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Introducing VPaaS <Video Platform as a Service> Best Practices for Building Scalable Rich Video Experiences

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Page 1: Video-Platform-as-a-Service-2016-Zohar_Babin

Introducing VPaaS ltVideo Platform as a Servicegt

Best Practices for Building Scalable Rich Video Experiences

Where users demand communication to be

personal rich and engaging ndash Video is King

Video has become a central data type

in every business process

Video based experiences are mission critical in all industries driving engagement productivity conversion efficiency and monetization

The Video Data Type

OTT TV

Digital Publishing

Learning amp Training

Collaboration amp Communication

Surveillance

Executive Communication

Marketing

Customer ServiceSmart Cities

Recruiting

Insurance

Healthcare

The Video Workflows amp Experiences

The Challenges with Video

bull ldquoHeavy Datardquo ndash Itrsquos not just big itrsquos complex and raw

bull Storage and delivery at scale is an expensive challenge

bull Now consider security and privacy requirements

bull Consumers demand sophisticated experiences

bull Many screens

bull The lines of VOD Broadcast and Real-time are blurring

ldquoHeavyrdquo data to metadata

Metadata SourcesUGCEditorialMachine AnalysisGeospatial GISIoT sensorshellip

Content SourcesFile UploadsStationed camerasMoving camerasHandheld devicesDashcamshellip

File TypesImageVideoAudioDocumentsXMLJSONhellip

Metadata TypesDescriptiveTemporalIndexSemanticAssociativeEntitlementsLicense

MeaningfulRelevantCaptivating

Video Experiences

Essentials of Effective Video UX

bull Empowers the users to become creators

bull Simplifies and hides away the technology

bull Guiding and assistive

bull Makes knowledge accessible when relevant

bull Contextual and Personalized

bull Always on and available securely

bull Just like sending an email or calling on the phone

bull Deeply integrated into the existing applications environments

the user is already using

8

It must be a native core asset in the hosting application

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 2: Video-Platform-as-a-Service-2016-Zohar_Babin

Where users demand communication to be

personal rich and engaging ndash Video is King

Video has become a central data type

in every business process

Video based experiences are mission critical in all industries driving engagement productivity conversion efficiency and monetization

The Video Data Type

OTT TV

Digital Publishing

Learning amp Training

Collaboration amp Communication

Surveillance

Executive Communication

Marketing

Customer ServiceSmart Cities

Recruiting

Insurance

Healthcare

The Video Workflows amp Experiences

The Challenges with Video

bull ldquoHeavy Datardquo ndash Itrsquos not just big itrsquos complex and raw

bull Storage and delivery at scale is an expensive challenge

bull Now consider security and privacy requirements

bull Consumers demand sophisticated experiences

bull Many screens

bull The lines of VOD Broadcast and Real-time are blurring

ldquoHeavyrdquo data to metadata

Metadata SourcesUGCEditorialMachine AnalysisGeospatial GISIoT sensorshellip

Content SourcesFile UploadsStationed camerasMoving camerasHandheld devicesDashcamshellip

File TypesImageVideoAudioDocumentsXMLJSONhellip

Metadata TypesDescriptiveTemporalIndexSemanticAssociativeEntitlementsLicense

MeaningfulRelevantCaptivating

Video Experiences

Essentials of Effective Video UX

bull Empowers the users to become creators

bull Simplifies and hides away the technology

bull Guiding and assistive

bull Makes knowledge accessible when relevant

bull Contextual and Personalized

bull Always on and available securely

bull Just like sending an email or calling on the phone

bull Deeply integrated into the existing applications environments

the user is already using

8

It must be a native core asset in the hosting application

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 3: Video-Platform-as-a-Service-2016-Zohar_Babin

Video based experiences are mission critical in all industries driving engagement productivity conversion efficiency and monetization

The Video Data Type

OTT TV

Digital Publishing

Learning amp Training

Collaboration amp Communication

Surveillance

Executive Communication

Marketing

Customer ServiceSmart Cities

Recruiting

Insurance

Healthcare

The Video Workflows amp Experiences

The Challenges with Video

bull ldquoHeavy Datardquo ndash Itrsquos not just big itrsquos complex and raw

bull Storage and delivery at scale is an expensive challenge

bull Now consider security and privacy requirements

bull Consumers demand sophisticated experiences

bull Many screens

bull The lines of VOD Broadcast and Real-time are blurring

ldquoHeavyrdquo data to metadata

Metadata SourcesUGCEditorialMachine AnalysisGeospatial GISIoT sensorshellip

Content SourcesFile UploadsStationed camerasMoving camerasHandheld devicesDashcamshellip

File TypesImageVideoAudioDocumentsXMLJSONhellip

Metadata TypesDescriptiveTemporalIndexSemanticAssociativeEntitlementsLicense

MeaningfulRelevantCaptivating

Video Experiences

Essentials of Effective Video UX

bull Empowers the users to become creators

bull Simplifies and hides away the technology

bull Guiding and assistive

bull Makes knowledge accessible when relevant

bull Contextual and Personalized

bull Always on and available securely

bull Just like sending an email or calling on the phone

bull Deeply integrated into the existing applications environments

the user is already using

8

It must be a native core asset in the hosting application

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 4: Video-Platform-as-a-Service-2016-Zohar_Babin

The Video Workflows amp Experiences

The Challenges with Video

bull ldquoHeavy Datardquo ndash Itrsquos not just big itrsquos complex and raw

bull Storage and delivery at scale is an expensive challenge

bull Now consider security and privacy requirements

bull Consumers demand sophisticated experiences

bull Many screens

bull The lines of VOD Broadcast and Real-time are blurring

ldquoHeavyrdquo data to metadata

Metadata SourcesUGCEditorialMachine AnalysisGeospatial GISIoT sensorshellip

Content SourcesFile UploadsStationed camerasMoving camerasHandheld devicesDashcamshellip

File TypesImageVideoAudioDocumentsXMLJSONhellip

Metadata TypesDescriptiveTemporalIndexSemanticAssociativeEntitlementsLicense

MeaningfulRelevantCaptivating

Video Experiences

Essentials of Effective Video UX

bull Empowers the users to become creators

bull Simplifies and hides away the technology

bull Guiding and assistive

bull Makes knowledge accessible when relevant

bull Contextual and Personalized

bull Always on and available securely

bull Just like sending an email or calling on the phone

bull Deeply integrated into the existing applications environments

the user is already using

8

It must be a native core asset in the hosting application

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 5: Video-Platform-as-a-Service-2016-Zohar_Babin

The Challenges with Video

bull ldquoHeavy Datardquo ndash Itrsquos not just big itrsquos complex and raw

bull Storage and delivery at scale is an expensive challenge

bull Now consider security and privacy requirements

bull Consumers demand sophisticated experiences

bull Many screens

bull The lines of VOD Broadcast and Real-time are blurring

ldquoHeavyrdquo data to metadata

Metadata SourcesUGCEditorialMachine AnalysisGeospatial GISIoT sensorshellip

Content SourcesFile UploadsStationed camerasMoving camerasHandheld devicesDashcamshellip

File TypesImageVideoAudioDocumentsXMLJSONhellip

Metadata TypesDescriptiveTemporalIndexSemanticAssociativeEntitlementsLicense

MeaningfulRelevantCaptivating

Video Experiences

Essentials of Effective Video UX

bull Empowers the users to become creators

bull Simplifies and hides away the technology

bull Guiding and assistive

bull Makes knowledge accessible when relevant

bull Contextual and Personalized

bull Always on and available securely

bull Just like sending an email or calling on the phone

bull Deeply integrated into the existing applications environments

the user is already using

8

It must be a native core asset in the hosting application

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 6: Video-Platform-as-a-Service-2016-Zohar_Babin

ldquoHeavyrdquo data to metadata

Metadata SourcesUGCEditorialMachine AnalysisGeospatial GISIoT sensorshellip

Content SourcesFile UploadsStationed camerasMoving camerasHandheld devicesDashcamshellip

File TypesImageVideoAudioDocumentsXMLJSONhellip

Metadata TypesDescriptiveTemporalIndexSemanticAssociativeEntitlementsLicense

MeaningfulRelevantCaptivating

Video Experiences

Essentials of Effective Video UX

bull Empowers the users to become creators

bull Simplifies and hides away the technology

bull Guiding and assistive

bull Makes knowledge accessible when relevant

bull Contextual and Personalized

bull Always on and available securely

bull Just like sending an email or calling on the phone

bull Deeply integrated into the existing applications environments

the user is already using

8

It must be a native core asset in the hosting application

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 7: Video-Platform-as-a-Service-2016-Zohar_Babin

Essentials of Effective Video UX

bull Empowers the users to become creators

bull Simplifies and hides away the technology

bull Guiding and assistive

bull Makes knowledge accessible when relevant

bull Contextual and Personalized

bull Always on and available securely

bull Just like sending an email or calling on the phone

bull Deeply integrated into the existing applications environments

the user is already using

8

It must be a native core asset in the hosting application

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 8: Video-Platform-as-a-Service-2016-Zohar_Babin

8

It must be a native core asset in the hosting application

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 9: Video-Platform-as-a-Service-2016-Zohar_Babin

Scale Rapidly

Control amp GovernFully Customize

Build Quickly

bull Backend and Frontend as a service

bull Robust yet simple microservices

bull Enable marketplace

bull Easily customize workflows

bull Complete UX control

bull Pay As You Go or Volume Discounts

Build any video experience or workflow (VOD or Live) and integrate rich video experiences into applications and business processes at scale

Video Platform as a Service

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 10: Video-Platform-as-a-Service-2016-Zohar_Babin

Platform Architecture

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 11: Video-Platform-as-a-Service-2016-Zohar_Babin

Different applications and industries have different business

processes and thus different workflows

bull Everything is API first

bull UX can rapidly amp continuously evolve around unified data

bull Family of applications can achieve consistent UX leveraging

data functionality and embeddeable widgets API

bull Microservices driven backend architecture enables

bull infinite growth and is gracefully elastic

bull Use of the best technology for the problem (eg ndash PHP

Core Analytics Java Video Packaging C++)

Workflows Orchestration Platform

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 12: Video-Platform-as-a-Service-2016-Zohar_Babin

bull [donrsquot] Follow REST guidelines

bull Flat API structure ndash simple learning

bull Avoid advanced HTTP commands ndash avoids firewalls

bull Use applicative descriptive Errors ndash faster debugging

bull Allow complex multi request response format

bull Handle File Uploads and Serving cleverly

bull Event Notifications for Async Operations

bull Automatically generate API schema -gt Native clients amp docs

bull Donrsquot break backward compatibility

Simple yet robust API

httpsblogkalturacomcreating-a-new-rest-server

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 13: Video-Platform-as-a-Service-2016-Zohar_Babin

bull Open API

bull Integrate quickly with no upfront investments and grow

with your business needs at your pace

bull Open Source

bull Collaborate amp extend the platform and tools No black box

bull Open Community

bull Grow with a global hyper engaged community of experts

integrators and consultants

bull Open Ecosystem

bull A marketplace of deeply integrated products and business

partners

The 4 Open in Cloud Architecture

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 14: Video-Platform-as-a-Service-2016-Zohar_Babin

Making medicine care mobile and accessible anywhere

NNIT ndash Accessible Healthcare

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 15: Video-Platform-as-a-Service-2016-Zohar_Babin

Providing accredited distance learning programs for leading universities

through collaborative online video experiences

2U ndash Online Degree Programs

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 16: Video-Platform-as-a-Service-2016-Zohar_Babin

Inspiring deeper connections with their customers through professional

marketing campaigns

Skyword - Content Marketing

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 17: Video-Platform-as-a-Service-2016-Zohar_Babin

Video first platform for talent management marketing and learning for

organizations and businesses

VideoBIO ndash Recruiting and Talent

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 18: Video-Platform-as-a-Service-2016-Zohar_Babin

Video feedback platform for compliance driven practical training

programs and speaker preparation

How Did I Do - Personalizing Practical Training

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 19: Video-Platform-as-a-Service-2016-Zohar_Babin

Inflight Internet and OTT TV and catch-up service powering Delta

American Air Canada United US Airways Virgin and more

Gogo ndash Inflight OTT Entertainment

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 20: Video-Platform-as-a-Service-2016-Zohar_Babin

News platform featuring contextual time-sensitive video news

distribution and discovery for financial institutions and trading desks

Thomson Reuters Insider

Thank You

ZoharBabinkalturacom

zohar

Page 21: Video-Platform-as-a-Service-2016-Zohar_Babin

Thank You

ZoharBabinkalturacom

zohar