© 2016 LYTX, INC. ALL RIGHTS RESERVED.

VIDEO SAFETY – BENEFITS AND CHALLENGES

Fleet Safety Council – 25th Annual Educational Conference Sept 30th, 2016

By Hernan Medina

WHAT IF YOU COULD…

EASILY IDENTIFY

risk in your fleet ...

… CHANGE

driver behavior...

…save MILLIONS while

MAINTAINING a safe fleet of drivers?

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1st 6 Months vs.

Last 6 Months

50% Frequency Improvement

62% Severity Improvement

Driver Name Region Location

Coach-

able

Events

Total

Score

Collisions/

Avoid Near

Collis

FTC and

NLFA

Traffic

Violation

Cell

Phone

Seatbelt

(All)

Marucci, Tom North East Region Breinigsville, PA 11 37 1 4 2 4 5

Rhoden, Rrobert North East Region Mechanicsburg, PA 11 28 1 3 3 3 6

Trapanotto, John North East Region Mechanicsburg, PA 7 27 0 4 1 0 4

Chambers, Nelson North East Region Mechanicsburg, PA 11 26 0 5 2 3 12

Leverette, Robert North East Region Breinigsville, PA 8 19 1 1 0 4 10

Eshleman, Lori North East Region Mechanicsburg, PA 7 14 0 5 0 0 5

Brandenberg, Greg North East Region Mechanicsburg, PA 3 13 0 3 0 1 6

Monroe, Tom North East Region Mechanicsburg, PA 3 13 0 3 0 0 0

Johnson, Don North East Region Mechanicsburg, PA 8 12 0 4 0 0 8

Clauser, Craig North East Region Mechanicsburg, PA 2 10 0 3 0 0 0

Reinhart, Dave North East Region Mechanicsburg, PA 9 9 0 2 1 1 8

Donlan, Mike North East Region Mechanicsburg, PA 4 8 0 0 1 0 4

Graham, Levi North East Region Mechanicsburg, PA 2 8 0 2 0 0 4

Boyer, William North East Region Mechanicsburg, PA 6 4 0 1 0 0 7

Fisher, Carl North East Region Mechanicsburg, PA 2 2 0 1 0 0 2

Hurt, Gary North East Region Mechanicsburg, PA 2 2 0 1 0 0 1

Fulcher, John North East Region Mechanicsburg, PA 0 0 0 0 0 0 0

Gessner, Ralph North East Region Mechanicsburg, PA 0 0 0 0 0 0 0

Hitchcock, Judson North East Region Mechanicsburg, PA 0 0 0 0 0 0 0

Patton, Daniel North East Region Mechanicsburg, PA 1 0 0 0 0 0 1

Potter, Merrill North East Region Mechanicsburg, PA 2 0 0 0 0 1 4

Priest, Ron North East Region Mechanicsburg, PA 1 0 0 0 0 0 2

Singh, Gupreet North East Region Mechanicsburg, PA 0 0 0 0 0 0 1

Driving Profile - 13 Weeks (3 Mo)

Benefits of Video Safety Technologies

9/26/2016

Safety Tech, Cameras Can Help Fleets

Prevent Claims, Insurance Brokers Say

BENEFIT - MODIFY DRIVER BEHAVIOR TO PREVENT COLLISIONS

Source: H.W. Heinrich, Industrial Accident Prevention: A Scientific Approach.

29 Minor Damage or

Near Collisions

300 No-Damage Risky Incidents

1

Major Collision

1

Major Collision

Change risky behaviors here

* FMCSA 2011 Large Truck Crash Facts

By modifying driver

behavior before they

get in a major collision

Prevent this collision

Driver Error

87% Vehicle

10% Environment

3%

FMCSA study on cause of collisions

9/26/2016

..Statistically, the AAA Foundation said

that more than 75% of crashes involving

Class 8 trucks are not the fault of the truck

drivers..

VIDEO AS A TOOL TO ENFORCE YOUR POLICIES

Cell Phone Smoking Eating Seatbelt

9/26/2016

…two-way cameras “the biggest

breakthrough” for fleets – Keith Klingenberg –

Principal at Insurance Broker TrueNorth.

1

0

DRIVER EXONERATIONS

Mystery Damage

Driver Exoneration - 1 Driver Exoneration - 2

BENEFITS – VIDEO PROVES YOUR DRIVER

WAS NOT AT FAULT

Why Video Safety from Lytx?

WE REDUCE

COLLISIONS CLAIMS BY 50%

ROI CASE STUDY - PRE - POST CLAIMS SAVINGS

*Based on customer data reported to Lytx

CHALLENGES - DRIVER CONCERNS

Common Concern Facts

It’s Big Brother Many mistakenly think managers can

look in live or can activate it remotely

• Technology does not have this capability

• We respect driver privacy with 12 second videos

Video will be used to embarrass

drivers

• Only those with permissions can access the website

• Coaching takes place in a private space

• Ability to download an event is limited

The video is just an excuse to get

me fired

• Often there are no new disciplinary policies

• Program intention is to improve safety and protect the

company and its drivers

It’s an invasion of privacy • Our exception-based video capture is tailored for the

purpose of safety and driver improvement.

• Use of the recording technology is transparent to the driver,

and the employer has the right to monitor the workplace.

Comp

any

Logo

Comp

any

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Logo

Letter home to drivers Frequently Asked Questions (FAQ)

DriveCam: How it works

Company

Logo

Posters

DriveCam Overview Video Driver Orientation Training Video

Presentation Slides

Safety & Recognition

Tools to easily customize and launch consistently across your fleet

DRIVER COMMUNICATION TOOLS

Positive Re-enforcement

DRIVER RECOGNITION

Goes a long way to dispel myth

DRIVER TESTIMONIALS

Cox Petroleum

Driver attitudes toward the Video program changes as they learn what it is

and what it’s not

ACT Estenson Logistics

Anytime, Anywhere

Coaching

Open Platform

- Including ADAS The Right Amount of

Video sent

Human Review

Performance

improves

REDUCING RISK – HOW WE DO IT

24

LYTX - MARKET LEADER IN VIDEO SAFETY

Started Video-base Safety 18 years ago

1,500+ Clients and 500,000 Protected Drivers

Over 350,000 “on-air” vehicles

100,000 new units in 2015

75+ issued and pending patents

35% year-over-year growth for past 5 years

>$100M plus in annual revenues

Nearly 100% client retention

Presence in North America, Europe, Australia-NZ and South Africa

©2016 LYTX, INC PROPRIETARY & CONFIDENTIAL

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INDUSTRY LEADERS RELY ON LYTX

1,500 FLEETS, 350K UNITS IN OPERATION, 100K CLASS 8 TRUCKS

Food & Beverage – the top three food-to-restaurant fleets and the largest bottled water distribution fleet

Transit – two of the top three transit operators

Utilities – top 11 utilities

Energy – the top two propane distributors and two of the top three oil & gas distributors

Government – top military, state & municipal fleets

Industrial Gas – top two multi-national providers

Solid Waste – five of the top six fleets

DRIVING SUCCESS IN TRUCKING 1500+

Fleets

350,000+ Units on-air

Top Tier

Clients For-Hire &

Private Carriers

FOR HIRE PRIVATE ENERGY

VIDEO – IMPROVES SAFETY, REDUCES CLAIMS AND PROTECTS DRIVERS AND FLEETS

Thank You