Term Assignment

Prepared by Bessie Chu

CMGT 537: The Culture and Industry of Video

Games

Video Games

Journalism: For Whom

and What?

Agenda

• What am I doing and why?

• What is my hypothesis?

• What are my theoretical basis?

• Methodology

• Initial results

• Limitations

• Wrap-up

Topic and Purpose

Topic: Content Analysis of both business and consumer-oriented video game sites

Purpose: See what types of titles and

topics get the most coverage, posit why,

and point out incongruencies and

possible opportunities for better journalistic

experiences for gamers

Hypothesis

Consumer-oriented sites overwhelming will

feature AAA titles and seem more PR than

journalism compared to the business-

oriented sites. Does a disservice by

robbing gaming audiences of potential

new titles to explore.

Theoretical Basis + Context from Reading

Industrial Organization Model“If you know the structure of the market, you know how

firms will behave, how they will perform. Structure is

the best predictor of what companies will do”

Theoretical Basis + Context from Reading

“Hits-driven AAA business”

versus

“Science vs Art F2P business”

Methodology

PublicationsBusiness Consumer

Methodology

Screenshots and Coding

Initial Results

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

11/22/10

11/23/10

11/24/10

11/25/10

11/26/10

11/27/10

11/28/10

11/29/10

11/30/10

12/1/10

12/2/10

F2P

Other News

Other News Mobile

AAA Game Company News

Limitations

• Sample of

publications

• Seasonality of

content (holiday

season)

• Coding issues

• No way to know

motives

Wrap-Up + Next Steps

Summary:

Project is content analysis on video games journalism, is consumer video game

journalism as represented by this sample reflective of what’s happening in this industry

by business-oriented publications in this sample with a theoretical basis in the

industrial organization model.

Next Steps:

Continuing data collection and coding for content analysis for the final paper.

Thank You

Questions?