platform:

YouTube:

Facebook: ✔✔✔

Alexa eBizMBA SocialMediaToday

✔✔✔


✔✔✔


✔✔✔


✔XXAlexa eBizMBA SocialMediaToday

Wordpress:

Trello:

Basecamp:

Wikipedia: ✔XXAlexa eBizMBA SocialMediaToday

XXXAlexa eBizMBA SocialMediaToday



Social Media Rorschach Test Results

Commonly accepted websites like Facebook and LinkedIn are easily identified as social media.

Some sites have function like social media, but are not universally identified as such.

Therefore, today, Social Media is in the eye of the beholder.

What These Really Are…Web 2.0 Technologies…

which incorporate ways to work in a social manner…

effectively Project Management 2.0!

How to Use Social Media in Project Management

Trello Platform

Trusted by millions of people from all over the world,

Trello is the easy, free, flexible, and visual way to

manage your projects and organize anything.

Cost: Free or Pay Versions Available

Trello Platform

Trello Platform

Benefits of using the Trello platform:Excellent for task-based activity and

trackingAllows tracking of sequential activityEmails participants about updated activityPermits attachment of multimedia filesTasks can be moved among participants Everything is self-contained in the

platform

Google Platform

Google Drive offers free Google online storage, so you can keep photos, stories, designs, drawings, recordings, videos – anything.

Google Docs brings your documents to life with smart editing and styling tools to help you easily format text and paragraphs. Choose from hundreds of fonts, add links, images, and drawings.

Google Hangouts for video/audio meetings, sharing screens and documents.

Cost: Free

Google Platform

Superior tool for peer editing Allows for simultaneous

document development by multiple parties

Browser-based and file-based for your computer, phone, tablet

Google Platform

Google Platform

Can be used to track changes Excellent for asynchronous project

development Live chat capabilities Email notifications to alert you

when an update has occurred

Google Platform

Highlighting the Benefits of Google Applications

Google Platform

Benefits of using the Google platform:

Allows for varied file types (spreadsheets, documents, and presentations) amongst many users

Realtime update of contentMultiple communication channelsVersion controlRevision history - previous revisions can be

reinstatedTime/date stamped

Yammer Platform

Yammer is a social network that’s entirely focused on business. Users must have an active Penn State email address. You can also create external networks to allow non-employees, such as suppliers and customers, to communicate with your company.

Cost: Free

Yammer Application

Sites At Penn State

Sites at Penn State gives students, faculty, and staff the ability to build websites, blogs, and portfolios, free and easily.

It is powered by WordPress, an open-source web publishing platform supported by thousands of contributors around the world.

Cost: Free

Cost: Free or Pay Versions Available

BSBIC Badge Sites at PSU Application

Adobe Connect/Meetings at PSU

Meetings at Penn State (meetings.psu.edu)gives students, faculty, and staff the ability to meet

with audio, video and document sharing capabilities.

It is powered by Adobe Connect, an application that Penn State has invested in and made available to employees.

Cost: Free to PSU employees

Adobe Connect Application

Basecamp

Basecamp keeps people on the same page. No matter what your role is, everyone works toward a common goal: finishing a project together.

Cost: $20 per Month for 10 Projects

Basecamp includes To Do lists

Basecamp as Communication network

Recommendations for Success using Social Media in PM

1. Training2. Personal or professional tone?3. Content sensitivity4. Control access to platforms5. Technology & other Accessibility issues6. Documents an archive of projects,

procedures

THANK YOU FOR YOUR INTEREST!

Questions & Answers

References

http://www.ebizmba.com/articles/social-networking-websites

http://www.socialmediatoday.com/social-networks/2015-04-13/worlds-21-most-important-social-media-sites-and-apps-2015

http://www.alexa.com/topsites/category/Computers/Internet/On_the_Web/Online_Communities/Social_Networking

http://socialmediaforlearning.com/tag/google-drive/

http://1brainsandwich.blogspot.com.es/2013/06/peer-editing-using-google-drive.html?m=1

http://pegfitzpatrick.com/10-ways-trello-will-make-you-a-social-media-management-pro/

http://www.ebizmba.com/articles/social-networking-websites





http://pegfitzpatrick.com/10-ways-trello-will-make-you-a-social-media-management-pro/

References

Klynstra, Michael. “Social Media Meets Project Management.” Geneca. Aug 21, 2012.

Li, Xiaoli. "Weaving Social Media into a Business Proposal Project." Business Communication Quarterly, 2012, 75.1, 68-75.

Ollus, M., Jansson, K., Karvonen, I., Uoti, M. & Riikonen, H. “Supporting Collaborative Project Management.” Production Planning & Control, 2011, 22:5-6, 538-553.

veronica m. godshalk frank m. sorokach leslie i. wolfe the use of social media in project management

Documents

use of social media

nebulous social media

wolfethe use of social

franks social media

ronnie frank

project management class

curriculum development

project managementits