“We provide more than just labels”

Welcome to

Who we are…We are a digital exclusive label

printer and converter serving the Private Brand Label markets (PS and Cut & Stack) with expertise in In-Mold labeling and decorating.

We operate in a10,000 sq.ft. facility on the north side of Milwaukee, WI as a division of OnCourse Information Services, Inc., Milw, WI.

Our staff has over 70 years of printing experience, covering all print methods with an expertise in Digital Print.

We currently serve an international market with customized labeling solutions that impact bottom line benefits in every area of companies - Marketing, R&D, Purchasing, Operations and Finance.

Why we are a niche label supplier…

To stand out in todays competitive marketplace, every product needs to be a ‘shelf talker.’ Today’s brands need to give their consumers more personalized product choices and they need their advertising to remain relevant.

The need today is to bring forward a digital solution that can easily keep up with the changing market. Our mission at Vibrant Graphics is to provide you with a cost saving print option that will provide you with the capabilities you need to be successful in the marketplace.

This is the challenge product manufactures are faced with. They are failing to meet the market needs using the traditional lithographic and flexographic print methods because of the high runs and long turn times.

+ Re-Designs can be executed using modern go-to-market strategies quickly.

- Re-Designs done with conventional print limitations

+ Design with digital print capabilities

+ Streamline artwork creation

- Design with conventional print limitations

DESIGN

+ Print only volume required to effectively launch product to market

+ Premium Quality & Color

- Print high volume of product

+ Print volume based on consumer demand.

+ Revisions are quick, easy and low cost.

+ Quality and color is replicated for consistent results.

- Ship “same” product from warehoused inventory

- Revisions are costly

- Difficult to replicate consistent color

+ Inventory is very low allowing shorter “phase out” period.

- Large quantities of product decoration requires long phase out period

LAUNCH REPLENISH PHASE OUT REDESIGN

Traditional Process Model Obstacles

Digital Advantage

Typical Product Life Cycle

Digital Print solutions“Sell & then make” business model

Traditional Print Solutions“Make & Sell” business

model

Paradigm Shift for the

Future

We understand your marketing challenges of

today!

Consider what’s important for your success?

TIME TO MARKETTOTAL COST OF

SOLUTIONCAPTURE THE

INDIVIDUALPRINT VALUE

CUSTOMER

PROACTIVEEFFECTIVENESS OF THE

PROGRAMJUST IN TIME

CUSTOMIZED

“Make & Sell”Conventional Print

SolutionTime to Print

Label

Cost/1000Reach the Masses

Print Volume

Customer

ReactiveCost of the

JobJust in case

Static

“Sell & then make”DIGITAL PRINT

SOLUTION

OR

SUBSTRATE

BLANKETBLANKETBLANKETBLANKET

IMPRESSIONIMPRESSIONIMPRESSIONIMPRESSION

– Plates are made for each color and the ink is ‘offset’ onto a blanket. The blanket transfers the ink to the substrate.

– Each color cylinder needs adjustments throughout the press run to maintain a quality print.

– Material and Time is needed to make each plate, balance the correct amount of ink.

PLATE PLATE PLATE PLATE

We understand the traditional Offset Litho printing methods used…

SUBSTRATE

PLATEPLATEPLATEPLATE

IMPRESSIONIMPRESSIONIMPRESSIONIMPRESSION

Plates are made for each color with the image ‘raised’ off the plate surface.

Each ink color is transferred to the raised image on the plate which is relieved onto the substrate.

Each color cylinder needs adjustments throughout the press run to maintain a quality print.

Material and Time is needed to make each plate and to balance the correct amount of ink.

We understand the traditional Flexo print methods being used…

HOW WE DO IT….through state-of-the-art digital print technology.

…..and this is why our print images look so much cleaner and sharper in side by side comparison to traditional print methods.

7 LAYER INK FILM

Digital 1-SHOT print method

BLANKET

IMPRESSION

CYLINDER

SUBSTRATE

7 microns thick

All inks are “transferred” to the blanket FIRST, then they are “transferred” to the substrate…We call this 1-shot…

SUSTAINABILITYMoving from conventional printed labels to

digitally printed labels WILL have a dramatic

effect on the environment by -

Example below based on 200 sku’s @ 900 Linear Feet per SKU

1) Reduced manufacturing waste.

2) Reduced obsolescence waste -

(print only what you need, when you need it)

3) Our inks contain *NO:

Hazardous Air Pollutants (HAPs)

Particulate matter emissions

Hazardous waste

Example below is based on 200 sku’s running 900 Linear Feet per SKU

Digital Print make ready waste

~7,000 Linear Feet

Traditional Print make ready waste

~180,000 Linear Feet

Black

Magenta

Cyan

Yellow

Orange

Green

Violet

White

Black

Magenta

Cyan

Yellow

Traditional Print Limited To 4 Color Gamut Digital Print 7 Color Extended Color Gamut

Yummy!

Crisp edges on reverse text

No Trapping Required

Print Quality at the source

Traditional Print

Each color needs to overlap or ‘trap’ on each other

Digital Print

Perfect ‘kiss-fit’ of colors

Consider These Possibilities…

? What if you could change the label graphics according to the season?

Or an annual event or cause? Would that offer greater shelf appeal and drive incremental purchases?

What if you could refresh the label design on a regular basis? Would it increase customer engagement?

What if you had a cost effective way of providing multi-language labels that can differentiate by cultural and regional barriers?

What if you could provide individual product coding for traceability, anti-counterfeiting, or an occasional consumer prize offering driven to your web landing page by each product line? Would that increase your brand effectiveness?

What if…………………….?

PRINT COST IS BASED ON TOTAL QUANTITY ORDERED:

What if you could provide…………. What, How & When your customer wants it?

Order 100,000 total labels of the same size:

A.Production Option = 1 lot of 100,000

(inventory)

B.JIT Option = 10 lots of 10,000 each

C.Versioning Option = 100 lots of 1000 each

D.Variable Data Option = 100,000 lots of 1

each

 

 

 

  Sku Qty     1 1500    2 1500    3 500    4 3500  Sku Qty

 

5 2500  1 5,000 6 5,000  2 4,000 7 10,000  3 1,000 8 8,000  4 10,000 9 6,000

Sku Qty

 

5 2,000 10 1,2001 10,000 6 500 11 8002 10,000 7 1,500 12 5503 10,000 8 20,000 13 6,4004 10,000 9 10,000 14 20,0005 10,000 10 200 15 10,0006 10,000 11 1,800 16 5,0007 10,000 12 14,000 17 4,5008 10,000 13 10,000 18 5509 10,000 14 10,000 19 9,500

10 10,000 15 10,000 20 3,000

 100,00

0  100,00

0 

100,000

Simple Formula Multiple Sku’s + Same Label Size + Different Designs/Text/Bar Code = Same Press Run

YOUR COMPANY WILL BEST BE SERVED THROUGH OUR ENGAGEMENT IF :

You want to provide what your customer wants - when they want it.

You are looking for assurance that what you

see is what you get each time, every time. You need flexible and customized solutions

for each project as a normal course of business.

You are more concerned about value to your

customer. You value speed to market and the flexibility

to make up to the minute changes and revisions without long delays.

You will realize solid, cost effective solutions for EVERY step of your product’s life cycle!

You prefer to see printed proofs on the actual materials to be used on your product before committing to a production run.

You would like to save time by allowing us to inform you of new material constructions that are available for your applications.

You and your company are environmental stewards and are proud to market a positive ‘Green’ image to your customers.

Benefits of Becoming our Partner…

We allow you last minute changes in design, content and quantity for reorders.

Our Just-In-Time manufacturing allows you options for a Zero, Reduced or Exact inventory that we can assist you in managing.

Each of your product labels can be individually personalized during a press run without shutting down; saving you time and money.

We provide the flexibility to print multiple designs in various languages within the same press run at no additional cost and with no minimum quantity.

We can give you low cost Prototypes and samples of different design ideas on different material constructions to test market results.

We provide the “WOW!” factor to your customer with extremely high quality images that are unmatched in traditional print methods.

We actively participate as a partner for success in design suggestions, material selections and best cost value in quantity breaks.

We keep you informed of new material constructions that are available for new applications.

You can market a positive ‘Green’ image to your customers.

You will realize solid, cost effective solutions for EVERY step of your product’s life cycle!

“We are, who our customers say we are”

“Vibrant Graphics produces incredible quality products. I have a sense of peace knowing whatever we ask; the Vibrant Team is ready to help us achieve it. Their services have helped us achieve excellent quality and fast turnaround times. I would not call working with Vibrant Graphics work; it is more like a happy marriage.” -Vice President Marketing and Sales

“Working with the staff at Vibrant Graphics has been enjoyable. The staff is knowledgeable, friendly and responsive to my ever changing needs. I value the support, expertise and quality that they provide. The best decision that a prospective client could make would be to have their digitally printed materials produced by the experts at

Vibrant Graphics.” -Senior Buyer

“The Prepress Leader at Vibrant

Graphics is my main point of

contact. He has gone above and

beyond to help me on certain

projects. He is a great resource

as a graphic designer and

expeditor.” -Product Manager

“Working with Vibrant Graphics was very satisfying. They met me every step of the way and were willing to create terms that worked for my company. I have already referred clients to them and plan to bring more shortly.” -Owner

“Before partnering with Vibrant Graphics we were unable to print labels with multiple SKU's at a reasonable price because the tooling charges were too high. Vibrant showed us that digital print is the way to go. They understand customers individually and work to achieve

their goals. We really value their flexibility.” -Buyer

“I love the actual product. The graphics department did a terrific job. The quality is good. The price is right.” -Owner

“I needed my orders to be

completed quickly. You

responded quickly

and I really appreciated

that.” -Owner

“Our lead

times have

decreased

yet again, and

everybody’s

been really

pleasant to

work with. The

communication

is good, and

the process is

always done in

a timely

fashion. It’s

been hard to

find partners

who have been

willing to go

that extra

mile.” -

Senior Buyer

“Our stickers arrived and we LOVE them! The colors and gloss look awesome and they are aligned perfectly. We are thrilled!” -Production Coordinator

Why we do what we do

Mission Statement Vibrant Graphics exists to provide the private brand

industry with value-added labeling solutions through state-of-the-art digital print technologies; at a level of service that exceeds their expectations of

quality, cost, responsiveness, flexibility and reliability while meeting our profitability goals.

QUALITY POLICY Vibrant Graphics accepts responsibility for the complete

satisfaction of its customers.  We exercise this responsibility through adequate training of our

employees, adherence to proven procedures, and total commitment to meeting and exceeding customer

requirements, and to maintaining an organizational culture that fosters continuous improvement.

“We provide more than just labels”

It’s NOT about digital…

– It’s about the POSSIBILITIES that we provide!