video mobility solutions for public safety. what are digital communities?

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Video Mobility Solutions for Public Safety

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Page 1: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Video Mobility Solutions for Public Safety

Page 2: Video Mobility Solutions for Public Safety. What Are Digital Communities?

What Are Digital Communities?

Page 3: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Today You Will Learn

• How Digital Communities are becoming theNew Municipal competitive reality

• Mobile Solutions enhanced by Wireless aredesired by communities around the world

• How Intel, Cisco, AirVisual, Panasonic &Intermec can help you increase your business!

Page 4: Video Mobility Solutions for Public Safety. What Are Digital Communities?

• Communities implementing eGovernment services using innovative technologies to enhance safety and security, citizen satisfaction, and business services.

• Opportunities offered by technology include an integrated standards based infrastructure for government services, delivered through both wired and wireless broadband.

• Focus is on providing wireless connectivity and mobilized applications and services to the communities.

What Are Digital Communities?

Page 5: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Citizen Satisfaction

Economic well being Education, Healthcare Access & Convenience

Digital Divide

Access to technology Education Employability Bridge the digital divide

Safety & Security

Interoperability Faster response rate Sharing of information Efficient communication

Economic Vitality

Attract new business Enhance productivity Global competitiveness

Government Efficiency

Improve service Revenue opportunities Efficient operations

Connectivity Drivers AND Benefits

Page 6: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Public

Safety

Automatic

Meter

Reading

Mobile

Inspections

Video

SurveillanceEmergency

ResponseeLearning

Health &

Social Svcs.

eFormsRFID, Sensors,

Smart Objects

Spatial

GIS / LBSSOA, SOE, SOI

Security

Data / Users

WiFi WiMAXPrivate

Networks3G WANWire-line

Client DevicesLaptops, Tablets, Handhelds

Ruggedized Non-Ruggedized

MOBILIZED SOLUTIONS & SERVICES

COMPUTING INFRASTRUCTURE

NETWORK INFRASTRUCTURE

HARDWARE

Digital Communities Solutions Framework

Page 7: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Colorado Springs, CO

…moving toward mobilized services

Westminster, UK

Cleveland, OH

Philadelphia

Mangaratiba, Brazil

Jerusalem

Taipei

Digital Communities POCs

Monaco

Gyor, Hungary

Digital Communities Engagements

Putrajaya

Italy

Spain

Sydney, Australia

Sweden

Kaohsiung

Austria

Poland

Berlin

Indonesia

Portland, OR

Osaka, Japan

S. Korea

Düsseldorf, Germany

Corpus Christi, TX

Georgia

Toronto

Seattle, WA

Chicago, IL

Virginia Beach

Miami, FL

Tampa, FL

Los Angeles, CA

Rhode Island

Digital Communities Worldwide

Page 8: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Top Drivers

• Interoperable Communications: Telecommunications and networking driven by initiatives in the areas of disaster recovery and homeland security.

• Mobile Workforce: A growing area as mobile applications, devices and networks improve and increase to meet the service demands of a mobile society.

• Digital Government: Continuing pressures to meet citizen expectations of 24/7 access to government service.

Page 9: Video Mobility Solutions for Public Safety. What Are Digital Communities?

State and local governments have made mobile technology and wireless applications a critical strategy to increase productivity and cost efficiencies, and improve public access to citizen services.

Source: June 2006 Government Technology Readership Study, and Digital Communities November 2005

Mobile / Wireless Landscape

• 76% of see the use of mobile / wireless technology growing in their agency/department in 2006

• 74% of those surveyed have heard of Digital Communities

• 28% are evaluating the opportunities

• 12% have deployed wireless services

Page 10: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Market Opportunity

Page 11: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Market Opportunity – Outdoor Wireless

• A five-year compound annual growth rate of 105 percent for mesh networking is projected worldwide by 2009 Infonetics - Outdoor Mesh Equipment Market Outlook – 07/2005

• Hundreds of U.S. cities are setting up metro-scale wireless networks; more than 1000 local governments worldwide have plans in the works to do soThe Wireless Internet Institute (W2i)

• A recent blind survey, conducted by Crimson Consulting for Cisco Systems®, targeted state and local law-enforcement. 500+ respondents participated

– For departments with fewer than 100 sworn officers, 5 percent have already installed wireless mesh and 18 percent plan to acquire

– For departments with more than 100 sworn officers, 15 percent have already installed wireless mesh and 30 percent plan to acquire

Page 12: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Top mobile and wireless hardware GovTech readers plan to purchase in 2006 (outside of regular desktop purchases):

Source: August 2005 Government Technology Readership Study/February 2006 Digital Communities Survey

64%

31%

29%

22%

22%

Notebooks

Ruggedized Devices

Tablet PCs

Wireless LAN

Car Mounted Laptops

Market Opportunity – Devices

Page 13: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Exponential Growth

• Local government spend on mobile and wireless hardware to rise from $802M in 2005 to $8.6B in 2010 globally.

• Systems Software/Hardware:$.012B in 2005 to $1.3B (2010), overtaking systems hardware which will stand at $1.1B by 2010.

• Handheld Devices:Advances in memory capacity, display and input technology, and seamless interoperability will gradually raise the number of handheld devices acquired annually for local authority use to 10M by 2010, overtaking procurement of wireless laptops.

Jupiter Research January 2006

Page 14: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Public Safety Layers

LAYERS OF PUBLIC SAFETYMISSION - ACTIVITY MEASUREMENT

LOCATION MISSION MEASUREMENT

Headquarters Strategic Weeks - Months - Years

Field Headquarters Operational Hours - Days

PSAP - EOC Tactical Seconds - Minutes - Hours

Mobile Incident Command Operational - Tactical Minutes - Hours - Days

Field Personnel and Vehicles Tactical Seconds -Minutes - Hours

Page 15: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Public Safety Layers

LAYERS OF PUBLIC SAFETYMISSION - ACTIVITY MEASUREMENT

LOCATION MISSION MEASUREMENT

Headquarters Strategic Weeks - Months - Years

Field Headquarters Operational Hours - Days

PSAP - EOC Tactical Seconds - Minutes - Hours

Mobile Incident Command Operational - Tactical Minutes - Hours - Days

Field Personnel and Vehicles Tactical Seconds -Minutes - Hours

Point Solutions, Legacy Technology

Point Solutions, Legacy Technology

Point Solutions, Legacy Technology

Point Solutions, Legacy Technology

Point Solutions, Legacy Technology

Page 16: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Public Safety Layers

LAYERS OF PUBLIC SAFETYMISSION - ACTIVITY MEASUREMENT

LOCATION MISSION MEASUREMENT

Headquarters Strategic Weeks - Months - Years

Field Headquarters Operational Hours - Days

PSAP - EOC Tactical Seconds - Minutes - Hours

Mobile Incident Command Operational - Tactical Minutes - Hours - Days

Field Personnel and Vehicles Tactical Seconds -Minutes - Hours

Point Solutions, Legacy Technology

Point Solutions, Legacy Technology

Point Solutions, Legacy Technology

Point Solutions, Legacy Technology

Point Solutions, Legacy Technology

Pu

blic

Saf

ety

Net

wo

rkin

g

Page 17: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Video Mobility Solutions forFirst Responders and Law Enforcement

Page 18: Video Mobility Solutions for Public Safety. What Are Digital Communities?

A Picture is Worth a Thousand Words

Page 19: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Provide

Communities Are Asking For…

Share best practicesfrom communities and

industry partners

Education

Single point of contactwww.govtech.net/digitalcommunities

Proven solution

Field mobile service Field mobile service solutionssolutions

Deliver

Focus

Page 20: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Digital Community Solution Starter KitNetwork

CommunicationTo the Edge

Device Solution

Integration

Page 21: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Video Mobility Solution Starter Kit for Public Safety

• Intel, Cisco, Panasonic, Intermec and AirVisual…– Proven mobile field solutions

– Best of breed

– Selected GSA solutions

– Single channel contact

• Interoperable: Build from scratch or leverage existing analog or IP video systems, GIS, and alerting

• Standards-Based

• Scalable: as need and budget dictates– Toolkit includes

Hardware and peripherals from Panasonic and Intermec

AirVisual Wireless Software

Cisco Outdoor Wireless Network and Integration Services

Business case

Blueprints and whitepapers

Page 22: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Law Enforcement Fire & RescueEmergency Response Disaster ResponseTemporary and Fixed SurveillanceBorder SecurityInfrastructure SecurityTransportation SecurityAirport & Port Security

The Video Mobility Solution

• Function

– Send live and recorded video to and from any mobile devices, over any network in real time over a common user interface

– Incorporate intelligent systems, GIS, GPS, video analytics

– Employ a strict rules and permissions system that may be changed on the fly during situations of emergency response

• Benefits

– Visual Verification

– Increased Situational Awareness

– Increased Preparedness

– Enhanced Safety

Page 23: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Video Mobility Architecture

**

*

* Panasonic®Toughbook® devices are based on Intel® Centrino® Mobile Technology;Intermec Wireless Handheld devices are based on Intel® XScale™ Technology.

Page 24: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Two Scenarios Software Hardware Network

20-useror

50-user solution

AirVisual IntelliViewer

Server + Client+

basic implementation

Panasonic Toughbooks

29 or 18

Intermec Handhelds 761

Optional ruggedized

printers – truck mounted and belt

mounted

½ square mile and 1 square mile

hot spots or zones mesh network from

Cisco

Installation and set-up services

Suggested Pilot Configurations

Page 25: Video Mobility Solutions for Public Safety. What Are Digital Communities?

The Technology

Page 26: Video Mobility Solutions for Public Safety. What Are Digital Communities?

AirVisual Software

Page 27: Video Mobility Solutions for Public Safety. What Are Digital Communities?

The Pains

• Costs and limitations of traditional patrol and command center.

• Lack of situational awareness and interoperability • Too many user interfaces and programs

(confusing & time consuming)

• Disparate networks, varied models of deployed cameras, recorders and other equipment on the streets and inside buildings

• Inability to remotely monitor incidents “in real time” • Difficulty of setting up ad-hoc surveillance

perimeters

What are some problems “Mobile Remote Video Management” can help overcome?

Page 28: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Customer Needs

• Easy assimilation and integration with legacy systems

• Dynamic graphical command & control

• Verification of apprehended suspect

• Reduced response time to critical events and visual verification prior to arrival on the scene.

• Must be agnostic to all deployed hardware; recorders, cameras, sensors and access control systems

Page 29: Video Mobility Solutions for Public Safety. What Are Digital Communities?

The Solution

Video Mobility Solution Starter Kit provides the last critical link in security by allowing deployed personnel and first responders remote access to real-time security and surveillance video and data.

Page 30: Video Mobility Solutions for Public Safety. What Are Digital Communities?

IntelliViewer – Tablet and PDA client

• View video streams from on board cameras, street cameras, and/or inside buildings on MDTs and PDAs

• Receive access control alarms and lock or unlock doors via PDAs or MDTs

• Control PTZ and DVR function on all applicable cameras

• Cross-platform GUI for central command and deployed wireless clients (includes video, GIS maps, GPS coordinates and white boarding)

Page 31: Video Mobility Solutions for Public Safety. What Are Digital Communities?

IntelliViewer - Enterprise Server

• Aggregates live and recorded video from multiple sources

• Transmits video upon request over any network to any MDT or PDA

• Manages and routes alarm notifications and bookmarked video

• Interfaces with GIS and GPS systems to view users and cameras as tracked objects on a map

• Dynamic Administrator Rules & Permissions System: Administrator may grant /deny access “on the fly” during emergencies

• Complete audit trail of users access and requests

Page 32: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Typical Usage Scenarios

Page 33: Video Mobility Solutions for Public Safety. What Are Digital Communities?

The Impact

• Officers can share and receive data , video, advance notifications and alerts, while on patrol from their vehicle MDT or PDA device

• The officer can cover a much larger patrol area with real time access to surveillance video and increase their situational awareness

• Regardless of hardware software system officer has a single easy to use intuitive user interface for surveillance,

sensor and access control networks

• Visual verification of events, victims and/or assailants described by dispatch

• Visual communication and exchange between officers responding to a critical events and officers pursuing suspects along with supervisors at command

• Command has immediate access to the situation the officer is in for example, if the officer is in trouble and can’t radio for help central command can dispatch another officer/s to the scene

Page 34: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Panasonic

Page 35: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Putting the Tough in Toughbooks

Highly

Accelerated

Life

Test

Magnesium alloy case protectsagainst bumps, drops and knocks

Screen film protects touchscreenfrom scratches and wear

Screen coatings offer optimumvisibility in any lighting condition

Sealed keyboard and touchpadprotect against damage from spills

Secured doors over batteryand shock-mounted hard drive

Damping materials insulate the harddrive against vibration and drop shock

Flexible connectors betweenthe hard drive and system board protect against the transfer of shock from drops and bumps

Secure door protectsthe PC card slot

Environmental seals protect all portsand connectors from moisture and dust

Rugged hinge design istested for 50,000 rotations

RS232 serial port

Sealed LCD providesextra protection againstmoisture and dust

Internal dampers and sealsprevent component damage

Integrated wireless antennassafeguard mobile operation

Page 36: Video Mobility Solutions for Public Safety. What Are Digital Communities?

• Proven Ruggedness - Mil Spec 810 specs exceeded

• Proven Reliability - Failure rate less than 5% across all product lines – Industry average > 30% failure rate

• Proven in the Field - Laptops of choice for field utilization– #1 Market share 4,500+ State and Local Jurisdictions

With installed base of over 70,000 units deployed

– #1 Market share for major insurance companies field adjusters

– #1 Market share major airlines maintenance

– #1 Market share field service organizations

– #1 Market share major utilities and telecommunications field technicians

– #1 Market share Federal Ruggedized Laptops

Tough Proof – Best in the Field

Page 37: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Public Safety

Hardware

• Toughbook Arbitrator

• Wireless Modem

• Car Mount

• Printer

• External Antenna

Page 38: Video Mobility Solutions for Public Safety. What Are Digital Communities?
Page 39: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Arbitrator

What is Toughbook Arbitrator?

• Toughbook Arbitrator is the next-generation Mobile Digital Video Recording System combining state-of-the-art digital recording, data-compression and data management technologies to achieve the best In-car digital video system in the market.

Why Toughbook Arbitrator is the best?

• Built Rugged to Toughbook specs

• Best mobile video camera in the market for highest image quality.

• Most reliable solid-state recorder (P2) with system security and authentication.

• MPEG4 compression for smaller storage and fast transmission.

• Most comprehensive and easy-to-use Front End Application software or Stand Alone Control Panel.

• Upload (data transmission) can be fully automated.

• Back End Data Management Software offers comprehensive video search, complete file management and file security.

Page 40: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Arbitrator Overview

Wireless Mic

Camera

P2 Recorder

P2 Card

Control Panel

GPS

Control Panel

*Contents / Spec subject to change without notice

In Car PC(ToughBook)

Playback / Control

D1, QVGARecording

Page 41: Video Mobility Solutions for Public Safety. What Are Digital Communities?

The Best Business Decision

YES!!!YES!!!Experience

Complete Solution

Life Cycle Management

Rugged Wireless

ROI / TCO

Customer Focused

Core Manufacturing

Does Panasonic Get It?

Page 42: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Cisco Systems

Page 43: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Extends the Industry’s #1 Indoor Wifi Solution Outside

Cisco Wireless Mesh Networking Solution

• Easy to deploy

• Easy to maintain

• Easy to manage

• Easy to expand

• Easy to secure

Page 44: Video Mobility Solutions for Public Safety. What Are Digital Communities?

The Industry’s 1st Intelligent Wireless Mesh Solution

• Cost Efficient CAPEX

– Dual-radio Mesh AP balances low-cost with scalability

• Intelligently Reduces OPEX

– Engineered with Ease of Deployment & Management as Top-of-Mind

– Identical Indoor/Outdoor Management

– Centralized configuration, image management

• Self-Configuring, Self-Healing Mesh– Zero-Touch Configuration

– Integrated Interference Detection and Mitigation

– Cisco’s new Adaptive Wireless Path Protocol (AWPP) for fault-tolerant Mesh deployments

• Robust Embedded Security

– AES encrypted links, Embedded 802.11i, integrated IDS and Rogue Mesh blacklisting

• Provides Seamless L3 Mobility– Fast, Secure intra & inter subnet roaming,

maintaining 802.1x security

– Tested at >100Mph

Controller

Page 45: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Cisco’s Award Winning Management Solution

• Identical Management Software and RM Features as Indoor Solution

• SOAP/XML interfaces for NMS integration

• Detailed AP, Radio information including

– Noise and Interference by Channel

– Neighbors lists and RSSI detail

– Link Metrics, PER, Tx/Rx detail

• Link Tests Tools for RAP-to-PAP troubleshooting

• SNR and Noise Floor Histograms

Easy to Deploy, Easy to ManageBest-In-Class Management

Page 46: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Intermec

Page 47: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Who We Are

Manufacturer of Mobile System Solutions• Rugged Mobile Computers• Automated Data Capture Devices• Bar Code and RFID Printers• Pioneer in our Industry – For 40 Years• NYSE: IN

Page 48: Video Mobility Solutions for Public Safety. What Are Digital Communities?

What We Do

• Mobilize Mission Critical Applications

– Rugged Windows Mobile Devices

Durable Enough for Field Workers

Lower TCO than Consumer Devices

Truly Portable Field Platform

– LAN/WAN/PAN Connected or Disconnected Mode

– Transaction Capture and Enterprise Data Query in the Field

• Improve Productivity

– Automated Data Capture using Bar Code, RFID, Magnetic Stripe, SmartCard, Voice, Video

• Increase Data Integrity

– By Capturing Data at the source, the Point of Activity

– Using Automated Data Capture Technology

Page 49: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Government MarketIn

term

ec S

olu

tion

s• Leading supplier of AIDC products and services to the government

• Intermec is in its 3rd decade of supporting the US Government

• Supplier to more AIT contracts than any other AIDC company

• Industry leading products which adhere to prevailing standards

• Products follow international, national, and industry standards and practices

• Broadest AIT product line in the industry

• Proven reputation for most rugged and dependable products with lowest TCO

• State-of-the-art RFID for logistics and security solutions

• Intermec offers a full line of RFID products and services

• Total asset visibility from the supplier to the front lines

• Security applications for bases, ports, and borders

• Application specific experience in Department of Defense and the public sector

Page 50: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Problem Solving: Intermec Case Studies

Anniston Army Depot

• Challenge: Anniston's previous manual parts tracking process was costly in labor and lost parts. The base needed an automated work in process solution to help track parts as they move through the refurbishing processes.

• Solution: Anniston deployed a wireless infrastructure that includes Intermec CK31 handheld computers and Intermec PM4I printers to support the WIP solution.

Maricopa County

• Challenge: Improve responsiveness for one of America's largest and fastest-growing counties.

• Solution: Maricopa County's Public Works Department now runs automated asset management, inventory control and document management applications on secure Intermec wireless handheld computers.

Page 51: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Problem Solving: Intermec Case Studies (Cont.)

US Navy

• Challenge: The U.S. Navy needed to automate inventory processes for pack-up kits - large containers of parts used in service of aircraft. The Navy also wanted to track the parts as they are used.

• Solution: Intermec and partners implemented an RFID system that not only tracks parts, but decreased inventory times from 24 man-hours to 30 minutes.

Seattle Fire Dept

• Challenge: Seattle Fire Department is field-testing technology to help first responders triage, treat and transport large quantities of patients during a MCI—mass casualty incident.

• Solution: Asentrix Systems software running on Intermec mobile computers with RFID readers and RFID tags makes the data accessible instantly by the regional trauma center.

Page 52: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Intel

Page 53: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Intel’s Role in the Digital Community

Networking Networking Infrastructure Infrastructure

& Service& Service

IntelIntelTechnologyTechnology

+ OEM+ OEM

End to End Solution Development

ApplicationsApplications& Services& Services

Strategy & Solution Development

Ecosystem

AcceleratingAdoption

Planning &Productizing

Selected Deployments

IntegrationIntegration

ESRI

The Wireless City

A Report on Mobile & Broadband Wireless Computing for the City of Westminster

d-NRW

Rio RanchoNew Mexico

"The City of Vision"

Page 54: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Go To Market Program Discussion

Page 55: Video Mobility Solutions for Public Safety. What Are Digital Communities?

What Are We Doing To Help You Sell Solutions?

• Go To Market Program with Gov Tech

• Customer Webinars & Roadshows

• Joint Sales Collateral

• Intel Solution Center/Intel Solution Services

• Product Support

Page 56: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Sponsored by:Intel, Cisco, Panasonic, Sybase, Dell, IBM, ESRI,Intermec, Accela, Simdesk, AirVisual, HP, Pacstar and CDW-G

Sponsored by:Intel, Cisco, Panasonic, Sybase, Dell, IBM, ESRI,Intermec, Accela, Simdesk, AirVisual, HP, Pacstar and CDW-G

Program Elements:– Multi-channel demand generation program

– Technology blueprints, whitepapers, case studies, best practices, business case tools….

– Independent forum for vendors and communities to share successes and key learnings.

Program Elements:– Multi-channel demand generation program

– Technology blueprints, whitepapers, case studies, best practices, business case tools….

– Independent forum for vendors and communities to share successes and key learnings.

Digital Communities Initiative

www.govtech.net/digitalcommunitieswww.govtech.net/digitalcommunities

Page 57: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Program Priorities:

• Stakeholder Education

• Demand / Leads Generation

• Accelerating Adoption of Wireless Connectivity and Mobilized Applications/Services

• Solution Development & Sales

• Showcasing Successes

• Community Development – Destination for State and Local Government to interact with mobile technology vendors

Page 58: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Metrics – Year to Date

• Page Views 143,645

• Unique Visitors 114,742

• Resource Center Leads 1,583

• Approx. 1 million impressions/month

• Clicks 14,385

Development of a customized portal dedicated to Digital Communities news, solutions, original editorial, events, resources, whitepapers, case studies, product sales brochures, event promotion, survey results, interviews and go to market solutions. 2005 sponsor leads were generated through visitor registrations, resource center downloads and clicks on individual sponsor creative: Leaderboards, Skyscrapers and Rectangles.

All sponsors metrics exceeded goals

Digital Communities Microsite

Page 59: Video Mobility Solutions for Public Safety. What Are Digital Communities?

eNewsletters

• Digital Communities (2x Month)

– Delivered to 13,000 (Average)

– Over 12,000 Opt-ins

– 246,312 Impressions

• Mobile Market News

– Over 15,000 Opt-ins

– 181,992 Impressions

• Government Technology International

– Over 18,000 Opt-ins

– 217,284 Impressions

Each eNewsletter is delivered out to an opt-in base of state and local government executives. Original content and sponsor logos link back to Digital Communities microsite to capture traffic and leads. 2005 sponsors posted custom offerings with logo and link to partner page on the DC Microsite.

Page 60: Video Mobility Solutions for Public Safety. What Are Digital Communities?

How to get involved

• Access the Starter Kit: www.govtech.net/videomobilitykit

• Become a Digital Communities Solution Starter Kit Reseller

• List of Starter Kit Resellers is published with the Reseller profile

• Password protected

• Self administered listings

• Free to invited and qualified resellers

• Referrals and visibility for Starter Kit Resellers

Page 61: Video Mobility Solutions for Public Safety. What Are Digital Communities?

How to get involved

Log on to:Log on to:www.govtech.net/videomobilitykit

1. Register to be a Digital Communities Starter Kit Reseller; fill out online application

2. For Reseller access enter passcode:

dcstarterkit

3. Requests will be approved and qualified resellers published

Page 62: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Joint Collateral

• Joint Collateral Available Soon

– Solution Brochure for Customers (Being Created)

– Selling Guide for Solution Partners (Being Printed)

Soft copy available for download at www.govtech.net/vidoemobilitykit

• Contact your company’s marketing contact for copies

Page 63: Video Mobility Solutions for Public Safety. What Are Digital Communities?

636363636363

How To Pursue A Sales Lead

Page 64: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Sales Engagement Strategy

• Installed-base

– Provide starter kit option in all quotes

– Provide supporting documents and contact information for partners

• Response For Proposals (RFP)

– Provide starter kit option in all RFPs

– Provide supporting documents and contact information for partners

• New Clients

– Introduce the Digital Communities initiative and provide with starter kit information

– Introduce partners to potential clients

Page 65: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Anatomy of a Deal

• Scenario 1: Cisco ATP Partners find an opportunity/RFP for the Starter Kit Solution

– They go to www.govtech.net/videomobilitykit to learn more about the solution and send the contact us email to [email protected]

– They follow the engagement rules for each of the other 4 solution providers and contact the companies based on opportunity specifics

– The companies respond within a defined timeframe to support the opportunity (usually 24 hours)

– The combined team works on winning the opportunity

– City/Community still would have contracts with individual vendors/reseller partners

Page 66: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Anatomy of a Deal

• Scenario 2: Panasonic, AirVisual, Intel or Intermec Partners find an opportunity

– They pursue the opportunity as usual

– Discuss with customer if they would be interested in an end-to-end video mobility solution provided by best of class vendors

– Then go to www.govtech.net/videomobilitykit to learn more about the solution and send the contact us email to [email protected]

– Or follow the engagement rules for each of the other 4 solution providers and contact the companies based on opportunity specifics

– The companies will make best effort to respond by the next business day to support the opportunity

– The combined team works on winning the opportunity

– City/Community still would have contracts with individual vendors/reseller partners

Page 67: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Anatomy of a Deal

• Scenario 3: Customer comes to www.govtech.net/videomobilitykit and sends a contact us email for more information

– All 5 solution partners get notified with an email alert

– They identify who has the best relationship, if anyone, with the potential customer

– If one of the solution partners has a relationship then they will take the lead role to follow up, else the partners will identify one of their reseller partners in the region to follow-up

– The companies will make best effort to respond by the next business day to support the opportunity

– The combined team works on winning the opportunity

– City/Community still would have contracts with individual vendors/reseller partners

Page 68: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Product Support

• Detail product information is available at www.govtech.net/videomobilitykit

– Product Data Sheets

– Solution Selling Guide

– Case Studies

– White Papers

– Channel Training Presentation

Page 69: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Key Contacts

Brian Grundei Cisco [email protected]

Michael Dixon Panasonic (619) 881-9588 [email protected]

Oren Bernstein AirVisual (917) 710.3971 [email protected]

Uzair Dada Intel (408) 653-9384 [email protected]

John Lucan Intermec (415) 892.6185 [email protected]

Page 70: Video Mobility Solutions for Public Safety. What Are Digital Communities?

Thank You