Video Search OptimizationClick for more information Innovative Search Engine Marketing for Superior Companies Start Search Engine Strategies 2006 Video Search Optimization: Video Search Popularity Why Video SearchInnovative Search Engine Marketing for Superior Companies Why is Video Search Important? Search Engine Strategies 2006 Video Search Optimization: Video Search Popularity Video Search Engines PopularityInnovative Search Engine Marketing for Superior Companies Halfway through 2006 there was a dramatic spike in consumer online video usage according to Citigroup Analyst Mark Mahaney. According to Forrester Research, 34% of online consumers have watched video in September 2006. Search Engine Strategies 2006 Video Search Optimization: Top 10 Video Search Networks Top 10 Video Search Engines August Innovative Search Engine Marketing for Superior Companies Search Engine Strategies 2006 Video Search Optimization: Video Search Engines List Video Search Engine ListInnovative Search Engine Marketing for Superior Companies Yahoo Video YouTube.com AOL Video Google Video Singingfish.com Truveo MSN/Soap Box/Windows Live Video Lulu.tv Daily Motion Grouper Myspace vSocial Cast TV Dabble.com Blinkx.tv YouTube.com AOL Video SearchVideo.com Purevideo.com Clipblast.com Tveyes.com Podzinger.com Flurl.com altavista.com Livevideo.com Searchforvideo.com Stupidvideos.com Break.com Pixsy.com Search Engine Strategies 2006 Video Search Optimization: Another Reason For Video Another Reason To Care About Video SearchInnovative Search Engine Marketing for Superior Companies ITS INFLUENCING REGULAR SEARCH RESULTS: Were seeing more and more video based results in the major search engines regular search result sets for a wide range of keyphrase searches. Example: Keyword car video on Google.com does not return a single car manufacturer site but DOES return a Google video result. FREE & VIRAL BRANDING/TRAFFIC: One client of ours receives more free traffic from video search than they receive from their paid search campaign. Search Engine Strategies 2006 Video Search Optimization: Video Search is more popular than Another Reason To Care About Video SearchInnovative Search Engine Marketing for Superior Companies Source: Yahoo Oct. 06 Queries Search Engine Strategies 2006 Video Search Optimization: Submission Types Types of Video Search Engine SubmissionInnovative Search Engine Marketing for Superior Companies Crawled/URL Submit: The Video Search Engine finds your video file, reads its meta data, and adds it to its index, or you submit its URL. Example: Singingfish.com IMPORTANT: Include your meta data when encoding your video files! Search Engine Strategies 2006 Video Search Optimization: Submission Types Types of Video Search Engine SubmissionInnovative Search Engine Marketing for Superior Companies File Upload: The Video Search Engine requires that you upload your video file. Example: Myspace.com Important: Titles/Descriptions VERY important, tags/keywords, less so, but important, still. Search Engine Strategies 2006 Video Search Optimization: Submission Types Types of Video Search Engine SubmissionInnovative Search Engine Marketing for Superior Companies RSS/Media RSS: The Video Search Engine requires that you submit your content via an.xml enclosure. Example: Yahoo Video Important: Titles/Descriptions VERY important, tags/keywords, less so, but important, still. Search Engine Strategies 2006 Video Search Optimization: Submission Types Types of Video Search Engine SubmissionInnovative Search Engine Marketing for Superior Companies RSS/Media RSS File Example: Search Engine Strategies 2006 Video Search Optimization: Helpful Tips Helpful TipsInnovative Search Engine Marketing for Superior Companies ALWAYS add/include meta data when encoding your video (titles/descriptions/clip info) Encode multiple file types, not all the engines accept or favor all file types. Titles/Descriptions Keyword seeding currently most heavily weighted by the video search engines Think of keywords that are relevant, but similar to very popular video content to grab some of their query traffic Watermark your video content to gain branding benefit, end the video with send to a friend prompt Leave lots of lead time for indexing. Tracking and reporting views is labor intensive, automate process if you can. Search Engine Strategies 2006 Video Search Optimization: Automating Submissions and Reporting Types of Video Search Engine SubmissionInnovative Search Engine Marketing for Superior Companies Infuse Creative Video Submission Tool Screenshot Search Engine Strategies 2006 Video Search Optimization: Case Study Case StudyInnovative Search Engine Marketing for Superior Companies 150,000+ video/brand views in one weekfor FREE. Teensource.org is a State of California sex education site designed to help educate teens. Youd think this large amount of traffic came from YouTube or MySpace, but more than half came from Vsocial.com, a video search engine that few have heard of. You will find that not all content performs equally on all video search engines. Thank YouInnovative Search Engine Marketing for Superior Companies Thank you. Infuse Creative, LLC 10 SEARCH