video concepts:
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Video Concepts:. Creation, application, Social Media. Eric J. Schiff | University of Oregon | AAD 610 – MktgMediaComm.com. Video in Social Marketing. VIDEOS ARE KEY Top area for increased marketing efforts. Youtube is where 69% of marketers put the most increased efforts in 2013 . - PowerPoint PPT PresentationTRANSCRIPT
C R E AT I O N , A P P L I C AT I O N , S O C I A L M E D I A
VIDEO CONCEPTS:
Eric J. Schiff | University of Oregon | AAD 610 – MktgMediaComm.com
VIDEO IN SOCIAL MARKETING
VIDEOS ARE KEY
•Top area for increased marketing efforts. •Youtube is where 69% of marketers put the most increased efforts in 2013.•Trend continues for 2014
Reference Eric’s Social Media Marketing Diigo List for relevant articles.
Source: Social Media Marketing Industry Report 2013
VIDEO INTEGRAL TO BRAND
• Video is big, always has been, and always will be, but it seems marketers are embracing it more and more as part of their brand strategy.
• Consider that more than 110 hours of video are uploaded to Youtube every minute in 2014 – up from 79 in 2013
• It is the 2nd biggest search engine online and the number one search engine for travel within the 18-24 years old demographic
• One can easily understand why video has become pivotal for many organizations, in particular in the travel & hospitality vertical (which feeds the Arts)Source: Social Media Marketing Industry Report 2013
SOCIAL MEDIA MARKETING TRENDS
5 Social Media Marketing Trends for 2014
• FACEBOOK DOWN (losing younger audience)• TWITTER UP (gaining at all demographic levels)• SNAPCHAT MARKETING (Viral Marketing)• Short term viral marketing• Snapchat video
• Google+• Collaborative Economy (P2P)• Videos (Are Hot, Hot, Hot)
Source: Frederic Gonzalo – 5 Social Media Marketing Trends
VIDEO EXAMPLES
• Music of New Orleans
• My Tattoos, My Business
• Repurpose
• Jay Shepherd Biopic
• Additional AAD Samples
VIDEO APPS STANDARD
Standard Production Apps• iMovie (Mac)• Final Cut Pro (Mac)• iSkysoft Video Editor (Mac & PC)• MovieMaker (PC)• Adobe Premiere (Mac & PC)• Sony Vegas Pro 12 (PC)• Magix Video Pro (PC)• Pinnacle Studio 17 (PC)
Formats: MOV, M4V, MP4, FLV, MPEG, WMV, more.
VIDEO APPS TABLETS/MICRO
Tablets• iMovie• ReelDirector• Cinefly• Magisto
Mobile/Micro Video• Vine• Viddy• Snapchat• Poke• Instagram• Lightt
VIDEO SHARING SITES
• YouTube• Vimeo• Metacafe• Veoh• Break• flicker