Video for Disaster and Crisis Reporting@GarrettGoodman

Let’s begin with an undeniable truth

@GarrettGoodman

PANDAS are the new CATS of the internet

@GarrettGoodman

@GarrettGoodman

https://www.facebook.com/CBSNews/videos/10153937879950950/

118M views

1.4M shares

2 Facts about Video for Disaster News

@GarrettGoodman

Reuters Institute for Study of Journalism

http://reutersinstitute.politics.ox.ac.uk/news/online-video-news-driven-technology-publishers-and-platforms-not-consumers-new-report

“The PERCENTAGE OF USERS accessing BBC News [to watch video] following the Paris attacks in November 2015 MORE THAN DOUBLED”

@GarrettGoodman

Gruppo Espresso + Wochit

https://www.wochit.com/case-study/gruppo-lespresso/

“Video was shared 20X MORE THAN LINKS, and 11x more than photos for one local newspaper’s Facebook page.”

@GarrettGoodman

3 Approaches to Disaster Video

@GarrettGoodman

Traditional TV BNO NEWS

@GarrettGoodman

@GarrettGoodman

Branded intro

Voiced over

Many Video Soundbites

http://bnonews.com/news/index.php/news/id3403

Web Video LA REPUBBLICA

@GarrettGoodman

No intro

Text overlays

Photos for an event timeline

@GarrettGoodman

http://video.repubblica.it/dossier/terremoto-18-gennaio-2017/valanga-sull-hotel-rigopiano-la-ricostruzione-della-tragedia/265576/265954

Social Video LBC

@GarrettGoodman

No intro, square format

All Tweets

1 minute long

@GarrettGoodman

https://www.facebook.com/LBC/videos/10154073183906558/

Get in touchGarrett.Goodman@wochit.com@GarrettGoodman

www.wochit.com