video content strategies
DESCRIPTION
Video Content Strategies. Transforming Websites with Video Myth-busting HTML 5 . The Crossroads. Culture Transformation. Closing the gap between content and audience. Benefits of Video Content. Production. Distribution. Key Strategic Element – Player ubiquity. - PowerPoint PPT PresentationTRANSCRIPT
Video Content Strategies
Transforming Websites with VideoMyth-busting HTML 5 <video>
The Crossroads
Culture Transformation
Closing the gap between content and audience
Benefits of Video Content
Production
Distribution
Key Strategic Element – Player ubiquity
In Action: http://www.state.gov/
Video Traffic Statistics & Trends
Myth-Busting HTML5 <video>
The Promise
• No fragmentation – higher success factor with scalable, manageable solutions
• No need for plug-ins, 3rd party tools or proprietary solutions.
• Better performance – native functionality• More culturally aligned with the web – open &
free standards
The Reality
• The functionality is standardized, the implementation isn’t
• War of the codec standards• Reliance on Plug-ins (Flash) for fallback
Encoding <video>Ogg theora H-264 VP8 Web M
Internet explorer NO 9.0 SOME
Firefox 3.5 NO 4.0
Chrome 3.0 NO 6.0
Safari NO 3.1 SOME
Opera 10.5 NO 10.6
Implementation
• Make one version of your video in WebM (VP8+Vorbis)
• Make another version in H.264 +AAC audio in an mp4 container
• Make a third version in theora + Vorbis in an ogg container
• <video> embed with a fallback on flash
Why Bother?
• Devices. If you care at all about reaching the mobile marketplace, video is a must.
• Lead, don’t follow - be a part of setting the standard. The sooner you get started, the better off you’ll be when it matures.
• Potential – html5 <video> is where flash was 10 years ago – on the precipice of explosive growth.
• It’s worth it – any bumps are outweighed by video’s extended reach.
• SaaS Solutions – you don’t have to DIY.
Resources
• Technical: html5rocks, html5video• In Action: http://www.state.gov/• Platforms: Brightcove, Kaltura, Vzaar, Yokto,
SproutVideo• Players: VideoJS, Sublime Video,
MediaElement.js, JWPlayer