vespa: an 'instagrated' campaign
TRANSCRIPT
The Campaign
• ‘The Vespa Lifestyle’ through the eyes of the consumer
• Customer created content mixed with lifestyle marketing
Girl riding through iconic cities: Paris: Alone with very fashionable clothes on
Each city there’s a different Vespa experience: New York: meeting up with other Vespa riders
Italy: Posing for a photo; with one of the guys from NY
At the end it says: The Vespa lifestyle, your lifestyle. Logo+riding off into the sunset
My style. Vespa style.#vespastyle
Instagram Contest
• Capture your Vespa lifestyle with Instagram
• #vespastyle• Winners are featured in print ad
campaign