VideoVideo

Costs to VictimsCosts to Victims

• Emergency roomEmergency roomand ICU careand ICU care

• Lost work and Lost work and productivityproductivity

• Lingering Lingering IllnessesIllnesses

Costs of RecallCosts of Recall

• Peanut recall may Peanut recall may reach $500 millionreach $500 million

• Track down, retrieve, Track down, retrieve, and transport and transport millions of itemsmillions of items

• Kellogg’s alone Kellogg’s alone $75 million$75 million

Cost of Lost SalesCost of Lost Sales

• Tainted products, related Tainted products, related productsproducts

• Tomato industry lost $100 Tomato industry lost $100 millionmillion

• Spinach recall $175 millionSpinach recall $175 million

Cost of Lost ProductionCost of Lost Production

• Peanut sales down Peanut sales down more than 25%more than 25%

• Fields went fallowFields went fallow

• Peanut industry Peanut industry estimates lost sales estimates lost sales and production over and production over $1 billion$1 billion

Cost of Restoring the BrandCost of Restoring the Brand

• AdvertisingAdvertising

• Public relationsPublic relations

• Rebuild relationships Rebuild relationships with wholesalers, with wholesalers, small businesses, small businesses, InvestorsInvestors

Adding it UpAdding it Up

• Over $2 billion dollars, because of a company Over $2 billion dollars, because of a company that processed only 2.5% of annual U.S. cropthat processed only 2.5% of annual U.S. crop

• None of it covered by insuranceNone of it covered by insurance

• Compensating sickened customers a tiny Compensating sickened customers a tiny fractionfraction

My Top ElevenMy Top Eleven

1.1. Improve surveillanceImprove surveillance

2.2. Government Agencies Government Agencies work togetherwork together

3.3. Train, certify, Train, certify, vaccinate food vaccinate food handlershandlers

4.4. Stiffen license Stiffen license requirementsrequirements

5.5. Increase food Increase food inspectionsinspections

My Top ElevenMy Top Eleven

6.6. Reform agencies at every Reform agencies at every level to be more proactivelevel to be more proactive

7.7. Legal consequencesLegal consequences

8.8. Technology to make food Technology to make food more traceablemore traceable

9.9. Promote researchPromote research

10.10. Provide tax breaksProvide tax breaks

11.11. Improve consumer Improve consumer understandingunderstanding

Prevention is Cost-EffectivePrevention is Cost-Effective

• LegislationLegislation

• RegulationRegulation

• EducationEducation

Food Safety NewsFood Safety News