video on facebook - isentia two social
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Video
twosocial.com •• Facebook Video
twosocial.com •• Facebook Video
Create content that users want to consume, engage with and share
Best in class content marketers are 24% more likely to use original video content
Original video in content marketing
Source: Aberdeen Group survey of organisations using content marketing divided the respondents into three tiers – Best-in-Class (the top 20% of performers), Industry Average (the middle 50%), and Laggards (the bottom 30%). The research found that Best-in-Class companies are 24% more likely than Laggards to use original video content (68% vs. 55%).
twosocial.com •• Facebook Video
Video sharing
Shares of the John Lewis (UK) Christmas TVC within the first
24 hours of posting
76.9%
23.1%
twosocial.com •• Facebook Video
1 billion videos watched per day on Facebook*
15% monthly growth
*Source: https://econsultancy.com/blog/65877-facebook-our-video-strategy-is-all-about-content-discovery/
twosocial.com •• Facebook Video
“People ask us are you a social network? Are you a mobile platform? What we’re
saying now is because of the rise of video we’re actually a video platform
which is perhaps quite an unexpected way to start presentations.”
Ellie Rogers, Head of Agency Sales, Facebook Australia
twosocial.com •• Facebook Video
Video views and posts on Facebook
Source: Comscore, 2014
twosocial.com •• Facebook Video
Video views and posts on Facebook
Source: Social Bakers, 2014
twosocial.com •• Facebook Video
Facebook video engagement
“YouTube is still the video king online, but this is ever more evidence Facebook is on its ascension to the throne.”Business Insider, Facebook Video Is Driving YouTube Off Facebook, December 2014
twosocial.com •• Facebook Video
Mobile is driving Facebook video consumption
twosocial.com •• Facebook Video
1 in 3of all mobile internet minutes are spent on Facebook
twosocial.com •• Facebook Video
In Australia, there are 9 million
active daily Facebook users
7.3 million of these access Facebook from a mobile device
twosocial.com •• Facebook Video
Video vs Imagein Dark Posts
Average CTR 6.1%
Average reach of 137 per $1
Average CPL of $3.60
Average CTR of 0.84%
Average reach of 88 per $1
Average CPL of $4.10
55% improvement
12% reduction
twosocial.com •• Facebook Video
think courageouslytwosocial.com •• Facebook Video