video and blogging presented at shecon 2011 #shecon
DESCRIPTION
My presentation to SheCon 2011 (#shecon) on Video and Blogging. Video should be an integral part of everyone's Social Media Strategy. Done right, video can be used to create not only a tremendous following by allowing you to connect with your audience, but can also drive great Search Engine Optimization (SEO) results.Check us out at http://www.biztegra.com and http://www.smworkshop.com.TRANSCRIPT
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© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
© 2011 Biztegra – All Rights Reserved – Do Not Reproduce
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Follow @Biztegra on Twitter right now
I’ll Wait
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Murray IzenwasserStrategy Practice Lead, Biztegra
www.ContactMurray.com
@murrayiz
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Education
Strategy
Development
Engagement
www.SMWorkshop.com
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The World
Is Watching
24 Hours of Video Uploaded Every
Minute
Average Person Spends 15 Minutes a
Day Watching24 Hours of Video Uploaded Every
Minute
70% of Traffic Comes from Outside
US
2 Billion Views a Day
82.5% of the U.S. Internet audience
viewed a video online. 75% more
videos online in December 2010 than
December 2008.
In a 2010 report from Cisco, 30% of
Internet traffic is currently video. By
2013, 90% of Internet traffic will be
video.
Advanced Internet video (3D and HD)
will increase 23-fold between 2009
and 2014.
By 2014, 3D and HD Internet video
will include 46% of Internet video
traffic.
Online video ad spending will swell
from $1.97 billion to $5.71 billion.
The length of the average video was
5.1 minutes in February 2011.
The average online video ad was 24
seconds.
Video ads accounted for 12.4% of all
videos viewed and 1.2% of all minutes
spent watching video online.
Top video ad networks potentially reach
the following proportions of the total
U.S. population:
Google Display Network at 46.7%
Tremor Media at 46.3%
BrightRoll Video Network at 37.3%.
In February 2011 there were 3.8
million video ads, which averages
about 30.2 ads per viewer and
reached 42% of the total U.S.
population.
According to comScore Video Metrix,
in February 2011 the total U.S. unique
video viewers on the Internet was
169,646 with an average of 816.4
minutes per viewer.
Google sites had 141,065 total unique
viewers, averaging 261.6 minutes
per viewer in the month.
VEVO had 48,998 unique viewers
averaging 81.2 minutes per viewer.
Microsoft Sites had 48,812 unique
viewers averaging 46.5 minutes per
viewer.Facebook.com had 46,661 unique
viewers averaging 18.5 minutes per
viewer.
Viacom Digital had 45,214 unique
viewers averaging 74.2 minutes
per viewer.
Hulu had 27,257 unique viewers
averaging 224.3 minutes per viewer.
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Examples
& Tips
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Mark Horvath
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Mark Horvath
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GO BIG !
GO VIRAL !Flickr / JD Hancock
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GO BIG !
GO VIRAL !
Flickr / Soggydan
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GO BIG !
GO VIRAL !
Flickr / OliBac
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GO BIG !
GO VIRAL !
Flickr / limaoscarjuliet
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Go Big! GO VIRAL !
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Go Big! GO VIRAL !
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YouTube is the…
2nd largest search engine
3rd most Visited Site
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What Can Happen
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After 6 Minutes…
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Afte
r 8
Hour
s…1
2
3
45
7
6
8
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After 8 Hours…
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Just Luck?
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Quick, Little Video…
Link To Video
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The Results?
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Afte
r 10
Min
utes
…1
2
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Afte
r 50
Min
utes
…1
2
34
5
6
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Afte
r 9
Hour
s…1
2
34
5
7
6
8
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What Will You Need?
Camera
Lighting
Sound
Editing Software
Keep It
Simple
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What Will You Say?
Training Videos
Presentations
Help / How-Tos
Events
Expert Interviews
Contests
Daily / Weekly Thoughts
Customer Interviews
Does It Really Matter (?)
Keep It
Relevant
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Two Keys
Keep it Simple
Be Yourself
Don’t Spend A Lot On Equipment
Tag, Title, Describe Appropriately
Start
Don’t Stop!
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Flickr / jimharmer
I just really like this image.
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Flickr / jimharmer
I just really like this image.
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Thank You…
…Very much!
Flickr / meddygarnet