video for disaster and crisis reporting - wochit for global editors network hackday, rome 24 feb...
TRANSCRIPT
Video for Disaster and Crisis Reporting@GarrettGoodman
Let’s begin with an undeniable truth
@GarrettGoodman
PANDAS are the new CATS of the internet
@GarrettGoodman
@GarrettGoodman
https://www.facebook.com/CBSNews/videos/10153937879950950/
118M views
1.4M shares
2 Facts about Video for Disaster News
@GarrettGoodman
Reuters Institute for Study of Journalism
http://reutersinstitute.politics.ox.ac.uk/news/online-video-news-driven-technology-publishers-and-platforms-not-consumers-new-report
“The PERCENTAGE OF USERS accessing BBC News [to watch video] following the Paris attacks in November 2015 MORE THAN DOUBLED”
@GarrettGoodman
Gruppo Espresso + Wochit
https://www.wochit.com/case-study/gruppo-lespresso/
“Video was shared 20X MORE THAN LINKS, and 11x more than photos for one local newspaper’s Facebook page.”
@GarrettGoodman
3 Approaches to Disaster Video
@GarrettGoodman
Traditional TV BNO NEWS
@GarrettGoodman
@GarrettGoodman
Branded intro
Voiced over
Many Video Soundbites
http://bnonews.com/news/index.php/news/id3403
Web Video LA REPUBBLICA
@GarrettGoodman
No intro
Text overlays
Photos for an event timeline
@GarrettGoodman
http://video.repubblica.it/dossier/terremoto-18-gennaio-2017/valanga-sull-hotel-rigopiano-la-ricostruzione-della-tragedia/265576/265954
Social Video LBC
@GarrettGoodman
No intro, square format
All Tweets
1 minute long
@GarrettGoodman
https://www.facebook.com/LBC/videos/10154073183906558/
Get in [email protected]@GarrettGoodman
www.wochit.com