VIDEO

AR IN MESSUKESKUS NOW – FIRST STEPS

World’s first B2C AR

experience of this

scale that surrounds

the user 360 degrees

Works on

iPhones, iPads

and Android

devices

20 AR solutions

sold to

customers

AR covers two of

the largest expo

halls in

Messukeskus

2 000users

35-40% Of app users make their

way to stands using AR

”We will turn digital services

into new business

and a factor that enriches

genuine encounters”

STRATEGY – THE MOTOR OF CHANGE

BUSINESS CASE

”How to make sure AR is something worth investing in?”

BUSINESS CASE

In the year 2020*

AR > VR

Projection:

120billion dollars*

Gamification

of events

*)http://www.digi-capital.com/news/2016/01/augmentedvirtual-reality-revenue-forecast-revised-to-hit-120-billion-by-2020

BUSINESS CASE

Average price for an AR

solution

Sold units per

event

Net worth per

event

Net worth for all major

exhibitions (20)

600 € 30 18 000 € 360 000 €

1 500 € 30 45 000 € 900 000€

3 000 € 30 90 000 € 1 800 000 €

5 000 € 30 150 000 € 3 M €

10 000€ 30 300 000 € 6 M €

THE PARTNER - IMMERSAL

”At the same time, on the other

side of Helsinki an idea needed to be tested…”

”AR will change our lives

just as much as the

internet did ”- Jufo Peltomaa, Immersal

THE PARTNER - IMMERSAL

BUILDING WITHOUT AN EXAMPLE – HOW WILL WE MAKE THIS

WORK

BUILDING WITHOUT AN EXAMPLE

Unexpected delays were evident:

On the demo area the markers didn’t

work due to similar ceiling construction

BUILDING WITHOUT AN EXAMPLE

31 500 m2

BUILDING WITHOUT AN EXAMPLE

Use the devices that people already

have in their pockets.

Give them content they find useful and

entertaining.

How does AR work in Messukeskus?

A Simple App Point and Shoot Navigate & Have Fun

Our AR App, called Immersal

Messukeskus works on iPhones,

iPads and Android devices.

Special markers hanging from

the roof in the exhibiton area

enable the entire 360 degree AR

experience

The most loved functionality is

the navigation: you can search

and navigate to any stand!

Exhibitors can gain additional AR

visibility through different kinds

of AR realisations.

INTERNAL HICK UP – HOW DO WE DRIVE SALES

Hey! We’ve launched an amazing AR App

that allows us to sell holistic solutions

and gamify exhibitors stands!

Oh, okay, but I am really more

comfortable with selling square meters

like I always have.

SOLUTION – PRODUCT DEVELOPMENT

Hey! We have three types of different AR

solutions you can choose from. Or let’s

discuss with our expert and come up with

something totally unique!

THE LAUNCH

”Does it really work?”

We instantly knew wewanted to be part of this! Sari Juurinen, Marketing Manager, Olympia Air Travel Ltd

This is amazing, we want to book this for next year too!Kari Joronen, Marketing Manager, Volvo Cars Finland

#tempaudu

reach 3,85 mill.

visitor satisfaction

(83% in 2016)

is going to

come back

New visitors

#matka2017

reach 2,05 mill.

Customers wished for younger visitors

visitor average age 39 (43 in 2016)

91%

84%

29%

71 587visitors (+7%)

15 343Travel

professionals

6 134Pre-arranged

meetings

“Matka Travel fair digitalizes fair business”