vfb stuttgart: club media – how vfb stuttgart manages the digital channels emotional, interactive...
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Club Media and Social Media
by VfB Stuttgart
Holger Boyne
Head of Club Media
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VfB Stuttgart 1893 e.V.
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VfB Stuttgart 1893 e.V.
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VfB Stuttgart 1893 e.V.
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VfB Stuttgart 1893 e.V.
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VfB Stuttgart 1893 e.V.
• German champion • 1950
• 1952
• 1984
• 1992
• 2007
• German Cup winner • 1954
• 1958
• 1997
• German Supercup winner • 1992
• Since September 9th, 1893
• Stadium: Mercedes-Benz Arena
o Capacity: over 60.000
• Today about 45.000 members
• Colours: white-red
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VfB Stuttgart 1893 e.V.
Pos. Team Matches GD Points
13. Hannover 96 30 -17 32
14. SC Freiburg 30 -17 32
15. VfB Stuttgart 30 -13 28
16. Hamburg SV 30 -16 27
17. Nurnberg 30 -23 26
18. Eintr. Braunschweig 30 -24 25
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VfB Stuttgart – „Club Media“?
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Function in the company
• Media / Communication
• Marketing
• Ticketing
• Merchandising
• Distribution
• Service
• ICT
• Corporate development
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Throw a glance in the future.
The journey is its own reward.
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What do we want to achieve?
• Information and entertainment
• Commitment
• Interaction
• Service
• Marketing and brand advertising
• Distribution
• Infrastructure
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How can we reach the fan on all platforms?
• Relevance
• Emotion
• Distribution
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Content is king.
4 relevant assumptions
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Assumptions of a futurologist
We are approaching you
How can we reach the fan?
• Range
• Platform
• Terminal
• Point of time
• The emancipated consumer
• The environment is getting smart.
• Second screen
• The role of brands and clubs
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VfB Stuttgart in „Club Media“.
Final goal: Quality not just quantity
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VfB Portals
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vfbtv
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Mobile offers
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More…
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Google+
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Examples I
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Examples V
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Examples V
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Future device SmartTV
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SmartTV
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SmartTV
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Thank you for your attention!