video - digitalmarketer | marketing tools & trainingvideo boomerang purpose acquisition play use...
TRANSCRIPT
VIDEO BOOMERANG PLAY
• Have a strong “cold” video asset that provides a lot of value, for example… it teaches something
• Are in a broader market where value first is VERY important…
• Cold piece of content leads seamlessly into your warm piece of content
• Have patience to allow the custom audience to grow, and then retarget
• Have a bit more experience running ads
Best used when you….
EXAMPLE
OPTIONAL…
EXAMPLE
RETARGET WITH “HOW TO BUILD A
CHICKEN COOP” AD
DIRECT RESPONSE VIDEO PLAY
• You have a strong cold video asset that’s more about the offer than educating or giving value first
• Have a novelty product/service OR you’re in a very small market (local or specific avatar)
• You have a very attractive piece of warm traffic content
• You want results fast
Best used when you….
EXAMPLE
