vf gordon hester

8/9/2019 VF Gordon Hester

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Right Opportunity = Right Culture


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Simple Opportunity Analysis System

ProvenPreparedPositioned *

* Major focus of this training


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NSA Mission Statement

To build a stable andlasting company that whelp as many people apossible to realize the

dreams.

Jay MartinPresident & Founder


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Proven - NSAMultiple successstories over 40 years/ over $7 billion insales

Management Teamis proven in all

cycles

Business Failure Rates(Pre-Recession)1 year 50%5 years 80%10 years 96%


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Giving Back


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Prepared - NSAFinancially Sound

Privately held

Debt free

International (22 mark

16 year product history

Long-term corerelationships in place

Sales & support systemplace


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Prepared NSAInvesting in Future

Studies

SystemsRelationshipsMarkets

Primary Studies / EntranBarrier

Voices For CompanyCredible DoctorsMedical & AcademiInstitutionsOlympic RelationshiNSF


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Healthcare Professionals

Bill Sears, MD

Pamela Benitez, MD Richard DuBois, MD

Mitra Ray, PhD

David Katz, M.D.

Isadore Rosenfeld, M.D.


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Juice Plus+ Clinical Research AffiliationsDomesticBrigham Young UniversityGeorgetown / UCLAUniversity of Arizona

University of California, LAUniversity of FloridaUniversity of Maryland School of MedicineUniversity of Mississippi Medical Center University of North Carolina-GreensboroUniversity of South CarolinaUniversity of Texas Health Science Center University of Texas/MD AndersonVanderbilt University School of MedicineWake Forest UniversityYale University-Griffin Hospital

InternationalCharite University, Berlin, GermanyKings College, London, EnglandMedical University of Graz, AustriaTokyo Womens Medical University, University of Birmingham, EnglandUniversity of Milan, ItalyUniversity of Sydney, AustraliaUniversity of Wurzburg, Germany

*Over $10 million invested to prove that Juice


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Juice Plus+ Clinical Research UnderwayResearchers fromUniversity of Mississippi Medical Center Wake Forest University, funded by the National Cancer Institute of the National Institutes of

HealthUniversity of Texas/MD Anderson Cancer Center University of Milan, ItalyYale University-Griffin Hospital Prevention Research Center University of South CarolinaUniversity of North Carolina-GreensboroUniversity of Wurzburg, GermanyUniversity of Birmingham, EnglandUniversity of Birmingham, EnglandCharite Medical UniversityOntario, CanadaGermany

are investigating effect(s) of Juice PluPregnancy health

Nutritional status and various markers of cell health

Nutritional status and quality of life

Nutritional status in smokersEndothelial function

Measuring the markers of systemic inflammation in heExercise-related muscle fatiguePeriodontal (gum) healthPeriodontal (gum) healthHealthy healing from wisdom tooth extractionNormal activity days lost over the cold winter seasonMarkers of oxidation in healthy adults

Markers of skin health


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Clinical Research

Provides bioavailable nutriti

Reduces oxidative stress

Helps support the immune s

Helps Protect DNA

Promotes cardiovascular we

Proves Everyone Needs ITimeless vs. Timing


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Official Olympic Supplier


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Juice Plus+3 rd Party Credibility


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NSA Positioned Momentum Drivers

1. System Expansion (Before, Now, Future)2. Market3. Timing4. Business Model5. Expansion Possibilities

Right Decision at the Right Time with the Right Culture


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NSA / Juice Plus+ Systems


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Business Stages and Systems

Innovation Marketing Admin / Manage


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Sales Systems

1. Home Health Parties2. Childrens Health Foundation3. Professional Support Programs4. Face-to-Face w/ Juice Plus+ Tools5. Wellness Presentations (Company Sponsored)

6. Internet Lead Systems


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Sales Support - WebsitesPersonalized Juice Plus+ Websiteswww.juiceplus.com

www.juiceplusfacts.comwww.juiceplusreviewed.comwww.juiceplusvirtualfranchise.comwww.childrenshealthstudy.comwww.juiceplus.com/eventswww.juiceplus.com/kidsvideoswww.juiceplus.com/youtube


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Other Sales Support Tools

DVDs + CDs

Brochures / Marketing Materials (including online material)Connection to All International MarketsJuice Plus+ Facebook PagePrevention Plus Newsletter Juice Plus+ Experience MagazinePromo Plus


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Distributor Support(Focus: Distributor Success vs. Distributor Enrollment)

Virtual OfficeVoice ComTraining on All Aspects of Business (traditional and online)Assistance From Health and Nutritional ExpertsCorporate Business Partner Program

C P


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Customer Programs


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Juice plus+ effect

Plant the seed of One Year benefits - using JPCHSEmphasize clinical research to support health benefitsDiscuss complimentary product offer Establish health awareness using the 90 day survey

D t ti B t C ti


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Children

They are eating more fruits and vegetables inaddition to taking Juice Plus+

59%

They are drinking more water 67% 79

They are eating less fast foods and drinking fewer soft drinks

71%

They are taking less prescription or over the counter medication

55%

They are missing less school work 55% 51%

They are more aware of their health in general 86% 88%

Documentation Beats Conversation


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Test Market Results


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Test Market Results


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100 Day EmaCampaign


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New Juice Plus+ Effect Brochure


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Seek ways to affect representative behavior asit relates to enhancingcustomer experience.

Encawico

OPTIMIZING THE JUICE PLUS+ CUSTOMER EXPERIENCE

Seeks ways to connect toour customers such that we add to therepresentativerelationship.

Distributor Behavior

Connect With CustomersManage Relation

Comm

J i Pl M F l


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Juice Plus Momentum FunnelBase of Business

Customer core is almost 90% of sales

Distributor core driving business growth

Leaders to drive growth of entire NSA culture

ProspectsCustomersRelationships

DistributorsDNT - DDDD - VFVF - QB

QB - SCSC - Leader Expansion of leadership

Dashboard Reading

ProspectingRetention

Business RecruitingMovement toward SC

New leadership

Retention of leadershEngagement of leader

Stage 1

Stage 2

Stage 3

(JP


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NSAs Role

Product Research & Development

Product ManufacturingProduct LogisticsProduct MarketingProcess OrdersShip Directly to CustomersCollect PaymentsFinance PaymentPay You & Your TeamAccount For All DataAccess Through Virtual Office

THE JUICE PLUS+ VIRTUAL FRANCHISE

Reps Role

Prospect / Educate

Build RelationshipsShare Juice Plus+Administer Order Follow-upLook For Business InterestBuild a Team - EnrollManage a Team - TrainInspire a Team - AppreciatePursue Your DreamsSupport the Dreams of Others


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Stability and Projected Growthof Global Nutrition Industry

Gl b l N t iti I d t 1995 2014


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Global Nutrition Industry 1995 2014e


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Global Nutrition Industry Sales By Region$270 Billion in 2008

U S N i i I d S l G h (2000 2017 )


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U.S. Nutrition Industry Sales Growth (2000 2017e)

Source: Nutrition Business Journal

$160,000

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

$02000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Sales ($M) GrowthSales ($M)

2012 2013 2014 2015 2

$180,000


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U.S. Nutrition Industry By Sales Channel



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U.S. Dietary Supplement By Sales Channel

MLM Component:Growth is about 20% each year (2006



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U.S. Consumer Use of Dietary Supplements

Consumer Type

Population(Mil)

% of Population

Purchases /Month

$ Spent /Month

Annual Total($ Mil)

% of Mark

HeavyConsumers

10.9 4.6% 4.75 $50.09 $6,566 26.9%

Regular Consumers

84.1 35.3% 1.2 $12.13 $12,235 50.2%

OccasionalConsumers

60.0 25.2% 0.6 $5.80 $4,174 17.1%

Rare Users 39.8 16.7% 0.3 $2.95 $1,409 5.8%

Non-Users 43.2 18.2% 0.0 $0.00 $0 0.0%

Adults Total: 238.0 100.0% $24,384 100%



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Main Factors Driving NutritionAging global population

Continued growth of diabetes, heart disease, cancer and other chronic health ailments linked to poor nutrition

Growing middle class in key countries (China, Brazil, India) that (1) have more money, (2) are educated on vhealth & wellness

Regulatory changes


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The Growth of TheWellness Movement


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0

10

2030

40

5060

70

8090

100

1% 10%

50%

90%99%

Innovation Maturity

.1%

99.9

Growth

The S-Curve


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Percent ofHouseholds

47%2000

50%

10%

20081990

1995

2001

Time

Innovation Growth Maturity100

908070605040

302010

01994

90%

.1% 2%

13%

Mobile Phone S-Curve

Source: Forrester, Census Bureau

58%

2002

200786%

H lth Di ti it


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Healthcare DiscontinuityPeter Drucker Application of S-Curve To Healthcare

Alder, Richard; Physician Executive 1995

Time | Energy | Money

ChaosConfusioTurmoilFear

Illness

Wellne

Saturation

Awareness = Broken(System + Results)

Change = SolutionsBeing Implemented

Conclusion: Fixing Illness Does NOT Wor


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Conclusion: Fixing Illness Does NOT Wor

1980 1990 2000 2010 2020

2

46

8

10

American Institute for Research Analysis of

$Trillions

12

14

16

0

18

Window of Opportunity

Timeline of Window = ???Financially Breaking System = When, Not If


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Awareness Chronic Disease GloballyWHO (World Health Organization) noted that chronic diseases are the major cause of death and disability worldwide

WHO stated that in 2008 chronic disease killed more than 35 million people annually, twice as much as infectious disease

Chronic disease is responsible for approximately 80% of all disease and injury

Chronic disease is responsible for over 2/3 of all health expenditures

Impacting economics of individuals, businesses, & governments

Worldwide media attention is driving exposure of Wellness

Important Conclusions:1. Chronic disease is having a major economic impact on the Global Economy. That reality is driving 2. Chronic disease is primarily preventable. That reality is driving the Wellness Movement

Awareness U.S.


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Chronic Disease Is Major Issue

Amount Spent In 2007 (Trillions)

$0

$.5

$1.0

$1.5

$2.0

$2.5

USFood

300MPeople

ChinaPersonal

Consumption 1.2M

People

U.S.

Healthcare

U.S.Healthcareon

PatientsWith Oneor

MoreChronic Illnesses

$1.0

$1.4

$2.2

$1.7

McKinsey & Company, CDC, C

Awareness U.S.h d


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0%

20%

40%

60%

80%

100%

Cancers

62%

Mental

Disorders

54%

Diabetes

53%

HeartDisease

41%

Hypertension

39%

Pulmonary

31%

The Milken I

By 2030

Chronic Disease Projected To Grow

Awareness U.S.U S H l h D


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U.S. Healthcare DataWe know that chronic disease affects approximately 133 million Americans (45% of the population) whicleads to about 70% of all deaths in the US (2009 Almanac on Chronic Disease) Reality that 46+ million people are uninsured and another 38 million have inadequate health insurance - 1/3 of all Americans face the day without the security of knowing that medical care is available to them a

families (PBS.org)Loss of productivity (workers performing sub par) and absenteeism (sick days including care-giving for ochronic health issues costs over $1 TRILLION per year, and is the largest economic output associated witdisease. To put this in perspective, that TRILLION could have employed 20 million people at a salary leper year (The Milken Institute)

We have the most expensive healthcare system in the world today. We spend 6 times more per capita onadministration than any other country, and about 30-40% of our insurance premiums go toward administr

We rank 37 th in the world for healthcare (World Health Organization)

We spend more per capita on pharmaceutical drugs than any nation in the world

Important Conclusions:1. The US system is one of the most economically inefficient2. Society awareness on importance of wellness/prevention at an all time high and growing

Awareness U.S.


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(You & Your Family)

Amount %

Average Household Income $50,000 100%

Average Healthcare Costs < $15,000 > < 30% >

Average Household Taxes < $11,000 > < 21% >

Balance After Tax & Healthcare $24,000 49%

Healthcare costs now cause a bankruptcyin America every thirty seconds

President Barack Obama (February 2009)

Ch di id l


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Change - IndividualIncreasing spending in all areas of prevention (nutrition, alternative medicine, etc)(About 3x more on alternative medicine than out-of-pocket prescription drugs)

Eating healthier

Getting more exercise

Avoiding unhealthy behavior (i.e. smoking, alcohol consumption, etc)

Proactively monitoring health (i.e. risk based screenings, blood test, etc)

Alternative medicine now accounts for more than 11% of out-of-pocket healthcare expenses

Ch B i


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Change - Business

Implementing wellness and educational programs to change behavior

Promoting exercise programs and even paying for gym memberships

In house gyms and medical facilities

Weight management incentive programs

Ch G


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Change - GovernmentJapan Waistline over a certain size requires nutritional counseling

Australia Over 60% of adults overweight. The countrys new National Prevention Health Taskforce issued a plan of action to ban junk food advertising on Tsavings of over $300 million per year)

India and New Zealand Governments are considering a 5 Ingredient Poly Pill focused on reducing cardiovascular disease and stroke

Mexico 68% of adults are overweight so government launched a sweeping Anti-Obesity Campaign

UK Launched Change4Life Initiative in January 2009 which included a huge media blitz around eating healthy, subsidies for gym memberships, nutritional and even paying people for slimming down

US Sweeping healthcare reform

The S Curve in Juice Plus+


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10% 90%

Time

Growth

1993 2009

Proven

Prepared

Positioned

Innovation Growth Maturity

Cant measure thispart of the timeline


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You Have The Right Business ModelFor The New Economy

Virtual Franchise


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(Hybrid Business Model)

M L M

N e t w o

r k M a

r k e t i n g

F r a n c h i s i n g

Corporate



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Take: Proven business model No glass ceilings No territorial restrictions Unlimited income potential Home-based business

MLM / Network Marketing

Leave: Huge product lines Selling training Selling packages Disproportionate emphasis on t Ulterior motives at point of sale Pyramid sales profile

Globally Accepted Business Model


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Take: Proven business model No glass ceilings No territorial restrictions Unlimited income potential Home-based business

MLM / Network Marketing

Leave: Huge product lines Selling training Selling packages Disproportionate emphasis on t Ulterior motives at point of sale Pyramid sales profile

Pyramid Business ChecklistNSA Is Regulatory Example vs Warning


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NSA Is Regulatory Example vs. Warning

Product and PriceNo Investment RequiredPurchase and Inventory Requirements / Front EndLoadingSales Commission Sources (End Consumers vs.Distributor Network)Buy Back Policy

Retail Sales (% of End Consumers)Active Role For DistributorsEarnings MisrepresentationsGood Training

Virtual Franchise FranchisingComponent


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ComponentGood

1. Systemization (Sales & Support)2. Training (All Aspects of Business)3. Proven brand name product Visibility Campaign

Bad

1. Costs (Initial + Ongoing)

2. Time requirement

Recent State/Trends in Franchising

1. Fastest growing serve budget minded consumers2. Low cost set up growing 28% per year 3. High cost set up decreasing 1.2% per year 4. Credit markets are hurting model5. Retention challenges are growing (16% failure rate vs. 5% in past)

Company Start Up

Jiffy Lube $229k - $323kDollar Rent a Car $7.36k - $8.4mBuffalo Wild Wings $1.1m - $3m(2)McDonalds $995.9k - $1.8m(4)Hampton Inn $3.7m - $13.2mGolds Gym $531.1k -$ 3.9m

(Does not include royalties)

Virtual Franchise Corporate Component


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Typical Corporate Management Structure

Management Team (domestic & international)Distributor Support

Customer SupportManufacturingDistributionResearch & InnovationAccounting

Expense Allowance For Leadership (BIB)

Benefits For LeadershipHealth InsuranceDental InsuranceDisability InsuranceLife InsuranceFamily Tuition FundYear End Bonus

Virtual Franchise Summary


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End Result:

Proven Plan BLow Investment, High Return Business ModelOpportunity to Build a Global BusinessPossibility to Build a Relationship Model That Gives You Both Income and Time

FreedomFinancial Control of Your Life

Tenets Of Your Business Model


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Tenets Of Your Business Model

Low InvestmentLow Fixed CostQuick ProfitsTime FlexibilityRelationship Income ModelGlobal Marketplace

Relationship Income Model


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Start

Critical Mass

Relationship Journey

Value > Time + MoneyUtilization

Business Wealth = Value x Leverage

Time + Money > Pay for Value

Critical Mass = Enough relationships to (1) Sustain profitability and(2) Allow you to be paid greater than your value in the marketplace


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Expansion Of The Business Model

NSAs 22 Global Markets Now (January 2010)


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Country Retail Sales SalespeopleAustralia 844 Million 420,000Austria ??? ???Belgium 87 Million 14,231Canada 1.18 Billion 608,778Denmark 60 Million 60,000Finland 206 Million 86,000France 2.4 Billion 242,000Germany 8.86 Billion 778,000Ireland 62 Million 12,850Italy 3.4 Billion 365,000Japan 22.84 Billion 2.7 MillionMalaysia 1.03 Billion 4 MillionNetherlands 121 Million 37,218New Zealand 136 Million 140,000

Norway 121 Million 53,800Poland 750 Million 750,000Singapore 264 Million 566,000Spain 698 Million 145,099Sweden 244 Million 75,000Switzerland 237 Million 6,918United Kingdom 3.6 Billion 419,500United States 29.6 Billion 15.1 Million

Observations - Now


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In 22 out of 239 countries (9%)

16 of 22 markets are in EuropeMinimal saturation in current markets

Far East (big markets) Europe (big markets)Japan GermanySingapore France

ItalyUKPolandSpain

NSA Missing Major Billion Dollar Markets (January 2010


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Country Retail Sales SalespeopleArgentina 1.17 Billion 714,000Brazil 10.1 Billion 2 MillionColombia 1.5 Billion 867,000

Mexico 4.4 Billion 1.9 MillionKorea 7 Billion 3 MillionRussia 2.9 Billion 4.4 MillionTaiwan 1.64 Billion 4.1 MillionThailand 1.6 Billion 5.4 Million*China No Data No Data*India 586 Million 1.9 Million

*Large forecasted growth markets

Observations - Future


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Major Future Markets

Far East Pacific Basin Central / South AmericaChina South Korea BrazilRussia Taiwan MexicoIndia Thailand Argentina

Columbia

Juice Plus Business Points


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Proven by science, sales and global market success

Affordable to the masses

Marketed in a proven international business model

Entrance barrier driven by regulatory changes

Timing of wellness, nutrition and Juice Plus are in early stages of long-term trends driven by real demand

Growing trend toward owning a business, especially a home basedbusiness


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Why Now

vf gordon hester

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