Mediakit-201232 citiesthe largest magazine network in Russia

1 issue 507 000 copies

2 million readers

First Published April the 1st, 2000 Issued of on the 1st and 15th, every month

Audience desired by everyoneDiverse, applied and balanced content, «getting-directly-into-the-readers-hands» distribution system in locations where the readers are socially active; all these provide Vibirai with financially solvent, status audience of the consumer of any age.

*Affinity – an issue audience ratio in a target group (%) to an issue audience among all the population (%). Index number from 100 and more indicates that it is target audience for the issue. The higher Affinity, the more the issue satisfies this target audience.

Primary audience on the basis of sex and age

20–24 o.y. 11,0%

25–34 o.y. 11,4%

16–19 o.y. 9,8%

20–24 o.y. 19,8%

25–34 o.y. 16,2%

35–44 o.y. 12,4%

Males

Females

Affinity 149*

Affinity 129

Affinity 240

Affinity 299

Affinity 157

Affinity 146

A family can buy expensive things but not everything they would like –

People who estimate their income as high

Family non-limited in means, prosperity

Origin: TNS Russia, National Readership Survey (city NRS) research work, December 2010 – October 2011, Vibirai audience median in 12 cities (www.tns-global.ru).

Primary audience on the basis of sex and age

Primary audience on the basis of sufficiency

Target audience on the basis of social status

58,7% Affinity 174

15,9%Affinity 151

19,3%Affinity178

19,8%Affinity136

17%Affinity180

24,3% Affinity 208

6% Affinity 156

Sex

Age

16–24 o.y.43,1%

Males36,4%

Employees Principals Specialists Students, pupils

35–44 o.y.18,9%

25–34 o.y.29,2%

45+8,8%

Females63,6%

Extraordinarily in-demand content

Magazine main directory headings

Announcing

Commercial

Vibirai is an extremely popular entertainment and cultural life guide to people all over Russia.Reference, announcing and review information in the magazine makes Vibirai a necessary every day adviser. Vibirai is enjoed and frequently used by many people. Editorial content offers the same headings as the directory block. It is divided into network and local contents.

Calendarevents

Theater Exhibition Music Cinema

Food PetsClubs

Hotels

Taxi Rentals Shopping

Tourism

Sports

Children

Outdoors

Training Holiday Bath and sauna

Health Beauty

Distribution

Just-in-Time Convenient

Vibirai is readily accessible in over 400 places in every city due to its popularity and free distribution. Hunt for Vibitai – is a typical behavioral model for the inhabitarts of the cities where it is ussued.

The 1st day30%

The 2nd day30%

The 3-d day40%

Vibirai provides an efficient way to quickly spread information as newspapers do. Unlike other magazines, Vibirai is perfect for advertising upcoming events such as: openings, parties, sales, prize drawings, sales promotion etc…

The speed of ‘hot from the press’ Vibirai distribution «3 days» model

Handy travel-size of the magazine is one more reason to grab it and keep it: at home, at office, in car, even in purse or clutch.

Vibirai is the only magazine in Russia that provides the advertisers with the triple protection from «the circulation lies», that prospers at the regional markets.

The first protection level :� circulation certification in the National Circulation Service (NCS).

The second protection level:� all the cities circulations are printed in some base printing-houses, which are accountable to a network centre that makes impossible the wide-spread practice of local editorial offices and local printing works collusion.

The third protection level:� as far as the National Circulation Service audits the certified issues circulation formally, Vibirai practises circulation public examination when the magazine advertisers are invited for every issue acquisition and count the parcels and check the packaging arrangement with their own hands.

Impressive circulation power

Cosmopolitаn Star Hit Glamour Vibirai Za rulem Burda Otdohni

Magazines in Russia with most circulation* 1 100

715700

488 480460

260

Vibirai Ya Pokupayu Dorogoe Udovolstvie Sobaka.ru

Regional magazines networks circulation**

91

488

260

132,2

* Claimed one-time circulation of all issues for 1.01.2012, Vibirai circulation for 1.05.2012

**Claimed circulation of all publications for 1.01.2012, Vibirai circulation for 1.05.2012, Ya Pokupayu circulation, without Moscow and St. Petersburg issues.

The largest regional magazine network in Russia

1 014 000 issues monthly

8 circulation top records

32 cities in Russian and Kazakhstan

«Circulation — top record of the year» — is the only media award, which uses impartial statistic data to determine the winners. All the data is confirmed by the National Circulation Service(NCS). Only newspapers and magazines which lead honest circulation politics can be nominated for the award. VIBIRAI magazine is 8 -time winner of the award! According the results in 2011, VIBIRAI magazine network has been awarded as the largest in Russia again.

Alla Kapustinskaya, Network Advertising ManagerRegional Development DepartmentPARAMON publishing group (Chelyabinsk)

pr. Lenina, 78 B, Chelyabinsk, Russia, 454080tel. +7 (351) 247-11-11 (add 3939)fax: +7 (351) 247-05-83mobile: +7-912-479-11-58

Dmitry Temerev, Network Client Manager(Moscow)

mobile: +7 916-365-95-58e-mail: temerev@inbox.ru

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