VIDEO SSP INNOVATIVE FORMATS

PUBLISHER & AD NETWORK PRESENTATION

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VIDEO AD PLATFORM FOR PUBLISHERS & AD NETWORKS

INNOVATIVE VIDEO AD FORMATS

VIDEO AD SERVING VIDEO SSP

Multi formats, multi devices for any type of content

Classical sales (IO) Programmatic sales

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ALL FORMAT VIDEO : IN &/OR OUTSTREAM ONE FORMAT FOR EACH TYPE OF CONTENT

inGateTM

A video paywall for premium content

inReadTM

For articles

inFeedTM

For news & social feeds

inPictureTM

For slideshow and diaporama

inFlowTM

Before content or between pages

Preroll, Midroll, Postroll For video content

outStream formats

inStream formats

inBoardTM

Homepage video for Premium content

NON-INTRUSIVE AND WELL-INTEGRATED FORMATS

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Guaranteed viewability No auto-play : video only played when visible on screen View to Play Technology

Quality of broadcast, measurement and optimization via our proprietary adserver

Placed in the heart of any editorial content for an optimal performance

Ease of integration for publishers, and for advertisers

VAST / VPAID All Teads formats are compliant

inReadTM

THE RISING STAR VIDEO AD FORMAT Outstanding acceptance of premium advertisers and

most important digital publishers across the world

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Teads creates video ad inventory for publishers and is the only one to propose such inventory to programmatic buying

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EXCLUSIVE INVENTORY, REAL AUDIENCE EXTENSION FOR ADVERTISERS

GLOBAL VOLUME EXCLUSIVE INVENTORY INSTANT REACH

Outstream video format

Instream video format

With outstream

With instream

Oustream format + Premium publisher

=

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TEADS ALSO MANAGES INSTREAM INVENTORY

VIDEO Preroll, Midroll, Postroll Related to video content

Viewing a video ad spot before accessing

a video content

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TEADS MANAGES ALL YOUR VIDEO ADVERTISING ACTIVITY

Direct ----- Indirect sales

Classical ----- Programmatic sales

CPM ----- CPV

Instream ----- Outstream video formats

RTB campaigns ----- Private deals (programmatic)  

Open Exchange ----- Private Marketplaces

ONE PLATFORM FOR ALL, TEADS IS THE MOST COMPLETE VIDEO SSP SOLUTION FOR PUBLISHERS AND AD-NETWORKS

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Classical   Programmatic  

Direct  

Indirect  

ü  Media agency / Advertiser

ü  Insertion Order (billing) + Ad-serving (delivery)

ü  Guaranteed deals : volume and price

ü  TEADS fee : ad-serving (CPM on Start)  

ü  Trading Desk

ü  Billing and delivery managed programmatically

ü  Private deals (specific conditions negociated with buyers, no competition, guaranteed and non-guaranteed)

ü  TEADS fee : rev share (% on transactions)  

ü Ad Network and others SSP deals

ü  Insertion Order (billing) + Ad-serving (delivery)

ü  To maximize yield optimisation, and to defend Teads strategical position, Ad Networks and SSP deals are covered by Fairplay contract only

ü  Trading Desk & Ad Networks

ü  Billing and delivery managed programmatically

ü  RTB campaigns, full competition between buyers

ü  TEADS fee : rev share (% on transactions)  

FAIRPLAY  CONTRACT  DRIVEPLAY  CONTRACT  

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CONTROL AND OPTIMISATION OF YOUR VIDEO REVENUES

Define your rules : - Pricing : adjust your floor prices according to your sales strategy - Blacklists (exclude advertisers, buyers, and/or sectors) - Whitelists (define exactly who is allowed to access to your inventory)

Maximize your campaign sources : The more buyers, the more competition, the more revenues Use TEADS for yield optimisation : Earn the best value for each impression thanks to our algorithm Get maximum transparency :

- On buyers (advertisers, sectors, agency, ad-network and trading desks) - On transactions (lost bids and prices)

Build your own Private Marketplace (VPX)

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PREMIUM BRANDS PREMIUM EDITORIAL CONTENTS

Teads video ad platform adopted by most demanding, qualitative and authoritative media brands

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STRONG REFERENCES PUBLISHERS

and more…

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STRONG REFERENCES PORTALS

AD NETWORKS

650 M VIDEO IMPRESSIONS AVAILABLE WORLDWIDE TODAY

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Monthly statistics (february 2014)

SPAIN 15 M UV

60 M Starts

NORDICS

2 M UV

25 M Starts UK

15 M UV

70 M Starts

ITALY 20 M UV

75 M Starts

BENELUX 2.5 M UV

35 M Starts

EASTERN EUROPE 11 M UV

40 M Starts CH

1,5 M UV

8 M Starts

GERMANY 4 M UV

30 M Starts

FRANCE

25 M UV

140 M Starts

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NORTH AMERICA

20 M UV

110 M Starts

JAPAN

1.2 M UV

6 M Starts

CENTRAL & SOUTH

AMERICA

8 M UV

40 M Starts AUSTRALIA

1,5 M UV

10 M Starts

AFRICA 2 M UV

15 M Starts

650 M VIDEO IMPRESSIONS AVAILABLE WORLDWIDE TODAY

Monthly statistics (february 2014)

HONK KONG SINGAPOUR

2 M UV

18 M Starts

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SUPPLY & DEMAND : AN ONGOING PROGRESSION

 1  543        

 -­‐            

 1  000        

 2  000        

 3  000        

 4  000        

Websites  

0"

500"000"000"

1"000"000"000"

1"500"000"000"

2"000"000"000"

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Inventory)

Objectives for 2014 : 4.000 high quality websites and a monthly potential of 2 billion impressions (started videos)

652  275  860  

100% DNA TECHNOLOGY COMPANY

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Hiring 15 more engineers

100+ cloud instancies

FRONT-END JQuery, AngularJS, HTML5, CSS3, Node.js, D3.js…

20 integrated engineers

Custom API

BACK-END Kestrel, Storm, Cassandra, Akka, Finagle, Spray, Redis …

BIG DATA Cassandra, Storm, Hadoop …

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EXECUTIVE TEAM

INTERNATIONAL COUNTRY MANAGERS

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STRONG INVESTORS BACK UP

Teads Lands a $5.2million Series A Investment to Expand Adoption of its Disruptive Video Advertising Technology Globally http://docs.teads.tv/transfer/Teads_press_release_round_of_investment_EN.pdf

Read the story on Techcrunch.com: http://techcrunch.com/2013/10/22/teads-series-a/ Teads’ News Room: http://teads.tv/#/press

Pascal Gauthier

Dailymotion Digitick

Criteo Scoop.it

Former COO Criteo

AN INTERNATIONAL 100% TECHNOLOGY DNA

FAST GROWING START-UP Learn more on teads.tv

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INTERNATIONAL OFFICES

USA NEW YORK, SAN FRANCISCO UK LONDON FRANCE PARIS, MONTPELLIER

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Find out more on www.teads.tv