2 0 1 7V e w d - P a r t n e r B r a n d B o o k

1 LOGOO v e r v i e w

P r i m a r y l o c k - u p

P r o d u c t I c o n

Ve w d A p p S t o r e

Ve w d B r o w s e r

P a r t n e r B r a n d i n g

Ve w d E n a b l e d

Ve w d C e r t i f i e d

I n c o r r e c t U s e

2 COLORP r i m a r y

S e c o n d a r y

G r a d i e n t

3 CONTACT

TABLE OF CONTENTS

We’re known for developing solutions that cut

through clutter to help our customers connect

consumers to the content they love.

This brand book guides our partners in using

our logos, products and colors as they create,

market and ship devices that contain Vewd

products and software.

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1LOGO

Focuses on the end result of facilitating exceptionalviewing experiences

Modern, bold, short, simple and to the point

Easily remembered, recalled and spelled

Clearly articulates line of business

Presents as a global company

Modern take on the play button incorporating the pixels of content

Clean, bold typeface in blue which denotes expertise, trust, stabilityand leadership AND a mark in a color family that evokes boldness, passion, energy, and determination

Combination of upper and lower case letters that makes the typefaceyet approachable

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1.LOGO

LOGO TYPE

LOGO MARK

OV E RV I E W

1.LOGO

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WHAT IS A LOGOT YPE?A logotype refers to words or the name of a business that is

designed in a special way (e.g., Google).

WHAT IS A LOGOMARK?A logomark is an identifying mark or symbol that doesn’t

contain the business name (e.g., Nike ‘swoosh’).

OV E R V I E W

This is our logo. Bold and dynamic it consists of two parts: the logomark and the logotype. The Vewd logo is at the heart of our visual system, designed to represent creativity, innovation and forward thinking.

The Vewd logo should be used in the 3-Color Gradient Positive whenever possible. It has been designed to create visual appeal and interest in all media applications. The Vewd logo can only be locked-up as seen here. This is the only position of our logo. The logotype cannot live without the logomark, but the logomark can be used in some instances with prior approval from the brand team.

P R I M A RY LO C K- U P

L O G O T Y P E

L O G O M A R K

1.LOGO

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C O LO R V E R S I O N S

C O L O R B R E A K D O W N

We have also provided our logo for use on a colored or dark background in the 3- color gradient when a white background is not an option.

When color is not an option or it is designated otherwise, the Vewd logo should be 100% black or white - whichever provides the maximum contrast.

B L U E B A C KG R O U N D

B L A C K O N L I G H T/ W H I T E B A C KG R O U N D W H I T E O N D A R K / B L A C K B A C KG R O U N D

1.LOGO

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C L E A R S PAC E

L O G O L O C K U P

Space matters. It is important not to crowd the Vewd logo with competing images, text or graphic elements.

This eliminates visual clutter (text, graphic elements or other logos) that can compete with logo legibility thereby diminishing branding effectiveness.

M I N I M U M S I Z E

Smallest size of our logo in color is 20mm.

When reproducing the logo in sizes smaller than 20mm, the solid version should be used. We recommend the logo being produced no smaller than 16mm.

55 px // 20mm

26 px // 9.5mm

47px // 16mm

21px // 7mm

47px // 16mm

21px // 7mm

55 px // 20mm

26 px // 9.5mm

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I M P L E M E N TAT I O N

The integrity of our logo must be respected at all times. Don’t stretch, condense, morph or manipulate it, including but not limited to changes in the color, proportion, or design, or removal of any elements. Any modification of the logo confuses its meaning and diminishes its impact. D O N O T C H A N G E C M Y K C O L O R D O N O T C H A N G E T H E L O G O T Y P E

P O S I T I O ND O N O T C O M P R E S S L O G O

D O N O T I N F R I N G E O N T H E

C L E A R S PA C E

D O N O T R O TAT E T H E L O G O D O N O T P L A C E T H E L O G O O V E R A N I M A G E W I T H I N S U F F I C I E N T C O N T R A S T

1.LOGO I N C O R R E C T US E

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Our new Vewd App Store product icon should always be in a prominent position on the home screen.

The Vewd App Store product icon appears on a Vewd Blue to Vewd Sky gradient background with the color lock-up and the words APP STORE in all caps underneath. It is used on both dark and light backgrounds.

Common dimensions are:

1. 1024x1024px

2. 1280x720px

Contact brand-team@vewd.com for additional sizing options.

1.LOGO P R O DU C T I C O N : A P P S TO R E

16:9 1:1

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As part of our new brand identity, we have updated our Vewd Browser product icon. Our new Vewd Browser product icon should always be in a prominent position on the home screen. When both the Vewd Browser icon and the Vewd App Store are present, the Vewd Browser product icon should always appear on the right.

The Vewd Browser product icon appears on a Vewd Orange to Vewd Sunshine gradient background with the color lock-up and the words BROWSER in all caps underneath.

Common dimensions are:

1. 1024x1024px

2. 1280x720px

Contact brand-team@vewd.com for additional sizing options.

1.LOGO P R O DU C T I C O N : B R OWS E R

16:9 1:1

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1.LOGO P R O DU C T I C O N E X A M P L E

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The Vewd Enabled logo is a powerful symbol, telling the world that the device or application showcasing it provides access to Vewd’s extraordinary products. Please use Option A (on dark backgrounds) and Option B (on white backgrounds) to refer to a Vewd Enabled device (online, in print, on packaging, in product marketing materials and press). When color is not an option, please chose option C or D.

GUIDELINES

In order to use the Vewd Enabled partner logo, you should have licensed either the Vewd Core, Vewd App Store or Vewd Browser for your device.

1280 x 720pxA. Color for use on dark or black background B. Color for use on light or white background C. White on Black for when color is not an optionD. Black on white for when color is not an option

Contact brand-team@vewd.com for additional sizing options.

Note:

The “Vewd Enabled” logo follows the same rules for correct use and misuse as the Vewd Logo

1.LOGO PARTNER BRANDING : VEWD ENABLED

ENABLED

BA

ENABLED

C D

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A Vewd Certified App is a quality stamp ensuring users that the app will perform well on Vewd Enabled devices.

Please use one of the proposed options to refer to a Vewd Certified App (in product marketing materials and press) and review the guidelines prior to use.

G U I D E L I N E S

The “Vewd Certified logo“ is only to be used by certified app partners on the devices for which Vewd has issued such certification.

1280 x 720pxA. Color for use on dark or light backgroundB. Color for use on light or white background

Contact brand-team@vewd.com for additional sizing options.

Note:The “Vewd Certified” logo follows the same rules for correct use and misuse as the Vewd Logo

1.LOGO PARTNER BRANDING : VEWD CERTIFIED

BA

E X A M P L E : V E W D E N A B L E D

All brands we partner with are valued, so it is important not to invade the Vewd logo or the partner’s logo.

Horizontal positioning• The clear space to the right or

left of the partner logo must be two spaces of the V in Vewd.

• The height should not exceed the Vewd Partner/Product lockup.

Vertical positioning• The clear space to top or

bottom of the partner logo must be one spaces of the V in Vewd.

• The height of the logos should be equal in either position.

1.LOGO PARTNER BRANDING CLEAR SPACE

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2COLOR

Vewd BLUE

Vewd SKY

Vewd ORANGE

Vewd OLIVE

Vewd SUNSHINE

Vewd SLATE

3.COLORP R I M A RY C O L O R S

S E C O N DA RY C O L O R S

G R A D I E N T S

Vewd BLUE

Vewd ORANGE

Vewd SKY

Vewd SUNSHINE

PA L E T T E

C M Y K 85 / 55 / 37 / 14

PA N T O N E 3025

R G B 49 / 98 / 122

W E B #33617A

C M Y K 100 / 0 / 0 / 0

PA N T O N E CYAN

R G B 0 / 174 / 236

W E B # 00AEEF

C M Y K 2 / 80 / 70 / 0

PA N T O N E 485

R G B 235 / 90 / 79

W E B #EB5A4E

C M Y K 31 / 15 / 83 / 0

PA N T O N E 7744

R G B 186 / 189 / 86

W E B # B9BD56

C M Y K 0 / 31 / 98 / 0

PA N T O N E 1235

R G B 255 / 183 / 24

W E B # FFB718

C M Y K 48 / 32 / 35 / 1

PA N T O N E 443

R G B 140 / 154 / 155

W E B # 8C9A9B

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18

Vewd’s trademarks, service marks, and logos (“Brand Assets”)

are valuable properties. This brand book applies to the authorized

use of Vewd Brand Assets by Vewd’s partners making reference

to Vewd or any of its products or services. These guidelines

must be followed in order to properly identify Vewd’s brand

names for its products and services, and to protect and enhance

their value and strength. You may not use a Vewd Brand Asset

without express, written permission from Vewd.

Thank you for respecting our brand guide.

DISCLAIMER

These guidelines govern your marketing and promotion of products and services that include a Vewd Brand Asset. The examples contained herein are for illustrative purposes only. You are encouraged to contact Vewd or refer to the governing

agreement authorizing your use of a Vewd Brand Asset for further information.

Vewd reserves the right to revise these guidelines at any time. Any modified guidelines will be published on the Vewd website. It is your responsibility as a user of a Vewd Brand Asset to ensure compliance with the current version of these guidelines prior

to any use.

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3CONTACTS

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MARKETINGbrand-team@vewd.com

WEBSITE www.vewd.com

EMAIL info@vewd.com

PHONE +47 2369 2400